Trend Drivers Black Lives Matter Movement What happened
Covid – Social distancing How will this affect the future.
What Happened
• Loss sense of community • Anxiety to go out anywhere • insecurities
Due to the pandemic social distancing came into force to keep people from transmitting the virus. The 1-meter rule came into [place in all public areas and in workplaces Shops and public buildings are only allowed a certain amount of people inside so that social distancing can be applied. Lockdown and staying inside not allowed to meet anyone
March 13 police killing of 26-year-old Breonna Taylor in Louisville’s West End this gained national attention. “The world watched footage on May 25 of George Floyd screaming, “I can’t breathe” and crying out for his mother under the knee of a white police officer before going motionless in Minneapolis, Minnesota.” (Gottbrath, 2021)
People’s responses: • Not always sticking to the rules • The public has developed a lack of trust in the government as they changed the rules so many times in 2020. • More cautious to go out anywhere • Anxiety • People have gained weight
How this will affect the future.
people want to see diversity in every aspect of their life from stopping police brutality to using a diverse range of models when casting for campaigns and in digital merchandising.
How people responded Protests Art-work Justice and credibility for black men and women Education on Racism Brands take a stand and use their voice.
Online vs Instore
How this will affect the future
What happened Due to the lockdown the shops closed and a lot of business The Highstreet is dying. Online shopping had a major increase How people reacted Shopping online more. Ordering more deliveries to get them through lockdown. Shopping was relied upon by many across the uk.
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• Stores and shops will need to adapt to online shopping as it has became so important over the last year. • it could mean that the Highstreet and stores will be less busy due to post lockdown anxieties and the easy access of shopping online. • Stores and shops will have to adapt to meet this change in consumers.
