SBQ#13

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PAGES OF COURSE MAPS PAST WINNERS COSTUMES RACE DAY RESOURCES PARTY STOPS & PERFORMERS

FIRST MARKET MILE KIDS RUN PAGE 18

+ STANLEY MOREIRA始S AMAZING STORY OF

TWEETS, TAGS & SHEER DETERMINATION PAGE 33


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SPORTS BACKERS QUARTERLY Athletics, Recreation & Healthy Living

MAR|APR VOL. 3 ISSUE 3 NUMBER 13 Publisher | Executive Editor Dave Smitherman Publisher | Art Director Ted Randler Contributing Writers

INSIDE THIS ISSUE

SBQ

Sports Backers Quarterly: Athletics, Recreation & Healthy Living

JUMPSTART .................. 4

Anika Imajo Nathan Wood

Rocketts Landing Named Site of Richmondʼs First‑ever Dragon

Advertising

Boat Festival; Original Painting

Andrea Randle

Auction to Benefit VCU Massey

WWW.

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Cancer Center; Anthem Stride Through Time is Back; Under the Big Top: Tenting the 10k; Cyclus: New Resource for Cyclists

To Advertise in SBQ

BODYSMART..................8

Contact Dave Smitherman 804.355.1035 Office

A Tasty Shake for Boosting Your Workouts; No Pain No Gain.

dave@palaribooks.com or

Really? Tips when looking into physical therapy.

Andrea Randle 804 366-6774 Office

andrea@sbqnow.com

Official Program for the Ukrop's Monument Avenue

Join our Fan Page on SBQ is published by Sports Backers and Palari Publishing LLP

10k and the First Market Mile Kids Run ................9 OFFICIAL RACE GUIDE MARCH 27TH 2010 AN EVENT OF THE

Motivation Innovation: Tweets, Tags and Sheer Determination ............33

Sports Backers Quarterly: Athletics, Recreation & Healthy Living is produced six times a year (4 regular issues and two special event issues) by Palari Publishing LLP (P.O. Box 9288, Richmond, VA, 23227 Phone 804-355-1035), Sports Backers (100 Avenue of Champions, Suite 300, Richmond, VA 23230 Phone 804-285-9495).

Stanley Moreira and Jason Yu

All rights reserved. Reproduction in whole or in part of any text, photograph or illustration without written permission from the publisher is prohibited.

USA Triathlon, the governing

General comments, story suggestions and letters to the editor for publication consideration should be directed to

the Junior Duathlete of the

discuss how emerging media has helped them with their athleteic and wellness goals.

Rising Star ..................41 body for multi‑sport athletes, announced Ryan Peterson as

Year for 2009.

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J U M P S T A R T

SPORTS BACKERS QUARTERLY MARCH|APRIL 2010

Rocketts Landing Named Site of Richmond’s First Dragon Boat Festival

Sports Backers is teaming up with Great White North Dragon Boat to host the first annual Richmond International Dragon Boat Festival on July 31st, 2010 on the James River. This ancient Chinese sport has been gaining popularity in North America over the past twenty years and has become the worldʼs fastest growing water sport. “The Richmond Chinese community is very pleased to be taking part in the region's first Dragon Boat race, and would like to thank Sports Backers for giving us this opportunity to share our culture with our fellow

Richmonders,” said John Kang, the outgoing presi‑ dent of the Organization of Chinese Americans Central Virginia Chapter and head of the Richmond Chinese Network. Dragon boats are 40‑ foot human‑powered canoes decorated with ornate Chinese dragon heads. Led by the rhyth‑ mic beat of a drum, teams con‑ sisting of 20 synchronized paddlers, one drummer, and one steersperson race the ca‑ noes 500m down the river. So‑ cial groups and businesses alike embrace the sport of dragon boating because it builds cama‑ raderie and a sense of “team” through participation in the sport. “This is an exciting time for the global sport of dragon boat‑ ing. We believe that partnering with Sports Backers will enable

us to create a dragon boat festi‑ val experience second to none,” said Aaron Soroka, COO of GWN Dragon Boat. The Richmond Interna‑ tional Dragon Boat Festival will be the third event of the Major League Dragon Boat Series. Not only is the event expected to draw in experienced partici‑ pants from across the continent and overseas, but it should also attract first‑time racers from right here in Richmond.

“We are so pleased that this ancient sport is coming to Richmond and Rocketts Land‑ ing. The James River is Rich‑ mond's greatest resource, and I can think of no better way to show it off than this spectacular event,” said Jason Vickers‑ Smith, COO of The WVS Compa‑ nies, the developer of Rocketts Landing. “It is especially exciting that the competition engages our local community and or‑ ganizations.”

Original Painting Auction to Benefit VCU Massey Cancer Center The artwork that will grace the front of the participant shirts for the March 27, 2010 Ukropʼs Monument Avenue 10k was unveiled re‑ cently. The original painting was designed by local artist Matt Lively and captures a race scene on Monument Avenue. It will be repro‑ duced as the 2010 race t‑shirt design and distributed to over 35,000 participants as well as event volunteers. “Participating in the Ukropʼs Monument Avenue 10k is a badge of fitness for so many Richmonders,” said Scott Schricker, Sports Backers marketing director. “Mattʼs great design highlights a shirt that the participants can wear with pride after the race.” The original 20” x 24” oil painting will be auctioned off to ben‑ efit the Massey Cancer Center, the official charity of the Ukropʼs Monument Avenue 10k. The painting was displayed by Richmondʼs Quirk Gallery during the First Fridays Art Walk on February 5 and will be at the race expo/packet pick up at the Arthur Ashe Center on March 25‑26. Bids will be accepted at www.run4massey.org through March 31. Matt Lively is a local artist who is well‑known for his whimsical and intelligent design. His works have been displayed and pur‑ chased worldwide. "I wanted to describe the fun, party‑like atmos‑ phere of the Ukropʼs Monument Avenue 10k in the painting,” says Lively. “The 10k is more than just a race. I see it as a lot of fellow Richmonders dressed funny and running around for a good cause.”

4 | SBQnow.com


Others read the book. He wrote it. As Associate Professor of Orthopaedic Surgery at VCU Medical Center, Dr. Douglas Boardman is a respected surgeon and scholar. His peers consult him for his medical wisdom and breadth of orthopaedic knowledge. For his patients, his unique skill set and expertise are invaluable. N. Douglas Boardman, M.D. Orthopaedic Surgery VCU Medical Center 804-828-5567

Our surgeons operate on another level. A Partnership of Richmond Eye & Ear Š 2009 Stony Point Surgery Center


J U M P S T A R T Anthem Stride Through Time is Back Registration is now open for the 2nd annual Anthem Stride Through Time, a 6.2‑mile his‑ tory festival through downtown Richmond that drew in more than 2,200 participants last year. This yearʼs event will start and finish at the American Civil War Center at Historic Tredegar. The 10k walk features more than 20 historic sites including: • American Civil War Center at Historic Tredegar • Black History Museum & Cultural Center of Virginia • Edgar Allan Poe Museum • John Marshall House

Live music, entertainment, costumed re‑enactors, antique cars and more will line the route. • Maggie L. Walker National Historic Site • Museum and White House of the Confederacy • Kanawha & Haxall Canals • St. Johnʼs Church • Valentine Richmond History Center • Virginia Holocaust Museum • Virginia State Capitol • Bolling‑Haxall House (The Womanʼs Club)

more will line the route. Streets will remain open to traffic with pedestrian crossing support at significant intersections. Water stops and bathroom facilities will be located along the route. Strollers are permitted.

Admission is free to all the des‑ tinations along the route. Reg‑ istrants also will receive discounted return tickets to participating sites along the route. The un‑timed fitness walk will take place on the Canal Walk and city sidewalks. Live music, entertainment, costumed re‑ enactors, antique cars and

The event concludes with the Thompson McMullan Finish Line Festival where participants will receive their commemora‑ tive event T‑shirt, interact with vendors, and enjoy live music. Online registration for Anthem Stride Through Time is available at www.sportsbackers.org

Under the Big Top: Tenting the 10k Weʼve all seen them, the white tents that seem to appear overnight in park‑ ing lots and grassy parks around town. They seem to spring up just moments before a major event, and in a blink of an eye they vanish. These tents tend to be a standard to every wedding, fund raiser, and sporting event we attend. According to Phyllis Andrews of the Commonwealth Tent Company

(also known as Commonwealth Event), there is so much more to the process. “The tents have to be flame retardant, with certificates to prove it. And we need building permits for some of our tents or we get shut down.”

