How big data drives ecommerce analytics.

Big Data has become part of doing business in this day and age. Companies collect heaps of data on their customers’ preferences, buying habits, expectations and analyze it constantly, using unique algorithms to optimize their marketing strategies - all in a bid to improve their service parameters and sales revenue. It should be no surprise that the total amount of data in Cyberspace has surpassed 44 zettabytes. Currently, the big data and analytics (BDA) market is worth $274 billion, indicating that the investments are not at all going in vain.

By Gediminas Rickevičius, Director of Strategic Partnerships at Oxylabs.io