CRACKPOT November 2012
FEATURED IN THIS NEWSLETTER: Info regarding the new all inclusive Private Label experience for our customers as well as the latest CRACKPOT.GLOBAL developments
.CUBE News
No Longer are small businesses being left to hang out in the cold alone!
CUBES NOW AVAILABLE IN PRIVATE LABEL -the Crackpot Cube provides an all inclusive platform for small businesses- Crackpot companies can now use our enterprise cube system to offer individual Crackpot Cubes to their employees with the look and feel under their exclusive control.
The Crackpot Cube is constantly reinventing
convenient and inviting instrument. The
itself in an all encompassing manner. The Cube is
democratization of IT shouldn’t come at the price of
the form and content headquarters for the small
compromising everyone’s uniquely expressive
business community. In conjunction with the Enterprise Cube experience, our private label can
nature. The methods of communication need to be more diverse and unpredictable. The proliferation of
now connect you with your current and potential
information has been 100% positive and 100%
customers on a more intimate and personal level. The private label breaks through the traditional
positively misunderstood and ineffectively utilized. Our private label system allows you to manage your
marketing barriers by taking the formality out of and
Cube in a comfortable micro-site environment. What
bringing the individuality back into advertising. The Cube is transforming the traditionally clandestine
is as equally important is the ability for you to have complete control over the theme-content-style of
motives of corporate communication. Websites and
your micro-site that a private label affords you. You
particularly social networks follow the same, tired
can manage the background color, size and
and boring communication protocols...text, image, video which are all revealed in a succinctly distinct
positioning of background images as well as the movement of the cube and change font size and
and lengthy, bottom down fashion. It’s predictable
style. We demand technological efficiency. The
and frustratingly disjointed. The Cube is defiantly reorganizing information in a more horizontal way by
Cube in the crackpot inspired private label eenvironment really is global marketing 101; which is
combining these capabilities along with instant and
creating a micro-marketing approach on a macro-
mobile audio uploading ability all with one creative,
globally inclusive level. Think locally, act globally.
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Your Voice.Your World Our new slogan has never been more true than it is within our new Private Label System
PUSH CUBE
November
Where they want it, when they want it, how they want it.
PRIVATE LABEL
FUNCTIONALITY
PERSONALITY
Simple put, your clients can literealy make the Cube and the entire experiance within and around the Cube their own. Including, but not limted to their own unique and private URL for their mobile, micro site.
All controllable elements inside and outside the Cube. Create your own backdrop and watermarking. Provide one branding for all your employees. Create multiple Cubes for different events and concentrations.
Personality is where it’s at. A company can be precise in its image and free to evolve and transform on a moments notice all the while maintaining their personal and unique business identity.
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CRACKPOT.GLOBAL With the launch of the new native apps in late November, we are ready to launch internationally. And so far as hard as it is to believe, It seems that the Cube will take on even more meaning outside of North America. Our new Team11 members in various countries feel the price points and more importantly, the ability to express their voice truly will create a new world for them and their clients. In
reached $17 billion in the first half of 2012, up 14% from the same time in 2011. Also, digital video ads went up 18% from the previous year. It may feel like everyone on the planet has a cellphone, but they don’t, as a matter of fact a billion people are still largely disconnected from the outside world.
2011, 6 billion people had a cellphone subscription. “That means 6 in 7 of us have a cellphone. It also means that 1 billion of us do not...(YET!)
