Personal Statement
Tom Concepts
Elysse Optics
Rush Backpacks
Istanbul Olympics
Wurtzler Williams
Senior Show
Ride 4 Water
Free Candy
Photography
Brand Marks
05
07
15
21
27
35
43
47
53
65
75
contents
05 07
15
21
27
35
43
47
53
65
75
PERSONAL STATEMENT My name is Tom. I am from the north shore of Oahu, HI. Tom is a simple name but it gets the point across in a Straightforward manor. I bring creative concepts to life through visuals. My goal is to provide unique professional visuals, in other words; cool shit. I want you to mind your reality. The way people interpret the world around them is highly visual. Design represents not only how aesthetically pleasing your service is but how credible you are. I am a firm believer that boiling down concepts to simple visuals provides the most impact. The TomConcepts brand boils down concepts to their most meaningful form. Less is more. Talk is cheap.
05
07 15
21
27
35
43
47
TOM CONCEPTS Process is tightly related to concept when developing an idea. The Tom Concepts brand, a simple name is put through the physical strain that can be compared to the creative process. In order to represent my skill set of design and photographic mediums there had to be a crossover of mediums. By printing out graphics, applying dimension to them, the logo was able to have a narrative. Recapturing that process into a simple logo provides a strong message that incorporates, design, dimension, and photographic qualities. The final product hints at photography and design, asking the viewer to mind their reality.
53
65
75
SCOPE PHOTOGRPAHY | ART DIRECTION | DESIGN
MIND YOUR REALITY
This statement holds true to my goal with design. I want to bring about visuals that captivate the imagination. Design is a powerful tool that helps you see what you want to see. Articulating what is in your mind is priceless. Mind your reality.
Mind your reality.
13
05
07
15 21
27
35
43
47
ELYSSE OPTICS Visualizing Avant-garde technology is the design challenge. I wanted to come up with a form of augmented reality that would tap into the imagination of the viewer. Elysse is a hypothetical hardware and software that allows the user to increase productivity through multitasking. One of the problems with a phone or a laptop is limited screen space. With these glasses, users would be able to fix this problem in a stylish way. Elysse Optics extends existing software into 3d space allowing the user to use gesture based interface to control content through swipes and depth.
53
65
75
SCOPE PHOTOGRPAHY | PROTOTYPING | DESIGN
05
07
15
21 27
35
RUSH BACKPACKS
43
Rush is a durable, bold, and modern company breaking into the sports utility industry. It aspires to provide explorers with quality backpacks that exceed consumer’s current opinions on what a backpack is capable of. Not only are Rush backpacks waterproof, they are also stylish, fair trade, and durable. Rush has one product: waterproof backpacks.
47
This hypothetical client needed a logo that was competitive with current outdoor enthusiast brand. Simple and fast, Rush embodies the modern outdoor adventurer. Photo mockups of the actual product were provided in an extensive marketing plan.
53
65
75
SCOPE PHOTOGRPAHY | MARKETING | DESIGN
23
25
05
07
15
21
27 35
43
47
53
ISTANBUL 2024 Istanbul was a potential host for the 2024 summer Olympics. As a mock project the client was the city of Istanbul marketing itself as an olympic city. In order to gain an understanding of Istanbul from an outsiders perspective the research process was extensive. Out of this process Three major concepts stuck out, location, art, and nationality. Istanbul is located right in the middle of two cultures physically being a bridge between western and eastern culture. Street art and vibrant colors, are a staple in the modern cities. The unique symbol in the national flag offered a starting point for a form that would represent the brand and nation itself. “Bridging the Gap� references the unification of people, the physical location of Istanbul on the Bosphorus river, and the mosaic of colors found in local street art.
65
75
SCOPE EDITORIAL | DESIGN | BRANDING
aiming for a dimensional piece that would represent the gap being bridged, while taking advantage of the national flag
this is a fast hand of the architecture and skyline
another rendition of the gap�
“bridging
not too sure where this one was going but i like it
31
05
07
15
21
27
35 43
47
WURTZLER WILLIAMS Conceptual photography created by two creative directions united by a W. The design challenge was to create a clean brand that evokes professionalism across multiple photography niches. By using the strong diagonals of the letterform W, a system was developed to reference frames from an SLR camera. The elements of the brand allow for the unification of different forms of photography. The web design let’s the work come forward, with its sole purpose to organize and display. Clients can easily navigate to the niche of photography they desire.
53
65
75
SCOPE PHOTOGRPAHY | BRANDING | WEB
35
modular parallelograms offer the dimension to show clients the versatile photo services offered.
ACTION
Action sports is a niche. Not everyone understands what it takes to capture the moments that matter in this field. With years of experience in and around this culture, water housings, and telephoto lenses we provide unique angles that matter.
BRANDING
Original photography that tells a story. Brands thrive off of visual stories. We provide the professional imaging to tell those stories. Here are some case studies from a few of our clients.
WEDDING
Capture the little moments that make it matter. We provide an array of packages for any budget.
ARCHITECTURE
Perspective is everything. Seeing architecture in unconventional ways forces the viewer to think about how buildings and their powerful existence.
05
07
15
21
27
35
43 47
SENIOR SHOW ‘17 The Senior Show is the showcase of graphic design and visual art majors work at PLNU. The poster for the event needed to represent the unveiling of hard work, and progression to another stage of life. A mix of photography and typography conveyed the storyline of growth out of the most important medium to a designer: paper. The scale reduces the model to a symbol or icon of a PLNU student. Breaking out of two dimensions into 3d space was the indication of growth, combined with unveiling what the 2017 class had to offer for the world.
53
65
75
SCOPE PHOTOGRPAHY | DESIGN
a life size solution was required to obtain a realistic tear out of the poster.
