170515
WIRELESS EARBUDS
Treble/ medium/ bass
What Makes Good Sport Wireless Earphones? _ Stable fit _ Sweat resistance ( water resistance ) _ Durability _ Noise isolation _ Reliable battery (if wireless) _ Good sound
穿戴穩定 防水 ( 汗) 耐用度 降噪 電量 音質
A. Neckband earbuds
Wireless Earbuds type& Design Direction
A1 earbuds A2 over A3 in
type(unibody type)
ear
ear
Type 1
B. Non Neckband earbuds B1 in
Type 2
ear
B2 over
ear
B3
ear- hook
B4
ear- hook (unibody type)
Type 3
Type 4
C. Core- free earbuds C1 in
ear
Design Direction
Type 5
Sport Wireless Earbuds c o m p e t i t i v e
p o s i t i o n i n g Samsung ICON X
( USD )
Bose Sport Wireless EarbudsG
Beats Powerbeats 2 Wireless
100 Jay Bird X1/ X2
30
Design Price Band
Phaiser BHS-730 Bluetooth Headphones TaoTronics Bluetooth Headphones
Mpow Wolverine BT Headphones
COULAX Bluetooth Headphones CX04
Egrd Mini Invisible Earbud
BRAND
Sport Wireless Earbuds Oriented It can give you true feeling of freedom when you run. Just enjoy the extra motivation of your favorite track during your next run.
Running/
Workout/
Yoga/
Biking/
Swimming/
Climbing/
Sport Category Segmentation Risk level setting by environment instead of what actually did. 危險程度的定義在於運動時所處的環境是否安全，而 非使用者進行甚麼樣的運動，其中帶來多大的危險
e.g. extreme sport
High Risk
e.g. outdoor activity
Medium Risk
e.g. hiking, camping, interior exercise
Low Risk
_
_
in- ear (neckband type)
in- ear
_
_
_
in ear ( core- free)
ear- hook
ear- hook (unibody type)
Sport Fashion/ 2 in 1 convertible/ Modularity/ Swimming savior
Design Theme
Theme 1 #exercise #workout #indoor activity #fashion #tailor #sport fashion #material comfort
No matter how strong level you do the exercise, we understand its also important to show the outfit well to people during we did it. So we are going to apply our design, idea to create comfortable, supportive and fashionable style to user. You can run, jump, and sweat in them, and they always look amazing on you. 運動也可以時尚 近年運動風氣盛行，延燒時尚圈，無論顏色、材質都 可看到運動休閒元素。元素的運用上，不一定要全盤 兼具，巧妙運用，讓整體造型畫龍點睛
Sport Fashion
Theme 1 #exercise #workout #indoor activity #fashion #tailor #sport fashion #material comfort
By design pattern, we try to use silk- print pattern to create a dramatic and magical effect on our design. In addition, have people a deep mind of impression, conflicting color is the main key element of theme 1 we would execute on it. 利用線條，素材，運用雙色主調 加強造型抑或是肌肉的特徵， 營造出不同的視覺效果
Theme 2 #Truly wireless earbuds #Transformer design #2 in 1 using #Using in various environment #functional #Convertible
We make this design more flexible and adaptable so it can change based on needs over time. It is equipped and acted as both wireless earbuds (w/ cable) and truly wireless earbuds, they pretty much allow you to do two of your favorite things, so that you don’t need to juggle multiple gadgets anymore. 以藍芽無線耳機出發， 開發出一個全新的產品開發。 兼具藍芽耳機以及藍芽喇叭的功能， 讓使用者在不同的情境下不在煩惱該帶哪一 樣耳機出門。
Transformer, 2 in1 convertible
Theme 2 #Truly wireless earbuds #Transformer design #2 in 1 using #Using in various environment #functional #Convertible
With cutting edge tech to apply on this new design, think about the all new using scenario. It is an amazing point to attract people to buy it. To avoid adding cost, we would like do simple design way, shape to trade off these tech units. As right photo for reference. Its easy to find out all of these are very handy to use it by intuition.
