Sellers Package Presentation by Team Ferrari Pere

How Team Ferrari-Pere will sell your home!

Real Estate Experience you can Trust!

Monica Ferrari & Jose Luis Pere Team Ferrari-Pere

You Come First! Selling your Home and Meeting your Needs.

Monica Ferrari & Jose luis pere

SELLING YOUR HOME AND MEETING YOUR NEEDS Our Real Estate business has been built around one guiding principle: IT'S ALL ABOUT YOU!       

Your needs Your time Your concerns Your questions Your finances Your dreams Your life

Our entire focus is on your complete satisfaction. In fact, we work to get the job done well so that you will want to tell your friends and associates about your experience. Maybe that is why over 80% percent of our business comes from repeat customers and referrals. We look forward to the opportunity to earn your business. Real Estate Experience You Can Trust! Sincerely, Monica Ferrari, CIPS, CLHMS, CRS, GRI, TRC Real Estate Consultant

Jose Luis Pere, MBA,CRS Real Estate Consultant

1430 S. Dixie Hwy., Suite 110, Coral Gables FL 33146 - 305.213.5902 & 305.588.6498 www.MyMiamiMoves.com

THE HOME SELLING PROCESS There are a lot of details to be handled when selling a home. It is our job to streamline the home sale process to you, ensuring everything is completed as quickly and efficiently as possible. This overview was designed to help you understand the various steps along the way.

Preparing for Sale

Conduct comparative market analysis to establish a fair market value of your home Prepare and complete the listing agreement Recommend improvements to maximize your homeâ&#x20AC;&#x2122;s value Place a lock box on your property, if needed

Marketing your Home Enter listing information into the MLS Place a For Sale sign on your property Notify top local agents of the new listing Schedule your home for brokersâ&#x20AC;&#x2122; open house Demonstrate value features Distribute Just Listed flyers to your neighborhood Post your home information on the Internet Schedule and hold weekend open houses Notify all potential buyers with details of listing Arrange showings for other agents Communicate with you Contact you regularly with feedback Prepare and deliver regular progress reports to you Discuss all marketing activities with you

Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agents Keep abreast of all legally significant dates Prepare and finalize the closing

CONCERNS MOST SELLERS HAVE 1. 2. 3. 4. 5.

Price Time Convenience Good Communication Diligent Effort

THREE CRITICAL QUESTIONS 1.

Do you really want to SELL YOUR HOME?

Are you willing to PRICE YOUR HOME TO SELL, or do you want it to SIT ON THE MARKET?

Do you WANT US to sell it for you?

What is most important to you? 

Broker’s qualifications: Market Knowledge and Expertise?

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Pricing?

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Time on the market?

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Market exposure?

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Internet Promotion?

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Home enhancement recommendations?

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Staying informed?

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Minimum disruption and confidentiality?

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Screening buyers’ financial qualifications?

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Financing options? Thinking outside the box?

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Inspection, appraisal and permit considerations?

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Seasoned negotiating skills?

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Escrow, financing and closing guidance?

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Managing the transaction?

Team Ferrariâ&#x20AC;&#x201D;Pere Marketing Plan

Team Ferrari-Pere’s Customized Marketing Plan is designed to get your home the maximum amount of exposure in the shortest period of time.

CUSTOMARY SERVICES: 1. 2. 3.

Multiple Listing Service For Sale Yard Sign Basic Internet Property Listing: Realtor.com

Team Ferrari-Pere will also: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Price your home strategically to be competitive with the current market and current price trends, and price watch. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. Create a free standing website for your property (applicable to properties listed above $500,000). Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. Optimize your home’s Internet Presence by posting it on local and global MLS systems and adding multiple photographs and descriptions. Create a virtual tour of your home and place it on multiple websites. Create a home brochure and/or flyers for your property. Target our marketing to other real estate agents. Brokers’ Open House to promote your home to other real estate agents. Advertise your home in direct mail campaigns. Weekend Open House to promote your home to prospective buyers. Target our marketing to active buyers and investors in our database, and to other agents in our office. Provide you with updates detailing our marketing efforts and feedback from prospective buyers and agents who have visited your home.

INTERNET MARKETING When you list your home with us, the top real estate consumer websites will automatically market your listing on their site. We have formed these business relationships to help feature your home and get it sold quickly.