43
05
07
15
21
27
35
43
47 53
65
75
RIDE 4 WATER Ride 4 Water gives a platform for people to do good while seeing the world. Crowdfunding missions trips and building community is the goal. I joined Ride4Water in the Spring of 2017 on a trip to El Salvador. On the trip it was my goal to use my vocation for the most good. Using connections I have in the surf industry/surf world, and passion for photography we were able to do the most good at our place in life. We were able to donate eight brand new Raynor surfboards to the local surf community. They came with a custom El Salvadorian flag lamination that gets glassed into the surfboard. It displays their mantra: Al Suave. Photography taken on this trip was donated to Ride 4 Water to increase quality contact allowing them to tell their brand story in a thought provoking and professional way. I extended this opportunity for visual story telling by designing a piece of collateral for individuals who have donated to the cause. It focuses on the H3O mission and uses moments in time from specific trips that embody that mission.
SCOPE PHOTOGRPAHY | VIDEO EDITING | DESIGN
hey como vas? actual size:
3.5
inches
AL SUAVE
“its cool” This saying represents the connection our surf community and the local El Salvadorian surf communtiy. We were able to donate eight custom surfboards this year with the lamination to the left. Combiming the nation’s flag and a favorite saying.
THE BOX
This box was designed with the donator in mind. Used as a form of thanks to people who support the cause. The box has a premium quality that would make for a proud coffee table piece. This box tells the story of H30 through shared 4x6 moments.
49
05
07
15
21
27
35
43
47
53 65
75
FREE CANDY Free Candy Productions represents a movement in the youth. My generation. The name stems from the young surfer’s romanticized idea of traveling in a van in search of perfect surf. Our first video productions were comprised of our friend group’s talent and desire for expression. Van can be describe by simply as a lifestyle of adventure seeking, but the negative connotation of “free candy vans” provides a unique opportunity to change the viewers perception. Free candy represents the free original content we provide. The van is full of surf stories and culture of the youth. It is not a product or service for sale, but it is something that can be seen living in the actions of our tribe and beyond. Started in 2013, Free Candy Productions has a long history. From a joke made in high school, to now the brand has stood the test of time. It is a brand that has grown alongside me. Free Candy Productions is as grown up as it has been, and will most likely continue on that course. It still a reflection of the youth that inspired its creation.
SCOPE ART DIRECTION | BRANDING | WEB | VIDEO | DESIGN | PHOTOGRAPHY | MARKETING
the flyers used, developed from frames and quotes in the movie.
NO CAPAS
is a movie produced by Free Candy Productions. We were able to create an experience beyond a short film that lives on the web. Extending the brand story of Free Candy to the “No Capas” movie allowed us to promote an event around the movie.
prop from the movie used as a visual at the premiere.
the crowd at the premiere exceeded our expectations, to the point that people were watching from the garage roof.
tshirt sales booth in collaboration with modesty attire. good guys.
the photo wall, comprised of free candy and no capas logos. insta that.
“The tittle translates to “no Capes” inspired by Edna Mode. This tittle represents a lot to us, knowing that these are not the Kelly Slaters of surfing. We are not superheroes and there are no capes. Hopefully it inspires more normal folk like us to go for a surf! No Capas is a video inspired by the classic 90s surf films that contained comical content between surfing. We put our spin on this formula, and had some fun with it... Viewer discretion is advised.”
2013
the first logo used for intros to web videos. no longer in use.
2013
logo used for tags on clothing... heat press time.
2013
2015
2015
2017
the first logo i ever made.
revised once.
First
sticker for free candy. hand drawn type (obviously).
revised twice.
WHATS IN THE VAN
surf surfing high beams culture on the road adventure back of the van candid
THE VAN
Full of content. The website is designed to be a point of access for original content. Categorized: surf, high beams, on the road, back of the van. The blog is a platform to share what free candy supports, and update audience on upcoming projects.
FILM. PHOTOGRAPHY.
get in the van.
ART.
mobile traffic is where most of our traffic lies, making it simple and content centered was the goal.
59
TIMECODE hh : mm : ss
00 : 02 : 31
00 : 05 : 05
00 : 06 : 00
NO CORDS
is the third major movie produced by Free Candy Productions. The tittle comes from a play on San Diego surf culture.The surboard leash has a negative affiliation at certain local surf breaks. In the film, skits frame the surfing that poke fun at local culture and college culture alike. This is the flyer that is in production for the upcoming premiere. The adress is omited due to the showing being on private venue.
00 : 06 : 30
00 : 09 : 69
00 : 12 : 12
00 : 15 : 59
05
07
15
21
27
35
43
47
PHOTOGRAPHY Photography has been my passion since middle school. A passion birthed from stealing my fathers DSLR that he used to take pictures of me surfing and growing up. Capturing moments has become a part of who I am. I have too many photos that I believe are worth sharing, and this book would cost a fortune if each of those photos got the attention they deserved. Instead there are 4 dynamic spreads that represent my favorite reoccurring themes. Themes of imagination, vistas, branding, and 35mm film.
53
65 75
SCOPE PHOTOGRPAHY | ART DIRECTION
75
Mind your reality.
COLOPHON DESIGN & PHOTOGRAPHY TOM WILLIAMS TOMCONCEPTS.COM ADDITIONAL PHOTOGRAPHY BLAKE WURTZLER HUNTER MARTINEZ TYPEFACE AVENIR CAMERAS CANON 6D CANON 5D MK III CANON ELAN 7NE OLYMPUS OM-1 SOFTWARE ADOBE CREATIVE SUITE CC PRINTER CLEARSTORY CREATIVE DIGITAL PUBLISHERS