Introducing Boomerang Hotels. http://boomeranghotelsdevelopment.com/0
I invite you to catch a boomerang…
We thank you for your interest and welcome you to Boomerang Hotels where our GuestHouse International and Settle Inn & Suites mid-market lodging brands are aligned under the master brand and parent company of Boomerang Hotels.
How do you want your next franchise agreement to feel? At Boomerang Hotels our property owners enjoy the benefits of “Value, Simplicity, Flexibility and Fairness”. We back them up with a full compliment of sales and marketing support that’s coupled with the revenue management and reservation system resources necessary for success in today’s competitive marketplace. It’s time to feel good again with Boomerang Hotels. Talk to us, we’ll actually listen and work with you to structure an agreement that fits your individual ownership situation and lodging facility needs! Brendan Watters CEO Boomerang Hotels
Boomerang Hotels...
Fair Balanced Entrepreneurial
At Boomerang Hotels, we have been committed from day one to building a company culture that promotes fair franchising and to the building of collaborative, mutually respectful working relationships with our franchisees. We believe in adhering to the spirit of the “12 Points of Fair Franchising” and that mutual success can only be based on the cornerstone principles of trust and integrity.
Come back to Hospitality Franchising that’s Fair, Balanced and Entrepreneurial! With Boomerang Hotels you get a smart, experienced franchise partner, an award winning franchise agreement, and some of the lowest franchise fees in the industry. All this adds up to freedom from long-term contracts, the flexibility to avoid costly amenity creep, and the power to stand up to the strongest of competitors.
Settle Inn & Suites® and GuestHouse International® give owners entrepreneurial freedom and deliver personalized, essential services without the cost or inflexibility that is common in today’s lodging industry.
Settle Inn & Suites Harlan, IA “We were excited to be building a new property and joining the Settle Inn family.
The fairness of the franchise agreement is what clinched it for us: when a franchisor says that ‘the franchisee has to make money FIRST in order for the franchise to be successful,’ then we know this is something we can put our names on. We also love the fact that Settle Inn is led by seasoned industry professionals whom we have known and trusted for 20 years.” – Kelly & Tammy Wise Owners– Settle Inn & Suites Harlan, Iowa
Growth
Working with the American Association of Franchisees & Dealers (AAFD), Settle Inn & Suites® developed a franchise agreement that has been recognized as the most franchisee friendly, not only in the lodging industry, but across all sectors - achieving a near perfect score of 99.3% conformity.
Aggressive
INVESTMENT SECURITY & EQUALITY The Settle Inn & Suites® and GuestHouse International® license is the first of its kind.
Nationwide
Our franchise agreements reward success and foster a true working relationship between owner and franchisor - that is rare in today’s market.
Boomerang Hotels… Nationwide Aggressive Growth!
Franchising
Boomerang Hotels…
Take a tour: GuestHouse International Music Valley, Nashville TN
Matter
Take a Tour Settle Inn & Suites, Appleton, WI
That
Settle Inn & Suites® and Guesthouse International® delivers “legendary” franchise service and support that is respectful and responsive – like no other brand in the mid-scale lodging sector.
Partnerships
Settle Inn & Suites® and GuestHouse International® are successfully positioned as unique lodging options for both business and leisure travelers.
Franchising Partnerships That Matter
Entrepreneurial
Simplicity
We approach our business with: A back-to-basics franchise system that only delivers services designed to help you be profitable and successful!
Properties are allowed to manage their business in the context of local market conditions! “Don’t we all prefer to use our own creative efforts to control our own success? That’s what GuestHouse allowed me to do. With a low-fee, owner-friendly franchise agreement, I was given a free hand to design our all suite hotels as long as we adhered to the GuestHouse quality standards. There was no micromanaging, no heavy-handed management - just great, quick service from GuestHouse whenever we needed marketing, operations, or any other help.” –Rich Cane President– Cane Hotels Co. El Paso, Texas GuestHouse Suites El Paso, TX
True Flexibility
Smart
Eliminate needless and costly amenities which do not drive brand selection or increase ADR
Simple, entrepreneurial operating philosophy allows franchisees to manage their assets with greater flexibility
Pers Personalized Support…
Settle Inn & Suites
Branded Websites – Our brand websites offer potential customers an interactive experience that is easy to use and provides information on the chains and the programs we promote as well as gives visitors to the site detailed information on each of our properties.
