TAYLOR LEUNG F/W2015 – LEUNGAGE
CONNECTING THE GENES OF CREATIVITY BETWEEN FATHER AND SON June 2015, London This season, TAYLOR LEUNG brings you into the realm of creativity between his father and himself. Inspired by the bonding between his Father and himself through Art, LEUNGAGE – the Linkage between the Leungs, is a story about a creative landscape architect father and expressive fashion designer son in different artistic professions who shares the same faith in Art and Design. Firmly believing that his taste in art appreciation and the genes of creativity is inherited and derived from his creative father, Taylor Leung pays tribute to his father, KH Leung, for his years of artistic nurture. LEUNGAGE infuses elements of Landscape Architecture into Fashion Design, incorporating functionality into aesthetics. The silhouette of LEUNGAGE was delicately crafted through the experimentation of collages created from KH Leung’s Landscape Architecture designs. By integrating the nature of geometric balance from the construction of blueprints into fashion, the structured silhouette of the collection is created. The design concept focuses not only on the aesthetical beauty of Decorative Arts, but also lies in its functionality. This collection desires to mediate the artistic temperament of the Leung family through Fashion Design. Reflected through the search of Taylor Leung’s design identity, this collection takes elements from KH Leung’s art and design works, and aims to reinterpret them in the form of Fashion.
father son
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ABSTRACT ‘Other things may change us, but we start and end with the family.’ – Anthony Brandt Fall Winter 2015 Contemporary Menswear collection, LEUNGAGE, is inspired by the bonding between Father and Son through Art. Firmly believing that the taste in art appreciation and the genes of creativity is derived from a creative father. Naming the debut collection after the family name, it pays tribute to the father for the years of artistic nurture. It is common characteristic of a family structure in the society that men do not often communicate through words. LEUNGAGE, is a story about a creative father and expressive son in different artistic professions who has the same faith in Art and Design.
INTRODUCTION The first role model of a young boy is always his father. We always see talented men with children who have also inherited similar talented traits. Between the 17th and 19th century, it is tradition where fathers pass on their skills and techniques to their son, and the son would follow in his father’s footsteps and take up the family business (Fitzgerald, 1946). In this sense, the physical and genetical influence of heredity has created a strong bonding between father and son. In the search of design identity, this collection takes elements from the designer’s father’s art and design works, and aims to reinterpret them in the form of fashion. The Father, K.H. Leung was a landscape architect who played a major role in the urban improvement and redevelopment of Hong Kong through many eminent urban planning projects since the 1980s. The design concept focuses not only on the aesthetical beauty of Decorative Arts, but also its functionality. The changes seen through the changes of Landscape Architecture throughout the postmodern era emphasizes on the improvement of the human lifestyle rather than on decorative features. This collection desires to mediate the artistic temperament of the Leung family.
920 likes TaylorLeung FW15/16 #FatherAndSon #CreativityDNA @K.H.LEUNG @T.LEUNG
_Consumer Visual Profile
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DOVER STREET MARKET LONDON
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LN-CC UNITED KINGDOM
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JOYCE HONG KONG
_Market Level To enter the Designer’s Luxury Brand level of contemporary menswear designs. As it is a new label, it is necessary for the brand to pitch into the industry with a focus on its strengths through its use of eccentric craft, geometric silhouette and luxury quality material. These unique selling points that I possess enables it to compete with the three competitor-brands mentioned. The use of the online shopping platform allows the label to have a wider global audience. Utilizing the label’s connections in Asia, it is likely for me to step onto the global stage. STOCKIST: Dover Street Market A conceptual store located in the heart of London, Dover Street Market’s style fits in with TaylorLeung’s fashion forward, luxurious collection where they sell other designer brands. Furthermore, DSM has close connections with the oriental market, it is an ideal stockist for TaylorLeung. LN-CC An online store selling both luxury designer brands and emerging designer labels, LNCC is also an ideal stockist for TaylorLeung. Not only is the usual customers of LNCC fashion forward, the online platform allows TaylorLeung to attract attention from a wider global audience. Joyce (Hong Kong) Joyce (Hong Kong) is one of the largest department store chains in China. Being able to sell TaylorLeung in Joyce implicates brand recognition, and could further attract attention from the oriental market.
WHERE IT ALL BEGINS...
LEUNG’s LinkAGE
K.H. LEUNG & T. LEUNG
[KH Leung -“Virtual & Realistic”; Leather Installation (Primary)]
[KH Leung -Untitled; Wood Print (Primary)]
[KH Leung -”Our Imagination” A/P;Wood Print (Primary)]
[KH Leung -”Taipei Street View”; Painting (Primary)]
[KH Leung -”Angles”; Graphic Design (Primary)]
[KH Leung -”Autumn”; Graphic Design (Primary)]
[KH Leung - Landscape Architecture Drawings (Primary)]
[KH Leung -Park Planing 1:300 (Primary)]
[KH Leung -URBIS Ltd Shatin Project; Landscape Architecture Drawing (Primary)]
[Fig.1b]
[Fig.1b]
Investigations Sketches from Collage
[Ayao Yamana -Tomingekijo Music Circle Regular Concert Posters, 1957; Graphics Design (Secondary)]
Investigations of Details Geometrical Shapes
Investigations Collage
Investigations Collage
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DESIGN DEVELOPMENT
DESIGN DEVELOPMENT DESIGN DEVELOPMENT
Sample01
Pleating with Top Stitch Details Caligo and Organza
Sample02
Inserting Raw Edges at seams
Sample03
Z-Stitch a rope on the fabric, to create differnt shapes
Sample04
Insert crafts in between two farbic, then finish with top stitching
Sample05
Heatpress Sealing Tapes
Sample06
Hot seal seam machine, with low temperature. (On sportwears fabric)
Sample07
Laser Cutter; Engraving Processes
_Sour
_Bitter
_Salty
_Sweet
_Spicy
_Dry [KH Leung -”6Tastes”]
DESIGN DEVELOPMENT.