6 | SBQnow.com

If you ever head up to The Plains, VA, during the Virginia Gold Cup, it is easy to see why building permits are needed. A week before the event, a pa‑ rade of trucks enters the Great Meadow filled with tents, tables, chairs, and even white picket fences. By May 1st, a town of 250 shops has been built. And stay‑ ing true to their promise of being timely and flexible, the town is gone two days later. “We always have to be timely,” Andrews says. She knows a thing or two about tents since the company she works for has literally covered every Sports Backers event for the past ten years. From the vendor booths at the wildly successful Dominion Riverrock event to the water stations at Richmondʼs beloved Ukropʼs Monument Ave 10k, their job is to make sure participants and guests are kept comfortable, cool, and happy. The builders arrive be‑ tween 4:00 and 5:00 a.m. on event day and rush around to set everything up at just the right spot for runners and vendors, and a few hours later they have everything dismantled “so that the city can get back to normal.” That is, until the next event rolls around. BY NATHAN WOOD

New Resource for Cyclists Driven by their shared love of bicycles and desire to fill a commercial void east of downtown, Church Hill residents Suzanne Critchlow and Brett Eastman have given new purpose to a tiny, long vacant storefront on East Marshall Street by transforming it into Cyclus, a bike retail and repair shop. Critchlow describes Cyclus as a, “full‑service bi‑ cycle repair shop,” which also offers a selection of new and used bicycles and accessories. Kona, their commuter brand of bicycles, is their primary line. “Our customer base is mainly commuters,” Critchlow explains. In addition to its retail offerings, Cyclus pro‑ vides a broad range of bicycle maintenance and re‑ pair services. According to Critchlow, both she and Eastman have invested considerable time and effort into honing their bike repair skills. Eastman, she ex‑ plains, has worked on bikes since he was very young. Critchlow began to work on bikes in 2005, worked in a bicycle repair shop for three years, and has recently attended classes at the United Bicycle Institute in Ashland, OR, where she studied ad‑ vanced mechanics, professional wheel building, and shock maintenance. “We are equipped to perform most any repair,” she says. BY A NIKA I MAJO


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B O D Y S M A R T Shake, Shake, Shake Things You'll Need: • 5 oz. milk • 2 scoops low‑fat vanilla ice cream ‑ (You can omit the ice cream and add in 1/3 cup powdered milk, 1/2 teaspoon vanilla, a dash of cinnamon and a packet of artificial sweetener if desired.) • 1 large banana • 1 large eggs (or substitute 1/2 cup of fresh fruit‑berries, peaches, etc.) • 1/4 c. wheat germ • 2 ice cubes • Optional: you can add 1 tbsp. of brewerʼs yeast for an extra BREAKFAST SHAKE burst of protein Yeah, yeah, yeah, itʼs the most Put the banana, low‑fat ice important meal of the day. We cream (or your substitute), all know that. Still, many peo‑ milk, egg, wheat germ and ice ple forgo breakfast because cubes all in a blender. Churn they are eager to hit the pave‑ on low until itʼs mixed well. ment. Well, hereʼs a shake that Then take it up to high speed might be worth your time in for 30 seconds to smooth the morning, and youʼll get at lest 15 grams of protein from it. it out. [FYI, the risk is small, but be careful with raw eggs and the risk of salmonella poisoning.] Almost everyone likes shakes before or after a workout be‑ cause they are easy to make, can be individualized to taste, and provide you with the nu‑ trients you need to maximize your workout. If you havenʼt made shakes on your own, it can be intimidating to know what to use and where to start. Hereʼs a suggestions for you, and the good thing is that you can experiment until you find the perfect shake for you.

8 | SBQnow.com

No Pain No Gain. Really?

We are raised on the idea that with‑ out pain, we “gain” nothing. How‑ ever, the seasoned runner knows that pain can create great loss: Loss of key training time, loss in the feel‑ ing of being physically fit, and loss of the enjoyment running brings. In general, runners usually know to never increase their mileage before they are ready, and that even something like wearing inappropriate or ill‑fitting shoes can lead to injury. But you canʼt al‑ ways control what happens on the road and when the inflammation or swelling doesnʼt seem to go away, a runner needs to find the cause and take care of it in order to get back to training as quickly as possible.

BY NATHAN WOOD

Matt Pulisic and the staff of Richmond/Ashland Physical Ther‑ apy specialize in rehabilitation of all orthopedic and sports related in‑ juries. They have provided some tips when looking into physical therapy. • Visit a facility that offers a free consultation. During this con‑ sultation they can determine if you would benefit from their services. It also allows you to take a look at the facility and meet the staff. • Feel free to ask questions about the therapists' education, clinical experience, and treatment philosophy. • Plan up to an hour for your first visit. Follow‑ups are typically 45‑60 minutes. • Allow the staff to communi‑ cate with your physician for opti‑ mal care. So now that you have all of the information to make an in‑ formed decision, injuries that may stop other runners in their tracks will be left in the dust.


OFFICIAL RACE GUIDE MARCH 27TH 2010 AN EVENT OF THE



WELCOME TO THE UKROPʼS MONUMENT AVENUE 10K

NEED TO KNOW ........................................................12 PAST WINNERS..........................................................16 FIRST MARKET MILE KIDS RUN ..............................18 COURSE MAPS & DESCRIPTION ............................20 BANDS & LOCATIONS ..............................................22 PARTY STOPS ............................................................23 SPECIAL THANKS ......................................................30 The Ukropʼs Monument Avenue 10k continues to shine as a source of pride for our regionʼs residents. And you, the runners and walkers, should be proud of the hundreds of thousands of dollars you raised for the Massey Cancer Center and your commitment to leading a healthier life by train‑ ing for this event. It is no wonder that the participants of the Ukropʼs Mon‑ ument Avenue 10k continue to inspire so many of us in the community. The accolades keep pouring in for this race as USA Today named the event one of the ten best races in America last year. While the party atmosphere gains the recognition, it is the wide‑spread community support that makes the event what it is today. Special thanks go to the thousands of volun‑ teers, the spirit groups, the bands and the cheering spectators that are all out there supporting you on race day. Sincerely, Jon Lugbill Race Director

DRESS UP AND RUN GALLERY

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Featuring an array of costumed participants whose inspired running get‑ups ranged from cute to crazy. Uncle Sam, Ninja Turtles, Miss Spelling Bee and even an Octo‑Dad made for a colorful assortment of characters compet‑ ing in the 10k.

RACE ETIQUETTE 17 Tips & Guidelines: If you are running or walking your first race or your 1,000th, it is important to remember that you are not alone when taking part in the Ukropʼs Mon‑ ument Avenue 10k.

RUN, ROCK & ROAR 24 THE PHENOMENAL GROWTH OF THE UKROPʼS MONUMENT AVENUE 10k: The event has expe‑ rienced impressive growth in its 10‑year history and mirrors the marriage of running and enter‑ tainment that helped define the explosive growth of road racing in the past decade.

TEAM LUCK 26 For Richmond resident Lin Luck Rohr and her two sisters, Anne Reynolds and Georgia Mitchell competing in 2008 Ukropʼs Monument Avenue 10k for Massey Cancer Center is a tribute to their father Cabell Luck Jr.

www.sportsbackers.org |

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NEED TO KNOW

Thursday, March 25 11am‑9pm 12 & 6pm

SCHEDULE

Packet Pick Up‑Anthem Health & Fitness Expo at Arthur Ashe Athletic Center

Sports Backers Marathon Training Team information meeting at the Anthem Health & Fitness Expo

Friday, March 26 11am‑9pm 12 & 6pm

Packet Pick Up‑Anthem Health & Fitness Expo at Arthur Ashe Athletic Center Sports Backers Marathon Training Team information meeting at the Anthem Health & Fitness Expo

Saturday, March 27 6:45‑9:20am

Richmond Times‑Dispatch Dress Up & Run contest check‑in at Monroe Park

7:30am –12:30pm Amica Insurance Bag Check available in Monroe Park First Market Mile Kids Run starts on Cathedral Place near Laurel Street

8am 8:30am 9am‑12pm

Ukropʼs Monument Avenue 10k starts at Broad and Harrison Streets (Wave A) Nabisco Race Festival in Monroe Park

HELP THE UKROP'S MONUMENT AVENUE 10K BE RECOGNIZED AS ONE OF THE 25 LARGEST RACES IN THE WORLD As a participant in the Ukropʼs Monument Avenue 10k, you know itʼs a world‑ class event. Now you can help make that distinction of‑ ficial. We are on the cusp of being one of the 25 largest

races IN THE WORLD (we were 26th in 2009)! How can you help? By being sure to wear the timing tag you were given at packet pick up. Races are ranked based on their number of finishers and

the only way you are consid‑ ered an official finisher is by wearing your timing chip. Whether you are a runner or walker, we need you to wear your tag in order to be counted.

Just follow the directions on the chip to attach it prop‑ erly to your shoe and youʼre all set. Be a proud part of the effort to give Richmond its place on the world stage and wear that tag!

AMICA INSURANCE BAG CHECK Wondering what to do with your personal items during the event? Amica Insurance will provide bag check for all registered participants. The service is available from 7:30am‑12:30pm in Monroe Park near Laurel Street, so you will need to go to Monroe Park to drop off your gear and then walk three blocks over to the start area on Broad Street. You can use the tear‑off tag on your bib to attach to your bag to identify it as yours.

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RICHMOND TIMES‑DISPATCH DRESS UP & RUN CONTEST Dress up as your favorite comic strip character or anything else that shows your wild side! Prizes will be awarded to the top three group and individuals/duo entries. Visit the race website for contest rules and a list of prizes.

