A PLM system for advanced design projects at Kleven /p.5
Data Respons keeping tabs on every component – from Taiwan to Norway /p.10
PLM MAGAZINE 2 0 1 5
A MAGAZ I NE P U B L I S H E D BY T E CH NIA - #1 IN KNOWLE DG E O F PLM
Marijan Lorencin, AITAC:
Innovating ship design and engineering processes /p. 6 PLM in manufacturing:
Prodtex helps to keep manufacturing projects at home with PLM /p. 8
MARIN E & OFFS HORE EDITI ON
A key enabler for a sustainable future
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Challenges in the marine and offshore industry 10
Interview with Alain Houard:
The marine and offshore industry has a vital role to play for a sustainable future /p. 3 Success Story:
A PLM system for advanced design projects at Kleven /p. 5 Event:
PLM Innovation Forum /p. 5 Guest Writer: Marijan Lorencin:
Innovating ship design and engineering processes /p. 6 PLM in manufacturing:
Prodtex helps to keep manufacturing jobs at home through PLM /p. 8 Success Story:
Data Respons /p. 10 Marine & Offshore PLM expert Ketil Aamold:
PLM for the marine & offshore industry /p. 12 About Technia Technia – The #1 knowledge company in PLM. We facilitate the future in innovation. We guide you to become the future winner by combining your own strengths with our expertise in Product Lifecycle Management (PLM). Our solutions are used worldwide in industries such as life sciences, automotive, travel, retail, oil & gas, telecom, fashion and food & beverage. We serve over 800 clients worldwide, including 20 that are listed on the Fortune 500. Technia is a part of the Addnode Group (listed on the NASDAQ OMX Nordic List). For more information, please visit www.technia.com Publisher: Jaana Ahlberg, Technia AB (jaana.ahlberg@technia.com) Photos: Technia AB, Data Respons, Prodtex, AITAC, Kleven Production: Felicia Grundel, Technia AB (felicia.grundel@technia.com)
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he Marine & Offshore industry in the Nordics has long traditions and is a very strong player globally. Currently, they are facing major challenges due to reduced oil price and need to act pro-actively. The changes are rapid, business is slowing down and critically hurt. So what to do? Our proposal is Innovate! Use the time to prepare for the next “wave”! Innovation is key to success. It´s about developing competitive solutions and products and about changing the way we work. Technia has been facilitating innovation in the Nordics since 21 years with our Product Lifecycle Management solutions in many industries. We have learned that the commonalities between industries are many and convinced that the Marine & Offshore industry can have some learnings from the automotive or aerospace industries for example. It´s about efficient engineering tools, efficient global collaboration and benefit from the fact that all information is digital today. A good example is Kleven in Norway, “in-sourcing” production back to Norway by using robotic welding and implementing PLM to manage the shipbuilding process. In this special edition of PLM magazine we focus on PLM for the Marine & Offshore Industry and how we can address all of these challenges together with our partners. We hope you will enjoy it. And if any questions, please don’t hesitate to contact me.
Jonas Gejer CEO and founder, Technia jg@technia.com +46 733 77 24 14
Interview: Alain Houard
Dassault Systèmes’ Alain Houard:
The Marine and Offshore industry has a vital role to play for a sustainable future Covering over 70% of the world’s surface, the oceans represent a huge potential for the Marine and Offshore industry. Recently, we had the great opportunity to meet and talk with Alain Houard, Vice President in charge of the Marine & Offshore industry at Dassault Systèmes. We asked him to share his thoughts on the challenges and opportunities the industry is currently facing, as well as how Marine and Offshore companies can leverage the 3DEXPERIENCE® platform to support their future innovations.
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s the world’s population grows, so does demand for food, water and natural resources. The sea provides a largely untapped and promising resource. With a wide range of activities spanning shipbuilding, fishing, global transport, marine mining and offshore energy production, the Marine and Offshore industry is uniquely positioned to play a vital role in today’s and tomorrow’s global economy,” says Alain. “The shipping business transports 90% of the world’s goods but the sea has value well beyond shipping,” he states. “Around the globe, marine and offshore interests are rising to the challenge to help realize the sea’s potential with
safer ships and technologies that are cleaner, greener and more efficient in delivering the world’s cargo, exploring the ocean floor, and harvesting the sea’s bounty. The Marine and Offshore industry is also addressing the world’s need for new sources of energy, from safer offshore drilling technologies to innovative new processes of energy production, for example energy from waves,” he explains.
