OUR MISSION
TEAM FOSTER develops and executes customized marketing campaigns to create a cohesive presence in the minds of buyers and brokers.
We are specialists in handling the wants and needs of the most prestigious clientele in the world. Team Foster’s powerful combination of local market expertise and international marketing savvy is executed with every home we represent. We implement the best photography, videography and design in all avenues of marketing: print, web, email, social media, direct mail and promotion to top brokers. Our renowned marketing campaigns ensure your property receives local, national and global exposure.
PHOTOGRAPHY
We utilize world-class professional photography for all of the homes we represent. Because first impressions count.
INTERNATIONAL REACH
Team Foster represents Northwest properties on a global stage. Windermere is a proud member of Leading Real Estate Companies of the World速, a global network of premier firms that collectively sells more real estate than any national brand. Leading Real Estate Companies of the World速 consistently outpaces the competition with the highest number of sales among the top 500 residential firms in the United States. This partnership gives us access to the Luxury Portfolio International速 network, providing global reach for our luxury listings through its website LuxuryPortfolio.com.
Our Premier listings are on Juwai.com, China’s number one international property site. Juwai, which means “home overseas,” is visited by thousands of Chinese buyers each day from over 315 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. Stateside, Tere and Moya are proud to serve as a board member of the Asian Real Estate Association of America (AREAA). They are also members of the Greater Seattle Chinese Chamber of Commerce.
BROCHURES To highlight your home’s distinctive features, Team Foster produces high-quality, full-color print brochures on premiumquality cover stock. Our graphic design team has more than 20 years of experience marketing upscale properties. As with every aspect of the Team Foster marketing plan, our brochures skillfully market your home to create the impact it deserves.
Details
A CHiC And Modern GeT-A-WAy Modern Fusion on Clyde Hill. Welcome to this serene view retreat with a global vibe. Warm hues anchored by alluring views of the Seattle skyline, Lake Washington and mountains draw you in. At the center of it all, the great room with stunning kitchen boasts clean lines and rich finishes. Sliding doors fold away to create a seamless indoor-outdoor experience. The main level hosts two bedrooms and a full bath.
dramatic stairs lead you to the upper level where you will find an office, library and the impressive master suite complete with luxurious bathroom and panoramic view balcony. on the lower level find the media/rec room, play room, exercise area and two guest suites. enjoy the spacious, level back yard with play structure and lush lawns. The front yard includes endless patio space for entertaining and a sport court.
LuxuryPortfolio.com
VIDEO
FOSTERREALTY.COM
Video is fast becoming one of the most important marketing tools in our arsenal. Our video team is top notch and artfully creates the best videos with music and narration to make a lasting impact. Videos are showcased at TeamFoster.com, on our YouTube channel, Vimeo and our Facebook page.
PRINT ADVERTISING We feature your property in prestigious publications that capture the attention of buyers throughout the Northwest and the world.
BELLEVUE CLUB
HOTEL BELLEVUE
home MARCH 2015
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Clyde Hill - Hunts Point - Medina - Yarrow Point
An Exclusive Newsletter for the Residents of The Points Communities • June 2015
The Men Behind Passing Time Winery
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home sweet
(someone else’s)
home
Skip the hotel on your next vacation and swap houses instead
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grow your own A guide to edible spring gardening
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425 MAGAZINE · 425 BUSINESS MAGAZINE · BELLEVUE CLUB REFLECTIONS KIRKLAND LIVING · LUXE INTERIOR + DESIGN · LUXURY HOME · LUXURY PORTFOLIO MERCER ISLAND LIVING · POINTS LIVING · THE PUGET SOUND BUSINESS JOURNAL SEATTLE MET · THE SEATTLE TIMES · UNIQUE HOMES · UNIQUE HOMES CHINA WALL STREET JOURNAL · WINDERMERE LIVING · VELOCITY MAGAZINE
Meet the Eastside FastestGrowing Private Companies Blueprint Consulting Group Vice President of Operations Kyle Wagner, left, and President Ryan Neal. SECTION A
WHO MADE THE TOP 50?
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SELLING SEATTLE
SOUND STRATEGIES/VIEWFINDER
THIS FACTORY BUILDS A POWERFUL PIPELINE From Seat 4B, you don’t see the 1,000 feet of high-tech tubing that runs inside the average jet. A company in Kirkland makes this tubing, largely by hand, and we take you inside this little-known corner of the aerospace industry. STEVE WILHELM, 18, 19
NEWS
ANTHONY BOLANTE | PSBJ
Trying to buy a house? Good luck! AGENTS, BUYERS, BROKERS GO TO EXTREMES STORY BY ANNIE ZAK
Tech jobs are increasing faster here than in Silicon Valley. Chinese investors are shoveling cash into the region. The result? Buying a home in Seattle is about as easy as getting into an Ivy League college — and paying the tuition. Tales abound of buyers grabbing houses sight-unseen and bidding thousands above the asking price for fixer-uppers. The unprecedented hurdles to homebuying threaten to stall job growth, and challenge the real estate profession as never before. INSIDE THE REGION’S REAL ESTATE RALLY, 12-14.