HOW TO PARTICIPATE IN THE DRESS UP & RUN CONTEST: You must be a registered participant in the 2010 Ukropʼs Monument Avenue 10k and must wear your bib number. Check in at the Richmond Times‑Dispatch tent in Monroe Park from 6:45‑ 9:20am prior to the race. You must wear your costume while you participate in the Ukropʼs Monument Avenue 10k. Winners will be notified after crossing the finish line and must go to the Richmond Times‑Dispatch tent in Monroe Park after concluding the race to accept their prize. Visit the race website for a full list of official rules.

www.sportsbackers.org |

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WAVE START INFORMATION In order to provide the safest and most en‑ joyable event experience possible, the Ukropʼs Monument Avenue 10k utilizes wave starts. All event participants will line up for the start based on the letter on your bib number. This letter represents the wave that you chose based on your predicted time or qualifying time.

While lining up on Broad Street, please look for the volunteer holding the wave sign that corresponds to your bib. So if your bib num‑ ber is KB12242, then you will look for the “Wave KB” sign. Your group will be walked into the starting corral as the start time for your wave approaches. Wave Security will be on hand to make sure that you are lined up with the correct wave.

Wave

Wave

Start Time

Start Time

8:30 a.m. PC Runners ‑ 60 min.

9:10

A

Seeded Runners ‑ Sub 43 min

B

Seeded Runners ‑ 43 to 45 min. 8:31

QA Runners ‑ 61‑65 min.

9:13

C

Seeded Runners ‑ 46 to 47 min. 8:32

QB Runners ‑ 61‑65 min.

9:17

D

Seeded Runners ‑ 48 min.

8:33

RA Runners ‑ 66 to 70 min.

9:20

E

Seeded Runners ‑ 49 min.

8:34

RB Runners ‑ 66 to 70 min.

9:24

F

Seeded Runners ‑ 50 min.

8:35

SA Joggers ‑ 70 to 75 min.

9:27

G

Seeded Runners – 51 to 52 min. 8:36

SB Joggers ‑ 70 to 75 min.

9:31

H

Seeded Runners – 53 to 54 min. 8:38

TA Joggers ‑ 76 to 90 min.

9:34

J

Seeded Runners ‑ 55 min.

8:40

TB Joggers ‑ 76 to 90 min.

9:38

KA Runners ‑ 56 min.

8:42

UA Jog/Walkers ‑ 90 to 100 min.

9:41

KB Runners ‑ 56 min.

8:46

UB Jog/Walkers ‑ 90 to 100 min.

9:45

KC Runners ‑ 56 min.

8:50

UC Jog/Walkers ‑ 90 to 100 min.

9:49

L

Runners ‑ 57 min.

8:53

VA Walk/Joggers ‑ 100 to 110 min.

9:52

M

Runners ‑ 58 min.

8:56

VB Walk/Joggers ‑ 100 to 110 min.

9:57

N

Runners ‑ 59 min.

8:59

WA Walkers ‑ 110 to 120 min.

10:01

PA Runners ‑ 60 min.

9:02

WB Walkers ‑ 120 min. or more

10:07

PB Runners ‑ 60 min.

9:06

IMPORTANT NOTICE ABOUT WAVE START TIMES Each wave will begin promptly at its designated start time. Participants are responsible for being on‑time for the start of their wave. Starting mats will be turned off immediately after the start of Wave WB in order to reopen Broad Street, so latecomers are in danger of not re‑ ceiving an accurate start time.

Please note: • If you wish to start with someone who is in a different wave, you may do so by starting in the slower personʼs wave. In other words, you may drop back to a slower wave, but no one may move up to a faster wave. THIS WILL BE STRICTLY ENFORCED! • Be sure to pin your bib number to the front of your shirt. You must wear your bib number to be admitted into the starting corral. • Remember that we have chip timing to record your exact start time so your results will accu‑ rately reflect the time it took you to run the race no matter which corral you start in.

YMCA 10K TRAINING TEAM FOR THE UKROP'S MONUMENT AVENUE 10K What does it take to break out of the 9‑to‑5 rut, to finally get off the couch, and to engage in a regular regime of running and exercise that can ultimately lead to a healthier lifestyle? It takes discipline, desire and hard work. But you donʼt have to do it alone. In the YMCA 10k Training Team program created by Sports Backers eight years ago, you will find yourself in the company of almost 4,000 people with the same goals and ambitions. Led by veteran runner Dan Blankenship, this yearʼs crew started their hard work in the middle of January. Ten weeks later, they are off the couch and in the race. Congrats. If you think the program could benefit you or someone you know, go to www.sportsbackers.org beginning December 1 and sign up for next year.

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MASSEY CANCER CENTER The VCU Massey Cancer Center is the official non‑profit fundraising partner of the Ukropʼs Monument Avenue 10k. Through your partici‑ pation in the Ukropʼs Monument Avenue 10k and the Massey Chal‑ lenge you can help raise critical funds to advance the fight against cancer. There are three ways you can Put Cancer on the Run as you run or walk in this yearʼs event: 1. Participate individually in the Massey Challenge. Encourage your friends, relatives, neighbors, and co‑workers to recognize your com‑ petition in the event with financial support of the VCU Massey Cancer Center.

2. Organize a fundraising team and put cancer on the run to‑ gether! Recruit your co‑workers, or‑ ganization or family and friends and raise money for the Massey Challenge collectively. 3. Make your own personal dona‑ tion to the VCU Massey Cancer Center through their website at www.run4massey.org. The VCU Massey Cancer Center is one of 64 National Cancer Institute‑ designated institutions that leads and shapes Americaʼs cancer re‑ search efforts. Working with all kinds of cancers, Massey conducts basic, translational, and clinical can‑ cer research, provides state‑of‑the‑ art treatments and clinical trials, and promotes cancer prevention and education. The Massey Challenge is generously sponsored by Anthem. For more in‑ formation about the Massey Chal‑ lenge, visit www.run4massey.org. Massey will be on‑site at the Expo and in Monroe Park on race day to collect any pledges you have received.


AT&T DASH FOR THE CASH

NABISCO RACE FESTIVAL

XXXXXX has been chosen as the AT&T Dash for the Cash competitor and has a chance to win a $2,500 bonus prize. XXXXʼs race starts at 8:30 a.m. at a pre‑determined starting position. When the starting gun goes off, he/she will dash for the finish line, followed closely by the elite runners, who will be motivated to catch and pass him/her so they can add the $2,500 AT&T Dash for the Cash prize to the $2,000 first prize.

Once you cross the finish line. . . turn those running shoes into dancing shoes! The Nabisco Race Festival in Monroe Park will come to life with live music from Doors Wide Open. Also providing music in Monroe Park is DJ “Lil Lou,” a 16‑year‑old local talent. For a list of bands scheduled to appear at the event, see page 22. The Nabisco Race Festival will also have lots of food and drinks including sampling from different food vendors. There will also be plenty of activities for the little ones.

EVENT COVERAGE ON CBS 6 Be sure to watch for sto‑ ries and race coverage on CBS 6 the week leading up to the event. On race morning from 8:30 to 9:30 a.m., there will be live coverage of the event. . . only on CBS 6.

10K FAMILY MEETING AREA Upon exiting the Finish Line Corral, there will be an area to meet your family and friends. Just tell them to meet under the sign listing the letter of the alphabet that corresponds to the 10k participantʼs last name.

EVENT DOʼS AND DONʼTS For the enjoyment of all participants and spectators, please adhere to the following event rules:

• No strollers, baby joggers, animals on leashes, HIRSCHLER FLEISCHER SPIRIT CONTEST The most enthusiastic Spirit Groups along the 10k course will re‑ ceive special recognition from the Hirschler Fleischer Law Firm. A Spirit Groupʼs goal is to show the most enthusiasm through cheers, dances, and encouragement given to the runners and walkers in the race. A $300 Grand Spirit Award will be given to the winning group, with cash prizes going to nine other groups. All groups must be registered and approved in advance with the Sports Backers to compete for the awards.

HEALTHY SCHOOL CHALLENGE The Healthy School Challenge presented by the Virginia College Savings Plan is a contest to see what middle school or high school can have the most students sign up for the Ukropʼs Monu‑ ment Avenue 10k. Prize money is awarded to the schools with the highest percentage of participation based on total school enrollment for both middle and high schools. In addition, the Sports Backers provided training t‑shirts to participants in the Healthy School Challenge that registered for the event by February 26. Visit the race website to see how the schools ranked.

skateboards, skates, handcycles or bicycles will be allowed on the course. This will be strictly en‑ forced.

• No one other than registered race participants may cross the finish line. Please do not have any‑ one join you for the final stretch. This is strictly enforced.

• The post race food area is for registered event participants only. Please do not bring family members in with you.

RACE RESULTS Full results will be available at www.sportsbackers.org by Saturday evening, March 27.