Shifting from giant shipyards to advanced engineering In the Nordic and European countries, the Marine and Offshore industry has been transforming from giant shipyards to more specialized engineering operating globally. “A lot of the opportunities in the Marine and Offshore industry went to Asian countries due to the fact that the cost of labor initially played a big role in getting hold of a contract.
First it was cheaper to produce big ships in Japan, then it became cheaper to produce ships in Korea, then in China and in Vietnam,” Alain explains. Seeing contracts transferring to Asia, European shipbuilding companies needed to adapt and find new ways of competing. “Companies in Nordics turned to more complex ships and developed innovative technologies for example in the area of design automation and welding automation where Norway currently is a strong leader,” Alain says.
Integrated solutions based on a powerful business platform “Companies in the Marine and Offshore industry face many challenges such as meeting delivery deadlines on a fixed budget, complying with environmental and safety regulations, as well as achieving productivity gains in design and manufacturing etc.,” says Alain. “Leveraging its expertise across many industries, Dassault Systèmes aims to accompany the maritime sector as it evolves and assist forward thinking naval architects, designers, shipyards and suppliers to successfully tackle these challenges and transform their practices to create unique value and experiences for their end customers. With solutions specifically designed for the Marine & Offshore industry based on the 3DEXPERIENCE platform, imagining and delivering winning and sustainable innovations more efficiently
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Interview: Alain Houard while controlling costs and schedules is easier and more accessible,” he says. “Our vision has developed as a result of partnerships with key clients who are major players in their field”, Alain explains. “We are focusing on targeted areas to meet the many challenges ahead”.
Industry Solution Experiences to support future innovations We introduced « On Time To Sea », an Industry Solution Experience based on the 3DEXPERIENCE platform, which provides an integrated program management environment to plan and manage complex marine and offshore projects with an interactive 360° approach. Shipyards can engage in collaborative planning, monitor project status and performance across their extended ecosystem including suppliers and ensure secured traceability of requirements throughout the project. By streamlining the flow of information for efficient program management and collaboration, ‘On Time To
analysis early in the process to ensure high quality. It helps them create optimal design from a combination of style, innovation and cutting edge technologies It can lead to better quality and productivity and contribute to costs reduction in an environment that is becoming increasingly competitive every day,” says Alain. “We are also currently introducing a cloud based solution called ‘Express For Sea’. The design and production of marine and offshore projects increasingly involves a large number of engineering services and supplier companies. There is strong competition among suppliers to provide the best services and products to the builders. In order for services and supplier companies to win contracts, they must be able to quickly react to builders requirements and provide high quality and innovative solutions in a timely manner. It is essential for them to develop and deliver their components as efficiently as possible. In addition, as they deal with multiple shipyards, these
“ADVANCED 3D SIMULATION CAN LEAD TO BETTER QUALITY AND PRODUCTIVITY AND CONTRIBUTE TO COSTS REDUCTION” Alain Houard, Vice President in charge of the Marine & Offshore industry, Dassault Systèmes
Sea’ helps them meet their number one priority: timely and on-budget delivery,” says Alain. “Thanks to a key client in Germany, we also created the ‘Designed For Sea’ Industry Solution Experience. This Industry Solution Experience is a proven solution for innovative design. It helps the different stakeholders – naval architects, discipline engineers, designers, shipyards and their suppliers – to define, simulate, analyze and validate a ship or platform design while adhering to owners’ requirements, industry regulations and classification standards. Multidiscipline engineering teams can evaluate and validate design options in real time through advanced 3D simulation and
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companies must be agile in their operations and highly effective in their collaboration with each customer. ‘Express For Sea’ enables Marine suppliers to take advantage of the latest cloud technology to access their data anytime, anywhere while eliminating the need for additional IT infrastructure and administration,” says Alain. “Total Cost of Ownership is improved by reducing requirements for computing and storage, as well as facility and resources costs, and enabling rapid sizing as well as capability deployment. It allows Marine Suppliers to focus on creating the right products for their customers, rather than focusing on the IT infrastructure and resources used to create them,” he adds.
