2007 - 2013
SKILL SET
Brand Development
Campaign Development
Brand Strategy
Digital and SEO Strategy
Graphic Design
Social Media Planning
Website Strategy and Design
Targeted Media Planning
Responsive Website Design
Print Management
Marketing Strategy
Independent Research Analysis
Annual Reports and Corporate Publications
Expert taco maker
BRAND DEVELOPMENT
Branding Pitstop Marketing
Pitstop Marketing required a new identity to
a pioneering spirit and sense of excitement.
re-enforce the retro and pioneering theme
breathe life into their business and rejuvenate
The Pitstop name had come from the cartoon
while the identity itself maintained a sense
appeal to existing and new audiences.
character Penelope Pitstop, (the directors
of femininity about the brand.
Through workshops we cited brand insights to
nickname) so I wanted to create a relevance to
follow, most importantly, a retro theme,
this with some supporting imagery that could
Branding Anderson Harrop Financial Services
Financial Planning that blows the competition away. Easy breezy. WEB BANNER ADVERT
Tax returns that won’t blow away your budget. Easy breezy.
Click here to find out more
Northcote’s best advice for managing your own nest egg. It’s a breeze.
Call us today to talk about your Superannuation.
Call us today on 03 9387 8456.
Phone 03 9387 8456. www.andersonharrop.com.au
www.andersonharrop.com.au
PRESS OR WEB ADVERT
Advertising + Copywriting Anderson Harrop Financial Services
LOCAL PRESS ADVERT
Branding + Financial Kit Catapult Wealth
Catapult Wealth are financial planners who
Upon discovering the name, we recognised the
and into freedom with a curiosity for the world
specialise in equity and high value clientele.
two brand archetypes to follow were the Sage
and life in general.
The branding process included extensive
and Adventurer. The Sage aspect works with
From these processes, the tagline ‘Prepare to
workshops and collaboration with their
the clients desire to share knowledge, and the
launch’ came quite naturally.
marketing manager to develop the name,
adventurer taps into the target audience, semi-
tagline and direction for the branding to follow.
retirees stepping away from a lifetime of work
WEBSITE DESIGN
Responsive Website
This website initially came to me as a branding
The website was created in a responsive
project and eventually I was involved in the
format, allowing for one site to be built that
design of the website, copywriting for the
could collapse down for simple effective
CafĂŠ Restaurant
menus, marketing materials and press releases
viewing on mobile without losing element size
Branding + Website Design
as well as offering input on the interior fitout
or impact.
Dowstairs Bistro & Lounge
and signage design.
Competition Mini-site
This competition website was created in
to try it anyway and share their designs with
collaboration for Oxygen Marketing. The
friends through social media.
Cadbury Mini Drops
site’s concept was to have a purchase and
A design requirement of the site was to
enter campaign where the consumer could
promote their sponsorship of the Australian
customise their own ‘fixie’ then have them
Olympic team (hence the green and gold).
For Oxygen Marketing
sent out if they one. The viewer is encouraged
Website AusCellardoor www.auscellardoor.com.au
AusCellardoor is an online wine store and information resource. They differentiate themselves from typical online stores by offering insight and news about the wine industry. As a result, their clientele are more passionate about the wines they drink and the culture around wine.
The site was designed to have a homepage that was constantly updated to encourage people to re-visit several times a week. Internally, I wanted the product page to make the wine bottle the hero of the page. Labels mean a great deal to the customer, so I didn’t want the bottle to be hidden away on the page.
The navigation for the product range is well structured and split up between style, grape variety, region and price to make it easy for the consumer, including the addition of a custom search engine present on all pages.
Website PM24 www.pm24.com.au
Phillipe Mouchel’s new rotisserie theme
Influence for the photography was taken from
restaurant on Russell Street required a
Baroque paintings of raw meat and produce
website to reflect their concept.
laid over butchers blocks - a style of painting
The aim with the website was to be functional
around when the style of cooking was popular.
and to set a tone for the restaurant.
CAMPAIGN DEVELOPMENT
Branding lockup
Marketing Campaign Pitch Contract work created with Oxygen Marketing.