RACE PHOTOS Brightroom professional photographers will be taking runner photos along the course for the Ukropʼs Monument Avenue 10k and First Market Mile Kids Run. Be sure to wear your bib number where it can be seen, and smile when you see the Brightroom team. Then, visit the race website next week to see your photos.

www.sportsbackers.org |

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PAST WINNERS FEMALE

MALE 2000 Jared Segera

29:27

2000

Alisa Harvey

35:25

2001 Elly Rono

29:59

2001

Anna Pichrtova

34:57

2002 Reuben Chesang

29:39

2002

Lynbov Demisova

33:22

2003 Gilbert Koech

28:34

2003

Edna Kiplagat

32:28

2004 Reuben Chebii

28:07 *

2004

Tatyana Petrova

32:46

28:43

2005

Tatyana Petrova

32:46

2006 Nicodemus Malakwen 28:31

2006

Magdalene Makunzi

32:33

2007 Teferi Bacha

28:29

2007

Magdalene Makunzi 32:24 *

2008 Abdi Abdirahman

28:32

2008

Leah Kiprono

34:19

2009 Tilahun Regassa

28:21

2009

Amane Gemeda

32:37

2005 Ernest Meli‑Kimeli

* Race Record

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APPROACHING THE FINISH

RACE ETIQUETTE

• Please donʼt allow your non‑registered friends and relatives to run or walk with you in the race. They would be taking water and POWERade from the registered participants. They can cheer you on from the side of the road.

If you are running or walking your first race or your 1,000th, it is important to remember that you are not alone when taking part in the Ukropʼs Monument Av‑ enue 10k. In order to enhance the experience for every‑ one involved please obey these rules of the road.

with you. Once you have crossed the finish line, donʼt stop suddenly or the runner behind you might run into you. Keep moving through the exit from the finish line area into Monroe Park.

PREPARING FOR THE START

• Pay attention to the pre‑race instructions. What you hear will not only help guide you through the course, but will also keep you safe.

• Remember to tell your friends and family NOT to cross the finish line

• Enjoy post‑race refreshments, but remember donʼt be a piggy. Others want to enjoy the goodies too. Moderation is the key so thereʼs food for the last people finishing the event. Post race food is to help you recover from the run not to stock your kitchen cupboards.

• Pin your race number on the front of your shirt. This is where it is most visible for race officials. This allows the offi‑ cial race photographers to be able to identify you after the event. • Attach your timing tag to your shoe. Having the timing tag attached to your shoe is the only way you will be able to receive a time. If you put it in the pocket of your shorts, the timing mats wonʼt be able to read it. And, if it is in your car, then you wonʼt get a time. DURING THE EVENT

• Have fun and enjoy yourself. Run or walk no more than two abreast. Other runners will want to get by you. If you are walking in a group, stay in the back of the pack.

• If you are getting water or POWERade at an aid station, move to the side of the road to grab water from a volun‑ teer, and keep moving. If you want to stop and drink, move to the side of the road, out of the way of other runners after the aid station. Donʼt go too far with your cup. The race vol‑ unteers will be collecting the cups and will appreciate not having to go on an extended “litter patrol.”

• Even those of us who perspire instead of sweat may have to deal with bodily functions during the race. If you need to spit, move to the side of the road and do it there; the same goes for throwing up. If nature calls, pull off the course and check for a port‑a‑potty or kind homeowner. • If you need to tie your shoe, or stop for any reason, please move to the side of the road. People coming up behind you are still moving and if you stop in front of them, the scene is set for a collision.

• Feel free to shout words of encouragement to other par‑ ticipants. They will appreciate your cheers. • Pay attention to what is going on around you during the race. Just as in real life, expect the unexpected. Think loose dogs, lost kids, low branches, and looming potholes.

FINISH LINE

• For the safety of all participants, upon crossing the Finish Line we ask that you quickly move to the end of the finish line corral and exit the finish line area immediately. From there, you may fol‑ low the signs to the Post Race Food tents. • Upon exiting the Finish Line Corral, there will be an area to meet your family and friends. Just tell them to meet under the sign list‑ ing the letter of the alphabet that corresponds to the 10k partic‑ ipantʼs last name. www.sportsbackers.org |

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FIRST MARKET MILE KIDS RUN A half‑hour before the 10k run‑ ners make their way down Monument Avenue, 2,000 youngsters will line up for the eighth annual First Market Mile Kids Run. Representing a gen‑ eration of future runners, chil‑ dren from ages 5‑12 will complete a one mile course that starts on Cathedral Place and takes them up Park Ave. to Lombardy St., around Stuart Circle, and back down Franklin Street to Monroe Park, where it crosses the same finish line as the 10k. The Kids Run is another example of how the Ukropʼs Monument Avenue 10k has become more than just a race̶itʼs a fun festival event for the whole family.

We’re proud to be part of this great community event!

presented by 18

| www.sportsbackers.org


STARTING LINE/WAVE STARTS The starting line for the First Market Mile Kids Run is located on Cathedral Place just west of Laurel Street. Participants will line up for the starters gun in waves based on age (and corresponding to the color of their bib number) and will start as follows: Wave

Bib Color

Ages

Start Time

1

Red

10‑12

8 a.m.

2

Yellow

8‑9

8:04 a.m.

3

Green

5‑7

8:08 a.m.

GENERAL INFORMATION

• One adult may accompany any child age 8 or under while they are on the course.

First Market Bank is proud to present the

First Market Mile!

• Kids Run participants will not be timed. There will be a clock at the finish for those interested in noting their own finish time. • As the finishers enter the finish line chute, they will receive a medal and refreshments and will be reunited with their parents. KIDS RUN MEETING AREA Parents will be allowed to enter the finish line area on West Franklin Street through a manned entry point in order to meet with their children. Once reunited with your child, please continue to the specified exits. All parents must meet their children in this area after the children finish the race.

Presented by

FIT FOR LIFE KIDS CHALLENGE The Fit For Life Kids Challenge is a free incentive‑based fitness pro‑ gram for elementary school‑aged children throughout the metro Richmond area. The program encourages youth to run 26 miles over the course of a 10‑week period. Participants in the Fit For Life Kids Challenge track their progress on a Running Log (coloring sheet) and receive incentive prizes at the 5, 10, 15, and 20 mile marks along their way, topped off by a medal for completing the entire program! This year, they also have the option of running their last mile at the First Market Mile Kids Run on Saturday, March 27th. For more information on the program, visit www.sportsbackers.org.

From free checking to free groceries, First Market Bank delivers convenient locations, unique rewards and exceptional service. For more information stop by any branch location, visit us on the web at www.firstmarketbank.com or give us a call at 1-888-242-0971. We’d love to be your bank.

Member FDIC

© 2010 First Market Bank

www.sportsbackers.org |

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RACE DAY TRAFFIC INFO

RACE DAY PARKING

MOTORISTS NOT TRAVELLING TO THE RACE ARE STRONGLY ENCOURAGED TO USE I‑95 AND I‑195 AROUND THE CITY. For a list of street closings and traffic pattern changes on race day, please visit www.sportsbackers.org.

We encourage participants to car pool to the race. Even better run or ride your bike to the starting line. Free parking is available on streets throughout the area. WE STRONGLY RECOMMEND GOING EAST OF BELVIDERE TO FIND ON STREET AND SURFACE‑LOT PARKING. To lessen your chances of getting stuck in traffic, please avoid the Belvidere exits off I‑95 and I‑195 and instead go further east and exit on 3rd Street, Broad Street or Franklin Street. Paid parking ($5 per vehicle) is available in several parking decks. To access the parking decks in the area, please use these directions:

• 801 W. MAIN STREET DECK (between Laurel and Cherry Street): Take I‑195 to the Idlewood exit. Make a left turn onto Cherry Street to the en‑ trance to the deck.

H AT E N SE O R

THE BOU LEV ARD

1101 W. CARY STREET DECK (corner of Cary and Harrison Street): Traveling east on Cary Street, the deck will be located on your right at the intersection of Harrison Street.

Boulevard and head south (right). Make a left turn onto Leigh Street. Travel east to Bowe Street and make a right turn(one block east of Lom‑ bardy). Go south and the parking deck will be on your left.

• 100 S. JEFFERSON STREET DECK: Travelling east on Cary Street, the deck will be located on your right at the intersection of Jefferson Street (two blocks east of Belvidere Street).

