Content Marketing Platforms for your Business
Image Source - Bop Design The marketing world has gone through a technical revolution. Over the past few years, marketer's ability to provide content to audiences has increased dramatically. Various platforms have helped marketers to deliver targeted messages to their audiences. The primary purpose of content marketing is to retain more customers by continually creating and curating valuable content to change and increase consumer behavior. Content marketing is a continuous process that is combined with the overall marketing strategy. It focuses on your brand promotion and encourages potential customers for decision making. But marketers should plan and produce content that attracts the customers. For this content, marketing platforms play a significant role. Various platforms for content marketing are software solutions that marketing organizations can streamline and centralize their marketing process right from the start to the end. Various content marketing platforms have various purposes; their main focus is to guide brands to solve strict coordination, managing challenges, and improve business. It helps marketers to showcase their content to their right target audience and optimize in the distribution phase. So, if you are a marketer looking out to increase your brand, look out for the various content marketing platforms or get in touch with a content marketing services in Gurgaon to guide
you with your brands.
Various platforms for content marketing. 1) SEMrush – SEMrush content marketing platform covers the whole content marketing workflow right from idea to creation, with measurement and optimization. Using this platform, marketers can create and execute a content strategy suiting the audience's requirements. Using this platform, marketers can compile a content plan with SEO to search for headlines, popular topics, and questions. It also allows marketers to manage the entire marketing activities and track their progress.
Image Source - Twitter 2) ScribbleLive – A content cloud provider, ScribbleLive, allows companies with content lifecycle management, starting from idea, plan, create, distribution, and measurement. It supports the entire buyer’s journey. It helps marketers with predictive analytics with a content plan, creation, and distribution technologies to provide the best-optimized results. Using this software, marketers can create primary visual, interactive, and video content published on many channels. 3) HubSpot – HubSpot is an inbound marketing tool. It provides a marketing hub along with a tool for customer service and sales management. The marketing hub of HubSpot helps the marketers to create quality content, and the sales hub allows the
marketers to target customers and the contact list management. HubSpot also allows marketers to include blogs and guides in social media, SEO, marketing automation, landing pages, and web analytics.
Image Source - The Cloud People 4) CoSchedule – A marketing project management platform, the CoSchedule tool is more a social media marketing tool and an editorial calendar. Using this tool, marketers can create tasks, include discussions, and assign tasks to the team members. Its unique and convenient feature, ReQueued, allows the marketers to identify popular content and repost them. 5) Kapost – Kapsot, a content marketing tool, allows marketers to manage the editorial process and helps to deliver the right content at the right time to the appropriate target audience. Using this tool, marketers can create and update the workflows easily and get feedback from the team members in the tool at all the creation stages. 6) Ceros – Marketers can create immersive and interactive content using Ceros, a popular content creation platform. This content marketing platform is more a design and a layout instead of a text-based content marketing system. Using Ceros, marketers can share interactive content easily. Content created in Ceros can be incorporated into a blog or website.
7) Acrolinx – A content marketing platform, Acrolinx makes use of Artificial Intelligence. This tool would understand the style of the content and its goals to help marketers stay on the brand and message with every content piece.
Image Source - Acrolinx 8) Hemingway Editor – Hemingway Editor is accessible as an editor and is a simple tool for word processing and proofreading. Marketers can access this online or as a downloadable app on the desktop. Also, Hemingway Editor can be integrated with various platforms like Medium and WordPress to do the writing and editing seamlessly. 9) Contently – Contently is a content marketing platform that helps marketers create great content that enables marketers to develop trust, drives revenue, and creates a difference for the audience. Contently is a robust tool and is developed for enterprise use. The marketer needs to plan and create content, audience engagement, and optimize the output for its best use.
Image Source - Adobe Exchange 10) Content Studio – An all-in-one platform, Content Studio, helps brands find out the plan, publish, and track the content marketing efforts. 11) SendPulse – A multi-channel marketing platform, SendPulse, brings all the critical components of the brands together to communicate with the buyers. This platform also has email marketing and automation and the ability to create and implement rollout SMS messaging, web push notification, and leverage chatbots on a Telegram and Facebook Messenger platform. 12) Brand24 – A popular online marketing tool, Brand24, is used by Intel, Uber, and Ogilvy. It acts as a useful reputation management tool. The various features of the Brand24 tool are Mentions Feed, which is a place to track people’s communication, Discussion Volume chart, a graphical representation of the discussion, and Alerts, which shows where the brand was mentioned.
Image Source - Brand24 13) BuzzSumo – BuzzSumo is a search engine that has more data insights that marketers provide to marketers. It helps the brand to be positioned in a better way in the market. This tool helps the marketers find the best content being performed online and the research and analysis of a lot of data points to find the best content type. 14) UberSuggest – As in the digital marketing field, you are aware that SEO and content marketing are together. For any of the content to get a higher rank in search, it must be designed for better engagement; it needs to be competitive and optimized. The UberSuggest tool bridges the gap between SEO and the content. This tool has many features that help the marketers find the top-performing content, show backlinks, give SEO metrics, etc.
Image Source - Marketing LogiQ 15) Zoho Marketing Hub – Zoho Marketing Hub is a content marketing platform that integrates email marketing and social media management. Its customer journey builder is great and makes the platform stand out from the rest. Zoho Marketing Hub tool helps marketers create the highest conversion buyers to check their business and become their customers. 16) Meet Edgar – Meet Edgar tool is designed for businesses to control their social media. It has a lot of great functions and features. This tool can write your posts on the social media channel. 17) PathFactory – PathFactory allows marketers to use the content activation concept to create content tracks with applicable content. Using this tool, marketers can present effective content in a structured way.
Image Source - MarTech Series 18) SnapApp – Using SnapApp, marketers can make various offers for great content and then download at various stages in the buyer’s journey. SnapApp tool helps to transform your content from passive material to great conversational content. 19) One Spot – One Spot is a content marketing platform that helps various brands better understand their customers by giving more attention to their buying journey. It makes use of the analytics and AI features to create personalized buyer engagements. 20) MailChimp – MailChimp is a complete marketing CRM, and marketers use this tool to track buyers' behavior with the content. Also, marketers can access the audience dashboard to have an insight into the campaigns.
Image Source - CPOThemes Conclusion Content plays a significant role in creating the brand for any business. Using these content marketing platforms, you can track your content and the way it impacts your business growth.
Original Source: Technians