Visit us at:
taylor.com/art-of-marketing-operations
Guest Consideration Guide Everything you need to join the conversation
Your Go-To Podcast for Marketing Operations Thank you for exploring the opportunity to be a guest on The Art of Marketing Operations podcast. We welcome dynamic, forward-thinking leaders who would like to share their experiences with others who can benefit from them. There are no hidden costs or commitments to be on our show. We’re simply delighted to speak with — and learn from — leaders like you.
The Five Traits of a Great Podcast Guest 1
You have a wide variety of marketing or marketing
2
You are proud of your accomplishments and believe
3
You’ve made mistakes, learned from them and want
4
You are excited about the future of marketing and
5
You want to engage in a larger conversation with other
2
operations experience.
others can benefit from your stories.
to help others avoid them.
marketing operations.
marketers who are making a difference in the profession.
TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S
Learn More See these traits in yourself? Want to learn more about being a guest? Simply review the information enclosed and contact our Ring Leader of The Art of Marketing Operations podcast, Kenzie Belina. kenzie.belina@taylor.com
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Creating a New Future — Together The Art of Marketing Operations is a podcast about passionate marketing leaders who are building a better way. Every other Tuesday, we hear from leaders across a variety of industries as they discuss the latest innovations in data analytics, digital marketing, results measurement and more. It’s all about helping marketers like you grow your business and enhance your work life.
275
5
average streams
average rating
per episode
Who’s Listening? United States
92%
International
8%
Where to Listen?
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Amazon Music
Apple Podcasts
Google Podcasts
Sounder
Spotify
Stitcher
Taylor
Tune In
TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S
G LEN N BOTTO MLY, P H . D. Chief Marketing Officer
About the Host Glenn is a marketing leader who inspires his team with a clear vision:
The customer is the most important person in your business. For Glenn, business is all about people, and his approach to leadership is to coach and help his team grow. Join Glenn as he explores the full spectrum of marketing — from strategy development and market research to product marketing, martech development, the creative process and more.
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Recent Guests
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If you’re not focused on the
Take a step back and start asking
customer, you’re in deep trouble.
questions before you look at the data.
Chris Panebianco
Robert Holmes III
Chief Marketing Officer,
Marketing Data Operations and Analytics,
Bankers Healthcare Group
Couchbase
Featured episode:
Featured episode:
U SE DATA TO S UP P O RT DY N AM I C C R E AT IV I T Y
A RE YO U A SKI N G YO U R DATA T HE RI GH T Q U EST I O N S?
October 2021
November 2021
TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S
Listen and Follow Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate and create the future. Learn how to listen at taylor.com/art-of-marketing-operations
When you have the different
Data can be the biggest problem
operations teams, there’s always a
you will ever have.
handoff. When you have a revenue operations function, that handoff turns into a handshake.
Danielle Balestra Vice President of Marketing Operations, CIT
Andrew Smith Director of Growth, RevOps Featured episode:
Featured episode: T H E RI GH T WAY TO D O EMA I L ST RAT EGY EX EC U T I O N December 2021
F ROM H AN D O F F TO H AN D S H AK E : T H E R E VO P S F UN CT I O N November 2021
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Recent Guests
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There are a lot of levers to pull in
It isn’t about the abundance of
the marketing world. Sometimes you
information today, but how do you
have to experiment and you have to
utilize that information? And where
pull those different levers.
in the funnel do you utilize it?
Josh Druck
Neha Dadbhawala
Sr. Manager Digital Marketing and Operations,
Director of Digital Marketing Operations,
Signify Health
McAfee
Featured episode:
Featured episode:
H OW SA L E S & M ARK E T I N G CAN WO R K TO G E T H E R
O P T I MI ZI N G WO RKF LOWS & MEA SU RI N G SU CC ESS
January 2022
January 2022
TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S
Listen and Follow Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate and create the future. Learn how to listen at taylor.com/art-of-marketing-operations
The importance of marketing
Measure what matters. If you care
operations is being able to
about it, you should measure it
connect the dots between
and all the possible inputs.
marketing and revenue.
Jasmine Carnell
Brandon Goldstein
SalesOps Senior Analyst,
Sr. Manager Marketing Operations,
Lessonly by Seismic
Evolve
Featured episode:
Featured episode:
DE M YST I F Y I N G R E VE N UE O P S
T H E A RT O F MA N AGI N G MU LT I P LE C U STO MER T YP ES
January 2022
February 2022
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Getting Started 1
You must use a Google Chrome browser
2
Make sure you are not in “incognito” mode
3
Please use an external microphone (such as with headphones) to limit any echo
4
Close all other applications to prevent bandwidth overload
Powered by Riverside.fm The Riverside.fm remote recording platform allows us to record high-definition, studio-quality content without the need for expensive equipment. With Riverside.fm, there’s no need to install any software, create an account or download anything. Simply click the link provided in your calendar invite and follow the instructions. We only ask that you join us on the Riverside.fm platform for both the pre-interview and the recorded interview so we can walk through any technical issues ahead of time.
Questions? If you have any further questions email Kenzie Belina, our Podcast Ring Leader. kenzie.belina@taylor.com
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TAY LO R • T H E ART O F M AR K ET I N G O P ERAT I O N S
The Podcast Process
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Pre-interview We begin with a scheduled preinterview that lasts 30 minutes. This is conversational and easy as our host asks overarching questions to get to know you and your story.
2
Recorded Interview Session After the pre-interview, we consider which topics our listeners would enjoy learning more about in the recorded session. We then reach out to schedule the recorded session and provide an outline of topics, allowing you to come prepared and at ease. A full 60 minutes is set aside for the recorded session to allow for any technical complications.
3
After Recording Afterwards, your episode will go into post-production where we will edit the sound and video quality, create LinkedIn carousel ads, microvideos, blog posts, etc. Before your episode airs, you will receive a follow up email with promotional snippets you can use to help publicize your podcast episodes on platforms of your choosing. We will also remind you when your episode goes live.
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