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• 609 BOWE STREET DECK (next to the Siegel Center): Exit 95 at the

COURSE DIRECTIONS

www.sportsbackers.org |

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BANDS & LOCATIONS Band

Genre

Course Location

Glennroy & Company Sanctifunktified Johnny Lee Long & Company SIX The Dirty Truth Beautiful Disaster Barrelhouse The Stray Dog Band The Velvet Nines John Ivins Band Mike Lucci Band High Noon Richmond Rock Exchange Four50Four Yokefellows Proverbial 3rd Wave MuddGoose AndiBand Tin Foil Militia Salted Dawg Blues Ledfoot Offering Captain Slicktalk Downed Power Lines Stoke Row Silly Bus DJ Lil Lou Doors Wide Open

Jazz/R&B Christian/Funk Jazz/R&B Rock Rock

10k Start Area on Broad Broad St. at the Lombardy turn Lombardy at Grace Stuart Circle Robert E. Lee Monument Monument & Meadow Monument & N. Allison St. Jefferson Davis Monument Monument & Robinson Monument & Boulevard Monument & Sheppard Mathew Fontaine Maury Monument Monument & Cleveland Monument & Tilden Arthur Ashe Monument Monument & Lafayette Monument & Malvern Monument b/t Atrim & Sauer Monument & Shenandoah Monument & Westmoreland Monument & Blacker Monument & Chantilly (Turn) W. Franklin & Birch W. Franklin & Ryland W. Franklin & Harrison W. Franklin & Shafer First Market Mile Kids Run Nabisco Race Festival Nabisco Race Festival

Electric Blues Rock/Funk Rock/Blues Christian Rock Blues Jazz Rock Christian/Rock Reggae/Rock/Hip‑Hop Surf‑Styles Psychedelic Rock Classic Rock Rock & Roll Blues Rock & Roll Christian Rock Rock Indie/Rock Rock Kids Music Jazz/Funk/R&B

CARMAX PARTY STOP LOCATIONS

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| www.sportsbackers.org


CARMAX PARTY STOPS Friends or relatives cheering on runners along the course will want to visit one of the four CarMax Party Stops along the course. Each location will feature a band, food, drinks, race programs, and sign making materials for spectators to show their support and enthu‑ siasm. Parking for each Party Stop is available on local side streets.

LEE STATUE AT MONUMENT AND ALLEN (WEST MEDIAN OF MONUMENT AVENUE):

Step-for-step on the avenue or cheering along the way… CarMax is proud to support participants and fans!

From the North/West: Take I‑95 to the Boulevard (Exit 78). Make a right at the bottom of the ramp onto the Boulevard heading south. Turn left at the first traffic light onto Robin Hood Road. Turn right at the first traffic light onto Hermitage Road. Go approximately one mile and turn left onto Broad Street. Go one block and turn right onto Allen Avenue. Monument Avenue is two blocks ahead. From the South/East: Take I‑95 North to the Boulevard (Exit 78). Turn left at the bottom of the ramp onto Hermitage Road. Go ap‑ proximately one mile and turn left onto Broad Street. Go one block and turn right onto Allen Avenue. Monument Avenue is two blocks ahead.

COURSE TURNAROUND AT MONUMENT & CHANTILY: Take I‑64 to Staples Mill Road/33 East (Exit 185). Follow Staples Mill Road south to Monument Avenue. The Party Stop will be located one block east.

MALVERN & MONUMENT (WEST MEDIAN OF MONUMENT AVENUE): From the South: Take Powhite Parkway to I‑195 North to the Pat‑ terson/ Grove exit. Bear left onto N. Thompson Street. Turn left onto Kensington Avenue. Turn left onto Patterson Avenue. Turn right onto Malvern Avenue. Monument Avenue will be five blocks ahead. From the North/East/West: Take I‑95 to I‑195 South to the Grove/Cary Street exit. Bear right onto Floyd Avenue. Turn right onto Hamilton Street. Turn left onto Grove Avenue. Turn right onto Malvern Avenue. Monument Avenue will be nine blocks ahead.

BOULEVARD & MONUMENT (SIDEWALK IN FRONT OF FIRST BAPTIST CHURCH): From the South: Take Powhite Parkway to I‑195 North to the Pat‑ terson/Grove exit. Bear left onto N. Thompson Street. Turn right onto Kensington Avenue. Turn left on the Boulevard. Monument Avenue will be two blocks ahead.

Look for us as you pass by or while you cheer on race participants. Enjoy music and fun at one of the CarMax Party Stops: s Lee Statue at Monument and Allen s Course turnaround at Monument and Chantilly s Malvern and Monument s Boulevard and Monument With free transfers transffers between our Richmond, Midlothian, and an nd 4 other Virginia Virginia stores, it’s it’ ’s easy to find fi the right car for you. Find your ne next ext car at car carmax.com max com®. max.com

From the North/East/West: Take I‑95 to I‑195 South to the Grove/Cary Street exit. Make a left onto Cary Street. Make a left onto the Boulevard. Monument Avenue will be eight blocks ahead.

Go CarMax 10K K TTraining raining TTeam eam runne runners! ers!


RUN, ROCK & ROAR:

The Phenomenal Growth of Ukropʼs Monument Avenue 10k RICHMONDʼS SIGNATURE RUNNING EVENT FIRST TOOK PLACE ON APRIL 1, 2000. AS RESIDENTS AND VISITORS KNOW, THE RACE HAS EXPERIENCED IMPRESSIVE GROWTH IN ITS 10‑YEAR HISTORY AND MIRRORS THE MARRIAGE OF RUNNING AND ENTERTAINMENT THAT HELPED DEFINE THE EXPLOSIVE GROWTH OF ROAD RACING IN THE PAST DECADE.

H

ow fast has it grown? Well, that first event ten years ago drew 2,462 registrants, which is very good for a new event. That made it already the largest race in Richmond at the time. And then the next year, entries doubled. By two years later, they had doubled yet again. By 2009, entries topped a whopping 32,000 and the race is now the 10th largest of any distance in the country and 26th biggest in the entire world. And itʼs right here in Richmond. Last May, USA Today in‑ cluded the Ukropʼs Monument Avenue 10k in its list of “10 great places for runners to

24

hit the road” calling the race “A big party.” “Thatʼs a big endorsement for the race and highlighted what weʼve always em‑ phasized, which is how much fun it is,” says Jon Lugbill, who is race director as well as executive director of the Sports Backers, the non‑profit organization that puts on the event. “With over 25 bands plus 20 cheering groups lining the course and hundreds of participants dressed in cos‑ tumes running along this beautiful street – itʼs a very unique event.” The draw begins with the course it‑ self. Monument Avenue, located in the

| www.sportsbackers.org

city's Fan district, has the distinction of the being the only street in the United States that is a National Historic Landmark. As Richmonders know, the tree‑lined street is home to numerous monuments, including Civil War‑era generals and native son Arthur Ashe. “If you put this race, even with all the bands, cheering groups, costumes and spectator party stops along any other road, and it just wouldnʼt be as special,” says Lugbill. “Monument Avenue, especially in the early spring, is definitely the star.” But the impact of the race is


more than just one day every spring. Through its brief history, the Ukropʼs Monument Avenue 10k has changed the atti‑ tude towards fitness in the region. In the 10 years since the first event, member‑ ship in the Rich‑ mond Road Runners Club has grown four‑ fold, making it one of the largest running clubs in the country. “Weʼre seeing a lot more beginning runners joining the club, whereas in the past we skewed more towards the experienced, hard‑core runner,” says Sean Cusack, Richmond Road Runners Club president. “As a result, our races and training programs are all seeing increased participation. Our partnership with the Sports Backers is directly respon‑ sible for this.”

More impressive is the number of peo‑ ple that the Ukropʼs Monument Avenue 10k has encouraged to get off the couch and get active, many for the first time. In 2002, the race added a 10‑week training program in partnership with the local YMCA branches. As a result, over 22,000

people have utilized the program to help them get ready for the race and to make a commit‑ ment to a healthier, more active lifestyle. Many of them have also gone on to join the Sports Backersʼ half marathon and marathon training teams. In addition, an increasing num‑ ber of neighbor‑ hoods, churches, and offices are cre‑ ating their own training teams to get ready for the big race. “I donʼt think you can overstate the significance and suc‑ cess that the Ukropʼs Monument Avenue 10k has had on our region,” says Cusack. “It certainly has become Richmondʼs signa‑ ture participation event and the ʻBadge of Fitnessʼ for anyone whoʼs trying to lead an active lifestyle.”

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1 . 8 6 6 . M O B I L I T Y – AT T. C O M

AT&T is a proud sponsor of the 2010 Ukrop’s Monument Avenue 10k and Dash for the Cash. 3G not available in all areas. Coverage is not available in all areas. See coverage map at stores for details. ©2010 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T, the AT&T logo, and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.


