PACKAGING

Differentiate your brand in the marketplace

Case In Point Challenge

Sigma Beauty® is an innovative beauty company that built their brand on social media. Their marketing strategy is to capture the attention of influencers, celebrities and editors who in turn use, share and talk about Sigma’s products. In keeping with this exposuredriven marketing model, they needed an engaging press kit for their new product: the SigMagic® Brushampoo™.

Solution

Taylor collaborated with Sigma Beauty to craft a box design that placed the product center stage — the star of the show. The package opened by lifting two magnetically closed doors with premium rolled edges. Once opened, the doors revealed lush tropical graphics that promoted the product’s allnatural ingredients.

Results

The tactile, memorable packaging design drew raves among Sigma Beauty’s press contacts. The product launch was an unqualified success, increasing social media influencer engagement for the brand by 20%.

Make Your Brand Memorable

Research shows that one-third of consumer decision-making is based on packaging. To truly differentiate your product in the marketplace and win at the point of sale, you need to create an experience for the consumer. Today’s top brands use packaging to build recognition and create memorable experiences that promote brand loyalty.

Taylor strengthens customer experiences through the creation of award-winning packaging solutions and expertly crafted printed components. We utilize specialized print finishing techniques and innovative packaging features to elevate the perceived value of consumer products – increasing profitability for our clients in the process. Taylor further enhances business efficiency through our relationship-focused account management model and national manufacturing and distribution footprint.

To truly differentiate your product in the marketplace and win at the point of sale, you need to create an experience for the consumer.

Consumer Packaged Goods

From food and beverage, to health and beauty, to entertainment media and more, Taylor applies industryleading technology and environmentally sound practices to create consumer packaging solutions for virtually any need. We can craft a carton, case or box that beautifully presents your product and showcases your brand. With your target consumer firmly in mind, we will apply our knowledge of form and function to develop packaging that is secure, stands out on the shelf and begs to be touched. Tapping into our vast national footprint, we can then bring your packaging materials to market quickly and at a highly competitive price point.

Packaging Capabilities

• Auto bottom boxes

• Book cases

• CD and DVD sleeves and wallets

• Digipaks

• Folding carton packaging

• Labels

Custom Design Options

Using the latest computer-aided design tools, Taylor’s in-house CAD professionals accelerate speed to market and add value by developing mock-ups and templates for new packaging concepts. Taylor’s many specialty print finishes can be incorporated to lend a premium feel to the finished package, elevating the product’s perceived value. Our team can also suggest options like labels and flexibles to enhance the consumer experience even more. Working in close partnership with our clients, we’ve won American Package Design Awards™ and were even a finalist for Best Recording Package at the GRAMMY Awards®.

• LPs

• Sleeves

• Software and gaming

• Straight tuck boxes

• USB packaging

About Taylor

Taylor Corporation is one the top five graphic communications companies in North America, providing a diverse set of customer communication products, services and technologies. We partner with you to strengthen your customer’s experience with your brand, enhance the efficiency of your business and improve your bottom-line profitability.