How To Recruit on Teach Abroad Network 2016-2017 edition
-Aberdeen Group
Contents
Recruiting is changing. Are you? The world of recruiting is changing. More and more, specialized social networks are becoming
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How Teach Abroad Network Works
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Build Your Brand
important sources of talent. Especially professional networks. If you’re only posting jobs on sites like Dave’s ESL Café or paying recruiters to find your next teachers, you are either spending too much money or you are getting lots of low-quality applicants. To save time and money and develop longterm social recruiting pipelines, you need to start using networking sites. Teach Abroad Network is the only free networking site dedicated to the international education industry.
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- Your Personal Profile - Your Organization’s Page
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Engage your Target Audience
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Recruit Top Talent - Posting and Promoting Jobs - Searching for and Contacting Candidates - Building a Long-Term Talent Pipeline - Subscription Plans & Targeted Advertising
4 in 10
job seekers used networking sites
to find their “favorite or best” jobs 35%
Contact shared a job opportunity
25%
Shared a job with a contact
32%
Made a professional connection
-JobVite
How Teach Abroad Network Works Teach Abroad Network (TAN) is not just a job board. Successful recruiting on networking websites requires two things, which we will explore more in-depth throughout this guide: 1. Sharing content, not just jobs. When it comes to networking, quality trumps quantity. Make candidates think of your organization as “reputable” and “fun” if you want them to refer their friends to your jobs. If one of your employees creates a video that talks about your organization and how great it is, it will attract more high quality applicants. Videos, blogs, interviews, and pictures from your staff will increase referrals to your jobs.
2. Growing your network of friends. If you have 0 friends on a networking site, nobody will see your jobs or your content. If you have 100 friends on a network, expect 3-7% of them will share your jobs and updates with their friends and on other social networks. Imagine: 7 friends share your jobs with 150 (average) friends: that’s a reach of 1,050 potential candidates!
First you create a Profile for yourself Your profile highlights your own personality, education, and experience.
Then you create a Page for your School or Organization Your page will be the core of your organization’s brand on TAN, and all your organization’s information, jobs, reviews, and multimedia will be there.
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Visualize Your Network You have to be connected to other members in order to have the greatest effect on a network like TAN. Connecting means you have lots of Friends on the network, or you’re connected to the same Page or Group. When you post a job, for example, your Friends and page Followers will see and share it with their connections. Imagine Teach Abroad Network is this cloud. You want to create connections to expand the number of people who see your jobs and updates on TAN.
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Build Your Brand: Your Profile Your profile is often the first impression you will give for you or your organization. Create a profile on TAN and fill it out like you are trying to impress everyone who sees it! If your English level is not high enough to write without mistakes, ask for help from a native English speaker.
See Who’s Viewed Your Profile If you have a subscription plan, you can see who viewed you and connect with them. Are your profile views increasing? How do you rank vs. your connections and coworkers? What roles, industries, and companies do your viewers come from?
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How Will Your Organization Stand Out? Recruiting is competitive. Especially if you’re in an area of the world with lowerthan-average salaries. How candidates view your organization is critical. Do they trust you? Are the excited to apply to your jobs?
Build Your Brand: Create a Page for Recruitment Create a Page for your school or organization here. Create your Page for your target audience. Your Your Staff Should All Create Profiles on TAN Everyone at your organization should build their own profiles –
page should help candidates understand the benefits of working with your organization. Don’t just copy text from your main website. Consider the things that candidates will want to know about:
each person is an ambassador of your brand and increases your reach on the network.
Then They Should Join your Page To build up your page’s “Social
- School facilities - Teacher housing - Other teachers there - Support you provide - School neighborhood information - Etc.
Proof” (a.k.a. “Trust”) you want lots of page members and reviews. When they join, ask them to leave a review.
Show social proof. By having more Members and Reviews, your page will look more trustworthy.