GuestHouse International
Social Media – Facebook – 800 million active users & growing.
Social Media – Twitter – 200 million accounts
MediaMedia - Social Social Support Websites Personalized Support Branded Personalized Personalized Support Social Media Marketing Programs Tools
You’re Not Just A Number
Chain Wide Promotions Boomerang Hotels Special Monthly and Bi-Monthly Chain Wide Email Promotions Example: • Forgotten Holiday Promotion
•
STAR Traveler
• Email database of more than 60,000 participants and growing • On Facebook page and Twitter account.
Marketing Programs and Tools – Marketing Programs and Tools –
Tools CRS Programs Tools Marketing Programs Support Marketing Personalized Personalized Support
Marketing Programs and Tools –
Smith Travel Research (STR) • Weekly & Monthly STAR Reporting. • Performance figures for your selected competitive set, The John Dory Central Reservation Services – market, price segment, market tract and tract by chain scale. Monthly Newsletter to keep our franchisees apprised of the latest news•at Boomerang Hotels! Monthly trend, calendar year-to date and prior 12data. • month Corporate News • Promotions TACS (Travel Agent Commission Settlement) • Industry news & updates • Automatic OSHAData Population by CRS. • Travel Agent Confidence Rating. PCI Compliance • Makes Confirming Reservations More Attractive to the ADA Compliance Agent Based on Payment Records. • Travel In The Spotlight - Property of the Month Boomerang Returns Reward Loyalty Program • Low Cost. • Simple. • Stamp card that when filled can be redeemed. Boomerang Hotels Franchise Portal • Up to date information on what’s happening in the franchise. • Valuable reservations and revenue management ideas and programs • A FAQ (Frequently Asked Questions) section and other helpful topics. • An integral part of your communications tools with your Franchise Service Manager, Corporate Office Staff and Boomerang Hotels Executives.
Preferred relationship with:
Personalized
Central Delivery and ADR Focus –
Support ADR Focus Distribution 3rd Party
• Richer content website with return on search Central Reservation Services (CRS) results 24 Hour Private Label Voice Services •• Building customer database Branded BookingE-mail Engine •• Promotions E-mail database Seamlessthrough GDS / Pegasus Connectivity • Package promotions on website Sabre, Worldspan, Galileo, Amadeus • Drivebrand through loyalty program Pegasus rd •• Chain wide relationship Dedicated Group Saleswith 3 party sites RESmatrix Customer Management System • Property Control of Content • User Friendly / 24 Hour Customer Support
BRAND WEB SITES: www.settleinn.com, www.guesthouseintl.com,
Distribution & 3rd Party Travel Intermediaries –
• 24-Hour Reservation Call Center Preferred PMS Relationship GDS and 3rd Party Travel Intermediary Distribution
Complete GDS representation and third party online travel sites – eLINK electronic reservation services include both seamless GDS connectivity through all major channels such as AMADEUS ®, GALILEO®, SABRE® and WORLDSPAN® and connectivity through InnLink's direct link to PEGASUS for online bookings through companies such as Travelocity ®, Expedia®, Yahoo!®, Excite®, AOL®, Netscape®, Infoseek®, Travelnow®, Biztravel®, Onetravel®, Trip®, Orbitz®, Priceline.com®, TravelGalileo®, Lodging.com®, Hotwire.com®, TravelWeb®, and others.
Quality Assurance –
The quality assurance consultant's visit will encompass the following:
The primary direct contact for all owners with Settle Inn and GuestHouse International.
