25.03.2020
INTRODUCING NIKE REACT ELEMENT 55 That little iconic swoosh. We know and love it well, and it’s been marking up our favourite garms and creps for generations now, becoming synonymous with some of the most reactionary ads and movements of recent times. And now, all eyes are on the brand again for their latest campaign, Nike React Element 55 By You, a celebration of their newest drop which enlists the help of London’s most exciting and reactionary homegrown talent. A lush hybrid of the Nike Interna tiona lis t (check th a t
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stylish upper) and Nike React (only the best sole technology, ofc), the React Element 55 is named after element 55, Cesium, the most reactive metal on the period ic table. It’s available in the explosive key colourway (an iridescent blend of fuchsia and blue), or you can choose to jazz it up with the customisation option, Nike By You. Meaning? Endless takes on vibrant colour palettes, materials and trims, encouraging you to spark a reaction by capturing your own unique energy, your way.
With this unstoppable energy in mind, Nike has brought together three London-based creatives, each formid able forces making waves in their respective industries – photographer Lauren Maccabee, stylist and journalist Bemi Shaw, and makeup artist Salwa Rahman. Each of them have infused the new drop with their own dynamic personalities, creating their own customised designs.
REACT REACT REACT
ELEMENT 55
REACT REACT
ELEMENT 5
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Virgil Abloh Debuts Alternate Off-White x Nike Air Force 1 “MCA” With Black Soles Within Virgil Abloh‘s lineage of Air Force 1s, the “MCA” colorway is certainly among the best, but as many have already given up on a second, wider release, they may have cause to lift their heads up once again. Teased at Paris Fashion Week, of which the designer had two big collections to reveal with LV included, Abloh took to social media to reveal the tooling complete with a few of his
newer design motifs and a striking black sole. This, surely far enough removed from the original to warrant another drop, may still be ever-the-exclusive, possibly even of a friends and family roll-out or simply a 1-of-1. The uppers brandish with the same blue, matching that of the sky-ridden Louis Vuitton backdrop, with metallic swooshes and bold-faced text all provided from the Off-White toolkit;
but, though subtle, the pair also comes equipped with a second lace unit a la his Dunk Lows or any of his athletic models. Red zip ties then flourish near a bottom darkened from midsole to tread. Grab a detailed look at these right here, and if they do end up arriving by way of a retail release, we’ll be sure to report it as information surfaces.
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F-WHIRE X NIKE
“NO BAD DAYS” “NO BAD DAYS” “NO BAD DAYS” “NO BAD DAYS” “NO BAD DAYS” “NO BAD DAYS” “NO BAD DAYS”
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“NO BAD DA “NO BAD DA “NO BAD DA “NO BAD DA “NO BAD DA “NO BAD DA “NO BAD DA
BODEGA X NEW BALANCE 997S “NO BAD DAYS”
Like the No Days Off variant, the No Bad Days 997S is fully intended for daily use, so the basic structure of the shoe, mesh uppers, leather and suede overlays, neoprene bootie, dual ABZORB and ENCAP cushioning and laminate heel counter remain the same. The transition to a mentally focused approach is marked by an inversion of
AYS” AYS” AYS” AYS” AYS” AYS” AYS”
placement. On the No Days Off model, The distressed suede, was featured prominently on the lateral overlay panel and wavy, 660 inspired mudguard.
These high visibility areas outwardly projected the physical results of the no days off ethos. On the No Bad Days 997S, the lateral overlay panel and mudguard are rendered in leather, with the distressed suede relocating to the medial overlay. This inversion is repeated with the dimple embossed neoprene, which also relocates to the lateral of the No Bad Days. This rearrangement keeps the results of your daily efforts evident, if you know where to look, but
presents a fresh, undeterred face as a first impression.
997S
In some ways, you can think of no bad days as the next step of no days off. If No Days Off was about pushing through the natural impulses to stand still in favor of making every day a productive one, No Bad Days is about pushing through the natural impulse to allow instinctual, physical reactions to dictate your state of being, and ending every day with a positive mindset.
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Nike x Heron Preston Air Max 720/95 On April 15, Nike By You will undergo a transformation. Out with the old (the trad itional Nike iD experience) and in with the new, a refreshed builder designed to give personalization a more fluid feel. The first drive of the upgraded tech will highlight the sole-swapping Nike Air Max 720/95 Heron Preston By You and allow a whole bunch of new customization options. Launching with Heron Preston is a natural fit. The designer, a former Nike employee, has used his collaborative platform as a springboard for fresh conversation about the breadth of Nike design — sunglasses and a new footwear silhouette, to date. With the Nike Air Max 720/95 Heron Preston By You, Preston’s historic love for the Air Max 95 (it was the first Air Max he owned) matches up with an excitement for the Air Max 720 that is bolstered by engaging in something Preston himself is personally hyped on: customization.