Who’s raising money? People who want piece of tech boom Here’s a round up of recent venture action, including the new $200 million-plus fund raised by a pair of former Microsofties. TECHFLASH, 8
Here’s what Boeing and brewers have in common Both say they depend on the Export-Import Bank that Congress has allowed to lapse. Here’s why the political battle in D.C. matters to them. STEVE WILHELM, 10
A DENSER SEATTLE: 50,000 new housing units can’t be wrong, mayor says. 3, 9 WINDERMERE WIDENS REACH: A conversation with President OB Jacobi. 4 EDITORIAL: Destroying Seattle’s neighborhoods is no solution. 26
THE PITCH
SHARE YOUR STORAGE 15 PUGET SOUND BUSINESS JOURNAL July 17, 2015 Vol. 36, No. 13, $3.00 801 Second Ave. Suite 210 Seattle, WA 98104
news online r Breaking PugetSoundBusinessJournal.com On smartphones and tablets PugetSoundBusinessJournal.com/apps email updates L Daily PugetSoundBusinessJournal.com/email
SOCIAL MEDIA
FACEBOOK.COM/TEREANDTEAMFOSTER TWITTER.COM/TEAMFOSTER_RE LINKEDIN.COM/IN/TEREFOSTER LINKEDIN.COM/IN/MOYASKILLMAN PINTEREST.COM/TEAMFOSTER_RE YOUTUBE.COM/USER/TEAMFOSTERWINDE RMERE INSTAGRAM.COM/TEAMFOSTER_RE
We are firmly entrenched in myriad social media platforms to ensure your property receives maximum exposure in the luxury market.
WEBSITES
Every property we represent receives unparalleled marketing exposure through our website FosterRealty.com, as well as one of the West Coast’s leading websites, Windermere.com. Because we want your property to be exposed to as large of an audience as possible, we also showcase your home through hundreds of other avenues including Redfin, Trulia & Zillow.
EMAIL MARKETING
Team Foster’s attractive and informative eBlasts allow us to instantly connect with a vast number of clients, brokers, and media contacts, putting your home in front of potential buyers faster than any other form of direct communication.
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We use high-quality direct mail pieces to capture the attention of potential buyers in your neighborhood, as well as carefully selected zip codes throughout Greater Seattle and the Eastside.
EVENTS & EDUCATION Team Foster regularly sponsors and attends events for local and international business leaders, top real estate brokers and government officials. From highlighting current real estate trends, to discussing the evolution of the luxury market and forecasts for future growth, Tere and Moya are always front and center. As industry leaders, their opinions are sought by brokers. They often host broker education events on subjects such as working with international buyers and selling waterfront properties. These events create strong broker-to-broker relationships that can be leveraged into winning sales strategies when they represent your home.
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the deal makers Tere Foster and her daughter, Moya Skillman, are local real estate brokers. But the way in which they sell properties also makes them newsworthy. In October of 2012 the Wall Street Journal recognized Team Foster as the top real estate agency in the Seattle metro area based on the value of its listings portfolio, which at the time was over $130 million. Just over a year later, the Seattle Times reported on the sale of Allan Island, a deal between an undisclosed client of Foster’s and Paul Allen. In late 2014 the New York Times, MSN.com and a host of local media outlets reported on the current foreign buyer boom in Seattle, and they went straight to the women in the know for information. Long story short, when Team Foster makes a sale, predicts a trend or speaks out about the industry, people across the country and world take notice. This wasn’t always the case, however. When Foster was in her early 30s, she was pursuing a career in dance (her first passion) and was teaching aerobics and choreographing plays at the Bellevue Club. “I was teaching four to eight classes a day,” Foster says, who is a charter member. “But then, honestly, I got tired of jumping up and down, and I thought, ‘Really, how long are you going to do this?’” So when an injury took her out for a few weeks, she jumped at the chance to renew her real estate license and start carving a new career path, a path close to home and her heart.
