Women In Business Profiles

Welcome to the wonderful world of women in business! This month, we’re showcasing some of El Paso’s leading ladies from a variety of industries that range from insurance and tech, to beauty and wellness, to restaurants and sweets -- and so much more. The women in the pages to follow embody El Paso’s entrepreneurial spirit and are breaking glass ceilings to take the city to new heights.

Ana Square Microblading and Permanent Makeup

What do you specialize in?

I specialize in Permanent Makeup and Microblading. I do eyebrows, lips, eyeliner, areola reconstruction, scalp micropigmentation, removals, and scar corrections.

What sets you apart as a woman in business?

I am very proud to be a local Hispanic woman in business, and strive to stay updated with trends in Permanent Makeup, while making sure clients receive the best result. I have worked to master corrections and neutralizations to improve, correct or remove any work that clients might come to me with.

Why should readers turn to you for their business needs?

I take my time to explain how the procedure will be, what the healing process can look like, and what the realistic outcome will be. I enjoy when clients ask questions, because this is the time that I have to make sure they go back home and follow an aftercare protocol feeling confident.

What are the most rewarding aspects of your job and serving the local community?

I never thought my career could be so rewarding. It is not just a cosmetic treatment; it is a procedure that can change people’s lives. It is about making your daily makeup routine easier, it is about feeling confident in your own skin, and enhancing the natural beauty, but it is also about feeling like your own self.

Artbyalepo@gmail.com

@alepo.art

What do you specialize in?

I specialize in fine line tattoos and linear abstract mixed media art. My two businesses go hand in hand and I couldn’t really have one without the other. On a daily basis I create art, the only constant change is the canvas on which I create.

What sets you apart as a woman in business?

The fact that I may fit into the stereotype of an artist but I definitely don’t look like what you’d expect for a tattoo artist to look like. I believe in taking risks, adding your style to things, keeping true to yourself, changing people's small and taboo thoughts when it comes to tattoos and art in general.

Why should a reader turn to you for their business needs?

My businesses are based on the connection I form with people and their stories. I enjoy listening, conversing, understanding and creating something custom to put on their bodies or inside their homes.

What are the most rewarding aspects of your job and serving the local community?

One of the most rewarding aspects would have to be the fact that I’m proving to little baby AlePo that it is possible. I can only hope to inspire others to follow their passion, lead with heart and not let fear or doubt get in the way of the big picture. Art goes beyond ink on paper, or skin in my case, it unites people through feelings and memories.

Borderland Bail Bonds

What do you specialize in?

All aspects of the bail industry, interviewing, selling bail bonds, specialize in high-risk bonds and all legal dealings with the county.

What sets you apart as women in business?

We are a unique diverse company that’s led by woman with over 30 years of experience combined.

Why should readers turn to you for their needs?

Customer service is our specialty because we are empathetic and sympathetic to all our clients’ needs during the bail process.

What are the most rewarding aspects of your job and serving the local community?

The opportunity to help our community understand the bail process and the satisfaction of helping people during their stressful and traumatic time dealing with their loved ones.

Sip Away: A Horse Trailer Bar

What do you specialize in?

We are a fully equipped and customizable mobile bar that specializes in serving your favorite beverages at your most memorable events.

What sets you apart as women in business?

We are lucky to be a part of the mobile bar industry which is unique in itself. Half of our job is physical, hard work and the other half is us getting to show our creative and dainty side.

Why should readers turn to you for their business needs?

We put the ease into planning your beverage menu for all of life's events! We help plan, customize, execute and deliver drinks from mocktails to cocktails, for all parties, from backyard to venues!

What are the most rewarding aspects of your job and serving the local community?

Getting to meet our clients! We are a part of our community's celebrations and to watch friends and family gather around delightful drinks and 'Sip Away', is really an amazing thing to be a part of!

San Lorenzo Adult Provider Services and pediatrics

What do you specialize in?

I specialize in administering a Home Health Care Agency like no other, one that cares for its patients like family and prioritizes them daily no matter the situation. Our attendants help with all personal assistance services such as bathing, dressing, grooming, hair and skin care, exercising, transferring, escorting, meal preparation, cleaning, walking, toileting, and shopping, medication reminders, as well as post-surgical care.

What sets you apart as a woman in business?

