Yukon Tourism Indicators
Year-End Report 2013
Yukon Tourism Indicators Year-End Report 2013
Yukon Tourism Indicators
Year-End Report 2013
Overview
Contents
This document is intended to provide a snapshot of tourism indicators for Yukon for 2013 (January to December).
2013 Tourism Review
3
2013/14 Tourism Outlook
3
Border Crossing Statistics - Monthly
4
Border Crossing Statistics - 2012 versus 2013
4
Border Crossing Statistics - 10 Year Trend
5
Border Crossings by Port by Month
6
Same Day and One or more Nights Visitation
6
Border Crossing Statistics - Origin Markets
7
Erik Nielsen International Airport Passenger Traffic
7
Erik Nielsen International Airport International Arrival Traffic
8
Visitor Information Centre Statistics
9
Yukon Fuel Prices
9
U.S. Dollar Exchange Rates
9
For further information on the 2013 Yukon Visitor Statistics Year- End Report, contact: Department of Tourism and Culture Industry Services Unit Box 2703 Whitehorse, Yukon Y1A 2C6 Phone: (867) 667-8408 Fax: (867) 667-3546 Website: www.tc.gov.yk.ca
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Yukon Tourism Indicators
Year-End Report 2013
2013 Tourism Indicators Review
2013/14 Tourism Outlook
Between January and December 2013, a record breaking 345,510 people crossed international borders into Yukon, according to the Canada Border Services Agency (CBSA). Compared to last year, 24,270 additional people crossed the border marking an increase of 8% over last year’s numbers.
Tourism performance is affected by many factors including the global economy, socio-cultural issues and activities, and environmental issues. Below is a snapshot of issues impacting travel to Yukon in 2013 and 2014.
According to CBSA, the number of people crossing the border from the United States (US) rose by 7% (up 14,617 people), Canadians from other jurisdictions rose by 17% (up 4,704 people) and visitors from other international destinations rose by 8% (up 2,716 people). Private vehicle and motorcoach traffic increased by 7% (up 13,476 people) and 8% (up 10,794 people), respectively. The Yukon’s seven Visitor Information Centres (VICs) reported a corresponding increase in visitation1. In 2013, 247,718 people were counted at seven VICs, a 2% increase over last year. Air traffic in and out of Yukon through the Erik Nielson Whitehorse International Airport decreased in 2013. Airport figures reported a 1% decrease or 1,739 less people arriving and departing from Yukon. Total enplaning and deplaning passenger figures for 2013 was 292,598. Border crossing numbers to Yukon increased from all major regions. North American numbers increased by 7% (up 21,567 people), Europe by 3% (up 522 people), Asia/Pacific by 15% (up 2,081 people) and all others by 6% (up 100 people). Notable countries include China at 31% growth (up 437 people), Australia at 11% growth (up 690 people), Canada (excluding Yukon) at 17% growth (up 4,704 people) and US at 7% growth (up 14,617 people). [Please note that the Yukon Tourism Indicators comprise key statistics covering major aspects of the tourism industry in Yukon and relevant global trends. The aim is to provide the most recent and accurate information, but all data are subject to ongoing revisions from information suppliers.]
Sources: Yukon Bureau of Statistics, 2013 International Monetary Fund, World Economic Outlook (October 2013) Yukon Economic Outlook http://economics.gov.yk.ca/ (September 2013) Bank of Canada. 2013. www.bankofcanada.ca/ 1
Note: This is the first year that the Airport VIC recorded visits to that Centre accounting for the 2% increase in overall VIC visits.
The global economy is still recovering from the 2008 economic recession. The International Monetary Fund’s World Economic Outlook stated that global economic growth is projected to be 2.9% in 2013 and 3.6% in 2014. The majority of that growth is projected to originate from emerging markets and developing economies. The economies of Canada and the US are both projected to grow by 1.6% in 2013 and forecasts for 2014 suggest that increase will continue. This growth in Canada’s GDP is relatively weak, indicative of high household debt, which is curbing domestic consumption on discretionary purchases like travel. In 2014, the US is expected to gradually improve its economic status through increased private consumption regardless of spending restraints and cost cutting by the US Government. A similar prediction in Europe suggests that markets are stabilizing; however, reforms are still required to raise market competitiveness and to increase job creation in 2013. Notable in