sustainable business with the Cube. A generic business can take on the persona of an individual
your feelings toward global connectivity) is that the
products. The launching of our new native apps directly correspond with our CRACKPOT.GLOBAL campaign. This creates a whole new level of usability and speed to the market. Now a person can take a picture at a fish market and have already posted the new catch for restaurants that are
The good news (or bad news, depending on number of people with mobile phone subscriptions is growing rapidly. The ITU found double-digit growth in cellphone subscriptions in developing countries over the last year. Mobile Internet services are growing at an broadband services grew 40% globally and 78% in developing countries.” -Deborah Netburn, LA Times
many applications and ways for the Team11 representatives to grow their business. New
businesses the world over, is truly shrinking the
be able to manage their communication in one place and not just create sales, but finish transactions on the Cube without any telecommunications technologies. In a recent LA Times Tech Now piece, it was pointed out that internet advertising revenue
Stella Zondi, Team11 South Africa
even crazier rate. The report found that mobile
waiting to post their daily menus. There are so
Team11 members from around the globe will now
Worldwide
A new report from the International Telecommunications Union found that at the end of
a matter of days an individual can create a
and no borders can keep them from pushing their
TEAM 11
Our CRACKPOT.GLOBAL campaign for small concept of communication on an unprecedentedly global scale. As mobile connectivity increases globally, the Cube will leave an indelible mark as an indispensable tool in this ever expanding community. Your Voice.Your World
Sun Baay, Team11 Germany
Sarah Puntocom, Team11 France
CRACKPOT.GLOBALcampaign TEAM11 PROGRAM DEVELOPERS IN MACEDONIA It’s jump off time with our Global Business
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Our campaign proudly and necessarily will eradicate tech xenophobia one Cube at a time. The comfortable, creative, compact and most importantly, mobile nature of the Cube allows it to infiltrate the global market in a sweeping fashion as a borderless tool previously unavailable to small businesses.
In the marketing world we are the Wolf In Sheep's Clothing
PRIVATE LABEL
“Turning transactions into interactions and good deeds into a currency.” -Tim Leberecht Now a company can receive their own PRIVATE WHITE LABEL service from TEAM11. Now they can have their own enterprise addition of the Crackpot Cube for more effective branding, monitoring and tracking of their sales, transactions and other activities. Additionally,
Traditional Leadership
Crackpot Leadership
One-way. community in harmony
Interactive. community in conversation
Sustaining order. Closed system
Taking risks. Open system
Follows the manual. Orchestra model
Improvises when appropriate. Jazz ensemble
with the Enterprise Cube, companies can offer their representatives Cubes with strictly their branding and imaging. Use all the functionality of the Cube but now sport just the personality that you desire. Not only that, with the growing functions and usabilities they are able to change their personalities on the fly. John Maeda, the President of the Rhode Island School of Design separates leadership essentially into two categories: 1. Traditional Leadership and 2. Creative Leadership. We aspire to implement and encourage creative/crackpot leadership within our company and amongst our affiliates.
Timing is everything “Timing is everything for a successful business, perception precedes response. The success of your brand ultimately depends on what other people say about you when you're not in the room.” Mark Rolston Chief Creative officer, Frog.
“If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with success unexpected in common hours.” -Henry David Thoreau
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DECLARING WAR ON MEDIOCRACY THOUGHTS ON infiltrating the marketplace with the transformative and transnational power of the CRACKPOT.CUBE INVENT-INVEST-IMPLEMENT I.) Ideas oriented company II.) The necessity of support III.) Action Every current and prospective Team11 member has a duty to invest one way or another
Private White Label gives them all they need to FUNCTION We finally are getting to the
FLY FREE
in the future, in our technology. We can’t
point where we are starting to
capitalize on our unique and helpful talents and
touch the surface of how
capabilities unless there is some sort of
beautiful the Cube can be. The
collective agreement not to be satisfied with
new private label environment is
where we are, but rather question why we aren’t
opening new doors but also new
where we should be--no one can not afford to
avenues to fully express the multiple
supply the basic utilities and human capital we
personalities of an individual and or business’
need to fully develop this cross-generational
Cube. We always envisioned that cool hotdog
cutting edge product. The return on investment
stand which could be just that, an individual
for our idea is positively great if we strategize
business personality; just as the big retail store
towards being software ideology trailblazers,
could become more local and more intimate,
rather than gimmick ridden product-path
because truly the growth of their business will
followers. Fiscal responsibility isn’t merely
come from the expression of that individual
constrained to across the board austerity type
sales person within the company. That sales guy
decisions, mentally and monetarily. As a matter
or gal is who we vehemently represent. But
of fact it’s quite the opposite. It is egregiously
remember, it’s not just the personality that
fiscally irresponsible not to invest in tomorrow’s
attracts companies to us; it’s the ever improving
ideas and solutions to today’s small business
functionality and multi-dimensionality of the
marketing quagmires. Knowledge is only
Cube that will give us true staying power,
knowledge until it is apprehended, deciphered,
demanding a tangible position in the global
utilized and dispersed in the form of action. We
marketplace. There is no more cost-effective
know we have a once in a generation product,
product for a company seeking a non-traditional
but until we adopt this across the board,
solution to traditional problems associated with
chronological strategy we will not crack through
marketing and sales than this creativity in a box
to the masses who so desperately need our
we call the Crackpot Cube.
