Taylor Healthcare Promotional Marketing Brochure

Page 1

877.733.3552

l taylorcommunications.com/healthcare

© 2017 Taylor Healthcare (Form#18-01-05-02 Rev 03/2017)

Our Process Taylor Healthcare has the scale to address your enterprise needs along with the flexibility to help your employees make spot purchases for specific events. Our process achieves a balance of cost control and superior service that drives compliance with corporate guidelines. Product ideation: We analyze your marketplace to determine which items will appeal the most to your target recipients. National merchandising support: Our front-line team will recommend items that will engage your targets, based on demographic and geographic preferences. We’ll also compile end-user feedback on your program to help you make more informed decisions. Superior sourcing: We purchase tens of millions of dollars in promotional products for our clients, which means more purchasing leverage to ensure you get favorable pricing on every order, no matter how small. Online stores: Your customers, employees or sales channels can order the quantities they need 24/7 from a wide variety of items, according to business rules you define (e.g., volume discounts, co-op budgets). Online proofing helps avoid costly errors.

Auditable program: You’ll have outstanding visibility to product costs, with guaranteed savings. Our Departmental Cost Distribution reports let you see who is ordering, when and in what quantities. Multiple payment options: Your end-users will enjoy the flexibility of purchase order or credit card purchasing. Our online systems are PCI compliant for your peace of mind. Enhanced reporting: You’ll enjoy solid documentation of usage by product type, geographic location, retail segment— whatever parameters you’d like to track.

INNOVATIVE DESIGN

PRODUCTION & DISTRIBUTION

Virtual inventory: Close relationships with leading manufacturers allow us to stock a small quantity of items for decoration or embroidery on demand Distribution savings: With business service centers across the U.S., we offer same-day shipping to a number of locations. Your end-users will save on freight when they consolidate shipments from a single source.

Taylor Healthcare Promotional Marketing Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed properly, they can clog your warehouse with unused product and obsolete inventory. Without strong brand control and approval processes, you run the risk of costly rework and delayed shipments. Taylor Healthcare helps you achieve a stronger return on your investment. Programs to Drive Revenue and Reputation

PRODUCT IDEATION CUSTOMER ENGAGEMENT

• Product Launches • Promotions • Events • Employee Recognition • Online Company Stores


Taylor Healthcare Promotional Marketing Taylor Healthcare helps organizations of all sizes in a wide range of industries maximize the value of their branded merchandise by sourcing and distributing items efficiently. Simply put, we take the pain out of promotion. Financial service organizations, retailers, manufacturers, non-profits and many other industries struggle with these challenges when it comes to their promotional products. Where would your organization like to improve? • Brand inconsistency • Lengthy time to market • Under-leveraged spend • Poor product selection • Lack of customization, personalization • No accountability for co-operative marketing dollars • Obsolete merchandise • Missed deadlines for trade shows, rollouts • Working capital tied up in inventory • Lack of visibility and transparency

Our Value Value for Marketers Taylor Healthcare takes the pain out of promotional marketing by providing clever ideas for new products and programs that will engage your audience and differentiate your brand. We can design programs for direct and indirect sales channels that will help grow revenue while maintaining brand consistency. • Apparel and uniform programs • Co-operative marketing programs • Customer appreciation and loyalty programs • Holiday cards and calendars • In-branch promotions • In-store merchandising and signage • Kitting and fulfillment services • Name change/new identity programs • Openings and relocations

Value for Human Resources Looking for fresh ways to encourage teamwork or reward outstanding performance? Our programs let you manage the rules, enrollment, point banking, awards catalogs and prize distribution with ease. • Suggestion programs • Awards and recognition • Recruiting fairs • Incentives and contests • Training certificates and mementos • Safety awareness • Wellness programs • Service anniversaries

Value for Event Managers Universe of Stakeholders

Benefits of Taylor Healthcare Managed Programs

• Employees • Customers • Patients • Donors • Volunteers • Alumni • Agents • Brokers • Dealers • Distributors • Franchisees • Manufacturer’s reps