Packaging mockups
The Bake and Relax campaign concept was an
The initial idea was developed by Oxygen,
extremely quick project created to be placed
with the branding lockup and other design
in Oxygen Marketing’s proposal to Birdseye.
elements being created by myself.
Gondola end mockup
Shelf Wobbler
Win Flights With Faulding Competition
A2 Posters
The Bake and Relax campaign concept was an
The initial idea was developed by Oxygen,
extremely quick project created to be placed
with the branding lockup and other design
in Oxygen Marketing’s proposal to Birdseye.
elements being created by myself.
Branding lockup
Marketing Campaign Pitch Contract work created with Oxygen Marketing.
Packaging mockups
The Fish and Chip Fridays campaign was
The Fish and Chip Fridays Kombi ideas was
created to have an emotional selling point,
conceived as a way to promote the brand and
with the aim to promote the simplicity of the
it’s characters by pulling up at beaches over
cooking process and the free time created to
summer to give away free Birdseye Fish and
engage with family.
Chips.
Fish & Chip Fridays Kombi
Branding lockup
Lockup extensions
Marketing Campaign Pitch Contract work created with Oxygen Marketing.
Instore POS mockups
This campaign concept again, was used in
moment an Olympic event.’ with supporting
a proposal piece to be presented to Kraft
imagery of various events - carefully avoiding
Foods as a concept for their instore Olympic
the direct Olympic branding links.
promotions.
The main branding lockup was applied to
The idea revolved around the line ‘Make every
various supporting graphics, all similar in style
to re-enforce the Olympic relationship.
Branding + campaign CatapultED Seminars
CatapultED produce seminars aimed at Gen Y
‘Ed’ was created to connect with the audience
to educate them about aspects of adulthood
and add a familiar face to the identity. He is
that revolve around finance, insurance,
quirky, unique and happy-go-lucky, but can be
superannuation and wealth creation.
serious when it matters.
. u o y o t p u s ’ t Give,toifinancially contribute to your eChoosing church is a truly personal choice. The UC Invest eGive program makes the practical side of giving easy. You choose how much and how often you wish to contribute - it’s up to you.
What is eGive? The eGive program is an electronic giving option that establishes a regular direct debit from your bank account or credit card, replacing the need to carry cash for your offering. Giving electronically allows you to set your regular financial gift upfront, rather than giving whatever happens to be in your wallet as the offering plate passes by. It’s a simple, safe and secure way to financially contribute to your church. Over 1,500 people in our Uniting Church community are already giving in this way.
Where does my gift go? Your eGive contribution is given straight to your congregation where it’s used to support your church’s operations and local outreach programs. No fees or charges are ever deducted from your gift to your congregation.
We want to support your congregation too. UC Invest want to further support Uniting Church communities by implementing a new eGive initiative in 2013.* Starting from 1 May 2013, UC Invest will give $20 to your congregation for each new eGive request established. For existing eGivers we will also contribute $20 if you increase your offering by $5/month. When you sign up to eGive, you instantly support your congregation, your Minister and your local community.
Getting started. It’s easy! Simply visit ucinvest.com.au/egive and download an eGive Application Form or call us on 1300 274 151 to request a form in the post. It’s up to you how much you choose to contribute and if you wish to contribute, weekly, fortnightly or monthly.
Your questions answered. Do I have to hold an account with UC Invest to use eGive? No. We can debit your eGive contribution from any Australian bank account or credit card.
What does eGive cost to use? Nothing, nix, not a penny. We believe your gift should reach your congregation fee free.
Can my gift remain anonymous? Yes. Your congregation will receive a statement at the end of each month detailing all contributions received however you can elect to remain completely anonymous.
Can I alter my eGive request? Yes. You can update your details including the amount, debit date, frequency of transaction and personal information by simply contacting UC Invest. You can even postpone or cancel an individual transaction if required.
Visit ucinvest.com.au/eGive or call 1300 274 151 to find out more. Your Minister or Treasurer can also provide you with information about giving with eGive.