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Heron Preston Heron Preston Johnson is an American artist, creative director, content creator, designer and DJ. He is one of the co-founders of the mens streetwear brand Been Trill alongside Virgil Abloh of Off-White fame and Justin Saunders of JJJJound among others . Mostly known for re-branding iconic images, he also designs for his own brand, Heron Preston. Preston moved to New York in 2004 to attend Parsons School of Design. He graduated in 2007 and stayed in New York to pursue a career in fashion. Al Moran, one of the founders of the Morán Morán art gallery, discovered Preston through his blog featuring photos of street kids, Al offered him a publishing deal.[3] Preston worked as a marketing specialist and social media director for Nike. He also worked as an art director for Kanye West for whom he designed tour merchandise. Later, he acted as a consultant for West’s album The Life of Pablo, as well as on his brand Yeezy.
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Heron Preston Heron Preston Heron Preston Heron Preston
Nike Nike
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Salomon S Salomon S Salomon S Salomon S
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Salomon S/LAB XT-4 ADV Jean-Philippe Lalonde Jean-Philippe Lalonde: I was in the right place at the right time. On a flight to Vancouver, someone from the Salomon team spoke with me. Once at the hotel, I went down to the lobby to eat and Julien Traverse (former manager of Salomon’s Lifestyle division) greeted me. He thought I was someone else, but despite that, we had a great chat and hung out. One thing led to another, and he asked me to apply for the Product Line Manager position in Salomon’s Lifestyle division. Four months later, I’m here in Annecy. Let’s say it was a little bend in my life’s path.
Jean-Philippe Lalonde Salomon is best known for their trail running shoes. Ever been to a trail race? Most athletes will be sporting Salomons. It’s not for nothing they’re a major player in that universe. Over the last couple of years, Salomon is being seen in a distinctly different environment: the city. From Montreal’s hip Mile End to the runways at Paris Fashion Week, you see them hitting the pavement everywhere. During our visit to Salomon HQ in Annecy, France, we had the pleasure to talk about this phenomenon with Jean-Philippe Lalonde, the Lifestyle Footwear Program Manager.
Jean-Philippe Lalonde: There’s a real desire for shoes that work well in daily life. We saw that fashion-oriented shoes didn’t answer comfort or protection needs, for example. People want comfortable shoes, and sneakers are what I call an accessible luxury. You can change everything about your look just by changing your shoes. It’s become the main preference for urban consumers. There’s a demand for a new kind of product, at once fashionable and outdoors-y, and for new brands. Salomon was not on the fashion world radar until recently, but now we’re becoming something big.
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peaceminusone “ paranOise ”
kwon ji yong x nike
Kwon Ji-yong) or G-Dragon is the leader of Big Bang. Music group from South Korea Also known as GD or G-dragon, is a trainee under YG Since the age of 12 years, has acted with the artists of the seniors in the label, both on the album and at many concerts. Was given the nickname The king of K-Pop because he is very intelligent and has musical genius. And has its own charm and unique posture To be the
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idol of many Korean idols, including the idols of rappers. Kwon Ji-Yong was born on August 18, 1988, studying at GyeongHee University Arts Design School’s Post Modern Music Study. Mi) Jiyong is a hip-hop music lover. And rap He sings well in rap music since childhood. Who is well-dressed and loves to take pictures of lifeAnd in November 2019, snowshoes around the world Are both interested
Looking forward to owning the most hype shoes, the Nike Air Force 1 ‘07 x PEACEMINUSONE “ParaNoise” Collection, which Nike and the PEACEMINUSONE brand have made together.
air force 1 low g-dragon peaceminusone para-noise
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glow in the dark
ow in the dark
in the dark
GLOW IN THE DARK
e dark
adidas yeezy 350 v2 glow in the dark
kanye west x adidas
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Going back to the past, Kanye West, he was the one who pushed the first pair of sneakers of the brand Yeezy, which was released. Which are shoes that were invented and designed using technology of that era to combine to become the most comfortable sneakers of the era. In 2006, began to change the shoes And world-renowned brands are starting to be interested in the production of sneakers too.
Of course Everything doesn’t happen easily. Will require all effort And continuous research and development to become one of the best technology SNEAKERS. The development of shoes still need to be improved further. And must not stop to constantly innovate to get the best SNEAKERS. And it is a good thing for us to see the progress and development of technology usage
BOOST BOOST BOOST
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Kanye Omari West Is an American rapper, producer Owns 21 Grammy Awards and is one of the top ten Grammy winners with John William and has sold 132 million units worldwide. Kanye released the first album titled The college dropout Which was successful with the song “Jesus Walk”. The second album, Late Registration, which has received more praise than the first album, and has reached No. 1 on the Billboard 100 chart “Gold Digger”. He released his 3rd album, Graduation, on September 11, 2007. Kanye has released his best-selling album at 50 Cent. Kanye West Also opened a record label of his own name Good music
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travis scott x nike
TRAVIS
SCOTT
If talking about the most powerful hiphop artist in this era For friends, there may be many names in the head, right? But if we count the influential people that can create momentum For the music industry and continuing on to Street Fashion There are probably not a few people who can do that. Impact it on many people Would like to bring friends to know the beloved Hiphop artist of the whole world who is more than an artist With outstanding things that are not equal to the music of the person concerned It is probably a matter of Fashion that he can make music and fashion walk together. Until people give it to be a fashion icon of the world And the artist we’re going to talk about here, his name is Travis Scott
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Jacques Webster, Jr was born on April 30, 1992 in Houston, Texas. Which this city is regarded as the 4th largest city in the country as well As for fashion, Travis Scott is considered one of the most influential artists in the world. But it is something that we mentioned in the first place that he was accustomed to is unique as well.
