What is Promotional Marketing? Promotional marketing is the use of creative and unique products to reinforce a company’s overall marketing message. Your company name carried on a promotional product is an advertising message to prospective and current customers and to employees. It builds name recognition, message retention, customers and employee loyalty. It is the most cost-effective form of advertising and it leaves customers with the sense that they have truly been left with a gift. The first perception of your company often involves a promotional marketing item. A t-shirt branded with your company logo can be the first perception a prospective buyer has of your company. A prospect might pick an item up at a tradeshow, view it on co-workers desk, or receive an item in the mail. It is important to consider all of these factors when defining your promotion and the promotional marketing item to go with it.
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The Right Promotion Choosing the right promotional marketing strategy requires understanding your target audience. In some cases a stuffed toy is the ideal keepsake, while for others something that can be used on a daily basis like a pen will be more appropriate. Knowing how the recipient spends their time during the day can greatly influence the type of promotion you consider and how well the promotion performs.
TCG United is committed to providing top quality service. This means providing options, providing guidance, and having the ability to truly listen to client’s needs and analyze their situation. Whether it’s a unique product or just the simplest option for a particular purpose, we find a solution to fit your budget, finding the right produt for the right price.
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Reasons you should use a Promotional Products Consultant Promotional consultants go beyond just selling Products. Successful promotional campaigns don’t happen by chance. To realize your marketing goals, promotional campaigns must be carefully planned, taking into consideration the audience, budget and the results to be gained. While you can buy a product anywhere, an experienced promotional consultant can help you solve problems, plan programs and get results.
Promotional consultants have access to extensive product resources with more than 700,000 products. Although you can find a mug online, a promotional consultant can find hundreds of mugs, in a variety of colors, shape, sizes, materials, designs and more. It doesn’t save any money if mugs are ordered in the wrong color, nor is it worth saving money to end up with mugs that break due to their inferior quality. Simply put: a product that breaks represents a brand that breaks.
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Promotional consultants are in tune with the latest trends and newest products. Promotional consultants can provide creativity and innovation to your overall program to achieve your goals. Many online services show you the products they want to sell. Promotional consultants listen to the client’s needs and help them find the right products.
A promotional consultant is more than a salesperson. Most companies will buy promotional products at some point. Once a company uses a promotional consultant, a relationship is formed and bond for years and more. In many cases, companies use promotional consultants as part of the creative marketing team and include them in meetings. Consider a promotional consultant as an extension of your company’s marketing team.
Promotional consultants save you time and money in the long run. Many times, prices you see in a catalog or on line do not cover your hidden cost, such as set-up, imprint duplication, and shipping. Promotional consultants help you avoid unexpected and unbudgeted cost by providing price quotes up front.
Promotional consultants offer personalized service. When searching for promotional products online, your options are what the online company decides to make available. When working with a promotional consultant, products choices are determined by the client needs and goals, enhanced by the experience, creativity and recommendations of the promotional consultant. When an order is simply placed online you lose personal service. When you use a promotional consultant you get a personal shopper, receiving service with ideas, prices, recommendations and options. This service is a “hand-holding� that online companies can never provide.
Promotional consultant offer experienced advice on how to imprint your items. You may have found the perfect promotional item, but without the proper knowledge of the process the results may not be what was expected. A promotional consultant will explain the best printing process and deliverable specification for the product you choose. Even many experienced designers are unfamiliar with how to produce a file for a logo to be embroidered on a t-shirt, for example. They ensure that your project is done properly with the correct colors, and guarantee your satisfaction with the finished products.
How Promotional Products are Used
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Sales Calls Product Introductions and Promotions Employee Recognition Trade Show Traffic Builders Seminar and Training Message Reinforcement Incentive Programs: Sales, Safety, Health & Wellness, Attendance, and Cost-Reduction Retirement and Service Recognition Direct Mail Campaigns Speaker Gifts Sales Awards Customer Appreciation Banquet Table Gifts Holiday Gifts Grand Openings Open Houses Thank you gifts
The Value of Promotional Products Promotional products deliver lasting value and impact that conventional advertising simply cannot provide. Long after a print advertising message disappears, promotional items and apparel imprinted with your brand or message offer a tactile and tangible reminder of your company or organization. A custom branded calendar with your company information printed on it, for example, will remind the client of your relationship with them each time they check the date. That’s a long lasting impact unlike any other!
The number one reason people love receiving promotional products is for the product “usefulness�. Most promotional products serve a purpose and can be helpful to the recipients around the office or at home. If you have ever squeezed a stress reliever or use a letter opener, you know how useful such products are and how great they work and anyone you give one to will appreciate it!
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TCG United Inc 9005 Overlook Boulevard Brentwood, TN 37027 888-603-7775 fax: 615-346-5596
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WWW.TCGUNITED.COM