1950’s & Swiss Style Design
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It can be defined as using clean sans serif typeface in a strict grid system, combined with simple shapes and bold colours to elicit an aesthetic attraction.
Swiss style has an emphasis on cleanness, readability and objectivity with a preference for photography over illustrations or drawing. Swiss Style influenced designs usually use
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Simplicity is key.
polygons and strive to preserve the consistency and size of the shapes used, however, the design is predominantly information oriented - message before art. Swiss Style designs are minimal with all distractions removed to allow elementary and only important details remain.
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Swiss Style
Swiss Style is also known as “International Typographic Style”. It originally emerged in the 1920’s in Typography is to Russia, Netherlands seek a universal and Germany but graphic expression was specifically through a griddeveloped by Swiss based design, purged of extraneous designers in the 1950’s and was part Illustration and of the Modernist subjective feeling. movement.
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s 1950
Typography in the 1950s was used by designers after world war II as a way to rebuild and recover, it was aimed to be a visual expression of the modern world to the public in an intelligible and legible way. Designs were more elaborate using bright colours to celebrate life.
Design in the 1950s uses sans serif typefaces specifically Helvetica and Univers as these are clean and lend themselves well to the modernism movement of the time.
Josef MullerBrockmann known for The Grid Meaningful use of Colour Natural and Economical Order
Armin Hofmann known for Notable designers Communication of the 1950s: Phototypesetting Photo-montage Max Huber known for Experimental Photographic Composition Experiments Sans Serif Typeface Clear Type Bold Shapes Primary Colours
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s e yl rk St Wo s is 0s 5 Sw 19 &
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