The concept of the design of this shoe by Travis, he said that “I think that designing shoes is like creating an album. I want to tell a story about me. I want to create the mood for my concert to be super fun. I am the father of rapper. “The specialty of this shoe is It is a classic shoe, but it is strange. On the canvas, which is the main material of the shoe, there is a reflection Therefore, when exposed to light, they reflect different colors. If viewed at first, it may appear as though one color. But if looking at another angle, it will be layers and dimensions For added fun And this is all of Travis Scott, the most influential artist in the world
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Multi-Color Multi-Color 17
chanel multicolor
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pharrell williams x chanel
chanel multicolor One period of time he represented a typical existence. And in other matters, Pharrell is a world-class artist, musician, curator, entrepreneur, restaurant owner. Fashion designer, model, interviewer and also an influencer with 11.8 million followers on Instagram He uses all means of media to show creativity and do business. Following him on Instagram will make you add to the jet lag. Working with Carl Lagerfeld, using his sense of integration with the spirit of modern times (Zeitgeist), quickly established him. After collaborating for the first time in 2014, they didn't stop there. And in late March 2019, will launch the first Unilever collection for the Chanel brand. Yellow, pink, orange, green ... Pharrell sees life as a flashy color Which is his personal gimic The explanation above may look like science. He had access to Cynthiazia. (Synesthesia) is a neurological phenomenon that does not affect health. Is the connection between the meaning of one thing and another. In his case, Pharrell is able to connect the sounds To match the colors around "My style is a trend rather than a piece of its own. I found an idea I like That inspires music. Oh, today I was inspired by the look of the cleaners And that became my style for another six to eight months In the locker that I created, there is one piece that I like to deserve. And keep it for six to eight months in case the rest will be changed. I almost lived by realizing that I was like that. "
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Pharrell Williams Born on April 5, 1973, is an American producer, rapper, songwriter, businessman, and skateboarder. He is a member of the Duo band. The Neptune collaborated with Chad Hugo. He also produces pop, hip hop, and R&B songs. He is also the lead singer and drummer of the punk rock band N * E * R * D. His hit songs such as "Frontin '" in 2003 and his solo album In My Mind in 2006. And as part of The Neptunes, Farrell has produced many songs for famous artists such as Britney Spears. He also plays drums, keyboards, and The Net. Pajun got 3 Grammy awards for 10 wins. He is also the co-founder of the clothing brand Billionaire Boys Club and Ice Cream Footwear.
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sean wotherspoon sean wo sean w
sean wotherspoon
That means legendary items such as the Air Jordan I, the first "Banned" from 85, guaranteed to be rare. Round Two is also a favorite among celebrities, including Travis Scott, Lil Yatchy, A $ AP Rocky, Kendall Jenner, and Virgil Abloh, who come to find divine options. From this store The first is a material called Corduroy, or corduroy, which Sean chose for himself. The purpose he chose to use flannel like this is that this kind of fabric is often overlooked. And made the shoes each time, they were not scorching, thin, pleasing How much? He said that a type of fabric that shows colors beautifully. And most importantly, the material is looking beautiful over time Which is the material that Sean considers to be good in the future. And it's the type of fabric that he really likes!
Choosing this hybrid model was the idea he got from the Nike Air Jordan 1 in 1985, and the Air Max 97 model that Sean feels he likes and sees if Nike has to have a great model. Must be AM97. When combined with the materials he chose Ended with the Air Max 1 sole, it is the ultimate shoe. Who can dare to say that at this time there is no match as outstanding !!
Sean is an American citizen, born and raised in Richmond, Virginia. During his time living in different cities, he fell in love with the charm of Vintage culture. Inside the city, for example, they have shops that sell souvenirs. The charm has allowed Sean to be involved in clothing and tourism from the vintage to the gift shop Round Two, a long chain of shops. Many people have said that there is a paradise.
97 sean 97 19 sean
One of the world's most sought-after streetwear centers, the Round Two began with vintage clothing boutiques in Virginia, the city of Sean, before the grand opening in Los Angeles in 2015 and New York next year. The shop is a favorite for people who love old items, especially the Limited edition. Rare Sean eye she can find in the shop until
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sean wotherspoo
sean woth
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