Alain Houard – Bio Alain Houard is the Vice President in charge of the Marine & Offshore industry at Dassault Systèmes. He is driving the company’s strategy to better serve the various Marine & Offshore sectors – from Navy Vessels, Commercial Ships, Offshore, Yachts & Workboats to Marine Suppliers and Marine & Offshore Specialists.
Next generation of Marine and Offshore solutions “The next generation of Marine & Offshore solutions will continue to address customers’ needs. Our ambition is to become leaders in the sector by winning new clients, providing pertinent answers to industrial problems faced by this sector and by giving the businesses using our platform the opportunity to drive innovation and deliver compelling experiences for their customers. We also want to continue to let the dreamers and innovators in the naval world test their ideas out by supporting new, unique experiences. To stay on the leading edge, we are also expanding our horizons and working with new audiences around the world such as classification societies or engaging with universities in different disciplines,” says Alain.
How can Technia help Marine and Offshore customers? “I see the partnership with Technia as extremely important due to Technia’s historical presence in the Nordics and due to their skills in different industries. Together we can deliver the best Industry Solution Experiences for the Marine and Offshore market,” concludes Alain Houard.
Success Story: Kleven // News
A PLM system for advanced design projects N
orwegian vessel builder Kleven, with sales of approximately NOK 3 billion, is an industrial system integrator. The company works closely with subcontractors when constructing and building sophisticated special vessels. To enhance the efficiency of the production chain from purchasing to production and delivery, Kleven has initiated a cooperation with Technia concerning PLM systems. “We want to automate our process for steel constructions. This means that we need tools for programming our
robots using 3D models. In the past, we purchased drawing services. To cope with the technology leap, we now do everything ourselves,” says Tore Roppen, responsible for Kleven’s Supply Chain. Every year, between seven and ten vessels leave the two shipyards in Ulsteinvik and Myklebust. Kleven has carefully analyzed the systems required by the company to fulfil requirements from the inspection agencies. “Technia was best at fulfilling our requirements. We are still at the early
stages of the process, but I look forward to the results,” Tore Roppen adds.
Bård Eker at PLM innovation forum T
echnia PLM Innovation Forum is a conference focusing on the whole spectrum of Product Lifecycle Management from a business, process and functional perspective. The event brings together our customers, partners and leaders from across industries worldwide to network and gain insight into new PLM trends and
experiences. This year’s theme, “Real life innovation experiences”, represents our ambition to show and share experiences of how some of the world’s leading companies are using Product Lifecycle Management for supporting continuous innovation and product development in
the era of digitalization. Bård Eker, Eker Design, will be one of the keynote speakers at Technia’s event PLM Innovation Forum in September 2015 in Stockholm. Read more about the event and the other speakers at www.plminnovationforum.com
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Guest Writer: Marijan Lorencin
Innovating ship design and engineering processes An article written by Marijan Lorencin, Managing director, AITAC
AITAC is an international company with more than 15 years of experience in Marine & Offshore Engineering and PLM solutions and consultancy. The company offices are in the Netherlands, Croatia, France and Germany. AITAC is a partner with Technia and together we provide world class PLM solutions and services to the Marine and Offshore industry.
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ithin our headquarter in Croatia, we provide engineering and design services to design offices, shipyards and engineering companies. Using the most appropriate tools such as CATIA, our team of 33 skilled and highly educated mechanical engineers and naval architects provides all services related to ship design and manufacturing preparation including concept design, naval architect studies and calculations, outfitting design, detail design and manufacturing drawings and data. AITAC is a software partner of Dassault Systèmes, a world leader in 3D and Product Lifecycle Management (PLM) solutions for M&O industry. We are
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focused on innovating working methods and developing smart tools on top of Dassault´s 3DExperience solution CATIA to our customers. AITAC’s reference list contains the most respected global companies in the field of engineering and shipbuilding such as Meyer Werft (Germany), Kleven (Norway), Abu Dhabi MAR (UAE), Constructions Mécaniques de Normandie (France), Piriou Shipyard (France), and many others.
