Brand InformationMaison Margiela is a French brand that celebrates the usage of both gender shillouettes intermingling. Margiela focuses not only on that but the decontuction of garments. The brand was first founded in 1988 and then became official in 2012 as a Haute Couture label. Customer InformationFor the Maison Margiela brand, the target customer would be a person, either gender, who is not afraid of pushing boundaries and being different. They would straddle the line between feminine and masculine in both a stylish and polished way.
Artist StatementThis project is about finding and adapting to a companies persona in order to create its next perfect advertisement. The brand I chose was Maison Margiela because of their unique idea of covering their models faces in both advertisements and on the runway. I grew fond of this because I felt it dehumanized the models, making them more of mannequins for the clothes and the clothes more of the focal point of the audience. I then took the idea of that and meshed it with a thought I had of a scarecrow love story. I wanted to evoke the feeling of being lonely but being lonely with someone else. The scarecrows have their faces covered, depleting their human qualities and leaving them to be bodies to fill the clothing.
Inspiration/ Mood Pictures
Models- Shannon Perotti and Isabella Phillips Photographers- Naequa Petermon Location- Bergen Hall Time Information- 5pm on Friday April 21,2017
The sweet embrace of an absent face.
Draft
Pose Ideas
Shot ListGirlCouple pictures1. Couple standing next to each other 2. Couple standing next to each other and holding hands 3. Couples heads together on floor 4. Guy sitting on box w girl putting hand on shoulder 5. Guy sitting on box w girl putting both hands on shoulders
1.Girl standing 2. Girl standing & head slouched 3. Girl sitting with legs crossed and head slouched Guy1. Guy sitting on box relaxed 2. Guy sitting/strattling floor 3. Guy standing 4. Guy standing slouched
Behind the Scenes Pictures-
Edits-
T h e S w e e t E m b r a c e o f a n A b s e n t Fa c e . the sweet embrace of an absent face
Finals-
the sweet embrace of an absent face
Mockups-