TEAM LUCK: Family Honors Husband, Father by Fundraising for Massey Cancer Center “WE OUGHT TO DO THAT. IT LOOKS LIKE FUN,” SAID RICHMOND RESIDENT LIN LUCK ROHR TO HER TWO SISTERS, ANNE REYNOLDS AND GEORGIA MITCHELL WHILE WATCH‑ ING THE

2008 UKROPʼS MONUMENT AVENUE 10K. THE SISTERS AGREED AND THEY

BEGAN TALKING ABOUT TRAINING FOR THE

W

hen we were watching the 2008 10k, we never imagined that our father would be diagnosed with colon cancer a few weeks later. It also never occurred to us that we would be running the 2009 and 2010 10k in his memory,” explained Rohr. Rohr’s father, Cabell Luck Jr., was diagnosed with colon cancer in March 2008. After a successful surgery at VCU Massey Cancer Center, he unexpectedly died on May 16, 2008 from non-surgical related complications. He was scheduled to return home in a few days. “Our family was devastated. We never expected to lose him. We just thought that the surgery and diagnosis was a small bump in the road in what would be a long and wonderful life,” said Rohr.“We were grieving and looking for a way to help Massey Cancer Center and honor my father.” A few months after her father’s death, Rohr remembered the Ukrop’s Monument Avenue 10k and her plan to participate in 2009. She also knew that Massey Cancer Center was the official race fundraising charity. She quickly joined the Massey Challenge—the 10k fundraising program supported by Massey Cancer Center—and formed “Team Luck” to raise money to support Massey and honor her father’s memory. “My father was an outstanding person. A lifelong resident of Ashland, he

2009 RACE.

Cancer Center has been named an official race charity. The Massey Challenge enables 10k participants to run or walk to support the fight against cancer. In 2009, 137 teams and over 1,850 people participated in the Massey Challenge and together raised $470,000. Only money raised through the Massey Challenge supports the fight against cancer. No porThe Luck family. tion of the race entry fee supports Massey Cancer Center. Rohr and her sisters recruited their husbands, friends and other family members to join “Team Luck” in the Massey Challenge. Rohr’s three young daughters were also involved in the effort by hosting a neighborhood lemonade stand. Raising money and participating in the 10K was an emotional experience for the members of Team Luck, however, it was also a rewarding experience. The Massey Challenge site www.run4massey.org tracked their progress along the way. Rohr found that sending e-mails spent his career working in education at was an easy way to ask friends and famMCV and Children’s Hospital. He retired ily to donate whatever they felt comin 2005 with over 30 years of service to fortable giving. the MCV community,” explained Rohr. Team Luck raised over $4,000 in “My father believed in the work and op- memory of Cabell Luck Jr. The team is portunities at VCU, MCV and Massey. He participating in the 2010 Ukrop’s Monuwould have been proud of us for partic- ment Avenue 10k and Massey Challenge ipating in the Massey Challenge in his to help combat cancer. So far the team memory.” has raised $300 and hopes to raise a total For the fifth straight year, Massey of $4,000.

“My father believed in the work and opportunities at VCU, MCV and Massey. He would have been proud of us for participating in the Massey Challenge in his memory.”

26

| www.sportsbackers.org


Your feet deserve some fun.

For 75 years, Anthem has supported an active and healthy lifestyle. And the road to better health can begin now – at one of the best running events in the country. Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Virginia, Inc. (serving Virginia excluding the city of Fairfax, the town of Vienna and the area east of State Route 123).Independent licensee of the Blue Cross and Blue Shield Association. Ž ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.


SPORTS BACKERS UPCOMING EVENTS

April 24‑25 National Duathlon Festival Whether youʼre a first‑time duathlete or a hard‑core competitor, there is something for everyone at the National Duathlon Festival! Historic downtown Richmond plays host to all things Duathlon (a run‑bike‑run event). Stay in a downtown hotel and walk to the transition area, restau‑ rants, and shopping. The post‑race tailgate party, on‑course spectator party zone and vendor expo combined with great racing provides for one awesome Du weekend!

June 5 Anthem Stride Through Time Anthem Stride Through Time showcases Richmondʼs treasure‑trove of historic sites in a 10k walk. The course incorporates different “pockets” of discovery and follows existing walking tour routes. A historical theme highlights the entertainment throughout the course. Antique cars and actors portraying historical figures from the past bring the historic route to life. The many museums along the 6‑ mile route provide opportunities to sample the wealth of exhibits in downtown Richmond highlighting the cityʼs 400‑year history. High‑ energy bands mixed in between the museums, historic buildings, and other sites make the entire course a history festival.

May 14‑15 Dominion Riverrock Dominion Riverrock unites the community through a unique mix of sports, music and fun, set against the backdrop of Richmondʼs down‑ town riverfront. The party begins on Friday with live music...a Mud Run...and acrobatic kayak & freestyle bike competitions. Then, join in the fun Saturday as athletes from around the region square off in high‑adrenaline activities both in and around the river̶like the James River Scramble trail run, mountain biking, kayaking and much more. With additional musical performances, spectator sports like the highflying Ultimate Air Dogs, food, exhibits and more, Dominion Riverrock is Richmondʼs premier river event!

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July 24‑25 Allen & Allen 3 on 3 Summer Hoops Bring your game to Richmondʼs biggest 3 on 3 basketball showcase and take part in the thrills of the Allen & Allen 3 on 3 Summer Hoops tournament. Teams of all ages take their shot at being the best in their division. In between games, challenge your friends to drib‑ bling and shooting competitions on the contest court. Throw in the Slam Dunk contest, music, food and cool sponsor giveaways and youʼll see why this event rocks!


NEW

July 31 Richmond International Dragon Boat Festival Teamwork is the key in this new event to be held at Rocketts Landing. Twenty paddlers move in unison, combining strength with teamwork in a boat whose elaborate design originates in ancient China.

August 28 Patrick Henry Half Marathon The Patrick Henry Half Marathon is a combined event of the Richmond Road Runners Club and the Sports Backers. Named for Hanover Countyʼs famous Colonial‑era patriot, Patrick Henry, who proclaimed the Revolutionary Warʼs rallying cry, “give me liberty or give me death,” the 13.1‑mile race starts and finishes in Poor Farm Park in Hanover County, traversing both rolling countryside and Ashlandʼs scenic railroad district.

September 24‑25 U.S. Army X‑Country Festival at Maymont August 7 Henricus Dauber Dash Get down & dirty! The Henricus Dauber Dash showcases the rugged beauty of Dutch Gap and the historical splendor of Henricus Park. Just like the Daubers that built the mud walls and houses of the Citie of Henricus, you have a chance to relive your childhood with plenty of messy mud on hand!

Maymont provides a spectacular setting for one of the premier run‑ ning festivals in the country. Youʼll run in the shadow of the opulent 1893 Maymont House, over tree‑lined hills and fields and past wildlife areas filled with bison, deer and other animals. Along with the 5k and Half Marathon divisions for participants of all ages and shorter distance events for Elementary and Middle School kids, the event also features one of the top high school meets in the country.

November 13 SunTrust Richmond Marathon, McDonaldʼs Half Marathon & HCA Virginia 8k The SunTrust Richmond Marathon has been recognized in Runnerʼs World magazine as a “Must Do” marathon. Come experience "Amer‑ icaʼs Friendliest Marathon” ‑ 26.2 miles of smiles ‑ the course tours Rich‑ mondʼs old neighborhoods and follows Monument Avenueʼs statues of Confederate soldiers, through the campus of Virginia Commonwealth University, then alongside the James River.

August 21 Anthem Moonlight Ride Howl at the full moon and celebrate the joy of cycling. Let your wild side show by decorating your bike and winning the best bike costume award. The event starts and finishes at Sports Backers Stadium and features a short "Half Moon" (8 miles) or a longer "Full Moon" (17 miles) route through the North side and near West End. After the ride, enjoy a free concert. Plus, there will be plenty of exhibitors, food, and interactive activities. It's a great way to spend a summer evening!

www.sportsbackers.org |

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SPECIAL THANKS

THANKS TO ALL THE SPONSORS, VOLUNTEERS AND PARTICIPANTS WHO MAKE THE UKROPʼS MONUMENT AVENUE 10K POSSIBLE.

EVENT CHARITIES EVENT ORGANIZERS CANDICE ADDISON DAN BLANKENSHIP ASHLEY BURTON KELLY CARR DR. JIM CISEK WENDY COGGSDALE WILL DIXON ANNE FACTOR JEFF FITCH RO GAMMON BETSY GARBER MARCY GEORGE MICHAEL GEORGE FRAN GILDAY TOWNLEY GOLDSMITH‑RAY MARY MARSHALL GRAEBER ROY GRIER LEAH HARMS AMY HARTLEY FAITH HECHT JACKIE HOLT

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Awards YMCA 10K Training Team Massey Cancer Center Training Team Support Medical Director Start Area Event Support Ukropʼs Liaison Sponsorship Director Start Festival Registration Post‑Race Food Start/Finish Line Coordinator Registration Expo/Logistics Volunteer Coordinator Kids Run Marshal Coordinator Band Support Party Stops Kids Run/Spirit Contest Media and Communications

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JAILA INGRAM‑JOHNSON ROSCOE JOHNSON MIKE KEOGH MEGHAN KEOGH STEPHANIE KIRKSEY ED KLEIN DONA LAWSON JAY LENZI MIKE LEVINS JON LUGBILL SUSAN MORGAN RAY PATTERSON JOHN RAIGINS LISA RANDOLPH GREG ROTH SCOTT SCHRICKER MEGAN SILVA THOM SUDDETH TIFFANY SY MERIDETH WATSON EVIE WILKERSON CARL WILSON

Spirit Contest Barricade Set‑up Liaison Course Entertainment Expo Director Kids Run Start Coordinator Start Line Security Accounting Manager Water Stop Director Registration Coordinator Race Director Start Ceremony Community Relations Warehouse/Transportation/Logistics Operations Director Elite Athletes Marketing Director Signage/Medical Support Elite Athlete Coordinator Sponsorship Manager Course Marshals Kids Run Meeting Area Coordinator Music‑Logistics/ Expo Parking


Enjoy the crisp, fresh taste of

www.DASANI.com Š2010 The Coca-Cola Company.



