Sellers Guide for
FOOD & BEVERAGE in India
2015
Sellers Guide for Food & Beverage in India
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Sellers Guide for Food & Beverage in India
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ABOUT TECNOVA 1984. Tecnova specializes in providing workable strategy solutions and implementation assistance to global companies for leveraging the “India advantage�. It operates as a management consultancy and out and Performance improvement.
technology transfers from a large number of foreign companies into India. The year 1991 proved a turning point for the company, as the Indian economy revolutionized, opening up of businesses and foreign investment in India. Tecnova’s role in this new scenario was to provide strategic advice to foreign companies aiming to enter the Indian market with due consideration for the regulatory environment. investigate opportunities, understand markets, start-up business, Market Research & Analysis, India Entry Strategy, Partner Search, Acquisition, Incubation services (including legal, governmental formalities, location strategy, executive search etc.) and Sourcing (Identifying alternative sources of raw material, components, processes etc.) to compete more effectively and expand in India. With over 1 million man-hours of consulting work across the entire spectrum of Indian business, Tecnova has a deep understanding of the Indian business context. They are uniquely positioned to assist organizations in developing customized solutions based on in-depth understanding of their corporate goals and global strategy. Tecnova India, in its 31 years of growth, has successfully implemented assignments for over 1000 international clients to help them explore business opportunities in India and set up operations successfully; seeking excellence in thought and execution; attracting and retailing extraordinary talent that allows Tecnova to deliver outstanding economic value to the clients.
Sellers Guide for Food & Beverage in India
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Table of Content India – A Growing Opportunity
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Food Processing Industry
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Imported Value Added Food Market in India
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Wine Olive Oil Juices Bread & Cereals Growth Drivers for Imported Food
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Key Channels of Distribution of Packaged Foods
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Modern Format Traditional Format Institutional Format E-Commerce Key Regulations in the Food and Beverage Industry in India
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Product Approval Labeling requirements for food and beverage products in India Leading Importers-Distributors of Packaged Food and Beverages in India
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Overview of Industry
Key Facts Company Background Product Portfolio & revenue share Infrastructure & Distribution Clientele
Sellers Guide for Food & Beverage in India
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India – A Growing Opportunity With a population of 1.2 billion, India is the world’s second most populous country after China. Over the last two decades India has seen an increase in overall urbanization as well as in the middle class population, leading to an increase in the per capita income. The urbanized population of the country has increased from 212 million (2001) to 375 million (2011). Due to continued migration from villages to cities, a third of all Indians are expected to live in urban areas by 2020
With nearly 60% of Indians under the age of 30 years, India is one of the youngest countries in the world. Traditionally India was dominated by people living in joint or extended families but over a period, families, especially in urban areas, have seen a shift towards single occupant or nuclear family households. There has also been an increase in women entering the workforce, which is leading to increased spend on packaged/convenience food. Moreover, a growing number of people in urban areas are widely travelled and have experimented with international cuisines and branded food products. The total expenditure on food and non-alcoholic (in nominal terms), which was an increase of almost 46 percent over 2008. Factors such as increase in disposable income, overall economic growth and increasing number of women joining workforce are leading to expectations of further higher consumption
Sellers Guide for Food & Beverage in India
In the next 20 years India will see ~245 million youth and young adults added to the workforce. At the same time, there will also be a rise in the middle class population, with a 6.1% increase in disposable income across the socio-economic spectrum
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