*Some conditions apply - offer starts from 1 May 2013. UC Invest is an activity of The Uniting Church in Australia Property Trust (S.A.) ABN 25 068 897 781, the legal entity of the Uniting Church SA. Investment services are provided on behalf of the Uniting Church SA pursuant to ASIC Policy Statement 87 exemptions and APRA Banking Exemption No. 1 of 2011 (“The Uniting Church in Australia Property Trust (S.A.)”). Neither UC Invest nor the Uniting Church SA are prudentially supervised by APRA. Investments and contributions lodged with UC Invest will not benefit from the depositor protection provisions of the Banking Act (1959). All products offered by UC Invest are designed for investors who wish to promote the charitable purposes of the Uniting Church SA.
eGive Campaign UC Invest A5 Flyer + eDM
eGive is a campaign created for a Uniting
The aim of the campaign was to raise
The message is tricky to deliver and the
Church affiliated financial advisory in
awareness of UC Invest’s new initiative to
thought that a whimsical, abstract concept
Adelaide called UC Invest.
have contributions direct debited from their
of different types of people bringing
The campaign was developed with Pitstop
clients accounts to the church.
their contributions (displayed as balloons
Marketing.
symbolising hope) to the church.
s n a e B d e k a B e l y t s Real Home om.au made.c
www.justbean
Healthy Hearty Homely Campaign Just Bean Made POS + Campaign concept
Just Bean Made wanted to launch their new
of the product whilst appealing to that
bag’ style of product that they could heat up
packaging into stores with a raw, organic
emotional aspect of the purchase choice.
quickly at home.
feeling campaign that could connect with
Healthy, hearty and homely were all words
the viewer at point of purchase. Using words
that our focus group felt resonated with
that struck a cord with people’s hungry
their reasoning for purchasing a ‘meal in a
emotions, we aimed to promote the benefits
PACKAGING DESIGN
Packaging Design Just Bean Made - Anyad Gourmet Pouch Design for food product
The concept for this range had to work around
the flavours could be expressed visually to
An effective way to display the ‘real’ and,
a huge amount of copy and points that the
entice the consumer.
‘fresh’ nature of the product was to include
client wanted on the front of the packaging.
The range has a high price point and needed
the clear window in the shape of a bean on
The challenge was making sure that the main
to look premium in order to display perceived
the front.
points about the product stood out and that
value to the shopper.
Packaging Design Faulding速 Practitioner Range Faulding速 Tonics Range
Packaging designs for new Faulding速
The client wanted add a range with a
Faulding速 also released a Tonics range
Practitioner range due to come out later
premium, clinical look within their product
also, to touch on an emerging market for
in the year.
suite. The incorporation of clear varnishes and
old-fashioned natural health treatments
embossing on the product names will add to
remeniscent of earlier products released by
the overall effect.
Faulding pre-1950.
ADVERTISING MATERIALS
Your super, your future
www.cbussuper.com.au
Last year, CBUS members worked on 2,730 building sites nationwide that we had invested in. We help you build your future, while your busy building Australia’s.
Last year, 17,849 CBUS members learnt how they can get more from their super. Plan for the future. Call us today and get the most out of your super.
Financial advice for CBUS members
www.cbussuper.com.au/advice
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Poster Design + Copywriting CBUS Super Fund
Riberum quo torum qui blam inis es volorat harumet ullatust, simod volorro occae sit voluptatem voluptu ribero. Te seri doluptiatem que si tecae aut ut rest, soloris tibusdam, sitis mod everumqui rese nem nusti berferf erorepe riberum quo torum qui blam inis es volorat harumet ullatust, simod volorro occae sit voluptatem voluptu ribero. To find out more, call 1300 361 785 or visit www.cbussuper.com.au/advice
Dolly & Girlfriend Mag
YME needed an image to reflect the logo and it’s
The images were selected with care to target an
The copy was written for the brand story, and the
products. Using the message created for the brand,
audience that could relate to the products and the
client decided they loved it so much it should be
I focused on the line “You love your skin & we love it
image we were developing for the brand. ‘Fun’,
used on all their marketing collateral.
