title page a/w
the trend report 17/18
About
Foresight is a trend agency that gives insight into the upcoming season trends. Focusing on menswear, print and graphics and visual merchandising, we bring you the latest colours, materials and influences of a trend, so you don’t have to.
Contents menswear retrofuture rebellious return walker of the night
print & graphics
more to discover childs play say it loud
visual merchandising greenery glow up nightly
Menswear
menswear
Off White SS17’
retro
As the lines between streetwear and sportswear are blurring, the demand for it is becoming more and more. Taking inspiration from 1990’s brands, oversized fits, graphic hoodies and bold coloured tracksuits are they key items in this trend. Colours include American red, blue and whites alongside with bright orange and hints of green creating a more luxurious vibe.
shining silver
running navy
dynamic blue
all - star red
bouncing black
high spirit orange
colour scheme
menswear
influences Key influences for this trend comes from collaborations such as Louis Vuitton X Supreme, which is a sign that the lines between streetwear and High fashion are blurring. Other influencers include Wes Anderson’s The Royal Tenenbaums’, which is a 2001 film that features full red Adidas tracksuits and retro vibes. Going back to the 90’s, Spike Lee’s film, ‘Do The Right Thing’ again contains the retro and classic sportswear we are now seeing on the runway.
Louis Vuitton X Supreme
Spike Lee, ‘Do the right thing’
Wes Anderson, ‘The Royal Tenenbaums’
menswear
Dsquared2 SS17
rebellious return
It was a rebellious season with rebellious trends to match. Punk themes were more prominent and essential than ever before. Mixing the classic plaid and leather materials with bondage straps and the more unconventional botanical patterns, portrayed the need for expression.
studded stone
don’t be blue grey
stand up black
freedom
rebel red
loud blue
colour scheme
menswear
influences Going back to its routes, the Punk trend this season was inspired still by Jamie Reid and the straps and leather is very 80’s nostalgic. Because of the current political situation, self-expression is a necessity and the punk subculture was one that did just that. Punk Activist, Sascha DuBrul, who is trying to bring awareness to mental health issues, has also influenced the trend because it is all about bringing awareness to situations and problems that are around. Footwear brands like Dr. Martens have also been influenced by the Punk trend and has brought out a new punk rock trend this season.
Dr.Martens, 2017
Jamie Reid
Sascha DuBrul , Punk Activist
menswear
Raf Simmons AW17’
walker of the night
A combination between sportswear and traditional tailoring, using voluminous coats, leather jackets and distressed knitwear trickling down into work wear. Primarily dark colours are used; blacks, burgundy’s and blues juxtaposed with the bright reds, greens and blue, helping to connote a dystopian attitude.
courage
nightcrawler
mellow danger
vamp
suprise
action
colour scheme
menswear
influences Instead of the utilitarian camouflage from past seasons, there is a new wave of painterly interpretations of it. Mixed in with woodland colours and purples acting as a neutral, the idea of discovery is reinforced through urban styles and work wear silhouettes.
Nightcrawler
Ubisoft
Nike, Wgsn
prints & graphics
child's play
Kenzo, SS17’
prints & graphics
Dior Homme
Dior Homme
Customisation is a trend that is moving into a new age. Filled with scribbled designs and linear line drawings make the trend look abstract, whilst the carefree crayon marks, combined with the bright yellows, blues and reds connotes a fun, childish aspect. It’s an expressive trend that tells a story whilst still remaining wearable and functional.
fly away
morning sky
soft heart
strawbs
spring grass
it’s always sunny
colour scheme
prints & graphics
influences Inspired by famous artists such as Picasso’s ‘Francoise Gilot’ which shows romanticism through line drawing and Gary Hume’s 1999 water drawing, which also presents a line drawing but used together with watercolour paints. Another artist that inspired this trend is Jordy Van Den Nieuwendij, who primarily uses primary colours in his work to create joyful squiggles.