MOTOVATION INNOVATION: TWEETS,TAGS

AND SHEER DETERMINATION AT THE BEGINNING OF 2009, STANLEY MOREIRA DID WHAT MANY PEOPLE DO, HE MADE A RESOLUTION.

HOWEVER,

HIS

DIDNʼT FOCUS JUST ON THE TRADITIONAL GOAL TO LOSE WEIGHT.

HE WAS INTENT ON

GETTING HEALTHY. WEIGHING IN AT 350 POUNDS, HE KNEW THAT WEIGHT LOSS WOULD CERTAINLY BE A PART OF THE EQUATION, BUT A HEALTHY LIFESTYLE TOOK TOP PRIORITY.

M

y activity was defined by being at work in front of the computer or at home watching TV,” he says. “Meals were provided by any fast-food restaurant for breakfast, lunch and dinner (and snacks for that matter). I was a weightgaining machine and nothing could stop me.” One of his wake-up calls came when a drive-through employee knew his name and his order just by hearing his voice. Finally things began to change, and it was gradual but effective. It all became about the small victories. “For me it was about taking it one step at a time, one foot in front of the other and one small accomplishment after the next. I found vicSBQnow.com | 3 3


MOREIRA:

tory in not drinking a soda for a whole day, or driving past my regular fast food joint without stopping to order something.”

“I’ve successfully lost over 150 lbs., I traded in bad habits for good ones, moved from being sedentary to active, and changed from a shy introvert to a social media guru.”

New Online Resources Another helpful tool came in the form of social media.As a business systems analyst, Moreira is no stranger to technology so he began using the emerging online tools to his advantage. He and his friends use Twitter to share their daily accomplishments and keep each Just completed a 3.25 mi run other motivated to reach their goals, one with @runkeeper, check it out of them, being to run URL #RunKeeper. the Ukrops Monument Avenue 10k in 2010. “Although I signed up for the race last year, I didn't get to run it because of a knee injury. The 2010 race is my chance to make things right!” In addition to Twitter, this iPhone addict also uses running applications like runkeeper to help log his daily runs. “It helps you log your workout. You can set the app to share your route, mileage and pace. Then others can use the route and vice versa. It keeps running fresh,” he says.

Capital Fitness Systems The leading supplier of refurbished commercial cardio equipment.

Why buy retail when you can have club quality at a fraction of the price? Call 804-334-6568 to speak to an associate. 3 4 | SBQnow.com

Another social media tool is FourSquare, which is a combination of friend-finder, city guide and competitive bar game. Foursquare lets users “check in” with a cellphone at a bar, restaurant or gym. That alerts their friends to their current location so they can drop by and say hello. You can also win the title of mayor of a specific location if you visit often enough.“FourSquare also motivates me by encouraging me to go to the gym to win mayorship,” he says. So by using these motivational tools, Moreira has been able to make drastic, lasting changes in his lifestyle. “I’ve successfully lost over 150 lbs., I traded in bad habits for good ones, moved from being sedentary to active, and changed from a shy introvert to a social media guru. I’m now even a Group X and Indoor Cycle instructor at a local gym.”

For avid athlete, Jason Yu a partner and marketing director for Social Media Solutions, adapting to the new resources in social networking websites like Facebook, Twitter, and YouTube, was a natural fit.“It has never been easier to connect with fellow fitness experts, runners, and favorite apparel and sporting goods companies,” Yu says. “I am 23, an active runner, and guilty of spending a great majority of my time on Facebook. I joined a couple of running groups to see what the latest news and trends are and what other runners love and hate about running,” he explains. “When it came to getting answers to my questions and fitness/training tips, I was so used to Googling everything, but thanks to interactive sites like


CONGRATULATIONS ON COMPLETING UKROPʼS MONUMENT AVE. 10K! Celebrate achieving your 10K goals with ROADRUNNER! Bring your race number or medal and receive a FREE TECHNICAL SHIRT or PAIR OF SHORTS with ANY SHOE PURCHASE. Offer expires April 30th 2010.

KEEP YOUR TRAINING GOING... Try our simple 2 week cycle to prepare for the CARYTOWN 10K Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Long run or walk 150‑200% time of your 10K.

Recovery activity or rest day.

2×10 min. at 10K pace

REST

10× up a hill 45 seconds in duration

1 hour 1‑2 min. slower than 10K time

REST

REST

50‑60 min with 10×20 sec strides* 1‑2 min between each stride.

5×3 min 30 sec faster than 10K pace. 3 min recovery

REST

Long walk/run, very casual with friends. 1.5‑2 hrs, make it fun!

30‑40 min jog

85‑90 minute running 5×5 min at 10K pace. 5 min recovery in between (jogging). * Strides = gradual accelerations reaching 90‑95% of max speed.

**All workouts start with 20 minutes of easy running.

Monday‑Thursday 10AM‑7PM • Friday 10AM‑6PM Saturday 10AM‑5PM • Sunday 1‑5PM

Little-Big Adventure ADULT/CHILD TEAM ADVENTURE TRIATHLON Excellence in Orthopedic and Sports Physical Therapy ● Manual Orthopedic Therapy ● Sport or Work Related Injuries ● Pre and Post-operative Treatment Rehabilitation of the Spine ● Upper and Lower Extremity Rehabilitation ● Custom Orthotics Sport Specific Rehabilitation ● Joint Replacement Therapy Pediatric Physical Therapy ● Foot and Ankle Therapy MATTHEW PULISIC, PT, MS, OCS RICK HEROD, PT KIM LINK, DPT AARON PERKINS, DPT, OCS, CSCS ANGELA DAUCH, DPT JENNIFER PULISIC, PT, MS VISIT ONE OF OUR CONVENIENT LOCATIONS TODAY 3508 Cutshaw Ave. Ste 299 Richmond, VA 23230 PH: 804.340.1193 FAX: 804.340.1930 WWW.RICHMONDPT.COM

203 North Washington Hwy. Ashland, VA 23005 PH: 804.798.1112 FAX: 804.798.1171 WWW. ASHLANDPT.NET

.5 MILE CANOE

3.5 MILE BIKE

1.5 MILE RUN

April 17th

Sept. 18th

5th Annual Little-Big Adventure Pocahontas State Park, Richmond VA

3rd Annual Little-Big Adventure Lake Crabtree County Park, Raleigh, NC

Presented by:

Visit www.runningkids.net or call 1-804-706-1038 to register.


the Twitterverse has never been easier. You would be surprised how many people respond and who these people are. It is a great feeling to engage with others that shares the same hobby and that you are able to develop an “engagement” instantly. I usually tweet about my progress and workouts when it comes to marathon training and it Yu uses some sites to connect with other runners and some to find more resources.

Twitter and YouTube, we are now able to get instant feedback in real time and from real people.” Yu uses some sites to connect with other runners and some to find more resources. “I like to use Twitter and YouTube when I have questions about a particular model of running shoes or short questions about training. Sending a question in less than 140 characters in

exchange, Yu uses Twitter to find running events. “What is also cool is Twitter opens the opportunity to find a running buddy and schedule a run whether local or if I plan to visit where they are.”

For running gear resources Yu suggests Brooks Running, Cool Running, Runners World, and Asics America as companies to follow on Twitter. “YouTube is also a great site to get inBack from 7-miler #run around sight on product reviews, whether its #RVa Carytown was packed. Good accessories, apparel, and techniques for training and working to see other #runners. Managed out., ” he says not to slip on any ice

definitely opens the envelope to engaging with my followers.

Finding Friends & Events The dialog that is created doesn’t necessarily happen during down times from events. “I also find it fascinating to see my followers tweet during running races,” Yu says. “It’s both inspiring and motivating. It is sort of like listening to the baseball game on the radio.“ Besides the engaging and tweeting

Big on innovation and motivation,Yu maintains that he is “always looking for the next best thing and much of what friends share with me is actually from YouTube and media sharing sites.” Yu also recommend subscribing to: Ehow, Expert Village Newton Running, Runners World TV, and Think Fast Move Faster’s YouTube channel for additional running resources. Also check out Sports Backersʼ online community “Our SB” at www.sportsbackers.org

GET HOME DELIVERY OF 24

PAGES OF COURSE MAPS PAST WINNERS COSTUMES

RACE DAY RESOU RCES PARTY STOPS & PERFORMERS

FIRST MARKET MILE KIDS RUN

+

PAGE 18

STANLEY MOREIRAʼS AMAZING STORY OF

TWEETS, TAGS & SHEER DETERMINATION

SBQ

SUBSCRIBE ONLINE @ WWW.SBQNOW.COM

PAGE 33

We have your rental needs covered: tents, staging, tables & chairs etc.

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804-264-6621 CommonwealthEvent.com


D O W N T O W N LOFT TOUR 2010 SATURDAY March 27, 2010|10:00 AM to 5:00 PM

RICHMOND URBAN CHIC Tickets: $20 in advance. $25 the day of the tour. Purchase tickets online at www.venturerichmond.com or at any of the following locations: La Difference, 125 South 14th Street Waller & Co. Jewelers, 19 East Broad Street J. Emerson, Inc., 5716 Grove Avenue Papeterie, 3048 Stony Point Road Wine & Beer Westpark, 9631 West Broad Street The Boathouse at Sunday Park, 4602 Millridge Parkway The Boathouse at Rocketts Landing, 4708 East Old Main Street Day of the tour: any remaining tickets will be sold for $25 at the Downtown Loft Tour information area located on the Canal Walk at 14th Street.

