xxxxxxxxxxxxxxxxxxxxxxxxxxxxx Key Facts Background
xxxxxxxxxxxxxxxxxxxxxxxxxxxxx is an importer distributor positioned as a specialist in Cheese and specialty foods. The company’s portfolio primarily comprises of cheese and frozen foods and caters to premium HORECA, Institutions and Retail Outlets
Year of Establishment
1997
Headquarters xxxxxxxx Mission / Vision / Motto
“A Dedication to the Finest Foods, the highest levels of quality and service, together with a philosophy that embraces the full spirit of creativity and innovation, are the founding principles that drive xxxxxxxxxx today.”
Promoters/ Owners
xxxxxxxxxxxxxxxxx Founder and Managing Director
Product Categories
Cheese Products, Meat & poultry, Sea food, Pasta and select specialty foods
Key Partner Brands
Zanetti, Lemnos, Lactima, Dodoni, Prestige, Grand ‘Or, Cardinal, Bauwens, D’Autore, Volys Star, Cargill’s Finest, Song Fish, Roland, Wellaby’s
Warehouses
Multi-Temperature mother warehouse in xxxxxxx near xxxxxxx. Multi Temperature store rooms present at 11 distribution centers spread all over India.
Branch Offices
10 branch offces located in xxxxxxxx , xxxxxxxxxxx xxxxxxxxxx
Other Facilities
Transportation through logistics partner
Number of Employees
~ 80
Sales 2014
USD xxxxxxxxxxx
Market Reach
Reaches 450 HORECA clients and 200 modern trade retail touch points through its own network of offices
Focus Segment
xx% from HORECA xx% from Modern Retail
Marketing & Promotional Activities
Mr. xxxxxxxx writes articles about the products he distributes in prominent magazines and social media. The firm also arranges food tasting events and participates in industry events and fairs
Website xxxxxxxxxxxxx
Sellers Guide for Food & Beverage in India
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Company Background xxxxxxxxx was established in April xxxx by xxxxxx xxxxxx with a passion for excellence in the Cheese category. Over the years, a range of products such as processed meat, seafood, pasta and other specialty products have been added to the company’s portfolio. xxxxxxxxxxxxxxxx imports products primarily from Europe, Australia, USA and the Far East. The company has built a strong distribution network including distribution centers in 11 major cities, equipped with cold storage system, to cater to the key target markets. The company has a strong reputation in the HORECA segment especially with the leading Hotel chains and Gourmet restaurants of the country. The HORECA segment has been the primary focus of the company followed by Modern trade and the company is now planning to scale up operations in the latter. The company’s founder, xxxxxxxxxxxxxxxx is considered an expert in the fine food business and has published numerous articles in the leading F&B magazines targeted towards increasing the awareness of the Indian customers about cheese and its varieties. The company also participates in gourmet food education and tasting festivals and is recognized by leading chefs of India for commitment to quality and passion for fine foods.
Product Portfolio The current product portfolio of xxxxxxxxxxxxxxx consists of a wide variety of Cheese and Frozen foods. Cheese xxxxxxxxxxxxxxxx imports cheese from Italy, France, Spain, Northern Europe and Mediterranean countries. The varieties of cheese offered by xxxxxx xxxxxxx include: Feta Edam Gouda Ricotta Emmenthal Brie Cheddar Comte Parmigiano-Reggiano Raclete Camembert Provolone
Grana Parmesan Pecorino Romano Aged Cheddar Aged Gouda Buffalo Mozzarella Taleggio
Sellers Guide for Food & Beverage in India
The cheese is imported from premium brands recognized all over the world for their quality. Some of the prominent brands imported and distributed by xxxxxxxxxxxx include:
xxxxxxx xxxxxxx xxxxxxx xxxxxxx
Meat, Poultry and Sea Food xxxxxxxxxxxxxxxx import portfolio consists of cold cuts that include Meat, Poultry and sea food, imported from countries such as Italy, Spain, Belgium, Germany, Australia etc. Some of the primary import products of xxxxxxx xxxxxxxx consist of: Mortadella Parma Ham Porchetta Salami Napoli Salami Milano Pork Chops
Prosciutto Cotto Bacon Chorizo Serrano Ham BBQ Ham Pork Belly
Honey Roasted Ham Australian seabass Boiled Octopus Clams Lobster Balls Mussels
The brands imported by xxxxxxxxxxxxxxx in Cold cuts consist of:
xxxxxxxx xxxxxxxx xxxxxxxx