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Example Page
How will candidates view your organization? Will they trust you? They need social proof. Build your page’s social proof, a.k.a. trust, with more Reviews, Videos, and Page Members.
Get Followers: 90% of networkers are interested in jobs from organizations they follow. Ask fans to click the “Follow” button on your page to get all updates from your page.
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An Easy Way to Create Great Videos for Your Page Save yourself time during recruitment seasons: Candidates always ask the same questions about salary, housing, hours, culture, etc. Use Teach Abroad Network’s Guided Recording Tool to answer these questions and upload the video to your page.
<< You first choose the recording you want to do (ex. “School Introduction”)
Then you record each answer until you’re satisfied >>
At the end, it will merge your answers together with simple text transitions in between them. Upload the final video to your page!
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Engage Your Target Audience
Consider Hosting an
Give Candidates What They Want
Online Event
Employee-generated content. Your biggest advocates for the benefits of working in your organization should be your current
Members can create Events for
employees, so ask your current employees to submit blogs,
whatever they want. One popular (and
photos, or videos on Teach Abroad Network that you can share
easy to do) event is an online
on your page each month.
information session about teaching abroad in your particular country.
Post Content and Updates Regularly
If you discover that these events are a
Monthly content and weekly status updates are a highly
success, you can host more and more!
effective way to nurture relationships with your followers. When Create an Event here.
you post anything on your Company Page, it appears on your followersâ&#x20AC;&#x2122; TAN homepage activity feed. Encourage followers to like, comment on and share your post â&#x20AC;&#x201C; it will amplify your content throughout the entire network.
Staff Photo Contests?
Teacher Blogs or Interviews?
Staff Videos?
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Recruiting Top Talent 59% of recruiters rated candidates from network sites as “highest quality” -JobVite
This section contains best practices and tips for doing your job on TAN: recruiting! We’ll go over our favorite strategies for posting jobs as well as identifying and reaching out to the best candidates for those jobs.
Step 1: Post Your Jobs Once you have a beautifully branded organization page and personal profile, you want to let candidates know about your open positions. Post new jobs on your organization’s page (you must have a page to post jobs). Here is some advice to follow when posting your job openings:
1) List the class and location in the title
2) Write like it’s a conversation
3) Highlight the positive impact they will have
Salary and location are the two most important things for many applicants, so list these upfront!
Imagine you’re having a phone call with your ideal candidate. Be friendly and engaging – not like you’re talking to a robot!
Most people who teach abroad want to have a positive impact on the world. Emphasize this!
Tired of unqualified applicants? You can enable Applicant Restrictions for language ability, passport country, and certifications if you have a subscription plan. We will discuss subscription later in this guide.
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Step 2: Share your jobs with your connections and ask for referrals The most powerful aspect of a network is getting referrals. Each member to whom youâ&#x20AC;&#x2122;re connected on TAN is a potential source for candidate referrals.
After posting a job, you should: 1. Share your job with your contacts on TAN. On the job page, use the Share button to share it with your network on TAN, and the Tell a Friend button to email it to
2. Add a Referral Reward to your job You can list a cash prize for a successful job referral. Think $50-100. According to JobVite, 69% of employers compensate employees for referrals! Read more about referral rewards here.
3. Share your job on your other social media channels. Use the social share buttons to utilize your other networks. Add a note asking your friends to refer their friends.
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Step 3: Mastering the Search Form You can search the search form to find candidates. You can search by Classes, Locations, Age, Nationality, English Ability, and more. Browse candidates on Teach Abroad Network here.
As you can see, the search form is very useful!
If you want to message a candidate whom you like, you have to add that person as a friend and he/she must accept your friendship request.
However, you can message any member if you have a subscription plan (even if youâ&#x20AC;&#x2122;re not friends yet). Read more about subscription plans later in this guide.
