Key Elements of Successful Product Descriptions
â—? Good product descriptions are rich in keywords Using relevant keyword in your product description copy help search engine to deliver accurate results that direct customers to the product you are selling. Discover creative ways to use keywords in your descriptions as you cannot expect customers to type exact name of the product they are looking. The more robust your keyword list, the more likely it is that your products will be found. Optimising product description as per SEO guidelines with keywords and staying customer friendly requires balance. Keeping the correct amount of product description enhances your search engine results and sends you the right customers which you want.
â—? Good product description engages the audience Customer engagement in your product requires good product description. A product description which is all about the product but does not engage customers is a complete waste. If a product copy starts with audience and the need, hence making your audience curious about your product/services then it is almost guaranteed to convert a curious browser into a repeat visitor and, ultimately, a customer.
â—? Good product descriptions focus on benefits Your ultimate goal while selling your product is to solve your customers problem. In order to stand out in the crowd, rather than describing your product , you need to let know your audience know that what you're offering is most likely to fill the need. While writing a product copy, ask yourself not what your product does, but how it benefits the consumer. If you succeed to convince your shoppers there will be more conversions, a lower bounce rate and higher sales.
� Good product descriptions provide detailed specifics Bad product description samples are available everywhere over internet. They're boring, lack engagement and do nothing but boost your bounce rates. Once you’ve engaged consumers and demonstrated how your product fills a clear need in their lives, you must provide the specific details they need to make an informed decision. The details you provide regarding features and benefits should answer potential questions. When you answer shoppers’ questions naturally you gain trust and credibility as a merchant. Well crafted product details move the consumer from engaged-and-interested to ready-to-buy.
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