3 minute read
Social media growth
Jellysmack names former Expedia Executive Thierry Bedos as Chief Technology Officer in support of company’s rapid growth international expansion initiative
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Global creator company Jellysmack demonstrates its commitment to international expansion and best-inclass tech with the hiring of seasoned executive Thierry Bedos as Chief Technology Officer. Bedos brings over 25 years of experience and deep knowledge of growing multibillion dollar tech businesses.
He spent over 11 years at Expedia Group, first as the global CTO of Expedia brand Hotels.com, and most recently as the SVP and GM of Development Platform & Infrastructure, where he led a team of 1,300 people in 36 countries. Thanks to his experience at Expedia, Bedos is well-versed in the complexity of quickly growing teams and businesses on a global scale.
“Thierry knows how to grow tech teams in industries that span the globe, which is invaluable to our mission of powering creators all over the world,” said Jellysmack co-founder and co-CEO Michael Philippe. “Our technology is our biggest advantage, and Thierry’s leadership will ensure that we stay at the forefront of the creator economy, just as he did with Expedia in the travel industry. He has the experience and the know-how.”
The company’s proprietary AI technology and first-party data help video creators grow their audiences across multiple social platforms. Jellysmack uses its suite of tech tools and team of experts to edit, optimize, and distribute videos onto Facebook, Instagram, Snapchat, TikTok, and YouTube on behalf of the creator, thereby establishing new revenue streams.
The Creator Program currently counts over 500 of the world’s most talented creators as partners, including megastars PewDiePie, MrBeast, and Like Nastya, plus fan favorites like Patrick Starrr, Bailey Sarian, Nas Daily, Rezendeevil, and Karina Garcia. Jellysmack powered creators have earned over $150MM to date. “Jellysmack is poised to be a long-term industry leader,” says Bedos. “We take our tech very seriously and only plan to invest in it more. It is our differentiator, and as we further develop our impressive AI-based suite of products, we’ll be in an even better place to help creators go bigger and position Jellysmack for massive global success.”
As the company’s CTO, Bedos will help guide Jellysmack’s international expansion, which was first announced in May of last year upon the closing of its Series C investment from SoftBank Vision Fund 2. He will lead the tech, data science, and infrastructure teams to build upon the company’s best-in-class suite of products that will propel its global expansion efforts and equip creators with the necessary tools to be successful.
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Bedos’ role highlights the value Jellysmack places on building out its data science and machine learning sectors. Under Bedos’ leadership in 2022, the company plans to hire hundreds of engineers and scientists, to support Jellysmack’s infrastructure, AI, and front-end development which will help fuel the company’s growth, both internally and for its 500+ creator partners.
Bedos’ announcement also comes on the heels of other recent additions to Jellysmack’s leadership team, signaling the company’s commitment to expanding its global reach. In 2021, former YouTube executive Youri Hazanov joined as Head of International, and media veteran Sean Atkins came on as President. In January 2022, former Viacom executive Stefanie Schwartz landed at Jellysmack as Head of Platform Partnerships. The company has also added local country managers and teams in key markets like France, India, Brazil, Japan, and Australia.
Multi-platform social media growth
About Jellysmack
Jellysmack is the global creator company that powers multiplatform social media growth for video creators, media companies, brands, celebrities, and its own online communities (Beauty Studio, Oh My Goal, Gamology, House of Bounce and more). The company’s proprietary technology optimizes, distributes, and promotes video content across Facebook, Instagram, Snapchat, TikTok, and YouTube, resulting in meaningful audience growth and increased revenue in record time. Jellysmack is currently partnered with over 500 of the world’s most talented creators including MrBeast, PewDiePie, Like Nastya, Nas Daily, Karina Garcia, RezendeEvil, Patrick Starrr, and Bailey Sarian. In total, Jellysmack-managed content boasts a cross-platform reach of 125 million unique U.S. users, making it the largest U.S. digitalfirst company in monthly social media viewers. In addition to multi-platform syndication, Jellysmack has launched a $500M venture that offers upfront capital to license YouTube back catalogs, empowering creators to invest in whatever they need to grow their brand.
Looking to Go Bigger on social? Visit www.jellysmack.com.
