SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
Taylor Brasher | tbrasher@c-usa.org
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
PREGAME COACHES QUOTES (@CUSAFB) Found a creative way to promote the 2015 Conference USA Football Championship Coaches Teleconference during the week leading up to the game. Joint promo graphic, before the media call
Todd Monken, Southern Miss Head Football Coach Summary of teleconference statements
Jeff Brohm, WKU Head Football Coach Summary of teleconference statements
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
PREGAME
GAME COVERAGE (@CUSAFB/@ConferenceUSA) Designed and distributed on various social media platforms to promote the radio, television and social media coverage of the championship event. Overall Coverage Graphic (posted during week leading up to event)
Television Coverage Graphic (posted on game day with respective WatchESPN link)
Radio Coverage Graphic (posted on game day with respective TuneIn radio listen link)
Periscope Behind the Scenes Coverage (posted during postgame to promote additional perspective angle)
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
DURING GAME SCORE UPDATES (@ConferenceUSA) Continued color theme for quarter score updates with photo wash and score bar size determined by leading team (or if tied, most recent to score). Square proportions to satisfy Instagram usage in addition to Twitter and Facebook.
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
DURING GAME LIVE ACTION UPDATES (@CUSAFB) Effectively updated fans with live updates during the game on scoring plays through flashing animated GIFs. Continued color theme.
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
POSTGAME
CHAMPIONS ANNOUNCEMENT (@ConferenceUSA)
Created animated GIFs to be posted immediately after the game went final. Incorporated color theme, C-USA Championship branding, team branding, C-USA Championship trophy and simulated falling colored confetti. NOTE: Southern Miss graphic was not used, and is for example purposes only.
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
POSTGAME
TROPHY CEREMONY (@CUSAFB)
Graphics posted in conjuction with official champions graphic to point television viewers to switch over to ESPN3 after the game went off the air on ESPN2 to catch the trophy ceremony and MVP announcement. NOTE: Southern Miss graphic was not used, and is for example purposes only.
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
POSTGAME
OFFICIAL MEDIA-VOTED MVP (@CUSAFB)
Graphics posted as the championship’s MVP trophy was awarded during the postgame ceremony on ESPN3. Official award matches the overall theme. NOTE: Nick Mullens (USM) graphic was not used, and is for example purposes only.
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
POSTGAME
SOCIAL MEDIA FAN-VOTED MVP (@ConferenceUSA) Using the new Twitter poll function, a social media vote was conducted to give the fans a voice. Since the “Fan MVP” award was unofficial, the idea was to have it look more fun and unique from the rest of the overall social media design theme. Tykeland-inspired illustrator characters were used in an Instagram-friendly “trading card” look. NOTE: Nick Mullens (USM) graphic was not used, and is for example purposes only. Brandon Doughty, WKU QB First in voting results
Nick Mullens, Southern Miss QB Second in voting results
@CONFERENCEUSA @CUSAFB
SOCIAL MEDIA STRATEGY 2015 FOOTBALL CHAMPIONSHIP
POSTSEASON
SUPERLATIVE AWARDS (@ConferenceUSA/@CUSAFB) Created a theme using similar elements for the league’s postseason superlative awards on multiple platforms (Web, Twitter, Facebook and Instagram). Website rotator image (doubled as teaser graphic on Twitter)
Announcement graphic on Twitter and Facebook, in conjuction with written release.
Reworked theme into Instagram-friendly individual awards graphics
@CONFERENCEUSA @CUSAFB