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THE THINGS WE DO - THEY ARE NOTHING BUT SYMBOLS 7 7 7 7
WHICH REPRESENT WHO WE ARE AND WHO WE WANT TO BE. WE CREATE THESE SYMBOLS TO GENERATE AN IDENTITY FOR OURSELVES IN THE EYES OF OTHERS.
WE ARE HERE TO SHARE THESE SIMPLE, YET WONDERFUL THINGS WITH YOU. AND OUR HOPE IS THAT YOU WILL FIND SOMETHING HERE THAT WILL HELP YOUR IDEAS TO BE HEARD AND SEEN.
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INTRO EXPLORING CREATIVITY WITH JULIEN VALLÉE
Effort. Ingenuity. Brilliance. About creativity and process with Julien Vallée
CHALENGE YOUR BELIEFS WITH MAGNUS LÕPPE
Hear Magnus Loppe talk about overcoming the most difficult of challengers – yourself.
DESIGNERS ‘NEST
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ON FASHION BLOGS WITH MARTIN NEBEL
STORY TELLING WITH EVA
How storytelling and ambition give purpose to the design, With Eva-Maria Suviste.
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ON FASHION BLOGS WITH MARTIN NEBEL Story about magazine
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PRESENTATION
The art of presentation.
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WHERE IDEAS ARE BORN WITH CARSTEN BYBJERG
Don’t focus just on one thing , but learn all the possible sides, with Carsten Bybjerg
SCANDINAVIAN DESIGN
About Danish Fashion with Anne Dorthe Holmboe
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BRINGING IDEAS TO LIFE
Let’s go over something that a lot of us struggle with – How to do it?
PORTFOLIO
Some things you’re not thought in school…
F**K IT LETS GO TO NEW YORK
Let’s change Times- Square to Art-Square, with Justus Bruns.
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MASTER THE TIME
How can we make more time?
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OUTRO
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circumstances, consciously and subconsciously, which stimulated these unique traits and allowed them to become intuitively aware of them, giving them extreme and unique expertise in their craft. Julien Vallée is a graphic designer and art director from Montréal, Canada. His work has been published in many magazines and has been exhibited in various countries around the globe like Berlin, Zurich, Shanghai, Seoul and many more. Julien’s portfolio includes works for clients like The New York times, MTV-one and Swatch.
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Think about creativity as you would think about running a marathon. Would you be able to run a non-stop, 40km marathon with professionals? Probably yes, given the fact that you would takethe necessary training in endurance and techniques required for such activity. It’s the same with creativity. I could name a few names, without even trying, of people who are considered to be geniuses in their field: Thomas Edison, Salvador Dali, Michael Jordan, Ludwig Van Bethowen. People who in their fields have the capacity so distant, that it seems unachievable. But the truth is, they were not born this way. Over the course of their lives they have been submitted to various
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If you stick with one thing for a long time, you’ll go only as far as to becoming a master with this particular tool in your particular field. In stressful situations we seek solutions to survive. It’s a chemical reaction in our brains which bursts whenever we are on a verge. By putting yourself out of comfort zone and submitting yourself to factors you wouldn’t face otherwise in your daily life at one point you will find that you have extraordinary possibilities you never knew before, learning and creating unique tools for producing exceptional ideas, fueling and exploring your own creativity.
I think creativity is not only measured by how brilliant is the idea you might have while working on a project but also by the effort and ingenuity you put into its achievement.
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I like the vertigo of working with materials and techniques I don’t master. The instability of being out of my comfort zone helps me to light the sparks I need to create.I try to avoid doing the same thing over and over again.
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Creativity is the most essential tool. I think it takes a lot of aspect. From figuring out a way to overcoming physical limitation, when an idea you have in mind requires it, to the stunning result of deciding to combine multiple discipline together.
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Check out more from Julien VallĂŠe at www.jvallee.com
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CHALLENGE YOUR
BELIEFS WITH
MAGNUS LÕPPE
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“You need more courage to move away from your comfort zone in order to grow.” Magnus Lõppe
” There is something about us that we don’t realize.
We love to do things we are good at. We also love to get better at things we love to do. We see challenge in those things. And on top of that – there’s fun in that. As long as there’s challenge and fun you suddenly feel more dedicated. As long as there is a chance to do what you like, the way you like it, and get better at it – there’s suddenly a transcendent purpose in the activity. But even thou you love what you do and have fun doing that – it’s hard to challenge yourself, let alone see that challenge through and the road to success is never easy. Magnus Loppe has just graduated from TEKO, VIA UC with his Fashion BA diploma and has already some serious achievements behind his back. One of the latest - Designers Nest Award for his “001 - Deformeeruv project”, during Copenhagen’s Fashion Week 2011. Yet he still sees this as only one of many challenges he has to face.