• Award-winning creativity and product ideation • Affordable pricing across a broad product selection • Global sourcing from 1,300 suppliers, including direct buying from leading overseas manufacturers • Reduced order processing time • Real-time inventory management • Better brand compliance • Lower obsolescence and improved balance sheet through “virtual inventory” • Enhanced dealer, distributor or sales rep loyalty • Environmental stewardship in action

Taylor Healthcare has the vendor relationships and distribution pathways in place to supply what you need, on time and on budget. We can be a single source of supply for all your event needs, from mailed or emailed invitations to posters, banners and signage. • Branch and store openings • Donor and volunteer events • Charitable events, fundraisers • Public education and health fairs • Clinics and support groups • Symposiums and lectures • Company milestone celebrations • Trade show

Value for Supply Management Our ability to source directly from overseas manufacturers delivers big cost savings and innovative products. Robust reporting ensures that you have greater visibility to your organization’s total spend. We provide an auditable trail that shows how we’ve been able to leverage purchase volumes for better pricing. • Global sourcing • Nationwide warehousing and distribution • Online company stores • Retail point-of-purchase distribution • Supplier of the Year awards

Nationwide Leader Based on our large annual purchasing volume, we can offer you end-column pricing on a wide variety of products, regardless of the quantity ordered. • Apparel • Automotive products • Awards and recognition • Badges, buttons, and lanyards • Bags, packs and totes • Calendars and planners • Cameras and electronics • Caps and hats • Clocks and watches • Computer accessories • Corporate gifts • Desktop items • Food and drink • Games and toys • Golf accessories • Keychains • Kitchenware and home • Mugs, drinkware and barware • Office and business supplies • Outdoors and sports • Pens and writing instruments • Personal accessories • Stress balls • Tools, knives and flashlights • Travel accessories Corporate Social Responsibility Taylor Healthcare’s network of credentialed trade partners helps you achieve purchasing goals that hinge on diversity spend and green initiatives. Ask us for details.


Taylor Healthcare Promotional Marketing Taylor Healthcare helps organizations of all sizes in a wide range of industries maximize the value of their branded merchandise by sourcing and distributing items efficiently. Simply put, we take the pain out of promotion. Financial service organizations, retailers, manufacturers, non-profits and many other industries struggle with these challenges when it comes to their promotional products. Where would your organization like to improve? • Brand inconsistency • Lengthy time to market • Under-leveraged spend • Poor product selection • Lack of customization, personalization • No accountability for co-operative marketing dollars • Obsolete merchandise • Missed deadlines for trade shows, rollouts • Working capital tied up in inventory • Lack of visibility and transparency

Our Value Value for Marketers Taylor Healthcare takes the pain out of promotional marketing by providing clever ideas for new products and programs that will engage your audience and differentiate your brand. We can design programs for direct and indirect sales channels that will help grow revenue while maintaining brand consistency. • Apparel and uniform programs • Co-operative marketing programs • Customer appreciation and loyalty programs • Holiday cards and calendars • In-branch promotions • In-store merchandising and signage • Kitting and fulfillment services • Name change/new identity programs • Openings and relocations

Value for Human Resources Looking for fresh ways to encourage teamwork or reward outstanding performance? Our programs let you manage the rules, enrollment, point banking, awards catalogs and prize distribution with ease. • Suggestion programs • Awards and recognition • Recruiting fairs • Incentives and contests • Training certificates and mementos • Safety awareness • Wellness programs • Service anniversaries

Value for Event Managers Universe of Stakeholders

Benefits of Taylor Healthcare Managed Programs

• Employees • Customers • Patients • Donors • Volunteers • Alumni • Agents • Brokers • Dealers • Distributors • Franchisees • Manufacturer’s reps

• Award-winning creativity and product ideation • Affordable pricing across a broad product selection • Global sourcing from 1,300 suppliers, including direct buying from leading overseas manufacturers • Reduced order processing time • Real-time inventory management • Better brand compliance • Lower obsolescence and improved balance sheet through “virtual inventory” • Enhanced dealer, distributor or sales rep loyalty • Environmental stewardship in action