life without limitations
product.
PRIVATE LABEL BREAKDOWN The traditional website format is an entirely cost-ineffective, yawn inducing platform. Our new private label system provides its user an unprecedentedly personalized, all encompassing marketing environment.
The CRACKPOT.CUBE is a proactive solutions based spear, not a reactive problem assessment, nonaggressive tool. Traditional websites are wack! The Cube in our new private label, micro-site environment is the sorely needed antidote to the ad-nauseam marketing world we’ve lived in for too long.
Micro-Site
Manage Theme
• When people go to your Cube they are instantly inside your Cube’s world. • 100% personalized and unique to your business, private URL capability • Instant product recognition, change on the fly, continuous-mobile update capability • Inviting, inventive, all-inclusive atmosphere
Change color, picture, size and font of your
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content within your micro-site.
A CUBE IS INCOMPLETE WITHOUT A PRIVATE WHITE LABEL!
USE YOUR CUBES TO CRACK THROUGH THE BARRIERS TO EFFECTIVE COMMUNICATION
WERE CRACKING THROUGH NEW TERRITORY
If you want to breakthrough in business use your CUBES. So Many people have no idea what you’re talking about when you send blind emails. If you’re selling a sea horse YA MIGHT WANT TO TELL THEM WHAT YOU’RE TALKING ABOUT.
New TEAM11 MEMBERS, NEW COMPANIES AND INDIVIDUALS CRACKING THE NORM Nothing like a rep with the attention of their
Some members are getting great at using their Cubes to sell Cubes. I know that seems simple but seriously when you’re trying
customers. Companies like Optovue are using the Cube to
to educate others on how to use our product the best way
allow their representatives to email and place Cubes on
is to just use the product. In the last couple of weeks we have had people cut deals for Cubes into organizations that create thousands of additional Cubes. So far, every sales event that I have either heard, seen or am aware of, the sale was closed by
Latest Greatest Developments
aware of new product offers but also that the Reps have creative, new found personal relationships with their doctors. There is nothing like using your OWN VOICE to allow a client to start to understand who you
not only showing Cubes but making demos or adjusting
are.
your own Cubes to demo.
NEW CUSTOMERS
social networks to insure that the doctors are not only
BEST BUDDIES
GLOBAL PAYOUT
ICARE
CFNR
Charity defined A group of over 15,000 well connected people using their Cubes to help those in need.
Business made simple Now direct sales groups can not only use the Cube to grow but to get paid and track their income
Global distribution iCare is using the Cube to sell its product on a truly global scale.
Groups helping groups helping groups CFN uses a radio show to show people how to use the Cubes so they can help others.
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FULLY FUNCTIONAL CRACKPOT.CUBE APP EN ROUTE Questions & Comments
By the end of November we will truly have a fully functional Crackpot Cube app for the global audience to use and enjoy. More details regarding the app will be provided as the release date approaches.
You can reach our executive team by emailing us at: info@team11.us
Your voice. Your world
IT’S JUMP OFF TIME!!!
CRACKPOT.CULTURE 1234 Main Street Anytown, State ZIP Country Planet Earth
TEAM11 1234 Main Street Anytown, State ZIP Country Planet Earth