Something that we take for granted until it’s too late. It’s the reason why we’re trying so hard living this life. A tap on the shoulder and a “thank you for your work” is all we want. That’s when you stop and think you reached your limit, because people around you are so nice and friendly; and now you have their blessing and approval of how good you are. That’s when you end up in a trap and hardly realize it – that you’re trying for others, not for yourself.
I think that there is still a very long road to success. The more you get the more you want. But yes, it has been hard, the workload is sometimes unbelievable. I owe big thanks to all the people who have been helping me and it also motivates me to work even harder to somehow return the favor and help and support them someday. Those few short years at TEKO, VIA UC gave me very strong technical basis for the future, also cleanness in thinking. It is during that time when I got an image of myself as a designer, who and what I value and where to aim. I have learned to be more critical and dynamic.
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As a designer, you need to be very self-critical. It is quite self-destructive in a way to never give yourself too much rest or credit but it will take you far. You just need more courage to move away from your comfort zone in order to grow. And if you do the right thing, then, one day, other people will start giving you the credit for who you really are. That is what I believe.
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DESIGNERS ‘NEST Designers’ Nest was created in 2003 as a professional and international platform for Nordic design graduates to show their talents. Three graduate students from each school are selected to exhibit and present their exam project. 002 ’’RAHUNEMISE PROJEKT’’- IS A 2ND PROJECT OF 16 LOOKS BY MAGNUS LOPPE.
Designers’ Nest aims to expose and promote up-and-coming Nordic designers to the global buyers, designers, press and trendsetters who visit the biannual fashion fair, thus consolidating and expanding Denmark’s status as a fashion and design nation. WWW.CPHVISION.DK
ON FASHION BLOGS
MARTIN NEBEL WITH
M
artin Nebel is a founder of streetlooks.dk blog, which focuses on portraying everyday street fashion straight from the streets of Denmark. “Although I’m not really involved in Fashion Design, and to be honest I can’t really produce anything myself, Fashion has always been my interest. I use a lot of time surfing on fashion blogs that portray their country styles. I think blog
surfing is a good way to find inspiration for styles and what to wear. It also gives you a good sense of how foreign styles are.” On STREETLOOKS.DK I try to use the opportunity to portray and share the daily outfits I see on the streets. I think it’s a great opportunity for international viewers to seewhat’s going on in Denmark, or for people who are just interested in fashion and street looks, to check out the casual, underground scene.
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STORY TELLING with
Eva-Maria Suviste
We love stories, don’t we? We all can tell many ourselves. We share our experience; we interpret other people’s stories in our own way and pass them on. Without these memories there would be no meaning for our lives. Storytelling has been around since humans first walked the earth. Thousands of years old caves bear the images telling simple stories left by primitive people in the form of drawings on walls. This need to express and pass these stories has always influenced people’s work and these days storytelling has become a fundamental component of every artist’s, designer’s or musician’s work. I had the opportunity to talk with one extraordinary girl, Eva-Maria, who seems to be always immensely absorbed by her work.
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What I’ve come to understand is that Fashion Design is not necessarily about the quality of performance and tradition; it’s about the idea and the story. During my time spent here at TEKO, VIA UC I’ve learned that you need to build a story behind your work, or your work from a story, depends on how you look at it. Have you seen products from Acne? Fuck! In my opinion they make stupid things, but the idea behind them is great, and that works well for them.
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hat I’ve come to understand is that Fashion Design is not necessarily about the quality of performance and tradition; it’s about the idea and the story. During my time spent here at TEKO I’ve learned that you need to build a story behind your work, or your work from a story, depends on how you look at it. Have you seen products from Acne? Fuck! In my opinion they make stupid things, but the idea behind them is great, and that works well for them.
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Eva’s latest work is a result of a menswear
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project which was inspired by a book called “All Quiet on the Western Front”. It is a combination between the concept of the book about war leaving traces on souls, into a concept of military elements leaving traces on clothing. This collection was selected to represent TEKO at Designers’ Nest Award at Copenhagen Fashion week 2011. Many years have come to pass and the stories left by primitive humans in the form of images have transformed in to something we
Many years have come to pass and the stories left by primitive humans in the form of images have transformed in to something we know today as art. Yet modern art is still the same as those thousands of years old mementos and has not seen much evolution in its sense. The only things that changed are the methods of such expression. Images have been put on paper, new stories have been told, they became colorful, dramatic, they gained contrast and complex meaning, they have been animated, narrated and have seen digitalization. But in the end it’s still that primitive urge to express yourself, to share your vision with others, driven by ambition and the need for a change.