What sets me apart as a woman in business is the admirable way in which I manage taking care of both my employees and my patients in a delicate yet consistent manner.

Why should readers turn to you for their business needs?

Readers may confidently turn to me for their business needs, trusting that I will be there for them at a level no other administrator will. I strive to help people in a delicate yet consistent way, guiding them with the highest level of patient care.

What are the most rewarding aspects of your job and serving the local community?

The deep personal satisfaction of knowing that every one of my patients is being well taken care of and understood in their every need. Serving the community has brought me much gratification and constantly motivates me.

What do you specialize in?

I’m a Licensed Professional Counselor-Supervisor in Texas. I work with adults struggling with anxiety, depression, life adjustments, and grief to name a few.

What sets you apart as a women in business?

Empathy and genuineness is at the forefront of everything I do. I chose to help others when they need it the most, regardless of where they are financially. I’s important for me to do right by clients.

Why should readers turn to you for their needs?

I understand the hardships and challenges our beloved community faces in achieving upward mobility. My clients trust me to help with their emotional well-being keeping their best interests first.

What are the most rewarding aspects of your job and serving the local community?

A client leaving my office in a better place can carry positive energy to those around them. That ripple effect allows me to “play a part in healing my corner of the world.” That is a true honor.

What do you specialize in?

GAL Fashion

GAL is a high-end contemporary store based in El Paso. Founded in 2016, GAL features the most eclectic mix of known and emerging designers in the city and brings a unique personal shopping service both in-store and to your home. Our team is made of professional stylists who are deeply passionate about customer relationships and fashion.

What sets you apart as a woman in business?

Each piece of clothing and every accessory is hand-curated by our founder and expert stylist, Gesuina Legaspy. Gesuina has worked in the fashion industry since she was a teen, learning about every aspect of the business in order to deliver unparalleled style and service to the El Paso community.

Why should readers turn to you for their business needs?

Our knowledgeable stylists will use their expertise on the latest styles and trends, accentuating your personal style to put together a great outfit or find the perfect accessory.

What are the most rewarding aspects of your job and serving the local community?

I love empowering our customers with the confidence that comes with looking and feeling their best!

1810 Taqueria & Borracheria

1441 N Zaragoza Rd #3, #4 El Paso, TX 79936

(915) 307-5453

What is your specialty?

1810 came to fruition after the realization that the El Paso region needed a place where friends and family can gather to indulge in authentic tacos while enjoying live entertainment. Every guest is greeted with a serving of our traditional sopita de fideo. Our top-selling specialties are as follows:

• Tacos de tripita-worked and slowly grilled, not deep fried

• Tacos Al-Pastor-seasoned with original seasoning straight from Mexico City

• Flautas- shredded beef rolled in a corn tortilla

• Costilla carrillera- thin, delicious cheek rib

Why should readers turn to your for their needs?

We offer a wide variety of specials, to include our $1 Taco Tuesdays (Pastor Tacos). If one is in search of satisfying their craving for authentic Mexican food and live entertainment, 1810 is your place. What are the most rewarding aspects of your job and serving the local community?

Witnessing families and friends enjoy the food and the atmosphere at 1810 is most rewarding. We strive to continue to provide affordable, quality food to the community we call home.

What is your specialty?

At GamwellTech, we specialize in providing top-notch managed services and cutting-edge cybersecurity solutions for small and medium-sized businesses. We bring a unique perspective to the IT and security industries, fostering an inclusive and diverse work environment that encourages innovation and collaboration.

What sets your apart as a woman in business?

Being a woman in business, especially in the male-dominated technology and cybersecurity sectors, has inspired me to break through barriers and strive for excellence. Our company culture, founded on empathy and empowerment, enables us to better understand the needs of our clients and develop tailored, comprehensive solutions to meet their unique requirements.

Why should readers turn to you for their business needs?

We are confident that our clients can rely on us for their business requirements, as we are committed to providing exceptional customer service, unmatched technical proficiency, and tailor-made IT solutions. Our team of highly skilled professionals is committed to staying at the forefront of the rapidly evolving technology and cybersecurity landscape, ensuring that your business stays protected, efficient, and competitive.

What are the most rewarding aspects of your job and serving the local community?

