2014 WHITE BOOK
INDEX 6 ONCE UPON A TIME - TODAY 50 ONE DAYTIME WITH STEFAN 112 TIME TO WATCH MOTOGP 116 TIME TO SAY THANKS
THE TIME KEY NOTE
There are many ways to define Time. Since the beginning, Time has been represented as a circle, a turning wheel. In Greek mythology Chronos was the personification of Time and in Greco-Roman mosaics he was depicted as a man turning the Zodiac Wheel. The modern and much practical age describes Time as a sequence of instances in which events occur and emotional states vary. The world of sports measures Time through the seconds hand of a stopwatch that clocks the feelings: concentration, exertion, pathos and in the end, at times, the epic joy. Motorcycle racing is like a charming story that retells itself endlessly, it is made of wheels that turn, chronometers and pure emotions. So don’t wait any further and loose yourself in this White Book, which tells our adventure against Time together with Stefan. Come aboard this magic bike that can ride faster than any watch could measure.
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ONCE UPON A TIME
The wise man learns from the past to better understand his times. Our memory helps us building new bridges and extends the boundaries of our existence to come across the future.
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Today is the result of what we learned from the past. Whatever we wish to be in future depends on our present actions; decide how you have to act now.
TODAY
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ONCE UPON A TIME
At the beginning of the 20th century, motorcycles rapidly became the favourite and most common means of transportation. Horsepower soon replaced horses...
In the picture Fruttuoso Zangirolami (Grandfather of Lucio Cecchinello) on his Moto Guzzi Sport 14 in the year 1938
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TODAY
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In less than a century over 1 billion people were seduced by the irresistible charm of motorcycles, becoming the favourite choice for over 300 million people, which ride it everyday.
In the picture Honda CB1100 2013 model
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ONCE UPON A TIME
In 1948 Soichiro Honda founded its company called Honda Motor. Technology reliability and performances strongly characterize every Honda’s motorcycles produced through the following years.
In the picture Art Shokai Garage Mr. Soichiro Honda’s first steps 1935
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TODAY
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Today Honda is one of the leading automotive companies in the world operating in more than 100 countries with more than 170’000 employees. Motorsport competition is a strong part of Honda DNA and the MotoGP championship represents for Honda the top racing activity developed with the extraordinary and unique RCV Motorbikes.
In the picture One of the worldwide plants of Honda
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ONCE UPON A TIME
Motorcycle racing began in 1897. It was November 29th when the first official race took place at Sheene House, Richmond, Surrey, England. The race distance was over one mile and was won by Charles Jarrot in a time of 2 minutes and 8 seconds riding on a Fournier.
In the picture One of the Motorcycle Grand Prix starts 1950
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TODAY
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Without any doubt the MotoGP Championship is one of the most worldwide popular Motorsports, second only to Formula 1.
In the picture MotoGP start at Aragon Grand Prix 2013
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ONCE UPON A TIME
Back in the days, mechanic’s workshops were filthy and dusty basements only brave men could hang out at. A mix of gasoline and passion permeated those greasy rooms, which eventually became the modern Technical Departments we know today.
In the picture A motorcycle garage repair Second World War period
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TODAY
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Method, organization, discipline, concentration and teamwork is a must in today’s competitions where the Motorcycle can be assisted with special care as a patient in an ultra-advanced clinic.
In the picture The LCR Honda pit garage 2013 MotoGP Championship
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ONCE UPON A TIME
Cirillo “Nello� Pagani was an Italian Grand Prix motorcycle road racer. Born in Milan, Italy, he was known for his long career and for becoming the first 125cc World Champion in the inaugural 1949 campaign. Giacomo Agostini, 15 World Championship titles and an absolute record of 122 Grand Prix wins. Angel Nieto, 13 World Championship titles and Carlo Ubbiali with 9 World Championships to his name. They are three of the greatest riders of all time. The ones who paved the way for what we know today as MotoGP.
In the picture Carlo Ubbiali (9 times World Champion) At Assen Grand Prix in the year 1960
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TODAY
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The “modern” champion as we know it is without any doubt yet another Italian, the World famous Valentino Rossi. Nine World Championship titles and a charisma never seen before made him what he is today. At age 35, The Doctor is still willing to fight with his younger rivals in order to step on the winner’s spot.