30 | march 2015 reflections
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Team Foster is one of the highest profile real estate firms in the Pacific Northwest. As experts in the luxury real estate market, we are regularly called upon by local, national, and international publications to offer
Born in Vancouver, Washin gton, Foster went to the sity of Washington and Univermajored in social psychol ogy, a skill set she says still helps her with her career today. But growing father and his real estate business remained a constan up, her able source of influenc t, undenie. “I grew up in real estate. My dad was an investor . We had apartment buildings, wareho uses; he developed housing property, duplexes, fourplexes,” Foster says. “He really lived the American dream. He was an immigrant who left the Ukraine during World War I, arrving in the states through Ellis Island. He always felt that owning real estate was the greatest thing you could ever do.” So when she was ready, after she “had tried the dance thing,” Foster went into comme rcial real estate. “It wasn’t a personality fit,” she says. She made a shift into residential, and that’s when things started to click. “When you sell homes, you’re dealing family changes, job change s, financial changes, unfortu with sometimes divorce, people nately passing away. It seemed especially with a backgro my skills, und in counseling, were best suited for that. I needed to be in a more personal environ ment,” Foster says.
insight about what buyers are looking
for in the Greater Seattle market.
Tere and Moya also make regular appearances on television and radio to
discuss market trends, including their
“My father always said, ‘Be fearless; walk right through the door and attack it.’ And I listened to him.”
As a self-described type A personality, once Foster making sure she knew found her fit, she went every nook and cranny to work of Seattle’s real estate a time with no technol market. During ogy, this often meant driving around different neighbo for hours getting to know rhoods the inventory and reputat tapes and CDs on real ions, all the while listening estate sales tips. And to all of that work began tech companies began paying off when to move to town. “The first 10 years I did relocation work. I was very fortunate to work soft was ramping up. They’d when Microcall and say, ‘Can you pick you anything. So I’d go up this client? But we can’t to the hotel and pick them tell up, and they’d tell me and Z. But there were I need X, Y no computers to do research , so I had to think on my really know the invento ry. If I couldn’t, I wouldn feet and ’t acquire them as a buyer, report back to the compan and they’d y,” Foster says.
32 | march 2015 reflect ions
connections to international buyers and their expertise in the market.
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MEMBER PROFILE
PRESS
s p e c i a l a d v e rt i s i n g s e ct i o n
s p e c i a l a d v e rt i s i n g s e ct i o n
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ehind the successful mother-and-daughter duo of Team Foster of Windermere is a client-centric philosophy—one that, in addition to the business and real estate acumen of Tere Foster and Moya skillman, has propelled the firm
into the upper echelon of real estate brokerages in the Pacific northwest. “The best advice i ever received was from my mom,” shares skillman, the daughter of Foster and a broker at Team Foster. “she said, ‘it’s not about the sale; it is about the client. you
“nothing is more important than making sure we are doing everything we can to provide exceptional service.”
have to be willing to tell your client if it’s a bad investment.’” applying these client-first principles to each project, Foster and skillman have carved a niche in the market where impeccable service meets solution-oriented results. “Client service is paramount in our firm,” says Foster, a 30-year real estate veteran. “The relationship is everything.”
Tere FosTer and Moya skillMan T e a m F o s T e r aT W i n d e r m e r e
11100 main street, suite 200 Bellevue, Washington 425.637.8373 moya@fosterrealty.com tere@fosterrealty.com fosterrealty.com
Who has most influenced your work? Skillman: our clients. our team is adapting and evolving based on the needs of clients and how they communicate. as we become a more fast-paced society, our response time is important. a client should know the latest information and updates on their property or transaction. Have you noticed recent trends in your marketplace? What are they? Foster: People want to find homes that are closer to “core,” the urban areas and neighborhoods of our cities. They want to get out of their cars and be able to walk and enjoy their community and the benefits of living in a great area.
1
What is a unique characteristic about your market? Skillman: The impact of international buyers in the seattle area. in some areas, we are seeing as much as 50 percent of the buyers are from out of country, specifically from asia. What is most critical when buying a house? Foster: The same timeless rule applies today: location. location. location. as markets go up and down, properties in good locations almost always hold the value. it really is all about location.
2 3
What do you like most about your job?
1 Getting to the san Juan islands is half the fun. The ferry route is scenic and relaxing. 2 “Cooking brings me so much joy,” Foster says. “Providing love and nourishment for my family is everything.” 3 moya’s go-to: cute rain boots for showing property on those wet seattle days.
Foster: The people. some of my closest friends are people i first met by driving them around and showing them neighborhoods. it’s amazing to look back and see those lifelong relationships. What is your favorite weekend hideaway? Skillman: our home in the san Juan islands. Walking on the beach with the dogs and the boys—it’s the best place in the world.
For a complete list of recent press and media, please contact our office.
tere foster and moya skillman
COMMITMENT KNOWLEDGE SERVICE RELATIONSHIPS RESULTS
Tere Foster & Moya Skillman
FOSTERREALTY.COM 路 425.637.8373