The most rewarding aspects of my job include witnessing the growth and success of our clients as a result of the services we provide and the positive impact our solutions have on their day-to-day operations. Serving the local community enables us to build long-lasting relationships with our clients and contribute to the overall wellbeing and prosperity of the area.

Texas Farm Bureau Insurance

11285 Pellicano Dr, Suite D1 El Paso, TX 79936

(915) 801-0070

What sets you apart as a woman in business?

Born and raised in El Paso, Texas, I decided to start my business in the city that I love very much. Currently, I am an insurance representative/sales and marketing/managing specialist. I am so honored to have recently become an agent for Texas Farm Bureau Insurance in El Paso County. Helping families protect their assets and themselves has been my passion for the past 20 years. My hard work and compassion begin in my home, as a wife and mother of two boys, where I receive unconditional support. The perfect blend of family and my career has allowed me to stay focused and driven in my business ventures.

Why should readers turn to you for their needs?

As a Texas Farm Bureau Insurance Agent and a mother of two amazing boys, I continuously work hard. My success is due to me striving for continuous growth in all aspects of my life. My ability to speak from the heart, sharing my knowledge with my clients, and prioritizing their needs are my specialty.

What are the most rewarding aspects of your job and serving the local community?

It’s extremely rewarding to know that I am able to work with the community that I know best, my home town. I enjoy working with individuals and families on pinpointing options that fit their needs. I also find joy in assisting them and building trust--ensuring they depart with a piece of mind, security and a smile on their face.

What do you specialize in?

Mixed martial arts, which really just means a variety of martial arts. Brazilian jiu-jitsu, also the basis for our self-defense programs is our biggest, most popular program, and is for everyone!

What sets you apart as a woman in business?

Being a female martial arts instructor encourages other women to get the valuable training we hope they never need, but selfdefense is for everyone, and I want to encourage women of all ages to train.

Briggs Academy of MMA East: 840 Hawkins Drive Suite A-4, El Paso, TX 79915 West: 811 Southwestern Dr, El Paso, TX 79912 (915) 701-4411 briggsmma.com

Why should readers turn to you for their business needs?

We’re a family-owned business, my brother and I own both locations, and we welcome everyone, regardless of your goal. Fitness, fighting, self-defense—we help you build confidence and meet those goals!

What are the most rewarding aspects of your job and serving the local community?

Serving the women of El Paso truly brings me joy. As a woman doing jiu-jitsu full-time in her late forties, it’s so important to share the benefits, from building confidence, to getting fit.

Shiver Shack

4726 Woodrow Bean Transmountain, Suite B El Paso, TX 79924 (915) 444-8403

Shivershack915@yahoo.com

Shiver Shack 915

Shivershack915

What do you specialize in?

Shiver Shack specializes in Snow Cones, Ice Cream Sandwiches, Single Scoop Ice Cream, Root Beer Floats, and Soft serve Ice cream cones.

What sets you apart as a woman in business?

Giving me the opportunity to build something for myself. No matter my background, experience or education level. It’s taking the risk that all my hard work will pay off one day.

What are the most rewarding aspects of your job and serving the local community?

The most rewarding aspect of my job is to constantly develop more skills and knowledge to succeed in the future.

Better Business Bureau El Paso

What do you specialize in?

We help businesses be the best version of themselves by encouraging and facilitating the most ethical, responsive, and customer-focused business practices in our community.

What sets you apart as women in business?

We are natural problem solvers; we never shy away from challenges; and we seek out opportunities to collaborate with like-minded people and organizations to provide the greatest value to our members.

Why should readers turn to you for their business needs?

We help businesses stand out from the competition as trustworthy and ethical. We give businesses exposure and the tools and support to help them grow.

What are the most rewarding aspects of your job and serving the local community?

Knowing that we are helping our community grow by supporting ethical and trustworthy businesses is what drives us to do our best work every day. Also, helping consumers avoid scams is rewarding.

Anadeli Bencomo,

Dean of Liberal Arts

(915) 747-5666

What do you specialize in?

I am the Dean of the College of Liberal Arts at UTEP. Liberal Arts is the largest college at UTEP with more than 6,000 students specializing in the Humanities, Social Sciences and the Arts.

What sets you apart as a woman in business?

I came to the US as an international student, and I can relate to the many immigrants who come to work and contribute to the US I come from a country where women are seen as leaders.

Why should readers turn to you for their business needs?