Standards –
Asurance Standards
The Franchise Services group provides: Hard copies of Operations and Design Standards Manual are provided with in on-line versions available download and • Assistance the initial opening process for for new printing. Updatesas and revisions are provided via email and hard construction well as conversions. copy. • One-on-one support in implementing the Boomerang Hotels Culture and Operating Systems. A Procedures Manual is provided giving helpful tips and • Development and enhancement the relationship between processes for performing operationaloftasks such as preventive the owner and the franchisor. maintenance, housekeeping procedures, methods of stain • Communication removal from laundry,ofetc.new developments in the mid-tier lodging industry sector that may affect the franchisee. • Problem and checklists conflict resolution. Set of forms,solving tools, and are included for all areas of property management including: operations. • Advice in areas of hospitality • Maintenance • Assistance in the pre-opening of new properties into the • Desk Night Audit Settle Innand & Suites and GuestHouse International chains. • Management • Identify areas in need of improvement with brand standards and communicate • Asset Protection issues to the property owner's and the franchisor. • (OSHA, Incident Reports, Employee Discipline, • On Safety, site assistant. etc.) • Regular on-site property visits and special assistant when • Housekeeping and Laundry needed. • Provide personalized assistant for each individual hotel.
Support Quality
Property Inspection Program Usage Review Training Performance Review Resolve Franchisee Issues and Concerns Franchise Services Renovation Plans and–Recommendations General Recommendations
Personalized
Quality assurance consultants visit each property to assist property management by ensuring efficient operating performance and guest satisfaction while safeguarding the Boomerang Hotels brand standards for all franchisees.
Personalized
Support
Franchise Services
Training & Reporting – Reporting and Measurement Guest Satisfaction Scores Boomerang Returns Reward Quality Assurance Results Revenue Management Support – Central Distribution (Internet Reservations) Property Revenue Performance Personalized support by dedicated staff personnel.
Training
and Management Reporting Training Revenue Support Support for Growth Personalized Personalized Positioned
• • • • •
• Assist owners, staff, and general managers in developing effective sales programs. • Owner/Manager Training provided within the first 90 days after opening a new conversion property. • Teach basic and or advanced sales skills and techniques to • Central Reservations (CRS) and and owners Propertyby actively participating on property personnel Management for salesSystem calls to (PMS) new andtraining existingprovided accounts. Positioned For Growth – staff all management and desk • On-site• staff training for each new orspecific conversion. Monthly review of property reports to identify Guidance and assistance not opportunities demands resistance. trends and that may exist in the market. • On-line training manuals and available . Brand Services,• Internet CRS. IdentifyMarketing, front deskIndustry trainingLeading issues on an individual property
basis and develop a specific plan to ensure that each property benefits from its in-house sales team. • Identify market opportunities based on the specific needs Franchise friendly Boomerang Returns loyalty program. of the property. “After converting, our occupancy is up, street Revenue Management, Quality Assurance & more!
Franchise agreements thatrecognition are Entrepreneurial, Flexible and Fair. is up, and, most important,
revenues are up. • Assist owners and managers with strategies to increase Bottom-line, with - you’ll topBoomerang line In revenue and implement addition,Hotels GuestHouse offersprocedures a get lower afee,smart, a to control experienced franchise partner, winning franchise costs. better value,an plus award service that’s much more anything I’ve seen... and agreement, and some effective of thethan most competitive feesI also in the work with five other franchisors. industry, plus you’ll have to the best markets in America. • Assist in access developing strategies for effectively using 3rd party websites to that increase revenues. I like to say my customers come as We have endeavored guests to meet the needs of and leave as friends. I feelOwners the same and way about proven my relationship with GuestHouse.” Developers, and have properties already our brands can deliver • Assist with training on management techniques exceptional results to our owners. to maximize revenue. –Subhas (Sami) Shah GuestHouse International
GuestHouse Dothan ALGuestHouse Rutledge AL
Positioned
for
Growth
Terry L. Kline Senior Vice President Boomerang Hotels 415 N. 4th Street, Aberdeen, SD 57401 1-800-890-7850 605-725-5302 Office 605-228-2265 Mobile terry@boomeranghotels.com
Ron Marcou Senior Vice President Franchise Development Boomerang Hotels 130 Maple Drive North Suite 201 Hendersonville, TN 37075 (615) 403-1253 Mobile ron@boomeranghotels.com
We’re Waiting For Your Call
Call us today.
*This is not an offer. An offer can be made only through an offering circular.