Not always following the trends, our mission is setting them The trends in this industry are not changing so fast, but of course there is
a constant search for energy saving and green technology in all areas. M&O solutions become larger, more complex to produce and operate in return for more safety which is specifically important in the offshore industry. Implementing PLM enables companies to integrate as many solutions as possible for different disciplines under one roof, under one unique software with seamless transition from one product to another. Comparing to other industries, M&O have more ups and downs. For us it is crucial to use the downs for our own development to be even more competitive when the right time comes.
Guest Writer: Marijan Lorencin
closely with our clients we understand their challenges, we help them engineer projects according to their criteria and most importantly we try to make the best out of their system and provide them with fully integrated PLM solutions based on CATIA. Whether our client is a small organization or a large company, we can help them turn their PLM system into ready-to-use and productive tool so they can focus on their daily activities.
We are aware of trends, we follow and analyze the market. Parts of our business relies on them for what we feel privileged. Currently we are involved in What will the future look like engineering of large passenger vessels for naval engineering and ship and we can see that they are getting manufacturing? larger to be more profitable to the owner. That is understandable. Such vessels are A ship as project is unique and a large mostly advanced because of the facilities scale product. It´s far away from mass and entertainment one can find on them, production. New ships become bigger, more than in terms more complex and of their structure, sophisticated while in ”THE FUTURE WILL design and perforthe same time clients BE MUCH MORE mances. Our mission and competition AUTOMATED, USING is to engineer force you to reduce sea-going solutions ROBOTS FOR WELDING, time in all stages of which cannot be production and deASSEMBLY AND achieved by followsign. Since every ship PAINTING AND TO A ing trends, but by is unique, it results in setting them. That is LARGE EXTENT REPLACE lots of manual work MANUAL WORKERS,” a niche market with and consequently dynamics of its own. production migrating to places with cheapListening to customers and uner labor. Shipbuilding industry has been derstanding their real needs is very conservative in terms of adopting key to success new technology. We see a change in this AITAC has been developing software area and truly believe there are lot of imfor shipyards, offshore companies, civil provement areas deploying new technolengineering companies, and mechanical industry for more than 10 years. We create applications to improve and increase the efficiency of all design offices dealing with large and complex projects: plants, offshore platforms, ships, etc. We cherish good communication, honesty and good understanding of client’s needs. Working
ogy and manufacturing automation. We see Dassault Systèmes as one of most advanced in this area benefitting from vast experience in other industries. The new 3DExperience solution is highly competitive when we get our clients to look at the whole picture of engineering and production, not as separate processes. Definitely, shipyards of the future will be much more automated, using robots for welding, assembly and painting and to a large extent replace manual workers. Engineers will be sitting in control rooms behind large screens using virtual reality and programming the different machines. The operators will walk around the shipyard with tablets, sophisticated digital cameras, high quality laser scanners, google glasses - changing 3D design and production process in real time. We´ve been talking about these trends for almost 15-20 years. Most of the industry still keep their good old proven practice, but this will change in the future. It´s happening now! The innovative CAD and PLM solutions from Dassault Systèmes are prepared for these changes. Together with Technia, we will help the Marine & Offshore industry implement new solutions, innovate their processes and become the leaders in their markets!
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PLM in manufacturing
Prodtex helps to keep manufacturing jobs at home through PLM
Blomkvist. “Kleven can now produce boats at home even though it’s in a high-cost country like Norway. They have actually moved some of their production from abroad back home.”