Because I can offer them a broad perspective about where to invest, about the importance of educating the work force for present and future needs, about working for the common good of our society.

What are the most rewarding aspects of your job and serving the local community?

Working at UTEP, a leading Hispanic Serving Institution (HSI) , makes you aware of goals driven by a sense of purpose, and by a mission. Educating first-generation college students, helping them succeed is very rewarding.

Maira Garcia, All State Insurance

915-587-0292

5909 N. Mesta St. El Paso, Texas 79912

What do you specialize in?

Auto, Home, Commercial, Motorcycle, Landlords, Rental, Boat, and Life Insurance.

What sets you apart as a woman in business?

My professionalism and desire to serve and help customers to obtain the right coverages and assist them during the time of an unexpected loss.

Why should readers turn to you for their business needs?

Customer service second to none, specialized in personal needs while assisting customers with their insurance needs.

What are the most rewarding aspects of your job and serving the local community? Building long-term personal relationships with customers and helping local cheer-teams get to national competitions.

What do you specialize in?

Perfect Image Promotions is a branding management agency that provides marketing, promotional, beverage sampling and branding solutions to companies trying to reinforce their presence.

What sets you apart as a woman in business?

Besides having a career in nursing and being the pageant director of Nuestra Belleza Texas, I feel PI Promotions has empowered other women by creating an atmosphere where everyone feels empowered.

Perfect Image Promotions LLC perfectimagepromotions.com

Pi_promos

Why should readers turn to you for their business needs?

We are not another model agency. PI Promotions exclusively commits to the assigned brands they represent. Our confident staff are trained to help raise brand awareness and increase sales.

What are the most rewarding aspects of your job and serving the local community?

My business allows me to help others as we employ single mothers, fulltime students, and mothers with children by providing a healthy work-life balance and the opportunity to network while working.

Nicole Schiff, Executive Director Paso del

What do you specialize in?

Victim services for human trafficking (sex and labor) and child exploitation victims. We provide case management, emergency shelter, advocacy, rental assistance, and food and clothing.

What sets you apart as a woman in business?

I believe I have a true passion for the cause. That I have found my calling. I work every day to be mission-driven and spread awareness of Human Trafficking and how it impacts our region.

Why should readers turn to you for their needs?

Human Trafficking can impact anyone, any age, race, religion, or ethnicity. The Center of Hope trains our community on the warning signs and risk factors and how to report any potential trafficking.

What are the most rewarding aspects of your job and serving the community?

Seeing our clients move from a crisis situation to a thriving survivor. Seeing them be able to overcome and thrive despite all they have been put through is the most rewarding aspect of my job.

(915) 503-8008 pdncoh.org

4409 Dyer Street El Paso, TX 79930-6734 pdncenterofhope pdncenterofhope

Paso del Norte Center of Hope

What was Letty’s specialty?

Letty was a Mary Kay Cosmetics Independent Sales Director for 22 years, always smiling and lighting up a room. Full of life and energy, she loved to talk to women about their skincare and empowering them. She earned six “free” Mary Kay cars, had a unit of men and women called, “Letty’s Leading Legends,” and won many Mary Kay awards at the Diamond Seminars in Dallas.

How will her legacy live on?

Letty was married to Tony Benitez for 39 years, meeting at State National Bank (Wells Fargo) Downtown. Letty loved dogs, she rescued two dogs that Tony is caring for now. Tony will carry on her legacy by promoting “Paws for a Cause” to support efforts to rescue dogs in the El Paso Community. Mystically, she was born in the Year of the Dog.

What are the qualities that set her apart as a business woman?

Aside from her work with Mary Kay, Letty was also the El Paso Estate Planning Council Administrator for over 19 years supporting each annual President, the Board and their membership successors. She was a sharply dressed, intelligent woman and a very motivating speaker. She was an El Paso Hispanic and El Paso Chamber member, a YWCA Leadership 2005 Class Graduate, was awarded the SBA Regional & Home Based Business Champion of the Year in 2013, was a Hospice of El Paso Celebrity Waiter and 2005 Calendar Model.

What do you want readers to know about her?

She was passionate about rescuing dogs in El Paso and diligently assisted Pawsitive Rescuers. Visit www. pawsitiverescuers.org to make a donation in loving memory of Letty Benitez.