Dealing Effectively with Objections to Hosting a Party Nakia Evans, Soul Purpose Diamond Executive www.NakiaEvans.com
If you’ve been in direct sales any length of time or have held at least one show, you have probably already heard at least two or three objections. Don’t you just love the excuses reasons people come up with as to why they don’t want to buy your product, host a party or join the company? I’ve probably heard them all and through the years I’ve learned some effective ways to overcome these objections. Why of course I’m going to share these little nuggets of gold with you. No sense in withholding the valuable pieces of information from you. Let’s jump right in to the #1 Reason -- No Money. Here’s a typical reason used for not purchasing any of your product, “I can’t afford to buy anything right now.” In these tough economical times, this may very well be true. The easiest and best way to overcome this objection is…can you guess? You guessed it, tell them about the amazing discount or free products they will receive for having a show of their own. If you’ve coached your hostess properly ahead of time, then she should be talking about the free product or gifts she’s receiving just for having a few friends over. Free product and discounts is the number one reason most hostesses have a show. If they don’t want to have a show of their own, another thing you can offer to them is having them purchase one item at a time. Say they want an entire set and the set costs $150. It’s typically cheaper to buy the set at once than it is to buy each piece separately, but if she can’t shell out 150 bucks at once (and understandably so), suggest she buy each piece separately. Or suggest the opposite. Show her how much she will save by purchasing the set all at once as opposed to purchasing them separately. The idea is to give your customer options. The more options she has, the easier it will be for her to say yes to one of them and make a purchase.
Another common objection we often hear is from someone you know would make an awesome hostess. She often says things like, “I’ve had parties before, and no one shows up.” or “I never have good enough sales to get the hostess gift I really wanted.” and “I don’t have time to have a show for you.”
How do you overcome those objections? Let’s take them one at a time. Been There - Done That “I’ve had parties before and no one shows up.” - The best response to this objection is to let your potential hostess know you will help her with getting her friends and family to come to her show. Help her get the invitations in the mail, make phone calls, send emails, etc. Some people really do need hand holding and guidance. Remember, your success depends on her success. You will always be more successful when you help someone else be successful. “I never have good enough sales to get the hostess gift I really want.” – Again, encourage your hostesses to get those outside orders by placing enough brochures and order forms in her hands. Outside sales really boost the overall party sales. Place in her hands a list of people she might not normally think of to invite or give brochures too. Let her know you won’t leave her to do everything on her own. Give her tips and instructions about what to do and say before, during and after the show. Coaching your hostesses is one of the best ways to increase sales. As the host of a Soul Purpose Lifestyle Party, the key is to invite family and friends who appreciate exquisite products and who love head-to-toe pampering. In addition to the wonderful experience, you will earn a FREE GIFT just for hosting, up to 30% of your party sales in FREE PRODUCTS and the opportunity to shop for 50% OFF products.
Too Busy “I don’t have time to have a show for you.” – Tell her you understand how busy she is and that’s exactly why you chose her. It’s proven that busy people are the ones that get things done. Have her get her calendar and show her how little time she will have to invest in order to get the products she wants for free. Always show why being a hostess is going to benefit her, not you. Let her know you are here for her, to help her succeed. When you book a Soul Purpose Lifestyle Party, your Entrepreneur will demonstrate the products and pamper your guests with scents and formulas that will quickly transport them on an exotic journey of the senses. Talk to your Soul Purpose Entrepreneur to schedule your party and get your copy of the Soul Purpose Lifestyle Party Host Guide so you can begin planning a wonderful evening for you and your friends!
Host a Soul Purpose Lifestyle Party and your guests will experience new ways to illuminate their body, beauty, style, and spirit while also discovering an attitude of prosperity and well-being that will help them make remarkable changes in their lives and communities.
*In direct sales there will always be objections, but if you are honest with your customers and hostesses about how and why you are successful, how much time you actually spend working your business and help them be organized and good managers of their time, they will trust you and help your business flourish. NOTE: While the Lifestyle Party is a simple, cost and time effective way to build your business. It’s what we recommended, but remember, it is your business and you may choose to use other strategies which better suit you. Your Sponsoring Entrepreneur will assist you in identifying the best marketing strategy to suit you.
Contact ME today, to schedule your next Girls Night Out, Pamper Party, Birthday Party, Men's SPA Night, Networking Event, Couple's Connection, Mineral Make Up Make-over or Sweet 16 Diva's party. I'd love to be a part of your next celebration! Nakia Evans Soul Purpose – Diamond Executive Email: NakiaEvans@SoulPurpose.com www.facebook.com/TeamEliteEssence