Rapid growth
Prodtex is a young company that was formed by two founding members in Manufacturing companies in the Nordics are constantly 2013, but has grown rapidly and now has facing increasing competition from lower-cost counoffices in Skövde, Göteborg and Bristol, tries abroad. Technia’s partner Prodtex in Gothenburg is England. It helps companies by taking the time to fully understand its processes helping them keep jobs at home by developing custombefore designing a system that fits that ized applications for manufacturing that speed up indiparticular client. vidual processes. Prodtex’s expertise in manufacturing ”You have to find the bottle neck for is the key for a successful collaboration with Technia. that individual customer and figure out the best way to support them,” says Jan Blomkvist. “A lot of companies still use rodtex is quickly becoming one very traditional tools and can do a lot of the leading names within PLM more to automate processes to boost for the manufacturing industry in their competitive edge.” the Nordics. As a reseller of Dassault’s In 2014, Prodtex won the Volvo Cars DELMIA suite for manufacturing, Prodtex Technology Award for streamlining one helps clients boost their efficiency by of the company’s processes, cutting the designing custom-made applications that time spent on one of its fixture design fits their individual needs, specializing in phases by more than 50 percent. robot technology and virtual production. Prodtex is one of the resellers in the It’s a service that is helping compaNordics of Dassault’s software for mannies like Volvo Cars and Kleven Maritime ufacturing. It is partnering with Technia cut costs and that can keep manufacto help provide complete PLM solutions turing jobs from being that look at both the “KLEVEN CAN NOW overall picture and the outsourced to global PRODUCE BOATS AT individual processes. competitors, says Prodtex CEO Jan Blomkvist. “Together with HOME EVEN THOUGH Prodtex is currently IT’S IN A HIGH-COST Technia, we can offer helping Kleven Maritime customers a complete COUNTRY LIKE to automate its welding solution in which the NORWAY” robots for ship building, companies compleusing 3D tools to design programs that ment each other in different disciplines,” will speed up the production process. says Jan Blomkvist. “We look forward to That kind of technological edge is a key start thinking beyond PLM and deliver to success for companies in the Nordics. solutions within the 3DEXPERIENCE “It is completely decisive,” says Jan platform.”
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need room to breathe, could we live under the sea? Underwater skyscrapers – a dream our software could bring to life. Innovative thinkers everywhere use INDUSTRY SOLUTION EXPERIENCES from Dassault Systèmes to explore the true impact of their ideas. Insights from the 3D virtual world are helping to blur the boundaries between architecture and marine engineering and may one day help us create new cities at sea. How long before everyone can have a sea view?
It takes a special kind of compass to understand the present and navigate the future. 3DS.COM/MARINE
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Success Story: Data Respons
Keeping tabs on every component – from Taiwan to Norway Norwegian technology group Data Respons, which specializes in the production of embedded solutions, faced a growing demand of streamlining and organizing its documentation management – not the least because the company was growing and some of its production was being moved to Taiwan.
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ata Respons needed to better control its production processes and improve the traceability of changes made to blueprints and other product information documents. “The number of documents involved
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in making a product can range from just 100 to over 1,000, so there can be a lot to keep track of,” explains Mikal Løken, OEM Solutions Manager at Data Respons Norge AS. The deciding moment to switch
to Technia’s Product Lifecycle Management (PLM) tool came when one of Data Respons’s main customers, high-technology systems maker Kongsberg Gruppen, offered a lucrative defence system contract – but on the
Success Story: Data Respons condition that the order would be overseen by a reliable PLM solution.
The Solution After an evaluation of PLM solution providers in the marketplace, Technia was selected as the preferred vendor for Data Respons Norge AS since it would ensure the company lived up to Kongsberg’s strict demands. Kongsberg has been a Technia customer for 12 years and was therefore a relevant reference when looking for a PLM partner. The PLM implementation began as a pilot project, with only three permanent users from Data Respons’s Original Equipment Manufacturer, or OEM, unit. Initially, the system was used only in connection with the Kongsberg project, but in time, it was expanded to also include other large clients. Today, Data Respons has significantly increased the number of users - of which some PLM licenses have been allocated to the
company’s Taiwan office. The solution provides Data Respons with full control over its production by keeping tabs on exactly what blueprint should be used for which product, the ability to signal users of any changes made – clearly identifying where, why, when and by whom those changes have been made – and includes document sharing and other collaboration capabilities. Technia continues to provide Data Respons with support, workshops and upgrades.
Traceability and security
”PLM IS A PIVOTAL TOOL FOR OUR BUSINESS. WE WOULDN’T HAVE BEEN WHERE WE ARE WITHOUT IT,” Ingvild Johansen, OEM Solutions Department Manager, Data Respons Norge AS.
