FARE sateenvarjot 2021

Page 16

Promotional Branding

Excitingly designed An umbrella offers a huge variety of refinement possibilities. On the following four pages we show you the different printing methods and their areas of application.

Screen printing The technique of choice and a proven track record. Up to eight fresh colours may be used for logos, slogans, funny texts or images. The best possible quality and a long lifespan are always at the forefront.

Dual printing In order to ensure strong brightness and colours true to the original when using coloured fabric, either dual printing is required or a white undercoat is applied underneath the colour. The opacity of the applied colour is then increased considerably. Printing colour, white: This requires a dual printing process that is calculated like two-colour printing. Preliminary costs for film, set up and screen costs are only charged once per logo. Coloured printing: In this case, we work with a white undercoat.

Enjoy the rain

Enjoy the rain

White single print

White dual print

Enjoy the rain

Enjoy the rain

Coloured screen print

Coloured screen print

without white undercoat

with white undercoat

It is slightly smaller than the coloured motif to ensure that no white is visible. Costs are incurred for the additional print colour and the corresponding pre-printing costs. Pricing tip: A colour print on white umbrellas is cheaper, because a white undercoat is not required. The white undercoat is also not needed on all covers in the colours silver, gold and black because they have good coverage even without the white undercoat. 16


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