Picasso, ‘francoise gilot’
Gary Hume, water painting, 1999 Jordy Van Den Nieuwendijk
prints & graphics
Valentino Backpack
Cerruti SS17
more to discover
Yeezy season 5
Nike air force 1 camo
Instead of the utilitarian camouflage from past seasons, there is a new wave of painterly interpretations of it. Different shades of green mixed in with woodland colours and purples acting as a neutral, the idea of discovery is reinforced through urban styles and work wear silhouettes.
forest
explore
trail
discovery
sandy
urban
colour scheme
prints & graphics
influences The Camouflage inspiration for this season came from people wanting to be explorers. People are spending more and more time going on adventures up mountains and through forests, where the dark greens and browns get their inspiration. Portraits like the Andy Warhol one inspires the painterly aspect of the trend, whilst documentary photographer Iain Mckell’s, ‘New Gypsies’ shows how incredible exploring the outside can be.
Andy Warholl, ‘Self Portrait’, 1987
Iain Mckell, ‘New Gypsies’
say it loud
Marc Jacobs Aw17’
Dianne Von Ferstenburg & Anna Wintour
Linda Schmidt, #sheinspires
Creatures of Comfort, AW17
prints & graphics
Because of the current political climate there’s has been a rise in the urgency of getting messages out there. Statements of hope and change, as well as deeper messages of equality and feminism printed on tops and badges to reach a global market. Black and white used in a show of solidarity whilst rainbow colours and pink are used to relate to the more meaningful versions of the trend.
passion
together
love for all
positive
power
equality
colour scheme
prints & graphics
influences This season, there were a lot of political statements and messages on the Runway. Because of recent political events like Donald Trump elected President of the Unites States, it has sparked rage within people. Anna Wintour was seen wearing an ‘I’m with Planned Parenthood’ badge and the national women’s marches in which many Macro influencers like Katy Perry participated. It is the time for solidarity and unity and fashion is one of the best ways to do it.
Katy Perry at the Women’s March 2017
Antony Micallef, ‘Trump Fags’
Ashish Gupta, SS17’
visual merchandising
vm
greenery Taking inspiration from Pantone’s colour of the year, the ‘Greenery’ trend has taken over visual merchandising. There’s a huge focus on green plants and wood furniture to create the ultimate ‘inside out’ atmosphere. Mixes of forest to moss greens, earthy browns and splashes of blue combined to create the perfect woodland experience.
Nazar Bilyk, Wgsn
Bikini Berlin,Funk You vegan restaurant, 2017
Bikini Berlin, 2017
Bikini Berlin, stationary store, 2017
moss
lilypad
earthy
clean
pollen
overflow
colour scheme
vm
influences Health and Wellbeing is a trend that will not budge. The need for healthy eating and feeling cleansed and purified is higher than before and with facts and figures showing that by being surrounded by nature helps calm and relieve stress, businesses and brands are making it their objective to fill their stores with as many plants as they can. Greenery is in large volumes now, with even brands like Airbnb collaborating with Pantone to create a nature filled experience, and trickling its way down to Architecture and fashion.
Pantone X Airbnb, ‘Nature filled experience’ Kenzo, SS17’
Mischer Traxler, ‘The Idea of a Tree’ Moistscape, Henry Urbach gallery
vm
glow up The comeback of the neon trend is in full force and better than ever. Primarily focusing on flamingo pink colouring, it connotes a feminine and chic vibe whilst still remaining modern and current. Adding in neon green and orange creates neon tropical atmosphere, perfect for the summer season.
Pepper Rocks, Nottingham Galeries Lafyette
Coco Tang, Nottingham Hype, Berlin trade show, 2017
hot hot hot!
doll pink
purple glow
green satilite
highlights
vibrancy
colour scheme
vm
influences Neon nowadays is something that a lot of artist and Photographers use in their work. Adam Ferris uses the bright colours to create a Psychedelic experience, trying to portray how it looks when you walk into the crazy houses you get at funfairs. The result looks like a high and trippy experience. Whereas photographers like Dom Sebastian and Andre Elliott use it to create tropical scenes. Neon colours has also made its way into makeup, perfect for the festival seasons.