Luxury Home Designation

What sets Monica and Jose Luis Pere apart?     

Market knowledge and Expertise Experience and Professionalism Trust and Integrity Resources Results!

WE ARE COMMITTED TO YOU! 80% of our business comes from referrals!

1430 S. Dixie Hwy., Suite 110, Coral Gables FL 33146 - 305.213.5902 & 305.588.6498 www.MyMiamiMoves.com

Monica Ferrari,

CIPS, CLHMS, CRS, GRI TRC

Redefining excellence in real estate ®

About Monica As a recognized top producer, Monica is hardworking and dedicated to each and every transaction. Her credibility, integrity and understanding of human nature are assets she puts to work for her clients. Their best interest always comes first, which is reflected by the substantial portion of her business coming from referrals. Building relationships based on trust and a painstaking effort to deliver faithful service are of utmost priority.

Attitude is everything Monica believes that when you have the right attitude, you can accomplish everything in life. She has the resources, passion, enthusiasm and commitment to assist her clients in making the right real estate choice. 

Services tailored to your specific needs         

Expert market consulting and analysis Optimum home selling results Effective home buying services Inspections, appraisal and permit considerations Comprehensive relocation services Informative community tours and area orientations Creative problem solving and solutions Escrow, financing, and closing guidance Sound investment approach

Professional Affiliations         

Certified Luxury Home Marketing Specialist (CLHMS) Certified International Property Specialist (CIPS) Certified Residential Specialist (CRS) Graduate Realtor Institute (GRI) International Marketing Specialist Relocation Specialist Member of Realtor Association of Miami-Dade County Member of Florida Association of Realtors Member of National Association of Realtors

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305.213.5902 MonicaFerrariMiami@gmail.com www.MyMiamiMoves.com

Areas Brickell Area  Miami Coconut Grove  Miami Beach Coral Gables  Palmetto Bay Key Biscayne  Pinecrest And other surrounding fine areas!

All the qualities you’re looking for       

Multicultural sensitivity-Multilingual Seasoned negotiation skills Integrity and discretion Motivation and commitment Enthusiasm and humor Extensive market expertise A sterling reputation for results

Ready to help you! Monica’s focus is on the client and delivering service with care and an understanding of their needs. A Miami resident since 1980, her market expertise and extensive knowledge of the community and area schools are also a great resource for relocating clients and families with children.

Jose Luis Pere, MBA, CRS Redefining excellence in real estate®

About Jose Luis Jose Luis’ passion lies in the satisfaction of his clients. Clients admire his thorough knowledge of the market; his patience; precision and organizational skills; his real estate and business experience; and most of all, his integrity, honesty and hard work. As a result Jose Luis’ extensive list of clients comes mainly from personal referrals and repeat business.

Outstanding Credentials Jose Luis is a top producer at ONE Sotheby’s International Realty, with over 20 years in South Florida and a decade in the residential real estate market. Jose Luis knows South Florida. As a graduate in Industrial Engineering from Georgia Tech and holding an MBA from Emory University in Atlanta, Jose Luis brings exceptionally clear and keen business acumen to his clients.

Services tailored to your specific needs         

Professional Affiliations       

Certified Residential Specialist (CRS) International Marketing Specialist Relocation Specialist International President’s Elite Award Member of Realtor Association of Greater Miami and the Beaches Member of Florida Association of Realtors Member of National Association of Realtors

305.588.6498 JoseLuis@JLPere.com www.MyMiamiMoves.com

Areas     

Brickell Area  Miami Coconut Grove  Miami Beach Coral Gables  Palmetto Bay Key Biscayne  Pinecrest And other surrounding fine areas!

All the qualities you’re looking for       

Multicultural sensitivity-Multilingual Seasoned negotiation skills Integrity and discretion Motivation and commitment Enthusiasm and humor Extensive market expertise A sterling reputation for results

Community Involvement Jose Luis participates extensively in non-profit charitable and cultural organizations throughout the area. His dedication to his community is visible as a member and volunteer of non-profit community service organizations.

