PRESS RELEASE April 2015
THE WALDORF PROJECT EXPERIMENTAL RESEARCH LAB (E.R.L.) FOR
CHAPTER THREE / FUTURO Thurs 14 – Sat 16 May 2015 Performances at 6:30pm and 9pm every night Tickets £78 A TUNNEL KINGS CROSS LONDON www.waldorfproject.com Following critically acclaimed Chapters One and Two, the Waldorf Project presents a preliminary “Experimental Research Laboratory”, exploring ambitious concepts to be staged in full in early 2016 as The Waldorf Project: Chapter Three / FUTURO A FUTURE VISION OF YESTERYEAR – STAGED THROUGH PIONEERING, GENRE-DEFYING ART FORM The Waldorf Project, alongside purveyors of the unusual Hendrick’s Gin and The Guardian, is set to reveal its third incarnation. The Experimental Research Laboratory (E.R.L.) for Waldorf Project: Chapter Three / FUTURO will run 14 – 16 May 2015 in a tunnel in London’s historic Kings Cross, and will be an opportunity to explore a full range of ambitious concepts and techniques in a more intimate, exclusive setting – while still creating a stand-alone experience. This advanced insight unites eight of the most pioneering practitioners in the worlds of visual art, gastronomy, design, theatre, choreography, electronic music and mixology, incorporating two new disciplines in the already impressive list of artist collaborators: liquid and product design. Developing the concept of an art performance (as with Chapter Two, as a new art form far beyond simply a ‘multi sensory experience’) it is through a rare synergy that the singular collected sensory emotional reaction is delivered to the guest. This synergy, combined with the imagination and bewildering skill of the creative team (see notes below) are interwoven and directed by artist Sean Rogg. Inspired by “Futuro”, the pre-fabricated flying saucer-shaped house designed by Matt Suuronenn in the late 1960s, the Waldorf Project will investigate and develop the spectacular, unadulterated ideas from that time. The minimal yet radical performances interpret and distil golden notions from the era, challenging guests and offering a new perspective, by way of a complete emotional excursion into the future. Setting aside today’s more prevalent dystopian projections for the future, Chapter Three/FUTURO centres upon those more fantasised visions of a utopian society – the dreams of a world which exists solely to facilitate TBurnsArts | 18 Bishops Court, 54 Folgate Street, London E1 6UN | 0207 377 5665 | tani@tburnsarts.com
PRESS RELEASE April 2015 pleasure, comfort and delight. Put out of your mind edible insects, overcrowding and global warming, FUTURO presents a world enchanted by the possibilities of its future, not subdued by the limitations of it. The “Futuro” house, created at the height of the “Space Race”, manifests the idealism, progression and constant striving towards supremacy dominant at the time. The design industry exploded, ergonomics being the key towards a more productive, efficient and gratifying world. Chapter Three/FUTURO mirrors this, and as the venture embarks on its third installation it will further push the boundaries of art consumption and emotional sentience, this time set playfully in the future. Global trend forecasters have already highlighted Chapters One and Two as some of the most forward-thinking art experiences of their time, and Chapter Three promises to deliver an even greater trial. Moving beyond Chapter Two/COLOUR, in which colour was imposed through emotion, sound, taste and environment, Chapter Three/FUTURO will work with an even more challenging palette: black and white; or, more accurately, “black and light”. Through close integration of product design, the Waldorf Project is now also able to create a seamless connection and harmonised geometry of object, sound and taste – and that, listed on the menu as numbered ‘emotions’ in place of dishes, will become, as with "colour", unrecognizable as its constituent ingredients. Crucially, the Waldorf Project takes a final leap, in presenting each course (comprising) through liquid form alone. In a menu comprising proteins, fibres, carbohydrates, hydration and alcohol, the science and magic of micro-distillery will also drive the boundaries of how alcohol spirit – throughout the E.R.L. it will be Hendrick’s Gin – can be administered through the senses. “Those attending the experience will have their minds opened to the fanciful and phenomenal possibilities envisaged by preceding generations, before worldly pressures took over and stifled such thinking. By taking our guests on a journey, guided by their senses and interactions with hosts and fellow guests, we aim to satiate their inquisitiveness of these progressive worlds. Upon entering and experiencing Chapter Three/FUTURO, the environment we all live our daily lives in may seem a little humdrum to the initiated.” Sean Rogg Opening the Festival of Perception, the Experimental Research Laboratory phase of Chapter Three/FUTURO will take a further stride into artist Sean Rogg’s exploration of consumption as more than a mere physical function, but as medium to absorb art through all the senses. As with Waldorf Project’s Chapter Two/COLOUR, the concepts that will be explored in Chapter Three/FUTURO are so ambitious that a preliminary Experimental Research Laboratory is being staged. The full Chapter Three performance will be taking place in early 2016. Tickets (£78) to the performances are available through www.waldorfproject.com. With just six performances in three days, demand is expected to be extremely high following the triumphal sell-out of Chapter Two/COLOUR, held earlier this year.