Adam Ferriss
L’Officiel Morocco
Dom Sebastian
Andre Elliott, ‘Acoluthic Redux’
vm
nightly Inspired by the night and the stars, Nightly focuses on the light that comes from darkness. Filled with mystery and wonder it provides a different viewpoint to the unsettling romanticism of the transition of life and death. The palette includes a mix of dark blues and grungey purples as well as silvers and bright whites portraying a moonlit scene.
Bruce Munro, ‘Falling Rain’
Horm.it
Eugenia Antoniou
meteor
nocturne
galaxy
exposure
midnight falls
no reflection
colour scheme
vm
influences
Lee Kirby, ‘What it could’ve been’
David Spriggs, ‘Transparency report’
Bart Hess, ‘Mutants’
Yann Kersale, Sept Fois Plus À L’ouest
Artists such as David Spriggs uses engravings on tempered glass and transparent film to create his luminous installations and Yann Kersalé uses reflected light for his, trying to portray an artificial lighting that masks the sky. Other interpretations include Bart Hess who is fascinated with the body, which he has material pinned and scraped to it.
menswear
illustrations
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prints & graphics
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English, V. (2017). 20 menswear trends for Spring/Summer 2017. [online] Vogue English. Available at: http://en.vogue.fr/vogue-hommes/fashion/diaporama/20-menswear-trendsfor-spring-summer-2017/35352#tendances-homme-mode-printemps-ete-2017-randonnee [Accessed 19 May 2017]. Roseff, K. and profile, V. (2017). Illustrations by Jordy Van Den Nieuwendijk. [online] Dreamerscollective.blogspot.co.uk. Available at: http://dreamerscollective.blogspot. co.uk/2013/05/illustrations-by-jordy-van-den.html [Accessed 19 May 2017]. Artimage.org.uk. (2017). Search : Artimage. [online] Available at: https://artimage. org.uk/search/?AdvancedSearchModel.terms=Figure&AdvancedSearchModel. worksByArtist=1e7e840c-96e6-40fd-a684-19fcdc6d19ee&AdvancedSearchModel. historicalClassification=8636d6e3-9046-4790-b797-3c8d7285d9f6 [Accessed 14 May 2017]. Pinterest. (2017). Picasso. [online] Available at: https://uk.pinterest.com/ pin/494903446522293404/ [Accessed 19 May 2017]. Vogue. (2017). Calvin Klein Collection Resort 2016 Fashion Show Details. [online] Available at: http://www.vogue.com/fashion-shows/resort-2016/calvin-klein-collection/ slideshow/details#14 [Accessed 19 May 2017]. * Raddestlooks - Men’s Fashion Outfits. (2017). [online] Available at: http://raddestlooks. org/post/120368184620/raddest-mens-fashion-looks-on-the-internet [Accessed 19 May 2017]. Vogue.co.uk. (2017). Teatum Jones London Spring/Summer 2017 Ready-To-Wear Collection | British Vogue. [online] Available at: http://www.vogue.co.uk/shows/springsummer-2017-ready-to-wear/teatum-jones/collection/# [Accessed 19 May 2017]. Vogue.co.uk. (2017). Chalayan Spring/Summer 2017 Ready-To-Wear Collection | British Vogue. [online] Available at: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/chalayan/collection/ [Accessed 19 May 2017]. Vogue. (2017). Marni Spring 2017 Ready-to-Wear Fashion Show. [online] Available at: http://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/marni/slideshow/ collection#35 [Accessed 19 May 2017]. Vogue. (2017). Kenzo Spring 2017 Ready-to-Wear Fashion Show. [online] Available at: http://www.vogue.com/fashion-shows/spring-2017-ready-to-wear/kenzo/slideshow/ collection#22 [Accessed 19 May 2017]. Mail Online. (2017). Donate to Planned Parenthood while shopping these stylish items. [online] Available at: http://www.dailymail.co.uk/femail/article-3936364/Now-look-goodDOING-good-numerous-fashion-companies-vow-donate-funds-help-Planned-ParenthoodFEMAIL-spotlights-items-buy-support-cause.html [Accessed 19 May 2017]. Wonderland. (2017). LFW: Ashish AW17 | Wonderland Magazine. [online] Available at: https://www.wonderlandmagazine.com/2017/02/27/ashish-aw17/ [Accessed 16 May 2017]. Time.com. (2017). All the Political Statements at This New York Fashion Week. [online] Available at: http://time.com/4666337/political-statements-nyfw/ [Accessed 19 May 2017]. Bauck, W. (2017). All The Political Statements Made On The Runway During NYFW. [online] Fashionista. Available at: http://fashionista.com/2017/02/fashion-politics-nyfwfall-2017 [Accessed 19 May 2017]. Bauck, W. (2017). All The Political Statements Made On The Runway During NYFW. [online] Fashionista. Available at: http://fashionista.com/2017/02/fashion-politics-nyfwfall-2017 [Accessed 19 May 2017].