DO LUNCH! There are over 160 restaurants Downtown. Many are open the day of the loft tour and within walking distance of the lofts. Take the tour on a Segway. $75 per person. Reservations Required. Departing at 11 a.m. Call 804-343-1850 for reservations between 10 a.m. – 6 p.m.

All homes are on the tour for the first time this year. See 15 lofts in 9 buildings across 6 neighborhoods: City Center, Jackson Ward, Shockoe Bottom, Manchester, Rocketts Landing, and along the Riverfront|Canal Walk.

www.VentureRichmond.com S

P

O

N

S

O

R

S SPECIAL ADVERTISING SECTION

Seeing is Believing. Buy a one-day “all access pass” to tour Downtown’s most exclusive, private residences. Includes parking and transportation.


D O W N T O W N

Shockoe Bottom

LOFT TOUR 2010 Broad St.|Jackson Ward

401 Brook Lofts 401 Brook Road Unit 2

City Center Earle Dunford, longtime city editor for the Richmond Times‑Dispatch, and George Bryson, a Miller & Rhoads veteran for thirty‑nine years, will be on hand from noon to 3 p.m. to autograph their book Under the Clock that tells Miller & Rhoadsʼ history as a beloved Richmond landmark.

River Lofts at Tobacco Row 2222 East Cary Street (Consolidated Building) Unit 403 Unit 614

Miller & Rhoads Residences 230 North 6th Street Unit 206

SPECIAL ADVERTISING SECTION

Shockoe Slip|Canal Walk

Local artist, George Reuther aka ʻHappyʼ painted murals of Richmond throughout this unit.

Vistas on the James 301 Virginia Street Unit 1003 Unit 705

The Lofts at Canal Walk Handicapped accessible via side door to lobby. Public Restrooms in Club/Fitness room area.

19th and Cary Streets Unit 318A Unit D121

Handicap Accessible

Richmondʼs Flying Squirrels are living Downtown. Meet Todd “Parney” Parnell, VP & COO, and Chuck Domino, Chief Executive Manager of the team̶who live and play in Shockoe Bottom.

Public Restrooms


RICHMOND URBAN CHIC

Manchester

Rocketts Landing

Warehouse 201 201 Hull Street Unit 51

Sky Line 4820 Old Main Street Unit 604 Unit 608

Manchester Pie Factory Features a court yard “secret garden” with a mural by local artist Ed Trask.

Fall Line 4940 Old Main Street Unit 601 Unit 410 Unit 101

SPECIAL ADVERTISING SECTION

612 Hull Street Penthouse Unit 302 Unit 203


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The Blue Loop Stop 1 Shockoe Slip|Canal Walk Vistas on the James 301 Virginia Street Unit 1003 Unit 705 Stop 2 Manchester Warehouse 201 201 Hull Street Unit 51 Stop 3 Manchester Manchester Pie Factory 612 Hull Street Penthouse Unit 302 Unit 203

Stop 4 City Center Miller & Rhoads Residences 230 North 6th Street Unit 206 Stop 5 Broad Street | Jackson Ward 401 Brook Lofts 401 Brook Road Unit 2

P Parking Located in the 14th and Cary Street parking deck across from The Hard Shell Restaurant.

Stop B Shockoe Bottom The Lofts at Canal Walk 19th and Cary Streets Unit 318A Unit D121 Stop C Tobacco Row River Lofts at Tobacco Row Consolidated Building 2222 East Cary Street Unit 403 Unit 614 Stop D Rocketts Landing Sky Line 4820 Old Main Street Unit 604 Unit 608 Fall Line 4940 Old Main Street Unit 601 Unit 410 Unit 101 Shockoe Slip | Canal Walk Restaurants continued Stool Pigeons Pub 115 S. 15th St. Trevi's Restaurant 100 S. 12th St. Urban Farmhouse Market & Café 1217 E. Cary St.

Stops 2-3: Manchester Legend Brewing Company 321 W. 7th St. Papaʼs Pizza 214 Hull Street San Marcos Café (formerly Plant Zero Café) 0 E. 4th St. Savor 201 W. 7th St.

Restaurants Open for Lunch Along the Loft Tour Stop 4: City Center | Broad Street

SPECIAL ADVERTISING SECTION

Stop 1 or A: Shockoe Slip | Canal Walk Amore Rotisserie & Grill 1219 E. Main St BlackFinn Restaurant & Saloon 1001 Haxall Point Cha Chaʼs Cantina 1419 E. Cary St. City Dogs 1316 E. Cary St. The Dining Room at the Berkeley 1200 E. Cary St. The Hard Shell 1411 E. Cary St.

Quiznos Sub 1203 E. Main St. Sam Millerʼs Restaurant & Oyster Bar 1210 E. Cary St. Shockoe Espresso 104 Shockoe Slip Sine Irish Pub & Restaurant 1327 E. Cary St. Southern Railway Deli 111 Virginia St. Starbucks Coffee 100 S. 12th St.

Capital Ale House 623 E. Main St. Great American Grill Hilton Garden Inn Downtown 501 E. Broad St. Louisiana Flair 322 E. Grace St. Starbucks‑Marriott Richmond 500 E. Broad St. T‑Millerʼs Sports Bar and Grill Marriott Richmond 500 E. Broad St.

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Stop 5: Broad St. | Jackson Ward Lift 218 W. Broad St. Tarrants Foushee & Broad St.

Stop B: Shockoe Bottom Alex's Thai Cuisine 13 N. 17th St. Aztek Grill 1726 E. Main St. Bottom's Up Pizza 1700 Dock St. Buffalo Wild Wings 501 E. Cary St. Cafe Gutenberg 1700 E. Main St. East Villa Restaurant 900 E. Main St. Halligan Bar & Grill 3 N. 17th St. La Bamba Mexican Restaurant 19 N. 18th St. McDonald's 1800 E. Broad St. The Pizza Place 1727‑37 E. Main St. River City Diner 7 N. 17th St. Sheba 9 N. 17th St.

Stop C: Tobacco Row Azizaʼs 2110 E. Main St. GlobeHopper Coffeehouse & Lounge 2100 E. Main St. Millie's 2603 E. Main St. Poeʼs Pub 2706 E. Main St Sette 7 N. 23rd St. Starbucks Coffee 2320 E. Main St.

Stop D: Rocketts Landing The Boathouse at Rocketts Landing 4708 Old Main St.


RYAN PETERSON SPENDS FIVE TO SIX DAYS A WEEK DOING LAPS IN A POOL FOR OVER AN HOUR.

HE

KNOWS THAT DURING A TRIATHLON, IF HE ISN始T OUT OF THE WATER WITH THE FRONT PACK潭IT始S OVER. AFTERWARDS, IT始S TIME FOR

PETERSON

TO

CYCLE; TWO HARD RIDES A

WEEK,

WHILE

ONE

MOST

LONG. OF

US

WOULD BE READY TO CALL IT QUITS, PETERSON HEADS TO HIS SCHOOL TRACK

IN

COUNTY

HANOVER FOR

WHAT

COULD BE AN HOUR RUN. BY NATHAN WOOD

SBQnow.com | 4 1


USA Triathlon, the governing body for multisport athletes, announced Ryan Peterson as the Junior Duathlete of the Year for 2009.

PHOTOS THIS PAGE AND PREVIOUS: BRIGHTROOM

A

t age sixteen, Peterson is a star multisport athlete—and he has the award to prove it. USA Triathlon, the governing body for multi-sport athletes, announced Ryan Peterson as the Junior Duathlete of the Year for 2009. The USAT Age Group Commission and USAT Duathlon Committee chose Peterson for his amazing results in the Junior Duathlon Championships.“It was a privilege to represent the U.S. at 4 2 | SBQnow.com

the 2009 World Junior Duathlon Championships, and I hope to have that opportunity again this year at the World Duathlon Championships in Edinburgh, Scotland,” he said. After placing 1st at the USA Triathlon Junior National Championship, he moved on to the ITU Junior Duathlon World Championship in Concord, North Carolina. He was the 2nd USA finisher, and 12th overall

with a time of 58:06. “Being named top junior in the country is a phenomenal accomplishment,” says Michael Harlow, Founder and Head Coach of Endorphin Fitness—where Ryan trains.“Just to be recognized by the national governing body makes him (Ryan) really happy.” As he should be, while Peterson has only been coached for the past five years, he has been running in triathlons for over six and taking place in

events long before that. Where could Ryan go after receiving the highest honor a junior dualthon athlete can achieve? The Olympics of course; this year, the first ever Youth Olympic Games will be held and Peterson has been invited to Mexico for the qualifier. He has many races he plans on competing in this year, and with the support of his family and coaches, Ryan just might bring home gold.


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