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Betty Boards is an all girls snowboarding brand founded in 2011 designed and manufactured in the Los Angeles area for all stylish female shredders around. We are focused on bringing women the latest in trends they have always wanted on the mountains from boards to outer wear. Whether you want to be riding with the boys or the girls you’ll always be stylish with Betty Boards. We are giving women the chance to finally stand above the men out on the slopes. Riding with Betty you are sure to look amazing.
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Marketing Plan
Don’t be a dude be a Betty with Betty Boards
Betty Boards designed and manufactured in Los Angeles has the mission to sell top of the line affordable all girls snowboarding products from outer wear to snowboards. The target customer for our company is a young female from the age of 14 to her mid 20’s. The lifestyle a Betty may have is into anything girly, loves to be outdoors in the snow, has a great taste in music and fashion, and must love action sports. Our customers should also be into shopping and looking good on the mountains. Betty Boards competitors are Roxy and Nikita who are based just for girls. Roxy is a brand that sells outer wear accessories and snowboards for girls that are very similar in style to Betty boards. Nikita is focused on just selling snow outer wear for young women. The price range for both Roxy and Nikita are similar to Betty Boards and are all affordable. The difference is that Betty Boards is focused on having all the same technology and advancements that the guys snowboard companies have. The items being manufactured by Betty Boards our items every girl snowboarder will need to get through the day. We are focused on making top of the line snowboards that no other women snowboard company has designed stealing the technology used in the males boards. Our company also sells bindings, boots, and stomp pads to make a complete board set up. The outerwear being sold are jackets, pants, and thermals to keep you warm in freezing conditions. Accessories Betty Boards has are gloves, goggles, and sock. Betty Boards price range varies depending on what products are being purcahsed but is very affordable with nothing costing more then $500. Snowboards cost from $250- $500, jackets cost from around $80- $200 has well as pants, bindings and boots cost $90- $150, and all accessories cost from $15- $60. Our customers can purchase Betty Boards around the world. We can be found online at our website bettyboards.com, on dogfunk.com has well as swell.com. If online shopping is not your thing don’t worrie because we can also be found at our Flagship store in Los Angeles, at Active Ride skateshop and the Butterbox snow shop at Northstar in tahoe.
Style Guide
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Taylor Ross
(310)234-8999 info@bettyboards.com bettyboards.com 123 Betty Way Los Angeles, CA 90015
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Betty Boards 123 Betty Way Los Angeles, CA 90015
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