visual merchandising
Lukas, Teighlor, 2017, Bikini Berlin, (photograph), own collection Lukas, Teighlor, 2017, Bikini Berlin, (photograph), own collection Lukas, Teighlor, 2017, Bikini Berlin, (photograph), own collection Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/ karenhua/2016/12/09/pantones-color-of-the-year-2017-greenery-symbolizes-a-fresh-startfashion/#2f59f7857e98 [Accessed 19 May 2017]. Freecell Architecture. (2017). Moistscape. [online] Available at: http://www.frcll.com/ moistscape/ [Accessed 19 May 2017]. idea of a tree. (2017). [image] Available at: https://www.mischertraxler.com/projects_ the_idea_of_a_tree_objects.html [Accessed 19 May 2017]. Pinterest. (2017). Filth Flarn Filth. [online] Available at: https://uk.pinterest.com/ pin/142004194471295280/ [Accessed 19 May 2017]. Lukas, Teighlor, 2017, Pepper Rocks, (photograph), own collection Lukas, Teighlor, 2017, Coco Tang, (photograph), own collection Lukas, Teighlor, 2017, Berlin trade show, (photograph) own collection Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_ viewer/#/70428/page/14 [Accessed 19 May 2017].
Mike Monaghan. (2017). Electric. [online] Available at: http://www.mikemonaghanphoto. com/electric [Accessed 19 May 2017]. Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_ viewer/#/70428/page/14 [Accessed 19 May 2017]. Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_ viewer/#/71152/page/9 [Accessed 19 May 2017]. DeviantArt. (2017). tree. [online] Available at: http://gd08.deviantart.com/art/Cornpng-289411520 [Accessed 18 May 2017]. Formakers.eu. (2017). FORMAKERS - Mutants / Bart Hess. [online] Available at: http:// www.formakers.eu/project-270-bart-hess-mutants [Accessed 19 May 2017]. Nykyinen.com. (2017). Yann Kersalé | Sept Fois Plus À L’ouest. [online] Available at: http://nykyinen.com/yann-kersale-sept-fois-plus-a-l%E2%80%99ouest/ [Accessed 19 May 2017]. Davidspriggs.com. (2017). Transparency Report | DAVID SPRIGGS. [online] Available at: http://www.davidspriggs.com/transparency-report/ [Accessed 16 May 2017]. Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_ viewer/#/69243/page/4 [Accessed 19 May 2017]. C 41 Magazine. (2017). Andre Elliott - C 41 Magazine. [online] Available at: http://www. c41magazine.it/andre-elliott/ [Accessed 19 May 2017]. Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_ viewer/#/69243/page/4 [Accessed 19 May 2017].Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_viewer/#/69243/page/4 [Accessed 19 May 2017].Wgsn.com. (2017). [online] Available at: https://www.wgsn.com/content/board_ viewer/#/69243/page/4 [Accessed 19 May 2017].
Teighlor Lukas N0614113