Max Villaronga: Guiding the Journey to Digital and Inclusive Banking

As President and CEO of Raiz Federal Credit Union, Max Villaronga leads the 87-year-old local financial institution dedicated to serving the El Paso community. Committed to fostering positive change, he guides Raiz’s team through their current digital transformation journey to empower members with innovative financial solutions while prioritizing diversity, equity, and inclusion.

Although not originally from El Paso, Villaronga was captivated by our border city’s distinctive binational and bicultural aspects. His desire to make a difference led him to Raiz Federal Credit Union. “I saw the potential to help more people and create a bigger impact in the community,” shared Villaronga, reflecting on his decision.

Raiz has emerged as a pioneer in digital banking by providing accessible platforms and innovative products to equip members with the right tools to navigate the financial landscape. Villaronga envisions the future of Raiz as a leading fintech credit union, creating high-paying jobs in El Paso and serving members through all stages of life.

Villaronga extends his heartfelt appreciation to those who have played a crucial role in Raiz’s extraordinary journey – the credit union’s staff and members. “It is their trust, feedback, and partnership that have fueled the credit union’s growth and success,” shares Villaronga. Grounded in the credit union philosophy of people helping people, Raiz continues to build an institution focused on making a positive impact.

In addition to the credit union’s active support of numerous non-profit causes, it also manages its own programs that aim to make a difference in the lives of those in need, notably those who have been underserved. Raiz prides itself in the work done to make DEIBA a cornerstone in the organization and the community. “I aim to cultivate a magnetic company culture that attracts some of the brightest and most engaged talents from across the country to El Paso. By utilizing the power of our collective skills and embodying the principles of diversity, equity, and inclusion, we can genuinely transform lives and build a brighter future for El Paso.” Villaronga emphasized. Experience the possibilities that Raiz offers and embark on a journey toward your financial wellness at www.raiz.us