Solutions for Home Improvement Stores Flipbook

Top 4 Marketing Challenges for Home Improvement Retailers

In the highly competitive home improvement category, an engaging in-store experience allows you to set your brand apart and grow market share. To do this effectively, however, you must overcome four common challenges.

#1: MAINTAIN BRAND CONSISTENCY

Challenge: Lack of standardization in your marketing materials weakens your brand image.

Solution: Empower all employees to use the same online ordering portal to maintain brand consistency.

#2:

CONSOLIDATE VENDOR PARTNERS

Challenge: Each additional marketing partner used adds cost and complexity.

Solution: Use the same marketing partner for print, direct mail, signage, promo and more.

#3: STREAMLINE WASTEFUL LOGISTICS

Challenge: Marketing dollars are often wasted on storage, kitting and shipping after production.

Solution: Select a marketing partner with print-on-demand, warehousing and distribution facilities nationwide.

#4:

FREE UP IN-STORE RESOURCES

Challenge: Time spent handling marketing materials distracts in-store employees from serving your customers.

Solution: Make sure your print partner has large-scale retail marketing fulfillment expertise.

As one of the five largest graphic communications firms in North America, Taylor’s offerings encompass virtually all forms of print and related marketing services. This broad range of capabilities enables us to directly address the four marketing challenges noted above.

The Power of One

Taylor is uniquely positioned to build brands for home improvement retailers by functioning as a true singlesource marketing partner.

Deep Retail Expertise

Taylor is a trusted marketing partner to many top retailers in the home improvement, department store, convenience store and grocery categories.

Diverse Marketing Capabilities

Few, if any, marketing communications companies can match the sheer breadth and depth of capabilities possessed by Taylor.

In-House Logistics Excellence

Taylor can manage the warehousing, ordering, kitting and distribution of your marketing materials to streamline set-up processes for in-store employees.

Printed

Data

Countering Intense Price Competition

Challenge

A retail chain was facing increased marketing pressure from prominent competitors who emphasized low prices. Trying to grow sales and market share in the face of such intense competition required a fresh approach to branding, marketing and visual merchandising.

Solution

Taylor used its diverse capabilities to help the retailer play offense instead of defense. We developed an entire campaign that repositioned the brand with a price-centric value proposition to meet the competition head-on. The campaign incorporated elements of commercial print, signs and graphics, POP displays and data analytics.

Outside the Store

Signs and graphics were used to attract passers-by and create curiosity:

• Banners

• Cart corral signage

• Feather flags

At the Entrance Shoppers were re-engaged as they entered the store to create a warm welcome:

• A-frame signs

• Concrete stencil graphics • Window decals

Inside the Store

Price-centric messaging was then used to reposition the brand and win at the point of sale:

• Endcap toppers and pallet signs

• Shelf talkers and shelf strips

• Wall and floor graphics

Results

The marketing campaign created by Taylor empowered the retailer to confidently stake a claim in the marketplace. Their new brand positioning fueled sales growth and Taylor provided turnkey asset management services to ensure the campaign remained fresh over time.

Learn More

Headquartered in North Mankato, Minnesota, Taylor is a team of more than 8,000 client-driven experts with operations spanning 25 states and eight countries. We use deep industry knowledge to strengthen your customer’s brand experience, enhance business efficiency and improve bottom-line profitability. Contact your Taylor representative to learn how we can put these capabilities to work for your brand.