In the picture Marc Márquez and Valentino Rossi (3 times World Champion and 9 times World Champion) At Assen Grand Prix in the year 2013
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The MotoGP World Championship was born in 1949 with the help of FIM (Fédération Internationale de Motocyclisme) and also of other Organizations. Thanks to their hard work and endless passion the sport we all love today turns 65. Years full of emotions, epic wins, defeats, dramatic turn of events and most of all, crowded with the brave men on Earth.
In the picture One of the Motorcycle Grand Prix finish In the 60’s
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TODAY
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With the same dedication and commitment, today FIM, together with DORNA, organize the MotoGP World Championship consisting of 18 rounds in 14 different countries across 4 continents, gathering more than 2 million people at the racing venues and 300 million spectators watching the race on TV or online.
In the picture Marc Mรกrquez and Dani Pedrosa finish At Catalunya Grand Prix in 2013
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ONCE UPON A TIME
Every racing team has its own story and his founder. Team LCR has his roots in Lucio Cecchinello’s passion for motorcycles. He started his adventure in the Motorsports world first as a mechanic in the 80’s and then as a professional rider from 1989 to 2003.
In the picture Lucio Cecchinello Behind Dario Marchetti 73 on the left in the year 1986 On his Aprilia 125cc on the right in the year 2002
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TODAY
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Lucio proves that time can’t wash away true passions. His entire existence gravitates around competitions and now he is the Team Principal of LCR.
In the picture Lucio Cecchinello (LCR Honda Team Principal) 2013
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ONCE UPON A TIME
Team LCR was set up in 1996 thanks to the determination and courage of a small group of people. They only had a tiny van and some spare parts but were highly motivated nevertheless. The way was long, hard and risky but their perseverance brought the Team right at the top of the premier class.
In the picture The first LCR Honda Team 1996
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TODAY
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Today the top motorcycle manufacturer in the World supports LCR: Honda. Throughout the years many successful riders took turns inside the team gaining 22 victories, 73 podiums and 24 pole positions.
In the picture LCR Honda MotoGP Team 2014
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ONCE UPON A TIME
This 1963 Honda RC110 weighs around 140 pounds. The tiny 49cc engine revved to 14,000 rpm and produced an astonishing 8.5 horsepower and would manage to reach over 90 mph.
In the picture Honda RC110 1963
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TODAY
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The Honda RC213V is developed to race in the MotoGP series. Rules from 2012 allow motorcycles up to 1,000 cc in capacity, with a limit of 4 cylinders and a maximum 81mm cylinder bore. The model name designates the following: RC= Honda’s traditional racing prefix for 4-stroke bikes 213= third works bike of the 21st century, V= V engine. The weight is 160 kg and the max power is near of 250 HP with a top speed of over 350 km/h.
In the picture Honda RC213V 2014
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ONCE UPON A TIME
In the world of sports it’s way more common to find entire families who succeed in their favourite discipline. Racing must be in Bradls DNA then if Helmut, a former motorcycle racer, was able to transmit his passion to his son Stefan.
In the picture Helmut Bradl (Father of Stefan Bradl) With his son Stefan on the left and celebrating the victory of the German Grand Prix on the right 1991
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TODAY
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It’s in 2011 that Helmut Bradl’s dream comes true when his 22-year-old son Stefan wins the Moto2 World Championship title. DNA does matter.
In the picture Helmut Bradl and Stefan Bradl At German Grand Prix 2012
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A DAYTIME WITH STEFAN ON TRACK TRAINING
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TIME TO WATCH MotoGP
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01
Qatar
DOHA/LOSAIL
02
Americas
AUSTIN 13 April
07:00 PM (GMT)
03
Argentina
RIO HONDO
27 April
05:00 PM (GMT)
04
Spain
JEREZ
04 May
12:00 PM (GMT)
05
France
LE MANS
18 May
12:00 PM (GMT)
06
Italy
MUGELLO
01 June
12:00 PM (GMT)
07
Catalunya
CATALUNYA
15 June
12:00 PM (GMT)
08
Netherlands
ASSEN
28 June
12:00 PM (GMT)
09
Germany
SACHSENRING 13 July
12:00 PM (GMT)
10
Indianapolis
INDIANAPOLIS
10 August
06:00 PM (GMT)
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Czech Rep.