Monica Ferrari — Jose Luis Pere Redefining excellence in real estate®

Professional Designations, Awards and Affiliations

 Certified International Property Specialist, CIPS  Certified Luxury Home Marketing Specialist, CLHMS  Certified Residential Specialist, CRS (2% of realtors have earned the CRS designation)

 Graduate Realtor Institute, GRI  International Property Specialist  International Marketing Specialist  Relocation Specialist  Member of Master Brokers Forum (South Florida’s Top Residential Real Estate Professionals)  Certified Ecobroker

TESTIMONIALS “We just got back in town and we want to thank you for selling our apartment in such a good and professional manner, the holiday card, and the sweets. We want you to know that when we have the need to use a realtor or recommend one we would not hesitate for a second to use the two of you.” Scott and Patti Kotler “Thank you both for all your efforts to help us find and purchase the apartment. We really appreciate how you have extended yourselves to make our transition to Miami so pleasurable.” David and Susan Galler “ The work performed by Monica Ferrari, Jose Luis Pere and Virginia Marley, was so superior we decided it should be brought to your attention.” “ This superior performance included the pricing research that was carried out by the team. Another example of expertise was the careful and able way in which Monica Ferrari and Jose Luis Pere negotiated with the bidders.” Brandon Robinson and Eileen Robinson Smith “We are writing this letter to let you know how pleased we are with the services we received from Monica Ferrari and Jose Luis Pere.” “They were always timely when showing the house and even screened prospective buyers so as not to waste our time.” “We highly recommend Jose Luis Pere and Monica Ferrari. They conduct themselve efficiently and ethically. We greatly appreciate their service.” Margery and Charles Seitz “ Moving from one city to another is always a very difficult thing to do, but you both certainly went above and beyond the call of duty and made our move a much smoother process.” “ It was great having both of you in our corner knowing that all the details were taken care of in a very professional manner.” Rick and Janice Piedra “ From the initial presentation of a sales plan, to the execution of that very plan, they acted in a most professional and business-like manner at all times. They were diligent and energetic in carrying-out the sales efforts on our behalf. “ William J. Weiner, M.D

TESTIMONIALS (continued) “Monica Ferrari and Jose Luis Pere deserve an award for their patience and understanding. We have dealt with many realtors and they have gone above and beyond trying to help us with all our needs.” Evelyn and Peter Callahan “Monica Ferrari and Jose Luis Pere are superb! I cannot compliment them enough for the extraordinary job they have done. They listened carefully to my criteria, and were exceptional in providing me with the latest listings and arranging appointments.” Dave Brubeck

“Solo unas líneas para darle las gracias por los trabajos y el interés que nos demostraron por vender la casa. Consideramos que son muy pocos los realtors que trabajan como lo hacen ustedes, siempre disponible las 24 hrs. del día.” Los Tarins “ On behalf of my wife and I, I would like to express our sincere gratitude for the extraordinary effort and dedication Ms. Monica Ferrari and Mr. Jose Luis Pere showed during the sale and purchase of our new home.” “ The experience and professionalism during a difficult time for us was most appreciated. It is with personal thanks that we commend them for a job well done.” Teresita and Aristides Rivera “Your efforts resulted in a fast sale at a good price-in spite of the buyer’s market. enthusiasm led us to believe that you would do the best possible job and we were right.” Bert and Charlotte Luer

Your

“ Congratulations on your September newsletter for homeowners! It’s cute and newsy and full of valuable information.” Nancy Masterson “ Nous avons apprécié votre gentillesse et votre écoute, ainsi que votre réelle connaissance du marché immobilier de Miami et de son systéme scolaire.” “Enfin, vous avez su nous faire comprendre comment acheter et vendre une maison dans les meilleures conditions, en nous aidant au mieux á négocier avec les différentes parties en présence.” “Nous n’hésitons pas á recommender votre expertise á tous ceux qui chercheraient á acquérir un bien immobilier dans cette région.” Jean-Francois et Anne Sophie Gueguen

OUR COMPANY International Recognition

1430 S. Dixie Hwy., Suite 110, Coral Gables FL 33146 - 305.213.5902 & 305.588.6498 www.MyMiamiMoves.com

Establishing Value!

How much is this home worth in todayâ&#x20AC;&#x2122;s market?

