I’M TAYLOR GRADY
about I grew up in Kirkland, Washington, where my family knows way too much about heavy equipment and way too little about Helvetica. Even though building roads didn’t turn out to be my cup of tea, the practice of solving problems and creating designs has shaped who I am today. So if you are looking for a designer with a side of efficiency and hard work, look no further.
MY PROCESS
RESEARCH
CREATE
Refine
I have made research an integral
Whether the project is a logo, a website,
Not to be clichĂŠ, but of course the
part of my initial sketching process.
or a full branding campaign, my creation
devil is in the details. Whether it’s a
From knowing the target audience
process is simple. Understand the
five minute or five week project, I find
to understanding the product itself,
research and the target audience and
the most important part of the design
a design can make a 180° turn in
just let the sketches flow and the clicks
process is in the final stages of editing,
effectiveness and overall design quality.
of the keyboard be uninhibited.
editing, and more editing.
work WE ARE WHAT WE REPEATEDLY DO. EXCELLENCE IS NOT AN ACT BUT A HABIT. aristotle
Swaray events
// branding, web design, print collateral
OVERVIEW Organization is the most difficult part of the event planning process, but with a reliable online system it doesn’t have to be.
CHALLENGE Solve how everyday people can plan events on their own time and in a streamline fashion.
SOLUTION I sent out a survey to gain empathy from my ideal users and did general research of the event planning industry. I concluded, that organization of contact information, collecting RSVP’s, and creating a time line for the event are the most difficult parts of the planning process. In order to solve these difficulties I created an online event planning business. Swaray helps ease the event planning process in a hands-on beautifully organized way. The customization and organization process allows customers to create an event organizer booklet that will simplify the process of planning their next event.
How can everyday people plan events on their own time in a streamline fashion?
Event planning can be a drain on time and spendy on the wallet.
By joining the website you can plan beautifully organized events by yourself.
You are able to choose between a wide variety of events or a typical event in order to help start your planning process. It’s that simple! The fun part begins! Now pick out the details: flowers, colors, location, food...
Receive an event booklet that has all of your ideas organized in one place.
Design and send your own invitations to make sure that your party is a splash!
pledge america
// poster design
OVERVIEW Interchange is an annual festival in Bozeman, MT, founded by Tate Chamberlin. The festival celebrates strides in human rights, equality, and the continuing dialogue on a number of important issues.
CHALLENGE Research a controversial topic, gain empathy from those affected, and create a poster series to evoke thought, action, or conversation.
SOLUTION I chose the topic outsourcing, a looming national problem that has been over looked by many. The facts of this issue are shocking but in order to help Americans see that this problem can be overcome, this series sheds positive light on the things Americans can do to make a difference. Pledge America!
exhibitions MSU Exit Gallery - April 2015 “I Am Interchange�
peta
// guerrilla campaign
OVERVIEW PETA works to fight for the health and happiness of animals everywhere. There have been recent issues with whales in captivity, this guerrilla project addresses that issue.
CHALLENGE Raise awareness about the poor living conditions of whales in captivity.
SOLUTION I worked with two others in a creative team to concept out this campaign for PETA. The whale sticker inside the water bottle represents the size of tanks that orcas in captivity are kept in. On the back of the sticker the conversational nature of the writing draws the reader into the cause to persuade them to petition with PETA. The location on a water bottle wall at REI and other outdoor stores reaches the target market group that will feel empathy and hopefully donate or petition. And the sticker will then be placed other places to continue to raise awareness.
TIME MAGAZINE
// magazine cover
OVERVIEW TIME magazine is known for their controversial articles and eye catching front covers.
CHALLENGE Design within a preexisting brand guide on a realistic topic.
SOLUTION This cover highlights some of the problems that stem from unhealthy eating in children. The design focuses on the fact that there can be hidden ingredients and side effects in the food that American children are consuming and draws the reader in to the article inside.
