EDITORIAL
MOUNTAIN CULTURE
EVENT
WEDDING INVITATIONS
PACKAGING
MOOSE TRAIL IMPORTS
INTERACTIVE TYPOGRAPHY PRODUCT INFOGRAPHIC WEB INTERFACE BRANDING
TOUR GUY MUSE TYPEFACE AFTER THE RAIN SURVIVING DESIGN SCHOOL NALU’S WEB INTERFACE FOUR WINDS ADVENTURE CO.
MOUNTAIN CULTURE MAGAZINE
/ EDITORIAL DESIGN /
EDITORIAL DESIGN AN INFORMATIONAL MAGAZINE THAT USES BEAUTIFUL TYPE AND VIVID ACTION PHOTOGRAPHY. DESIGN RATIONALE
The magazine should appeal to the adventure-seeking/ grungy young person who enjoys seeing other passionate individuals who enjoy the same activities and devote their lives to it. The magazine should isnpire while creating a modern twist to the thrill of this culture as well as the nature of the activities it includes. TARGET AUDIENCE
The target audience are people who love the culture of adventurous activities, an outdoor lifestyle, and a laid back way of life. This is appealing to young people, men and women alike, usually those who are engaged in high adrenaline activities. DESIGN SOLUTION
The magazine informs, pursuades, and ultimately keeps the viewer coming back for more. Its use of vivid action photography and beautiful typography suggests a great experience all-around.
MOUNTAIN CULTURE
WEDDING INVITATIONS
/ EVENT DESIGN /
EVENT DESIGN AN ELEGANT AND UNIQUE DESIGN THAT REPRESENTS A LIGHTHEARTED WEDDING. DESIGN RATIONALE
The project should reflect a bourbon and lace theme and translate the spontaneous, lighthearted personalities of the couple. All aspects of the project including menu items, guest book, save the dates, buffet list, and photo booth designs should match in style and color. The look and feel will include some pastels with an accent of deep red. Many structures will be wooden and have a bourbon feel. Lace will add the elegance and magical sense to the entirety of the wedding. TARGET AUDIENCE
Whoever will receive the save the dates and ultimately those who attend the wedding. Further audience will be those who view wedding photos and those who are interested in the same type of themed wedding design in the future. DESIGN SOLUTION
This project creates a new way to represent marriage, as more than just an everlasting bond but also an everlasting friendship. The mood is elegant and unique, creating a cheerfully optimistic perspective.
WEDDING INVITATIONS
MOOSE TRAIL IMPORTS
/ PACKAGING DESIGN /
PACKAGING DESIGN A COMFORTING AND APPEALING, MODERN BEVERAGE PACKAGING DESIGN THAT INTERACTS WITH ITS USERS. E S T. 2 0 1 4
DESIGN RATIONALE
Meant to appeal to the outdoor enthusiast, Moose Trail Imports is a branded alcoholic beer beverage that creates a sense of atmosphere within its design and style. This natural tase of beautifully handcrafted beer is purposed to provide the consumer with an elegant look, a feel of comfort, and a seemingly everlasting imprint for its natural and modern design. The packaging should be engaging and fully functional, yet interesting and unique...as if it were not something they had ever experienced before.
MooseTrail IMPORTS FAIRBANKS, ALASKA
TARGET AUDIENCE
Consumers will likely be between 21 and 40; a young crowd who enjoys and appreciates good design and elegant taste.
INDIA PALE ALE
DESIGN SOLUTION
PREMIUM CRAFT BEER
6 PERCENT ALCOHOL BY VOLUME
The solution provides an art and tenderness for those interested in drinking a beer and conversing around a fire, creating memories by exposing thoughts and ideas that relate to people near and far. The design was crafted to comfort and appeal at the same time.
MOOSE TRAIL IMPORTS
TOUR GUY
/ INTERACTIVE DESIGN /
INTERACTIVE DESIGN ENGAGING THE VIEWER WITH A PERSONIFICATION THAT SPEAKS TO THEM THROUGHOUT, THIS APP PROVES USABLE IN STYLE AND FUNCTION DESIGN RATIONALE
The design challenge is to create a captivating way to engage tourists in what’s going on locally in their area by personifying a “tour guy” to help the traveler find what he or she is looking for. The purpose of this application is to inform tourists of hole-in-the-wall places that would not be considered highly suggested “tourist” attractions. The purpose is to also expand the tourism to local businesses and help them thrive. TARGET AUDIENCE
The target audience includes tourists from all over the world that are interested in visiting low-key places that stray from the norm. These people include men and women, families, as well as singles who want to explore cities from a local’s, and not necessarily a “typical tourist’s”, perspective. DESIGN SOLUTION
The design adequately engages the viewer with a personification that seems to “speak to them” throughout their traveling journey. The color choices reflect a playful yet modern look that captivates young people and draws attention to the necessity of the application.
TOUR GUY
TOUR GUY
MUSE
/ TYPOGRAPHY /
TYPOGRAPHY A BOLD AND STRONG, THREE-DIMENSIONAL TYPEFACE THAT WAS HANDCRAFTED TO CREATE “LOUD” MESSAGES. DESIGN RATIONALE
The typeface creates a diverse compilation of hand-designed letters that have a three dimensional aesthetic. It is meant to showcase the diversity and flexibility of each letter in an organized way.