the international market is the slowdown of growth in China’s economy from 7.7% in 2012 to a projected 7.6% in 2013. The drop in the Canadian dollar may have contributed to the increase in visitors to Yukon in 2013. Americans visiting Yukon would have greater purchasing power thereby motivating cross border visits to Canada. Canadians may have been more inclined to vacation in their own country as opposed to visiting the United States where their purchasing power would be deflated. Several factors will continue to work in Yukon’s favour in 2014, including: A lower Canadian dollar will make Yukon more affordable for US and overseas visitors; Air North’s direct flights between Whitehorse, Yellowknife and Ottawa will improve access to the territory from eastern Canada; The new Air North flights to Kelowna continue to have a positive impact on visitation from British Columbia; and There is increasing demand for Aurora tourism experiences, particularly in the Japanese market. 3
Yukon Tourism Indicators
Year-End Report 2013 Yukon Border Crossing Services: Monthly Statistics
2012 Private Vehicle Motorcoach TOTALS US Yukon Canada Others
JAN 2,047 39 2,086 1,430 580 51 25
FEB 2,981 38 3,019 1,885 956 110 68
MAR 5,571 295 5,866 3,760 1,846 147 113
APR 8,307 131 8,438 3,777 4,206 261 194
MAY 17,261 16,449 33,710 21,251 5,778 2,056 4,625
JUN 28,355 30,315 58,670 40,995 5,475 5,195 7,005
JUL 44,891 34,022 78,913 54,477 8,202 8,147 8,087
AUG 39,813 36,381 76,194 53,060 7,156 7,854 8,124
SEP 24,457 16,564 41,021 26,576 5,362 3,590 5,493
OCT 7,505 18 7,523 4,800 2,293 283 147
NOV 3,124 0 3,124 2,286 701 93 44
DEC 2,646 30 2,676 1,711 833 116 16
TOTALS 186,958 134,282 321,240 216,008 43,388 27,903 33,941
2013 Private Vehicle Motorcoach TOTALS US Yukon Canada Others
JAN 2,416 54 2,470 1,643 700 92 35
FEB 2,805 17 2,822 1,835 802 133 52
MAR 6,126 17 6,143 3,060 2,818 129 136
APR 7,098 30 7,128 4,007 2,822 184 115
MAY 17,785 18,434 36,219 22,760 5,753 2,699 5,007
JUN 36,708 35,188 71,896 50,053 7,318 6,782 7,743
JUL 46,014 37,581 83,595 57,885 8,201 9,246 8,263
AUG 44,633 35,264 79,897 53,881 8,761 8,431 8,824
SEP 23,786 18,425 42,211 26,788 4,669 4,499 6,255
OCT 7,373 40 7,413 4,818 2,188 262 145
NOV 3,180 26 3,206 2,201 838 104 63
DEC 2,510 0 2,510 1,694 751 46 19
TOTALS 200,434 145,076 345,510 230,625 45,621 32,607 36,657
SEP -671 -3% 1,861 11% 1,190 3% 212 1% -693 -13% 909 25% 762 14%
OCT -132 -2% 22 122% -110 -1% 18 0% -105 -5% -21 -7% -2 -1%
NOV 56 2% 26
DEC -136 -5% -30 -100% -166 -6% -17 -1% -82 -10% -70 -60% 3 19%
TOTALS 13,476 7% 10,794 8% 24,270 8% 14,617 7% 2,233 5% 4,704 17% 2,716 8%
Yukon Border Crossing Statistics 2012 versus 2013 Change Private Vehicle % change Motorcoach % change TOTALS % change US % change Yukoners % change Canada % change Others % change
JAN 369 18% 15 38% 384 18% 213 15% 120 21% 41 80% 10 40%
FEB -176 -6% -21 -55% -197 -7% -50 -3% -154 -16% 23 21% -16 -24%
MAR 555 10% -278 -94% 277 5% -700 -19% 972 53% -18 -12% 23 20%
APR -1,209 -15% -101 -77% -1,310 -16% 230 6% -1,384 -33% -77 -30% -79 -41%
MAY 524 3% 1,985 12% 2,509 7% 1,509 7% -25 0% 643 31% 382 8%
Produced by: Yukon Department of Tourism and Culture based on data supplied by CBSA. Passenger totals do not include those arriving in commercial vehicles, train, boat or by plane.
JUN 8,353 29% 4,873 16% 13,226 23% 9,058 22% 1,843 34% 1,587 31% 738 11%
JUL 1,123 3% 3,559 10% 4,682 6% 3,408 6% -1 0% 1,099 13% 176 2%
AUG 4,820 12% -1,117 -3% 3,703 5% 821 2% 1,605 22% 577 7% 700 9%
82 3% -85 -4% 137 20% 11 12% 19 43%
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Yukon Tourism Indicators
Year-End Report 2013 Yukon Border Crossing Services 10-Year Trend
345,510 329,203
324,284
310,296 315,897
321,240
299,860
3 15,504
309,863 303,732
280,630
2 003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Produced by: Yukon Department of Tourism and Culture based on data supplied by CBSA. Passenger totals do not include those arriving in commercial vehicles, train, boat or by plane.
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Yukon Tourism Indicators
Year-End Report 2013
Border Crossings by Port Total
Same Day and One or more Nights Visitation
2012
2013
+/- change
% change
Beaver Creek Fraser Little Gold Pleasant Dawson City
67,922 209,478 17,065 26,559 204
66,969 234,815 17,646 25,901 179
-953 25,337 581 -658 -25
-1% 12% 3% -2% -12%
TOTAL
321,228
345,510
24,282
8%
Produced by: Yukon Department of Tourism and Culture based on data supplied by CBSA. Passenger totals do not include those arriving in commercial vehicles, train, boat or by plane.