BRNO
17 August
12:00 PM (GMT)
12
Great Britain
SILVERSTONE
31 August
13:30 PM (GMT)
13
San Marino
MISANO
14 September
12:00 PM (GMT)
14
Aragon
ARAGON
28 September
12:00 PM (GMT)
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Japan
MOTEGI
12 October
06:00 PM (GMT)
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Australia
PHILLIP ISLAND
19 October
05:00 PM (GMT)
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Malaysia
SEPANG
October 26
08:00 PM (GMT)
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Valencia
VALENCIA
9 November
13:00 PM (GMT)
23 March
07:00 PM (GMT)
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14 7 4 18
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TIME TO SAY THANKS
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Federation of International Motorcycling www.fim-live.com
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Road Racing World Championship Grand Prix www.motogp.com
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Motorcycles, aUtoMobiles, poWer prodUcts, Jets www.world.honda.com
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motorcycles cases - baGs - accessories - helmets www.givi.com.my
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racing FUel and racing lUbricant sUperior www.lubrificants.elf.com
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batteries for every type of vehicles, from motorcycles to heavy-duty vehicles www.unibatitalia.com
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GIVES YOU WINGS www.redbull.com
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ONLINE INSURANCE www.linear.it
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DESIGN AND MANUFACTURE ELEMENTS www.rizoma.com
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online gaMbling www.planetwin365.com
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wholesale distributor of spare parts and accessories www.partseurope.eu
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FORGED AND SPECIAL FITTINGS WORLDWIDE www.viar.it
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UNBREAKABLE EYEWEAR www.gloryfy.com
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THE LCR TEAM LIFESTYLE MAGAZINE www.inspire-lcr.com
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tyres www.bridgestone.com
WORLDWIDE ONLINE SHOP www.carpimoto.com
RACING WHEELS www.ozracing.com 133
ONLINE MOTORSPORT MAGAZINE www.speedweek.de
HAND GRIPS www.progrip.it
electrical & electronics installations www.specialimpianti.it
WorKing saFety shoes
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indUstrial Floors and bUilding indUstrial solUtions www.comacoitaliana.com
cheMical prodUcts and systeMs For bUilding www.dracospa.com
COLORI PANTONE: Pantone YELLOW Pantone REFLEX BLU
RACING EXHAUST SYSTEMS www.arrow.it
Anteprima - Logo prespaziato Intra CUSTOMER: Sig. Bottini - Intra-Intek
motorcycles SPROKETS www.pbr.it 135
ADVANCED SUSPENSION TECHNOLOGY www.ohlins.se
COMPANY GADGETS www.intraservizi.com
Windscreen
indUstrial Vehicles www.piolanti.com
Motorcycles chains www.rk-excel.co.jp
tools www.beta-tools.com
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electronic application www.cea-srl.it
ecological services www.ecolume.com 137
MUSIC RADIO ENTERTAINMENT www.radiomontecarlo.com
HUMAN SCIENCE - TECHNOLOGY INNOVATIONS www.qstp.org.qa
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LCR Honda MotoGP TEAM www.lcr.mc
Stefan Lucio
Bradl Cecchinello
Fabio Serge Enrico Simone Elisabetta Christophe Jean-Marc Roberto Xavier Nicola Joan Elena Martine Matteo Alberto Andrea Errico
Alberti Andrey Barbieri Bonenti Bonetti Bourguignon Boussard Canazza Casanovas Casali Casas Cecchinello Felloni Ferri Fornezzo Gaiani Gasperoni
Ugo Brian Oscar Tanja Yuji Stefania Francesco Fabio Makoto Sergio Elisa Nelly Davide Chris Federico Emanuele Massimo
36 members - 12 NatioNalities www.issuu.com/teamlcr/docs/lcr_history_book
Gelmi Harden Haro Haydn Kikuchi Leoni Lazzaretti Mazzoni Nagayama Parenti Pavan Pluto Pollini Richardson Soragni Vallorani Visconti
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CREDITS PHOTOGRAPHERS Gigi Soldano Tino Martino Oscar Haro ART DIRECTION Lucio Cecchinello Emanuele Vallorani TEXTS AND TRASLATIONS Elisa Pavan Massimo Visconti Tanja Haydn
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ABOUT WHITE BOOK Since the early 1990’s, the term “white paper” has also come to refer to documents used by businesses as marketing or sales tools. These types of white papers are almost always marketing communication documents designed to promote specific company’s solutions or products. as a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, educate customers and show company’s spirit.
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2014 WHITE BOOK