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I have to say that I will never be totally satisfied with the things that I create and I think that is what keeps me going and makes me better. My step-father once said that “a great artist never thinks his work is good enough”... not saying that I am a great artist, but I really believe in that moto. As long as I am not completely happy about what I have created, I will try to do better and that will hopefully take me to great achievements one day.
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WHERE IDEAS ARE BORN with
Carsten Bybjerg
Our lives have become digital. Our friends- now virtual. And everything you need to know is just a click away. Our beliefs have been challenged and our decisions have become influenced by immense amount of short-term information which tries to find a place in our mind.
We gained freedom of which people could only dream of. We travel often and far. Our friends are multinational, our interests – universal and our opinion unquestionable. Our world has become heavily interconnected. Carsten Bybjerg is a 4th semester student here at TEKO, VIA University College. Recently he launched his own men’s wear collection under the brand of his own name. But before he became a fashion designer, his life was taking a completely different direction.
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I went to business school for 3 years. Studied a lot of business related stuff at that time. After that I spent 3 months in the Danish Army, didn’t really like it there. So I went to London to try and find a job, to improve my English and try to work in the fashion industry. I always had an idea that I want to work with fashion,
and later I found out that I’m more interested in design and actually have the necessary skills to become a designer. Eventually I landed a job at Burberry in Central London as a sales assistant, which brought me closer to the fashion scene.
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Opening ourselves up to different disciplines and lifestyles exposes us to foreign influences and new rules, which gives us a new perspective on how things may be done. Do-
ing so enables us to step beyond the rules and traditions that define our field. This allows us to broaden our worldview and find new, possibly even innovative ideas and implement them in the process. My work is inspired by a lot of things in life. We have this Scandinavian-Danish design heritage, and it’s been around me my whole life, so of course that inspires me, but also the time I spent in London, it really opened my eyes towards the industry, and the army also – all these things have an impact on my work. What I try to do is to combine all the things I learn and express this through my work.
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Don’t focus just on one thing , but learn all the possible sides. Build a strong network, find the right people. Learn not only how to come up with ideas, but also how to push them through.
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Travel just beyond the borders of Denmark- to Germany- and you’ll end up in a totally different world of design. The distance is so small, yet the understandings, perceptions and needs of people are so much different. Although the definition of design is universal, the perception of same qualities is different in every culture.
Scandinavian design emerged in the 1950s during the period of post-WWII recovery. The resources in Scandinavia during that time were highly limited due to its geographic isolation, which influenced Scandinavian designers to combine their inspirations with their tradition of craftsmanship and efficient use of limited material resources to bring to life something that now is renowned all over the world as Scandinavian design. Scandinavian design is described by many as being minimalistic, functional and aesthetic, with clean simple lines; effective without heavy elements. The main influences in the work of Danish handyman were prevailing democratic social views of those times- the idea that things should be made suitable and acceptable for everybody. Yet the
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I believe that Scandinavian fashion is and will always be in a way exotic for the rest of the world.
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Magnus Lõppe
cultural social obligation to enrich the culture resulted in the fact that the designs of those times were not stripped of all beauty in order to maximize functionality. Over the years, with technological advance, Scandinavian design has evolved from being just a definition of furniture and product design and touched many industries, being used as a means of addressing challenges and finding solutions not only in business and art, but in social and environmental issues as well.
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with Anne Dorthe Holmboe Although Scandinavian design is a movement categorized by common traits met in Scandinavia, there is a difference in countrydefined styles. This is due to different cultural and inspirational backgrounds of these countries. Danish fashion is characterized by the style of “Boho-chic”, which is a style that draws on various bohemian influences.
In most foreign markets, “Danish” brands are viewed mostly as “Scandinavian Design”. The fashion week in Copenhagen has also succeeded in having an increasing number of Swedish brands focusing their attention on Denmark, creating stronger ties between their fashion industries. This has pushed the “Danish Fashion” towards minimalistic style, becoming something similar to Swedish fashion.
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During the recent few decades, Danish Fashion has been known for a certain leaning towards a ‘luxurybohéme’ theme, which has been running strong in the Danish design-DNA. This has helped establish Danish designers internationally. Now, however, Danish fashion has branched out into different segments and styles, although the luxury-bohéme is still going strong in some of our high-profile innovation-driven brands, such as Munthe or Simonsen.