The E.R.L. for Chapter Three / FUTURO runs for three nights, Thursday 14 – Saturday 16 May 2015. There will be two sittings per night, starting at 6:30pm and 9pm. Limited capacity. TBurnsArts | 18 Bishops Court, 54 Folgate Street, London E1 6UN | 0207 377 5665 | tani@tburnsarts.com
PRESS RELEASE April 2015
MEDIA ENQUIRIES For further information, interviews or images please contact Tani Burns: T: 0207 377 5665 M: 07888 731 419 E: tani@tburnsarts.com W: www.tburnsarts.com
WALDORF PROJECT: E.R.L. for CHAPTER THREE / FUTURO Dates: Time: Address: Tickets: Website:
14 – 16 May 2015 6:30pm; 9pm (two sittings per night) A tunnel, Kings Cross, London £78 per person www.waldorfproject.com
EDITORS NOTES About the Waldorf Project The Waldorf Project is an immersive experience on a grand stage in which art is consumed through all of the senses. Created and directed by artist Sean Rogg and running over a number of instalments over several years (Chapter One/MUSKMELON and Chapter Two/COLOURS have been completed), the next deployment – a fully developed exploration of Chapter Three/FUTURO - will take place in early 2016.
About Hendrick’s Gin Hendrick’s is a delightful super-premium gin, made with a number of unusual twists to deliver a most curious arrangement: Unlike ordinary gins, Hendrick’s is distilled in Scotland. Only Hendrick’s is made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a wondrous floral aroma. Hendrick’s is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.
About The Festival of Perception “It’s not what you look at that matters. It’s what you see.” Henry David Thoreau. Perception shapes our value judgments, our emotions, our actions; one could argue, everything. And yet, it is entirely subjective – unique to an individual, highly fluid, influenced by many things. The Festival of Perception, a series of events in the transformational area of King’s Cross, will ask you to confront your perception of the world, other people, and yourself. Over six months, King’s Cross will stage a diverse range of events curated by artists, writers and performers in conjunction with The Guardian, School of Life, Lost Lectures and King’s Cross: events which will make you question your senses and ask you to contemplate what’s real and what’s imagined; events which will challenge you to ‘see’ the world through new eyes.
CREATIVE TEAM SEAN ROGG Sean Rogg is a British artist working in the field of video, photography and performance. His work has been exhibited at The Wapping Project, Bloomberg SPACE and ICA in London, as well as TinaB Biennale in Prague, at Modern Art Oxford, Kunsthal Charlottenborg (Copenhagen), CCA (Tel-Aviv), Mathias Güntner (Hamburg) and Galleri Kleerup (Stockholm). www.seanrogg.com
GREG SHAW – ENVIRONMENT DESIGN Inspired and challenged by the world of production design, Greg Shaw’s work over the last 14 years has seen him design numerous feature films, commercials, TV drama & comedy projects. His work reflects his background in architecture, while constantly exploring the role of new technology and it’s application into projects as a tool for concept visualization and postproduction techniques. www.gregshaw.net TBurnsArts | 18 Bishops Court, 54 Folgate Street, London E1 6UN | 0207 377 5665 | tani@tburnsarts.com
PRESS RELEASE April 2015 JUSTIN HORNE – CHEF / FOOD DESIGN Justin Alexander Horne is a British experiential chef and runs artisan event caterers All The King’s Men . He started his career working at the iconic Ivy restaurant in London’s West End 6 years ago. He was then introduced to the work of Thomas Keller via executive chef Luke Keating at Notting Hill favourite, The Lonsdale. Justin armed with these tools went on to push boundaries in the world of experiential gastronomy, going on to launch All The King’s Men in 2013. Now he works with ad agency’s, fashion houses and private clients producing tailored fine dining and interactive events. www.atkm.co.uk