92PT
MUSE (noun) 1. (in Greek and Roman mythology) each of nine goddesses, the daughters of Zeus and Mnemosyne, who preside over the arts and sciences.
42PT
TARGET AUDIENCE 32PT
The target audience is anyone who is interested in typography and the way words and letters are laid out on a page, especially those who enjoy three-dimensional objects. DESIGN SOLUTION
24PT
The solution has formed an almost tangible feel to the letters, which evokes an emotion in the user. This typeface speaks for itself; it is bold and strong, and would be most useful for headlines or “loud” messages.
MUSE
AFTER THE RAIN
/ PRODUCT DESIGN /
PRODUCT DESIGN A CLOTHING AND LIFESTYLE BRAND REFLECTING THE LIFE OF AN OUTDOORS ENTHUSIAST. DESIGN RATIONALE
After The Rain is a clothing and lifesyle brand with a unique style that reflects the life of the outdoorsman. It will enforce a feeling of triumph and natural beauty within the earth’s greatest natural elements. It will stand for something more than just good design and a trendy style-it will aim to empower people who enjoy nature and pushing limits to reach an ultimate goal, and to keep going further. TARGET AUDIENCE
The brand targets men and women, of ages ranging from 20-60; people who enjoy the outdoors, quality, edgy, and durable clothing, as well as outdoor activities. DESIGN SOLUTION
After The Rain has become a well branded clothing company that evokes an emotion in humans who love this lifestyle. It proves to make people happy to be a part of something larger than themselves as well as proud to be wearing the brand’s name in order to reflect its overall message.
AFTER THE RAIN
Life should be one thing... a daring adventure.
SURVIVING DESIGN SCHOOL
/ INFORMATION DESIGN /
INFORMATION DESIGN A GUIDE FOR DESIGN STUDENTS, PROVIDING ADVICE TO PREPARE THEM FOR FUTURE CLASSES AND CAREERS. DESIGN RATIONALE
The challenge for this project is to create an aesthetically pleasing guide for incoming and current design students at the undergraduate level. The infographic style booklet will include preparation guidelines, tips for getting internships, and future design advice. It will create a variety of ways to prepare students for what is coming in their years of study and inevitably will show them-from a graduating student’s standpoint-what they should expect and be preparing for. TARGET AUDIENCE
The booklet targets anyone who is interested in studying design and/or is already doing so at the undergraduate level. DESIGN SOLUTION
The infographic provides knowledge for students to learn and prepare themselves for getting jobs and internships while in college or directly after. It provides advice from a professional, but more personal, level as it will give students a better idea of what is to come and will give them comfort in their studies and in beginning new experiences.
SURVIVING DESIGN SCHOOL
NALU’S TROPICAL TAKEOUT
/ WEB INTERFACE / REBRAND /
WEB INTERFACE / REBRAND A CLEAN, ORGANIZED, AND FUNCTIONAL REDESIGN THAT REFLECTS THE BEAUTIFUL NATURE OF THE BRAND. DESIGN RATIONALE
The challenge was to create a beautiful, simple, and clean layout with a minimal color pallette that remains interesting and, more importantly, memorable. The aim was to focus on what the consumer wants and needs as far as information goes. The design was to be classy and cultural, and prove the feeling of the atmosphere of the restaurant. TARGET AUDIENCE
The target audience should be men and women between of all ages who enjoy beachy settings and good, tropical, fresh (local) food. DESIGN SOLUTION
The solution became a clean, well designed and functional website that reflects the atmosphere of the restaurant very well. The incentive is to get people an understanding of the coziness and togetherness of the place so that they will be pursuaded to come in, and also to inform them in an organized way all that Nalu’s Tropical Takeout has to offer.
NALU’S TROPICAL TAKEOUT
FOUR WINDS ADVENTURE & CO.
/ BRANDING /
BRANDING A MINIMAL LIFESTYLE BRAND THAT PROVIDES CASUAL YET QUALITY OUTDOOR PRODUCTS. DESIGN RATIONALE
The project identifies the brand of Four Winds Adventure and Company, which produces clothing and products for the adventure-seeking individual. The look and feel should reflect very natural settings that include earthy tones whether warm or cool, and portray a very rustic feel. TARGET AUDIENCE
The brand targets those who are interested in these products that help them to easily and recreationally enjoy the outdoors, or those who enjoy to live and retain a very simplistic life. DESIGN SOLUTION
The brand has created a well-developed and quality product that people can relate to on a more personal level. The casual clothing and minimal lifestyle trends should inspire people to get outside and hike, camp, climb and explore everything the beautiful earth has to offer.
SINCE 1914 FOUR WINDS ADVENTURE & CO.
IF YOU DO NOT BREATHE THROUGH CREATION, IF YOU DO NOT CRY OUT IN IT, OR SING IN IT, THEN DO NOT CREATE. OUR CULTURE HAS N O U S E F O R I T
My beautiful parents, Michael and Becky for giving me an open mind | My sister, Danielle Adkins For challenging me | For being there, Jessica Jagielski Katie Kaufmann Haley Powers Alison Bondy | The Ruggiero’s | For inspiration, and faith, The Fretto’s /// T H A N K
Y O U