![](https://stories.isu.pub/73944831/images/20_original_file_I1.jpg?width=720&quality=85%2C50)
3 minute read
Curtis 1000 Beauty & Personal Care Idea Book
Aesthetics are everything in the beauty and personal care industry. From your brand packaging, signage, digital technologies and more Curtis 1000 can help you make your mark in the industry. Continue reading to discover how!
#1 Labels & Packaging
Advertisement
Product labels tell a story. Research shows that well-designed labels have the power to build brands, create preference and drive impulse purchases.
![](https://stories.isu.pub/73944831/images/6_original_file_I0.jpg?width=720&quality=85%2C50)
A beautifully crafted package can deepen your brand’s impact. The box that holds your product — and the way it reveals what lies inside — is an indelible component of the customer experience.
![](https://stories.isu.pub/73944831/images/9_original_file_I2.jpg?width=720&quality=85%2C50)
#2 Making Connections
To convert new customers into brand advocates, it’s critical that you make a positive first impression. Those impressions are often formed in a physical store but the advent of mobile devices has created even more ways to make a connection.
![](https://stories.isu.pub/73944831/images/13_original_file_I0.jpg?width=720&quality=85%2C50)
![](https://stories.isu.pub/73944831/images/14_original_file_I0.jpg?width=720&quality=85%2C50)
#3 Sharing Your Story
You’ve devoted so much to creating the #HolyGrail of the beauty industry. Now, it’s time to get your advocates talking about it. How can you do this?
Build Their Loyalty
![](https://stories.isu.pub/73944831/images/18_original_file_I0.jpg?width=720&quality=85%2C50)
![](https://stories.isu.pub/73944831/images/19_original_file_I1.jpg?width=720&quality=85%2C50)
Create Awareness with Apparel
![](https://stories.isu.pub/73944831/images/20_original_file_I0.jpg?width=720&quality=85%2C50)
![](https://stories.isu.pub/73944831/images/21_original_file_I1.jpg?width=720&quality=85%2C50)
#4 Stand Out at Events
Beauty industry trade shows and events provide highly focused opportunities for reaching new markets. Signage, product literature and promotional items are key to standing out from the masses and making your presence known.
![](https://stories.isu.pub/73944831/images/22_original_file_I0.jpg?width=720&quality=85%2C50)
Banners, table covers, tabletop signs and portable pop-up displays ensure your target audience will find you in a crowd.
![](https://stories.isu.pub/73944831/images/23_original_file_I2.jpg?width=720&quality=85%2C50)
Interested in learning more or curious about the solutions we talked about above?
Learn More at: marketing.curtis1000.com/beauty