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Step 4: Contacting Candidates & How to Write the Perfect Message You can only contact candidates on Teach Abroad Network if they apply to your jobs or are your friends. If you want to contact candidates who aren’t your friends, you can purchase a subscription plan. Before you contact candidates, you should have a communication strategy. Therefore, after you create a great page for your organization and post your jobs, you will need a well-written message to send to candidates. ◆ Personalize the message (read the person’s profile) ◆ Add a link to useful content (provide value) ◆ Don’t say everything (wait until they show interest)
And remember: Timing matters. Send your messages
Do you think this candidate cares about your
between 9 AM and 10 AM local time for the recipient,
organization? No! Don’t waste time by writing about how
between Monday and Thursday. You’re about 20% more likely to get a response at that time of day than on
great your organization is. Explain how working for your organization will benefit him.
afternoons, Fridays, or weekends.
Title of the book
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Example Message to Potential Candidates Hi [name], I’m [name] and I found your profile as I was perusing candidates on
Personalized:
TAN. I see that [recommendation giver] had great things to say about you. I liked the class video on your profile, too! I saw that you’re currently at [school], but wanted to reach out in case you’re open to a new opportunity. A client school of ours in [location] is looking to hire an Elementary
Detailed:
certified teacher with a starting salary of [salary] with [benefits]. They are a growing international school with 30 other foreign teachers. I would like to talk to you more about this position, if you’re interested.
Call to action:
Would you like to learn more? I’m happy to answer your questions. Here’s a link to the job details, where you can also apply: [link]
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Building a Long-Term Recruitment Pipeline You can build a long-term pipeline of candidates by growing your network and engaging them regularly. In other words, you have to be active on Teach Abroad Network. Here are some great ideas for building and engaging a pipeline of candidates for the future:
“Working at an International School”
Create a Group for your target audience.
“Your Visa Questions Answered” If you’re recruiting, you should understand what people want to know. Think of topics you could teach that they’d like to know more about.
Like…
“Professional Development while Teaching Abroad”
Create a Group on Teach Abroad Network
If you’re a recruiter, try creating an event for a “Teaching Abroad Online Information Session” to attract candidates.
Create an Event for an Online Information Session. People love to be able to talk to people. You can create an Event and share it on the network as well as on your other social media accounts.
Create an Event on Teach Abroad Network
Keep Growing Your Network
Develop a Helpful Reputation
Having a large network will be very beneficial in recruiting. So check the newest members regularly and add new friends who will see your jobs and updates.
Writing a regular blog or leading a group or answering questions in the forums is a great way to get noticed by network members.
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Paid Options
Recruiter Subscription Plan If you want to speed up your recruitment and ensure only high quality applicants for your jobs, purchase a monthly Recruiter Plan on Teach Abroad Network. These are some of the benefits:
Prime Messages
Job Applicant Restrictions
See Who’s Viewed You
Speed up your recruitment. Prime Messages allow you to send messages to anyone on the network, friend or not.
Don’t waste time on unqualified applicants. Job applications are restricted based on your requirements.
One of the best ways to grow your network is to add friends who already know who you are.
See subscription plan pricing here
Targeted Banner Advertising Get your service or product promoted on the network. TAN offers targeted banner advertising to let you engage customers and deepen relationships. You can target your ads based on user profile fields. Story Ads: If you’ve created a great piece of content on TAN (like a blog, video, interview, etc.), boost it with an ad. This is a great way to get new friends and followers for your organization.
See our Advertising Options and Getting Started
-Heidi Cohen
Title of the book How to Recruit on Teach Abroad Network
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Sign Up and Get Connected When you sign up, take 15 minutes to make sure you’re friends with existing clients and prospects, your coworkers, and key folks in your industry. Your TAN activity feed will become a great source of competitive industry intelligence and your mutual connections will be a key to networking success. The more relevant connections you have, the more mutual connections you’ll uncover!
Join The World’s First Community Dedicated to International Educators and Their Betterment TeachAbroadNetwork.com
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