Taylor Healthcare has the vendor relationships and distribution pathways in place to supply what you need, on time and on budget. We can be a single source of supply for all your event needs, from mailed or emailed invitations to posters, banners and signage. • Branch and store openings • Donor and volunteer events • Charitable events, fundraisers • Public education and health fairs • Clinics and support groups • Symposiums and lectures • Company milestone celebrations • Trade show

Value for Supply Management Our ability to source directly from overseas manufacturers delivers big cost savings and innovative products. Robust reporting ensures that you have greater visibility to your organization’s total spend. We provide an auditable trail that shows how we’ve been able to leverage purchase volumes for better pricing. • Global sourcing • Nationwide warehousing and distribution • Online company stores • Retail point-of-purchase distribution • Supplier of the Year awards

Nationwide Leader Based on our large annual purchasing volume, we can offer you end-column pricing on a wide variety of products, regardless of the quantity ordered. • Apparel • Automotive products • Awards and recognition • Badges, buttons, and lanyards • Bags, packs and totes • Calendars and planners • Cameras and electronics • Caps and hats • Clocks and watches • Computer accessories • Corporate gifts • Desktop items • Food and drink • Games and toys • Golf accessories • Keychains • Kitchenware and home • Mugs, drinkware and barware • Office and business supplies • Outdoors and sports • Pens and writing instruments • Personal accessories • Stress balls • Tools, knives and flashlights • Travel accessories Corporate Social Responsibility Taylor Healthcare’s network of credentialed trade partners helps you achieve purchasing goals that hinge on diversity spend and green initiatives. Ask us for details.


877.733.3552

l taylorcommunications.com/healthcare

© 2017 Taylor Healthcare (Form#18-01-05-02 Rev 03/2017)

Our Process Taylor Healthcare has the scale to address your enterprise needs along with the flexibility to help your employees make spot purchases for specific events. Our process achieves a balance of cost control and superior service that drives compliance with corporate guidelines. Product ideation: We analyze your marketplace to determine which items will appeal the most to your target recipients. National merchandising support: Our front-line team will recommend items that will engage your targets, based on demographic and geographic preferences. We’ll also compile end-user feedback on your program to help you make more informed decisions. Superior sourcing: We purchase tens of millions of dollars in promotional products for our clients, which means more purchasing leverage to ensure you get favorable pricing on every order, no matter how small. Online stores: Your customers, employees or sales channels can order the quantities they need 24/7 from a wide variety of items, according to business rules you define (e.g., volume discounts, co-op budgets). Online proofing helps avoid costly errors.

Auditable program: You’ll have outstanding visibility to product costs, with guaranteed savings. Our Departmental Cost Distribution reports let you see who is ordering, when and in what quantities. Multiple payment options: Your end-users will enjoy the flexibility of purchase order or credit card purchasing. Our online systems are PCI compliant for your peace of mind. Enhanced reporting: You’ll enjoy solid documentation of usage by product type, geographic location, retail segment— whatever parameters you’d like to track.

INNOVATIVE DESIGN

PRODUCTION & DISTRIBUTION

Virtual inventory: Close relationships with leading manufacturers allow us to stock a small quantity of items for decoration or embroidery on demand Distribution savings: With business service centers across the U.S., we offer same-day shipping to a number of locations. Your end-users will save on freight when they consolidate shipments from a single source.

Taylor Healthcare Promotional Marketing Promotional marketing programs can enhance your organization’s image and drive consumer and employee behavior. But when not managed properly, they can clog your warehouse with unused product and obsolete inventory. Without strong brand control and approval processes, you run the risk of costly rework and delayed shipments. Taylor Healthcare helps you achieve a stronger return on your investment. Programs to Drive Revenue and Reputation

PRODUCT IDEATION CUSTOMER ENGAGEMENT

• Product Launches • Promotions • Events • Employee Recognition • Online Company Stores


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