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village program.

“We know that if you took a taxi, that would be … one, a different experience; two, they’d have to be available; and three, that price, I understand, is between $7 and $10,” he said. “We think we’re coming out with a more efficient service, much better technology and we’re still pricing it at the $5 to $8 per person level.”

While PASSPort unleashes private sector technologies for municipal administration, Wood suggested the program is not necessarily intended to outcompete rival services. Instead, he viewed the platform as a village service.

“We’re not in the business of competing with mobility — we’re in the business of serving our residents,” he said. “If someone chooses us over [other rideshare service providers], it’s because of safety, efficiency, pricing and you’re going to see a whole lot of promotion.”

Moreover, Wood said he believes the broader trends are gradually shifting away from individually operated motor vehicles, accelerated by myriad factors, such as congestion pricing and rising costs associated with vehicle maintenance.

“Owning a car today is almost becoming a liability because of insurance costs, gas and all the things associated with it,” he said. “I think ‘mobility’ is the keyword you want to use here — getting to where you have to go in the most efficient way possible.”

Wood, who worked in the technology and marketing sectors before entering the administration, said he discovered a natural blend of his professional experiences while creating the rideshare service.

Through PASSPort, he said village leaders could effectively boost mobility by integrating new tech and municipal administration. He indicated that rideshare programs such as PASSPort represent the future of municipal servicing.

“I love to see the world of technology and entrepreneurial thinking coming to the government,” he said. “Why not adapt and engage with technology?”

Deputy Mayor Kathianne Snaden, trustee liaison for parking and mobility, has closely coordinated with Wood in launching the service, expressing optimism for its implementation.

“We’re thrilled for this program,” she said. “We saw a need for residents to be able to visit their downtown. Downtown is not just about the tourists, it’s about the residents.”

The deputy mayor also noted that PASSPort could ease the burden of transit on residents and parking congestion on businesses, saying, “They don’t have to worry about bringing their cars down or about parking. They can get to and from in a safe manner, and it will additionally help the businesses in opening up parking spaces for the people coming in from outside the village.”

Wood said more information regarding PASSPort would be made public in the coming weeks.