The implementation of PLM has boosted the efficiency of Data Respons’s OEM unit significantly. “We have a product turnaround of between NOK 20-30 million a month in our Norwegian operation, and a large variety of products. We would never have seen such revenues if we didn’t have the relevant systems in place,” says Ingvild Johansen, OEM Solutions Department Manager at Data Respons. But the main benefits of the solution, she says, is the level of control it allows – as far away as in Taiwan. “It provides us with a lot of security because we have full control over what product information document has been cleared or not, or whether changes have been made along the way. But the traceability is the most important.” Johansen also appreciates Technia’s professionalism. “Considering we’re a tiny customer, we feel they have provided us with a great level of attention and we’re really grateful for that.”
PLM has a range of applications and can be used by any manufacturer that needs to keep a close eye on its production – from the automotive industry to the clothing sector – and is particularly useful in cases where a product will be made in different parts of the world, or if many different variants will be made.
About Data Respons Data Respons develops embedded solutions for the defence, offshore, automation, medical technology, surveillance, transport and telecommunication industries. It has 360 employees with offices in Norway, Sweden, Denmark, Germany and Taiwan.
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PLM for the marine and offshore industry
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nnovation in the maritime sector has long traditions in the Nordics. More than 1300 years ago, the Vikings developed amazing ships of all sizes for different purposes. The most famous and feared was the longship, intended for warfare and exploration designed for speed and agility. It was used by the Norsemen to discover America 500 years before Christopher Columbus. But, the Vikings also developed “cargo”-ships like the knarr – and special service ships like “Oseberg” that were used to bury high status people and kings. Ever since, the maritime sector has been the most important industry in Norway and foundation for international shipping, fishing industry and the oil and gas industry in the last 4 decades. The traditional shipbuilding industry has mostly migrated from Nordics and Europe to low labor cost countries – due to lack of innovation! Processes and tools remains, costs increase. The Oil & Gas Industry with some large EPC´s and thousands of suppliers has clearly been a very innovative sector since 4 decades but is now facing somewhat the same challenges. Processes and tools remains, costs increases and new contracts are placed in low labor cost countries. STATOIL initiated their Fast-Track program in order to do more for less and even faster. How? Standardize, re-use and innovations like subsea solutions. Both shipbuilding and offshore engineering companies have invested heavily
in computer aided tools and IT to efficiently perform operations, planning and manufacturing. Every discipline has special tools to create drawings, 3D-models, simulations, process charts, project plans, documents etc. Numerous databases are established to store all information and data generated, from start to end. Still, the industry is facing major challenges delivering projects and solutions on time and on budget. Based on the extremely profitable oil business, the project cost overrun has somewhat been covered in the total ROI. With reduced oil prices a number of projects are unprofitable, business is slowing down – and companies are downsizing. So, what should we do? Innovate! New solutions, new products. Innovate the way we work; i.e. change the way we work. Learn from other industries that have been fighting with tough competition and low margins for decades, like the automotive industry, mass production and like the aerospace industry, developing complex and large products - even customized one-off airplanes. These industries have been focusing on standardization, reuse of information and parts, automation and they have strategically used IT tools to facilitate innovation. They have been able to utilize the fact that all information today is digital. The solution is named Product Lifecycle Management (PLM) and is in fact a collaboration platform enabling all involved partners to work jointly on the
“CONTACT ME FOR MORE INFORMATION ABOUT PLM FOR MARINE AND OFFSHORE” Ketil Aamold, Sales Executive, Technia
@
ketil.aamold@technia.com
+47 93 05 93 06
same information, wherever they are in the world. Moreover, the next generation PLM solutions have completely integrated engineering applications covering disciplines like 3D design, simulation, process design, electrical schematics and 3D cabling, manufacturing planning and preparation, project management, and change management in one harmonized collaboration platform.
What can a PLM solution do for Marine & Offshore Industry? • Establish infrastructure for growth, enable standardization • Enable global collaboration internally and with external partners • Improve innovation by increasing value-adding work • Enable real concurrent engineering and saving total delivery time • Ensure on time deliveries by providing complete track of status and progress monitoring • Automation of processes and eliminate time consuming tasks.