Theme 3 # Modularity # one for all # earbuds accessory # Optimize all what your needs # No need to juggle with it
An earbuds that you can easily change, fit and customize. A modular earbuds. We believe that all our products should be built like this, modular. With one package service to optimize various using way for the environment. For now though, we are focusing on the “ buds. “ We believe in the power of the crowd. Therefore, we are trying to bring people together and start a movement to make this idea come to life! 過去，一般耳機開發商在銷售耳機的同時，會提供 3-4樣不同的尺寸耳塞以符合眾多消費者不同的耳朵 構造，提供並符合消費者最舒服的使用習慣。 現在運用這樣的思維提供不同的耳掛使用配件，加強 產品競爭力，提供產品隨時轉形成至不同的配戴使用 方法，讓不同的消費者又更不一樣的選擇。
Modularity
Theme 3 # Modularity # one for all # earbuds accessory # Optimize all what your needs
Key word, one for all. Which means we provide a brilliant idea for user who demand one earphone using in various environment, do many kind of exercise. User could pick from a pile of buds and optimize their needs now, the design idea of theme 3 is your earphone wish come true.
Theme 4 #Swimming #Water resistance #build-in memory #Independency gadget #unibody type
When water meets gadgets, bad things happen. Many of us have had the unpleasant experience of getting our favorite gadgets wet, accidentally ruining them in the process. Waterproof earbuds are a great pick for anyone who is accident-prone, but they re also a particularly good investment for swimmers, or for any athlete who wants to avoid sweat or water damage. If you re in the market for a pair of waterproof earbuds, you definitely would like our design. 考量使用者在某些運動的進行時，不想透過手機進行 線上串流音樂，例如像是跑步(部分使用者)或是游泳。 因此其一策略為內建記憶體抑或是讓消費者自由購買 記憶卡的大小，決定耳機記憶體的容量大小。
Swimming Savior
Theme 4 #Swimming #Water resistance #build-in memory #Independency gadget #unibody type
It equipped basic fundamental build-in memory with water resistance material. User could found this earbuds surprisingly comfortable, since they need a tight seal to ensure a good sound. The sound quality was excellent with a nice balance between mids and lows.
Theme Strategy & Proposal Development
耳機類型圖
耳機類型
Type 1
Type 2
Type 3
Type 4
Type 5
_Theme 3 主題方向
_2 proposal 提案數量
_in- hook (neck type)
_Theme 1
_in ear
_Theme 1
_proposal x2
_ear hook
_Theme 3
_proposal x1
_ear hook (unibody type)
_Theme 4
_proposal x1
_in ear ( core- free)
_Theme 2
_proposal x2
_Theme 1 _Theme 3 _Theme 4
_proposal x2
RE INVENT Tr u e W i re l e s s E a r p h o n e
When you’re ready to workout, plug the LEVN true wireless earphone into each ear and you’re good to go. It’s as simple as that.
Cord-Free‌ It just couldn't be any simpler. Plug in the Levn true wireless of sport earbuds and you're ready to go. No strings attached
It's a powerful life with Levn true wireless of sport earphone. With a case that doubles as a charger, you can power your Levn earphone while it's resting, letting you launch into those extensive workout sessions with a good soundtrack without missing a beat.
Hands free to to, Compatibility‌ Levn true wireless of sport head phone is designed to work with you, your fitness needs and with your smartphone. It's ready when you are. It's pair and go.
Built to last with simple but not compromise the beauty for different kinds of people who equipped with characteristics personality that you could create and fill with own stories.
Ear wing/ C: Black, M: rubber, F: fine texture_ MT11005 Deco ring/ C: Black, M: Plastic F: polished (as mold) Main Bezel/ C: Black, M: Plastic F: texture (MT11010)
Logo/ C: Black, M: Plastic F: polished (as mold) Charing Box/ C: Black, M: Plastic F: Mattel paint Box LED/ C: matte white Earphone pouch/ C: Black, M: Plastic F: Micro pattern (as mold)
RE INVENT Earhook
earphone
Add some power to your playlist with high-performance Levn sound. Dual-driver acoustics deliver a robust, wide range of sound with dynamic highs and powerful lows.
With an IPX7 certified waterproof rating, the Levn wireless earphone is protected from rainfall, splashing and can be fully submersed in water one meter deep for up to 30 minutes.
Hands free to to, Compatibility‌ Levn true wireless of sport head phone is designed to work with you, your fitness needs and with your smartphone. It's ready when you are. It's pair and go.
Built to last with simple but not compromise the beauty for different kinds of people who equipped with characteristics personality that you could create and fill with own stories.