LEVI’S DENIM
// social media campaign
OVERVIEW Levi’s Denim is a globally known brand for being the creators of the first pair of blue jeans.
CHALLENGE Create an engaging social media experience and email marketing campaign to match the preexisting brand.
SOLUTION Levi’s Denim has strong brand development and a large customer following. In order to continue to increase their customer social engagement this project requests customers to post on instagram. Which would include pictures of them wearing their Levi’s across the country tagged with their location for a chance to be featured as well as win jeans for life.
INSTAGRAM CAMPAIGN Levi’s has great internal self-promotion and 521k followers on instagram. A new social campaign will increase customer social engagement and invigorate new followers to promote an increase product sales.
Outshine frozen fruit
// ad campaign
OVERVIEW Outshine Frozen Fruit Bars produces a line of real fruit frozen popsicles that can be enjoyed from your freezer year round.
CHALLENGE Create an ad campaign that embodies a fruit bar without additives that has character and personality as bright as the Outshine brand itself.
SOLUTION I worked with a fellow creative, Kinsey White, to develop the concept and produce this campaign that expresses the benefits of these delicious fruit bars. Just like each bar has its own flavor profile, each ad has its own bright personality. It brings a whole different meaning to “frozen fruit.�
PIZZA HUT
// branding, digital development, creative campaign
OVERVIEW In 2014-2015, I participated in an interdisciplinary class that focused on competing in the National Student Advertising Competition (NSAC). The class was comprised of twelve design and marketing students. During the year long course, we researched, created, and ultimately pitched an integrated marketing campaign.
CHALLENGE The sponsor, Pizza Hut, was seeking a digital sales increase with a target market of millennials (ages 18-34) and millennials with children.
SOLUTION Our creative team created the brand positioning of “Worth Sharing” and a creative campaign of “Click. Eat. Share.” The combination of user research, creative work, and digital development, lead our team to place second in the Northwest Region for our campaign, plans book, and presentation. My personal role included: communication between design and marketing students, the layout design of the plans book, other creative executions of our campaign, and creative presenter for the final competition.
AWARDS
Second Place - NSAC District XI 2015 Best Digital Experience - NSAC 2015 (Ordering, Trending, & Split the Bill)
Best Digital Campaign - NSAC 2015 (Tinder)
Best Single Ad -NSAC 2015 (Carrier Pigeon)
onefacein
Swaray events
Doctors Express
Onefacein is a new digital experience
Swaray is an online event planning
Doctors Express is a company that is in
that allows you to securely keep all of
company that helps ease the stress of
need of a face lift. Their core values are
your information and files in one place.
party planning, in which organization
their ability to be an efficient walk in
Through a retinal scan, voice activation,
is typically the most difficult part. The
clinic with excellent medical care. The
or face scan you are able to bypass your
logo expresses the ease, simplicity,
idea of no wait times is a strong part
passwords. I worked collaboratively with
and beauty that event planning can be
of their brand which is expressed in this
a marketing team and creative director
when using this event planning source.
recreation of their logo.
to create this identity.
issaquah pit
on Digital Marketing
Muddy Creek Farms
KLB Construction out of Mukilteo, WA
An online integrated marketing course
Muddy Creek Farms is a wheat and
uses logos to represent jobs for t-shirts
that is the midst of rebranding. They
barley operation in Great Falls, MT. This
and other promotional purposes. This
wanted an approachable mark with a
logo combines the idea of the large
logo is a stylistic dozer to represent
sleek simple clean design. This mark
fishing creek that runs through the
a piece of equipment heavily used on
shows the point where human interaction,
property as well as the purpose of the
this particular jobsite. The simplicity
communication, and empathy interact in
land to grow barley.
makes this an easy logo to use for print,
a digital space.
embroidery, and digital.
contact mobile: (425) 577-4656 email: taylorgradycreative @gmail.com website: taylorgradycreative.com