Same Day Private Vehicle Motorcoach TOTALS US Yukon Canada Others
1+ Nights Private Vehicle Motorcoach TOTALS US Yukon Canada Others
2012 76,685 118,066 194,751 135,716 22,123 16,557 20,353
2012 107,627 16,186 123,813 78,581 20,432 11,230 13,570
2013 82,843 128,302 211,145 146,232 22,719 19,043 23,151
+/- change 6,158 10,236 16,394 10,516 596 2,486 2,798
change % 8% 9% 8% 8% 3% 15% 14%
2013 115,081 16,774 131,855 82,699 22,151 13,518 13,487
+/- change 7,454 588 8,042 4,118 1,719 2,288 -83
% change 7% 4% 6% 5% 8% 20% -1%
Same Day: Person came to Yukon, but did not stay overnight 1+ Nights: Person came to Yukon and stayed one or more nights Produced by: Yukon Department of Tourism and Culture based on data supplied by CBSA. Passenger totals do not include those arriving in commercial vehicles, train, boat or by plane.
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Yukon Tourism Indicators
Year-End Report 2013
Yukon Border Crossing Services: Visitor Origin
Erik Nielsen Whitehorse International Airport: Passenger Traffic
Annual Yukon Border Crossing Statistics - Top 10 Countries 2012 United States
2013 +/- change % change
216,008
230,625
14,617
7%
71,291
78,228
6,937
10%
Australia
6,306
6,996
690
11%
Germany
5,750
5,901
151
3%
United Kingdom
4,327
4,176
-151
-3%
Switzerland
2,412
2,303
-109
-5%
China
1,428
1,865
437
31%
India
1,454
1,320
-134
-9%
New Zealand
1,171
1,247
76
6%
938
1,068
130
14%
Canada
France
International and Domestic Passenger Traffic 2012 2013 +/- change % change Enplaning 147,262 145,549 -1,713 -1% Deplaning 147,075 147,049 -26 0% TOTAL 294,337 292,598 -1,739 -1% Totals include all passengers arriving in and departing from Whitehorse on commercial flights (January to December, 2013).
Annual Yukon Border Crossing Statistics - Key Regions 2012 Total North America
2013 +/- change % change
288,104
309,671
21,567
7%
Total Europe
17,348
17,870
522
3%
Total Asia / Pacific
14,095
16,176
2,081
15%
Total Other
1,693
1,793
100
6%
Grand Total
321,240
345,510
24,270
8%
Produced by: Yukon Department of Tourism and Culture based on data supplied by CBSA. Passenger totals do not include those arriving in commercial vehicles, train, boat or by plane. The North America category includes Yukon residents.
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Yukon Tourism Indicators
Year-End Report 2013 Erik Nielsen Whitehorse International Airport International Arrival Traffic
Erik Nielsen Whitehorse International Airport International Arrival Traffic Tourism Season 2013 June July August September Total
Flights 25 28 26 16 95
Canadian U.S. Overseas Passengers Passengers Passengers 123 41 1,073 149 39 1,011 187 83 967 160 24 461 619 187 3,512
Total
Canadian Passengers
1,237 1,199 1,237 645 4,318
A total of 4,318 airline passengers on international flights travelled to Whitehorse between the months of June and September 2013. Of the total passengers: 15.8% were Canadian, 4.4% were American and 77.4% were from overseas. June, July and August were high traffic months bringing in an average of 1,250 passengers to Whitehorse each month.
U.S. Passengers
1,073
1,011
Overseas Passengers
967
461 187
149
123
41
39
June
July
83 August
160 24 September
Totals include arrivals in Whitehorse from Europe and do not include flight crew. Source: Statistics Canada. 2013. www.statcan.gc.ca
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Yukon Tourism Indicators
Year-End Report 2013
Yukon Visitor Information Center Statistics: 2012 and 2013
2012 +/- change 5,177 315 -18,333 8,870 5,160 -1,507 5,088 4,770
% change 8% 2% -20% 37% 24% -7%
140.0 130.0
120.0 110.0
2%
[NOTE: Visitor Information Centre (VIC) statistics are captured via a counter at the door. They are not intended to be an accurate record of all visitations to Yukon. The Whitehorse VIC is open year-round. VICs across the rest of Yukon (Beaver Creek, Carcross, Dawson City, Haines Junction and Watson Lake) are open May to September.]
2013
150.0 Cost/Litre (cents)
Whitehorse Beaver Creek Carcross Dawson City Haines Junction Watson Lake Airport TOTAL
Total Year 2012/2013 2012 2013 68,910 74,087 14,719 15,034 92,362 74,029 24,060 32,930 21,080 26,240 21,817 20,310 0 5,088 242,948 247,718
Yukon Fuel Prices
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC AVG
Auto fuel prices are the average price per litre of regular self-serve fuel in Whitehorse. Source: Statistics Canada. 2013. www.statcan.gc.ca
U.S. Dollar Exchange Rates 2012
2013
$1.08 $1.06 $1.04 $1.02 $1.00 $0.98 $0.96 $0.94 $0.92 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Source: Bank of Canada. 2013. www.bankofcanada.ca/
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