Determining value and pricing to enter the market

Maximizing value through appearance

1. HOW MUCH IS THIS HOME WORTH IN TODAY’S MARKET? Different values for different people.  An appraiser  A buyer  A neighbor  The seller/owner

2. DETERMINING VALUE AND PRICING TO ENTER THE MARKET The Market Approach The Market approach is based on the premise that a prudent person will pay no more for a property than it would cost to purchase a comparable substitute.

Competitive Listing and Sales Price To form an opinion of value, we analyze current listing and sales prices of similar homes in your area. We consider properties that have recently sold, are currently for sale, or were offered for sale but did not sell. Although none of these properties is identical to yours, only those that have a high degree of similarity are noted in this report.

Comparative Market Analysis We look at the Following data to determine a price range: 1. Similar homes Recently Sold! This tells us what real home buyers are wiling to pay for this kind of home in this area at this time. 2. Similar Homes Now For Sale! This tells us about our competition. Real buyers will compare your home to these homes. 3. Expired Listings! This tells us what real buyers are not willing to pay for this kind of home in this area at this time . Factors That Do Not Affect a Property’s Value: 1. 2. 3. 4.

What the owners paid when they built or purchased the property. Certain improvements and upgrades the owners have made to the property. The cash proceeds the owners want or need from the transaction. What friends or relatives say a property is worth.

3. MAXIMIZING VALUE THROUGH APPEARANCE One of the benefits we offer our clients is advice on which remodeling projects bring the greatest added value at resale. According to the December 2004 issue of REALTOR Magazine, the average returns on investment for some common projects in our region are:

Bathroom remodel: 94.1%

Roofing replacement: 70.4%

Deck addition: 76.1%

Master suite addition: 88.7%

Window replacement: 79.2%

Major Kitchen Remodel: 85.1%

Attic bedroom: 79.9%

Basement remodel: 75.6%

Family room addition: 77.3%

Sunroom addition: 73.9%

Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which the property values are changing in surrounding neighborhoods. Ultimately, a remodel can increase your equity when you sell. Our goal is to net you the most money possible. We will help you decide which specific projects will maximize your homeâ&#x20AC;&#x2122;s sale price.

21 TIPS FOR HOME SELLING SUCCESS 1. Curb Appeal: bring it to the best appearance possible. 2. Driveway: Fix needed repairs, wash it or clean it. 3. Roof: How is the condition? 4. Mailbox: Make it attractive. 5. Front Door: Must be in the best shape possible. 6. Windows: Clean and crack free? 7. Exterior Paint: How is the condition? 8. Garage Door: How is the condition? 9. Front, Side and Back Yards: Must be in the best shape. 10. Your Cars: If not in good shape, remove them from the driveway for showings. 11. Front Entry: Clean and free of clutter. 12. Closets and Rooms: Remove as much clothing and furniture as possible. 13. Carpet: Must be clean. 14. Door Leading to Garage: Have door unlocked and garage clean. 15. Interior Paint: Must be in the best shape possible. 16. Light Bulbs: Make sure all work. 17. Furnace and Air Conditioner: Clean them up and working well. 18. Home Clutter: Eliminate it. 19. Kitchen: Clean and bright at all times. 20. Bath and Bedrooms and Pool: Clean and bright at all times. 21. Home Smell: Must be fresh. If you smoke and/or have petsâ&#x20AC;Śuse an air freshener.

MANAGING THE SALE OF YOUR HOME

THE STEPS INVOLVED IN SELLING YOUR HOME DEVELOP A PRICING STRATEGY

SUCCESSFULLY MARKET YOUR HOME

MANAGE THE SALE NEGOTIATE THE OFFER

Contract Acceptance TRANSACTION MANAGEMENT

Open Transaction Home Inspections Loan Approval Contingencies Removed

Closed Transaction PROCEEDS CHECK HANDED TO YOU

AFTER SALE SERVICE

Do you agree this approach will BEST help you determine price? We are ready to go to work for you!

Monica Ferrari - Jose Luis Pere Redefining Excellence in Real Estate®

ONE Sotheby’s International Realty 1430 South Dixie Hwy., Suite 110 Coral Gables, Florida 33146 Cellular: 305.213.5902 / 305.588.6498 Fax: 305.675.8226 Email: MonicaFerrariMiami@gmail.com / JoseLuis@JLPere.com