MAX CASTALDO – FOOD DESIGN Max Castaldo is a chef who has developed a successful career in Michelin-starred restaurants and in the finest luxury hotels throughout the UK, Spain, Italy, ASIA and Argentina. He graduated with a degree in Gastronomy Management at IAG Argentina and a specialised degree in Barcelona. His extensive culinary career spans Modern, Molecular, and Mediterranean style and having been trained Japanese sushi masters, specialises in Japanese cuisine. He has helped to develop successful new F&B concepts and has worked in renowned companies such as Sheraton, Hyatt International, Rosewood London and JAL Hotels. Max is establishing himself in chef consultancy and food development in gastronomy projects, working alongside critically acclaimed Michelin-starred chefs Bjorn Van der Horst and Omar Romero. uk.linkedin.com/pub/maximiliano-castaldo/29/484/669
MAX CHATER – LIQUID DESIGN Max Chater, Chemist, Distiller and Rectifier, founded BUMP CAVES, a cocktail bar and distillery in Bermondsey last year. An expert in all things liquid, Max works with his laboratoy - distilling, creating syrups, liquors, vermouths and infusions. Often referred to as the ‘Liquid Chef’, Max approaches liquid in the way a chef would approach ingredients - and each of his creations is a ‘course’ and not just a drink. He is driving the boundaries of how alcohol spirit, and in particular advocators of the absurd Hendrick’s Gin – which although not for everyone, is a spirit devoted to the delightfully peculiar – can be administered through the senses. Max graduated with a BA Hons in Graphic Design from Leeds Metropolitan University, and this creative background is apparent in all his work. Recently cited as London’s most creative bartender in Drafted Magazine. www.bumpcaves.co.uk
JAMES SHAW – PRODUCT DESIGN James Shaw is a product and furniture designer whose work explores ideas around radical manufacturing. A recent graduate of the Royal College of Art he now runs a small studio in South London where he designs and produces objects that test our understanding of function, aesthetic value and material perceptions. His work has been exhibited internationally at institutions such as the V&A, Design Museum, Boijmans Van Beuningen Museum and MoMA. His work is in the permanent collections of MoMA, the Vitra Design Museum and the Volker Albus Collection. www.jamesmichaelshaw.co.uk
ALESSIO NATALIZIA – SOUND DESIGN Alessio Natalizia is an Italian electronic musician, producer and composer currently living in London. He releases music through the Not Waving moniker and is one half of the Kompakt techno ambient duo Walls whose self-titled debut album picked up Mojo's Electronic Album Of The Year in 2013. He debuted Not Waving's A/V live show at this year's Meltdown Festival at Southbank. He was the curator of 'Mutazione - Italian Electronic & New Wave Underground 1980-1988&' compilation (Strut Records, 2014). He worked as composer/sound designer for projects such as Tate Modern's Oil Tanks Project, Independent American movie 'Wildlife', 'The House Of Peroni', BBC’s 'Good Cop' and Chapter One of Waldorf Project. www.notwavingmusic.blogspot.com
AOI NAKAMURA & ESTÉBAN FOURMI – CHOREOGRAPHY Aoi Nakamura is a performing artist and choreographer. As a choreographer she received the 1st prize at the Aarhus International Choreography Competition in 2010. Aoi graduated from State Ballet School Berlin, 2006. She worked as a performer for several dance companies in Europe. She is currently engaged with Jasmin Vardimon Company, United Kingdom. Estéban Fourmi is a freelance performing artist and choreographer. Estéban graduated from the Palucca Shule in Dresden, Germany in 2008. Since then Estéban has worked for the Staatstheater Kassel (Germany), Tanz factor (Switzerland) and other projects in Europe. He is currently engaged with Jasmin Vardimon Company UK since 2009. www.a--e.tumblr.com/aboutus
ELENA MARTIN – COSTUME DESIGN Elena Martin graduated from Barcelona’s most eminent fashion school ATM. At age 20, she became the youngest student ever accepted to the prestigious Central Saint Martins College, where she earned a Masters in Womenswear. Her first student collection was featured on the editorial pages of Self Service and International Textiles. She has designed stages with Robert Cary Williams and Alexander McQueen, amongst others. In 2006 Elena launched her own designer label Martin Lamothe, to international recognition. In 2008 the label began artistic collaborations connecting Martin Lamothe to the art world. www.martinlamothediary.com TBurnsArts | 18 Bishops Court, 54 Folgate Street, London E1 6UN | 0207 377 5665 | tani@tburnsarts.com