Dry foods and specialty products The company imports other gourmet foods such as Health snacks, Pasta and dry foods. A snapshot of the foods imported in this category is given below: Lentil Chips Pita Chips Cannelloni Fusilli
Spaghetti Salsa Balsamic Vinegar Caper Berries
Coconut Milk Vine Leaves Olives Sea Salt
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Key clients in the above categories include companies such as xxxxxxxx, xxxxxxxxx and xxxxxx foods. The company is always on a look-out for increasing product portfolio & partnering with international brands of good repute. The HORECA segment contributes xx% of company’s revenue, with the rest coming from Modern trade. Mumbai region is the top contributor, followed by Delhi. Both these markets are Horeca driven while Bangalore is largely a modern retail market and is the third largest contributor of revenues for xxxxxx The revenue share of xxxxxxxxxxxxxxx is led by the cheese segment at 40%. The wide array of cheese offerings by the company has been the primary source of revenue since its inception. Frozen meat & poultry, and seafood products contribute 20% and 15% respectively to the company’s revenues.
The sales and marketing team of xxxxxxxxxxxxxxx consists of sixteen sales executives and five Telemarketers who are responsible for new customer acquisition and lead generation. Since most of the business of the company is contributed by HORECA, the sales team is majorly involved in B2B branding and promotional activities. The company also employs a consultant chef who helps in understanding clients’ requirements and suggesting suitable products based on that. He is also involved in ensuring the selection of the best quality products to be imported by the company.
Infrastructure & Distribution With a branch offices network spread over 11 cities, xxxxxxxxxxxxxxx has a good presence across India. The regional offices cater to the city they are based in, along with nearby areas. Branch office locations: Mumbai New Delhi Bangalore Chennai Goa Pune Hyderabad Jaipur Kolkata Kochi Vadodara
Warehouse
The company also imports and distributes pasta, olive oil and other dry products along with the distribution of Indian manufactured fine foods. The share of these products is roughly 25%.
Sales and Distribution Structure The company has 80 employees across departments such as Sales, Marketing, Management, Operations and Support functions such as procurement and finance.
Sellers Guide for Food & Beverage in India
The company’s multi temperature mother warehouse is situated in xxxxxx outside xxxxxxx. The warehouse has a capacity of 80,000 sq. ft. with areas designated for Chilled, Frozen and Dry food storage. The mother warehouse is the primary storage location from where goods are dispatched to the various distribution centers in the branch offices. For places that are not covered under any regional office, the products are supplied directly to the customers from the mother warehouse.
Logistics The company works with a third party logistics provider at National level for road, rail and air transportation. The contractor provides vehicles equipped with chilling facilities for deliveries within the designated area of the branch office. For
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deliveries within Mumbai, xxxxxxxxxxxxxxxx has company owned fleet equipped with temperature control facilities. The company has a strong emphasis on cold chain storage and transportation to ensure premium quality of products.
Clientele xxxxxxxxxxxxxxx’s clientele include the leading luxury hotels, flight caterers, independent gourmet restaurants, premium cafes as well as ship chandlers. Apart from the HORECA segment, xxxxxxxxxxxxxxx also sells through the retail channels. The company’s products are targeted mainly towards urban Sec-A consumers, and hence it concentrates mainly on Modern trade channel. The Modern Trade shops include all the major chains of Hypermarkets, Supermarkets, Gourmet stores and shop in shop deli counters. Traditional Trade is minimal as the small shops owned by proprietors cannot always maintain products at optimum quality or with adequate refrigeration.
The prominent clientele of xxxxxxxxxx is listed below HORECA MODERN TRADE xxxxxxxxxxxxxxxxx Oberoi Hotels xxxxxxxxx The Westin Marriott xxxxxxxxx xxxxxxxxx xxxxxxxx xxxxxxxxxxxxxx Sofitel xxxxxxxxxxx xxxxxxxxxxx The Claridges Hyatt
Sellers Guide for Food & Beverage in India
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