Yo u C a n A l s o H a v e … We’ve made some of characteristics of the different color of dog buckle out There, so you could choose one for your baby you’ll know what to fit for him/her.
5 1 Power Button _ C: White, M: Plastic, F: Special pattern
2 Deco Part (LINE) _ C: Silver, M: Plastic, F: Plating
3 Power Button _ C: White, M: Plastic, F: Textured MT11010
4 Power LED Indicator _ C: White, M: Plastic, F: Textured MT11010
6
5 Line _ C: White, M: Rubber, F: Textured MT11010
7
6 Deco Plate _ C: White, M: Plastic, F: Glossy
7 Logo
8
_ C: Mirror Silver, F: Silk print
8 Main _ C: White, M: Plastic, F: Special pattern
9 Earbuds
1
9
_ C: Cool Gray C2, M: Rubber, F: Fine texture
10 Speaker Module Holder Same as Main
2 3
4
10
RE INVENT Earhook
earphone
It is built behind the ears which offers the most secure fit to wear for active sports
With an IPX7 certified waterproof rating, the Levn wireless earphone is protected from rainfall, splashing and can be fully submersed in water one meter deep for up to 30 minutes.
Hands free to to, Compatibility‌ Levn true wireless of sport head phone is designed to work with you, your fitness needs and with your smartphone. It's ready when you are. It's pair and go.
Yo u C a n A l s o H a v e … We’ve made some of characteristics of the different color of dog buckle out There, so you could choose one for your baby you’ll know what to fit for him/her.
6
1 Ear Using Side Icon _ F: As mold, glossy
2 Power Button _ C: Blue, M: Plastic, F: Special Pattern
3 Volume Button
1 2
7
_ C: Blue, M: Plastic, F: Textured MT11010
4 Icon _ F: As mold, glossy
5Transition part _ C:Blue, M: Plastic, F: Textured MT11010
6 Main _ C:Blue, M: Plastic, F: Special pattern
3
7 Deco Plate(Logo)
8
_ C: Silver, M: Metal, F: Plating
8 Earbuds _ C: Cool Gray C2, M: Rubber, F: Fine texture
4
9 Charing Icon _ F: As mold, glossy
5
9
RE INVENT Earhook
earphone
Add some power to your playlist with high-performance Levn sound. Dual-driver acoustics deliver a robust, wide range of sound with dynamic highs and powerful lows.
With an IPX7 certified waterproof rating, the Levn wireless earphone is protected from rainfall, splashing and can be fully submersed in water one meter deep for up to 30 minutes.
Hands free to to, Compatibility‌ Levn true wireless of sport head phone is designed to work with you, your fitness needs and with your smartphone. It's ready when you are. It's pair and go.
Built to last with simple but not compromise the beauty for different kinds of people who equipped with characteristics personality that you could create and fill with own stories.
Yo u C a n A l s o H a v e … We’ve made some of characteristics of the different color of dog buckle out There, so you could choose one for your baby you’ll know what to fit for him/her.
1 2 3
1 Earbuds _ C: Cool Gray C2, M: Rubber, F: Fine texture
2 Speaker Module Holder _ C: White, M: Plastic, F: Textured MT11010
3 Power Button
4
_ C: White, M: Plastic, F: Textured MT11010
3-1 Power LED Indicator _ C: White, M: Plastic, F: Textured MT11010
4 Charing Icon _ F: As mold, glossy
5
5 Logo _ C: Mirror Silver, F: Silk print
6
6 Deco Plate _ C: White, M: Plastic, F: Glossy
7 Icon _ F: As mold, glossy
8 Ear Using Side Icon
9
7
_ F: As mold, glossy
9 Earbuds _ C: Cool Gray C2, M: Rubber, F: Fine texture
8
RE INVENT Modular
earbuds
With one package service to optimize various using way for the environment. For now though, we are focusing on the “ buds.
Built to last with simple but not compromise the beauty for different kinds of people who equipped with characteristics personality that you could create and fill with own stories.