You, Me & Everybody
too”. This would become the main positioning line of
‘carefree’ and ‘vibrant’ were all words associated
Copywriting
the promotional material.
with these images and reflected the brand message.
Full Page Ads
‘Ask Your Pharmacist for Faulding’ Badge Faulding Natural Health
Faulding®’s main competitiors are larger brands
The fact that Faulding® is a pharmacy only brand
approached in-store has led to an increase in sales
commonly sold within pharmacies and supermarkets.
means that they have the support of trained
into pharmacies that have previously only stocked
As Faulding® specialises in phamacy only products,
pharmacists and the credibility that brings.
limited lines.
this has previously been considered a negative.
Leveraging off of that credibility, and encouraging
I thought we should look at it differently.
the customer to ask for Faulding specifically when
TAFE SA End Of Year Campaign Outdoor Bus Shelter Adverts
TAFESA elisted Konker Creative to create a new look and feel for their End of Year Campaign. The signage created was displayed in bus shelters across Adelaide, on the side of trams and buses and in all forms of local and rural press.
Promotional Posters You, Me & Everybody Bodhi Me Range
Magazine spread + flyer You, Me & Everybody Bodhi Me Range
Newsletter Raw Material
Raw Materials were looking for a newsletter
I decided to play with some rustic elements
that could engage their customers and their
and intentionally went too far with them,
suppliers through articles, promotions and
creating graphic treatments that could be
recipes among other elements.
engageing, ever evolving and related to the brand.
Outdoor Signage Disneyland Paris Travelator Signage
Disneyland Paris have a number of areas that
showcase them shooting from the logo and
require signage that reflects the brand and the
nearly splashing off the sign.
utilises the characters in their suite.
The rendering, textures and colour treatments
Buzz Lightyear and Nemo we’re characters
in these were the main areas that I was asked
that I had to work into a banner that could
to revitalise.
The Press Club Melbourne’s CBD will play host to our tasting of some of James Halliday’s best picks from the 2011 Wine Companion.
when:
Along with delicious wines and delectable fare, we will be graced with the presence of Clémence Haselgrove, chief winemaker for Forest Hill Estate in WA, who will guide us through the wines selected.
72 Flinders St
Friday 6th August 12pm - 2:30pm
where: The Press Club Melbourne CBD
rsvp: by Thursday 29th July to Rina Mitsaris Ph: 03 9695 0604 or email rina.mitsaris@redmercury.com.au
Guests will receive a copy of James Halliday’s book to take home.
Promotional Book Launch invite Photography Exhibition invites
MIERTJE SKIDMORE
Your invited to celebrate the launch of the 2011 James Halliday Australian Wine Companion
Disneyland Paris have a number of areas that
showcase them shooting from the logo and
require signage that reflects the brand and the
nearly splashing off the sign.
utilises the characters in their suite.
The rendering, textures and colour treatments
Buzz Lightyear and Nemo we’re characters
in these were the main areas that I was asked
that I had to work into a banner that could
to revitalise.
PUBLICATION DESIGN
Branding + Corporate Brochure Catapult Super Branding & Self Managed Super fund guide
Adelaide based Catapult Wealth expanded
The brochure features cyclists in a hills
The adventurous nature of the imagery
their business into self-managed super funds
environment intentionaly aiming at a direct
utilised also follows suit with the images
and superannuation and decided the best
target audience of middle-aged, successful,
used for Catapult Wealth, the parent
approach was to separate their services into
Adelaide based business people considering
company of Catapult Super.
sub-brands within the company.
their options moving into the future.
Information Memorandum Mondrian Developments Prospectus
This information Memorandum had the
The final publication included a three page
dubious task of selling a Fijian resort without
centrefold spread displaying the enitre resort
trying to sell the holiday aspect of Fiji. The
and featured benefits that it offered.
main focus was just the resort and the information surrounding the investment and it’s potential.
Annual Report LGA SA 2007/08
Thank you for your time. Contact me: Australia: 0431 383 741 Email: tyson@konker.com.au Skype: tb.design1