Brand
Logo
W H AT ’ S YO U R
?
30 years of healthcare experience 4.8 million square feet of flooring installation
Design Element The umlaut “i” is designed to avoid mispronunciation of the brand name (early tests found some people referring to the brand name as “Technic”). This distressing of the “i” glyph distinguished the final two letters of the brand name, which provides an additional avenue for creative manipulation in advertising and corporate branding.
Suggested uses include: Designer iQ Engineer iQ Installer iQ
Color
Rust #b64325
R183/G67/B38 C20/M86/Y100/K11
& Steel #828384
R131/G132/B132 C51/M42/Y42/K6
Language
Governing themes 1. To the point — active voice over passive 2. Be the authority — clearly explain the role you play 3. Justify client investments — sell them the right choice
THE RULES OF DOING IT RIGHT.
1. Show up. 2. Justify all decisions. 3. Finish what you start.