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 1)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 1)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 1)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 2)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 2)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 3)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 3)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 4)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 4)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 5)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 6)
DESIGN DEVELOPMENT _3D INVESTIGATION (LOOK 6)
DESIGN DEVELOPMENT _LINE UP DEVELOPMENT
DESIGN DEVELOPMENT _LINE UP DEVELOPMENT (PPRINT IDEA)
DESIGN DEVELOPMENT _LINE UP DEVELOPMENT (FINAL SIHOUETTES AND DETAILS)
Selected Print
“Plane�, Graphic Design, K.H.Leung -Digital Print on Cottan Sattin
FINAL LINE UP _FRONT
FINAL LINE UP _BACK
RANGE
Look
01
TL2015F_002 (Wool Mix)
TL2015F_001 (Wool Mix)
TL_FW15TOP001
TL2015F_L001 (Leather-Cow Skin)
Pocketing TL2015F_021 (Cotton Lawn)
TL2015F_003 (Cotton Satin -Printed)
TL2015F_008 (Cotton Twill)
TL_FW15TRS001
Pocketing TL2015F_020 (Cotton Lawn)
TL2015F_L003 (Leather-Pony Skin)
TL2015F_L001 (Leather-Cow Skin)
Pocketing TL2015F_020 (Cotton Lawn)
TL_FW15ACC001
TL2015F_005 (Wool Mix -PinStriped)
Pocketing TL2015F_015 (Silk)
TL_FW15TRS002
Look
01
Look
02
TL2015F_003 (Cotton Satin -Printed)
TL2015F_L001 (Leather-Cow Skin)
TL_FW15JKT001
TL2015F_007 (Cotton Jeans)
TL2015F_008 (Cotton Twill)
TL_FW15TRS003
Pocketing TL2015F_020 (Cotton Lawn)
TL2015F_010 (Sweat Jersey)
TL2015F_017 (Wool Jersey)
TL2015F_018 (Ribbing)
TL_FW15TOP002
Look
02
Look
03
TL2015F_009 (Wool Mix)
TL2015F_001 (Wool Mix)
TL2015F_L002 (Leather-Pony Skin)
TL_FW15JAC002 Pocketing TL2015F_021 (Cotton Lawn)
Quilting TL2015F_014 (Wool Quilted)
TL2015F_004 (Wool Drill)
TL_FW15TRS004
Pocketing TL2015F_020 (Cotton Lawn)
TL2015F_011 (Nylon)
TL2015F_013 (Flex Leather)
Pocketing TL2015F_020 (Cotton Lawn)
TL_FW15ACC002
TL2015F_005 (Wool Mix -PinStriped)
TL2015F_007 (Cotton Jeans)
Pocketing TL2015F_015 (Silk)
TL_FW15TRS005
Look
03
Look
04
TL2015F_011 (Nylon)
TL2015F_013 (Flex Leather)
TL2015F_012 (Cotton)
TL_FW15JKT003
Quilting TL2015F_014 (Wool Quilted)
Pocketing TL2015F_020 (Cotton Lawn)
TL2015F_003 (Cotton Satin Printed)
Pocketing TL2015F_020 (Cotton Lawn)
TL_FW15TRS006
Look
04
Look
05
TL2015F_006 (Wool MixPinStripe)
TL2015F_002 (Wool Mix)
TL2015F_001 (Wool Mix)
TL2015F_L003 (Leather-Pony Skin)
TL_FW15JKT004
TL2015F_L002 (Leather-Pony Skin)
Pocketing TL2015F_021 (Cotton Lawn)
TL2015F_002 (Wool Mix)
Pocketing TL2015F_021 (Cotton Lawn)
TL_FW15TRS007
Look
05
Look
06
TL2015F_010 (Sweat Jersey)
TL2015F_017 (Wool Jersey)
TL2015F_018 (Ribbing)
TL_FW15TOP003 TL2015F_L001 (Leather-Cow Skin)
TL2015F_006 (Wool MixPinStripe)
Pocketing TL2015F_020 (Cotton Lawn)
TL_FW15TRS008
TL2015F_012 (Cotton)
Quilting TL2015F_014 (Wool Quilted)
TL_FW15ACC003
Look
06
TAYLOR LEUNG LONDON HONG KONG (+44)7770 993659 (+852)6175 8416 leungtaylor@gmail.com @taylorleung_