Social Media In Manufacturing

Social Media In Manufacturing Article submitted by TDMAW Member Company, The Kinetic Co., Inc.

Kinetic has a long-standing reputation for making precision cutting blades for machinery in various industries around the globe. Recently we are being recognized by area businesses as a neighbor with the ability to lend a helping hand when a quick grind or machining operation is required, or equipment repair is needed. Not only are these requests made by local business owners, but also from machinists and companies large and small across the country.

How do they know about Kinetic?

Previously, most leads and quote requests came from existing customers we’ve worked with for many years. Our customers refer us to other companies looking for Kinetic products or services, so word of mouth has played an important part in Kinetics’ ability to form new relationships. Trade shows also provided an opportunity to make connections and expand business. Although trade shows can be a bit pricy, they are fairly effective in most markets. Computer technology and the “world wide web” allows us to reach a much greater audience - but is limited in its use by requiring a basic

understanding of key search words. Social Media, however, has enabled the world to view up close and personal the inner workings of the manufacturing industry. YouTube, LinkedIn, Instagram, etc. are just a few of the social platforms used for sharing and gathering information. A LinkedIn visual display detailing a recently completed machine repair, or YouTube video of a rebuild project in process, tells a story in real time and quickly grabs the viewer’s attention. Existing customers have discovered services they weren’t previously aware of, and new prospects can openly see what Kinetic has to offer. We recently received a request for lathe bed rework from a follower of a You Tube restoration show. A quick visit to our website and an email request was immediately followed up with a phone call to establish the details of his project. Now the work can begin as soon as the material arrives. An Instagram viewer discovered our grinding capabilities and reached out with a Zoom conference to discuss a new partnership. Linked In videos and conversations have led to many new relationships and continue to provide new opportunities. In addition to the sales advantages, Social Media helps to bring in individuals who are interested in being part of a successful team. These platforms allow applicants to see firsthand what Kinetic has to offer in terms of environment, benefits, opportunity, and personal growth; as well as the ability to experience employee interactions, personal accomplishments, and recognition. Finally, members of these social groups can virtually get together to discuss manufacturing trends, equipment needs, product lines and development, how to fix what is not working, where the market is heading and what path needs to be followed. The future of manufacturing lies in the ability to stay informed of current opportunities and areas of potential growth. Social Media may simply be one method of staying up to date, however, the informational and technological value of this global community is only gaining strength and benefits all who embrace it! Written by: Mary Grenier