Inspired by the structure relation between inner and outer element. We try to have simple element to create dramatic visual shape to attract user gawking it for awhile. As the images above, you have to confess it is really hard to move your eyes away. That is our way, out design skill to approach the success. 概念來於運用簡單的兩個元素去創造並搭配出一個強烈的視覺。 強烈的對比以及強調中心主題的焦點，簡單卻又不感到單調更能強烈感受整體所呈 現的錯視立體感。一旦你注意了，你必須承認你很難想把你的眼睛移開，只會目不 轉睛的一直沉浸在這產品的細節之中。
An earbuds that you can easily change, fit and customize. A modular earbuds. We believe that all our products should be built like this, modular. With one package service to optimize various using way for the environment. For now though, we are focusing on the “ buds. “
Sweat Resistance Running neckband type of headphones must be built to withstand rough conditions, such as sweat and a constant bouncing up and down. You’ll need to get headphones that are made out of highly durable and sweat-proof materials, if you want to avoid headphones that break after a couple of runs.
Button/ C: black, M: Rubber (unibody), F: fine texture_ MT11005 Ear wing/ C: lime yellow, M: rubber, F: fine texture_ MT11005
Ear housing/ C: 80% black (mono tone), M: plastic, F: fine texture_ MT11010 Ear buds/ C: black (mono tone), M: silicon rubber (semi- transparency), F: fine texture_ MT11010
Deco cover/ C: black, M: plastic, F: plating (glossy) Control Bar Front/ C: Yellow, M: rubber, F: fine texture_ MT11015
Control Bar Rear/ C: Black, M: plastic, F: fine texture_ MT11015 Stripe/ CMF: same as ear wing
RE INVENT Neckband earbuds
The biggest appeal is definitely the minimalist approach. You do not have wires flailing and dangling everywhere since most have a retractable wire feature, and they are easy to store
Built to last with simple but not compromise the beauty for different kinds of people who equipped with characteristics personality that you could create and fill with own stories.
This idea is to focus on tone on tone design oriented. As above reference, we try to have the same tone but with difference finishing or pattern to create an eye-catching visualization. Just like having a fine and micro pattern as being a catalyst for change and being stimuli. A geometry shape but create a tremendous effect. 這個想法是專注於同色調設計導向。 如上參考圖，我們嘗試將兩個特徵但運用 相同的色調，同時，運用不同的表面處理手法或者圖案加以創造並建立醒目且吸 引人的視覺效果。 運用了細微和微觀圖案作為改變和刺激的催化劑。 即使是很簡單的造型，幾何 形狀作為出發點，極簡但創造了巨大的效果。
Sweat Resistance Running neckband type of headphones must be built to withstand rough conditions, such as sweat and a constant bouncing up and down. You’ll need to get headphones that are made out of highly durable and sweat-proof materials, if you want to avoid headphones that break after a couple of runs. 運行頸帶式耳機必須能承受惡劣條件，如 汗水或雨水的侵蝕。 如果你想避免在幾次 運行後斷開耳機，你需要使用高度耐用和 防汗的材料製成的耳機。
Magnetic operation Basically the same with the addition of magnetic control which works automatically. When you attach the earbuds to neckband right after the music stops, yes, when you separate them it starts playing again, so there is no necessarily to force you to manipulate this button. 使用者可以輕鬆地將耳機透過磁鐵的裝置 吸附在本體上，藉此同時音樂會自動停止。 拿開後，音樂會繼續撥放，輕鬆使用。
We are going to apply our design, idea to create comfortable, supportive and fashionable style to user. You can run, jump, and sweat in them, and they always look amazing on you.
Ear wing/ C: shark gray, M: rubber, F: fine texture_ MT11005 Logo1/ C: cherry red (60 transparent), F: silk print Earbuds housing1/ C: cherry red, M: plastic, F: metallic paint
Earbuds housing2/ C: cherry red, M: rubber, F: soft paint
Line/ C: shark gray, M: rubber, F: fine texture_ MT11005
Deco mylar/ C: cherry red , M: mylar, F: glossy Function button/ C: cherry red, M: rubber, F: double injection Logo2, AD/ same as logo1 Rubber band1/ C: cherry red, M: rubber, F: glossy fine texture Rubber band2/ same as earbuds housing1
The Levn wireless sport earphone is protected from rainfall, splashing and can be fully submersed in water one meter deep for up to 30 minutes. You will need to get headphones that are made out of highly durable and sweat-proof materials, if you want to avoid headphones that break after a couple of runs.
.Size comparison with Jabra
Thank you