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What’s more, the fashion industry in Denmark, made up mostly of small and mediumsized enterprises, has a wide range of styles and appeals to many different types of consumers. Indie fashion is naturally less focused on trends than high-street brands. Indie fashion helps create and shape the trends that hit the High-street brands later. The indiebrands are obviously innovationdriven, and are very much responsible for the status and image that Danish brands benefit from in our export-markets. The role of our innovative indie-brands is also to attract foreign design capacities to Denmark.
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Scandinavian design in general and Danish design in particular is known to elegantly combine work and leisure time. What traditionally makes Scandinavian fashion unique is designer’s ability to maintain a clean take on aesthetics. Scandinavian designer’s rarely resort to “cheap tricks” in order to make a design stand out. Danish design relies on strong, clean silhouettes, which in the view of many foreign commentators represent a more “true” take on design.
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ONE THING YOU’RE NOT THOUGHT IN SCHOOL - your diploma won’t always help you land a good job or get you on that project. Why? Because your diploma is just a small step on your life-long journey. So what determines your success in getting your dream job? Your portfolio. Portfolio stands for a collection of your achievements in life and work. It should highlight and showcase samples of some of your best work, along with life experiences and your personal values. To the viewer your portfolio is a story. It can tell where it began
designers. But make no mistake. Portfolio is not necessarily a tool of an artist or a designer. Investors, Branders, Songwriters, Entrepreneurs – they all have their portfolios which reflect their achievements in their fields, perhaps presented in a slightly different manner. Matter of fact, the need for a portfolio has become inevitable. To properly function in the modern society, you have to have your social portfolio – a Facebook account, for example. Or a collection of stories you are going to tell about yourself to the people to make them feel more related and closer to you. In the course of our lives we collect small fragments: photos, stories, people- fragments of memories which inevitably define who we are.
honest was a pain in the neck for employers and viewers, let alone all the waste for paper and printer ink. But modern technological benefits – convenience and efficiency - make the old styled book-portfolio look ridiculous and boring. The way interesting is perceived has changed with the technological and social evolution – we require more and more engagement and interaction. We require a life compelling story and characters. Internet and social networking has made a major impact not only on our daily lives, but our working experience as well. Of course the outdated, old-fashioned portfolio and plain CV is a good thing to have on the side, for those ink&paper lovers. But to pull the attention these days you need something more engaging and modern.
TIME CHANGE
Now how’s that not your social portfolio? You appeal to people by allowing them to
People want excitement. They need some-
identify with you through your memories.
thing that will pull their attention. Now
You could say your professional portfo-
instead of reading your short list of life
lio works in a similar-if not the same-way.
achievements from your boring, plain .docx
EVOLUTION In the old days everything revolved around a folder with papers, which had nothing to do with simplicity or storytelling and to be
CV – people just Google you, and evaluate your personality and skills by your social presence, online portfolio or any other internet-relevant stuff you have, like blogging or tweeting. Even more now - with the new Facebook timeline there will be a place for all the great stories you’ve already shared and will share in the future. Ask yourself— does what you have tell your story? Are
and what path you’ve taken over the years.
you even trying to tell your story? Just think
A portfolio should be engaging, in-
boring collection of highly related things in a
teresting and related to the field you are working or want to work in. Easy, right? But to make it right, it needs to reflect your skill and potential at best. This is what is going to launch your career, as well as guide you through it for the rest of your life, so start thinking and working on it early. People tend to neglect the portfolio, restricting the need for such a thing to artists or
about it – your portfolio doesn’t have to be a folder or 25 lines of plain text. Your portfolio can be an online experience, telling a story of your life and work, allowing the viewer to connect with you personally. Storytelling has always been an irreplaceable fragment of life. Inspire people to put the oldfashioned paper folder to the side and see for themselves who you are. Share more of what you really care about, what you do and what you want to do. Tell your story.
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Have you ever wished you could come up with that fresh, groundbreaking idea? Truth is - you probably can. You just never tried.
Remember one very important thing for the rest of your life - it’s not really about the ideas - it’s about the ability to bring your ideas to life, no matter how crazy they are. Fortunately - everybody can learn how to do it. Unfortunately - It’s not magic. It’s not coincidence. It’s work. A lot of work. Idea realization is not a process where at one point your genius will shine and everything will fall in to its places. It’s a continuous struggle with your organizational skills, lack of self-confidence and exploration of uncertainty. Coming up with something great is just the first step. But how to know where to start?
Let’s assume that you’ve just got a crazy idea in your head. And you let it go. Why? Because probably the process involved in the execution of this idea is so unfamiliar to you that you don’t even bother thinking about trying.
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Genius is 1 percent inspiration and 99 percent perspiration. - Thomas Edison
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Scientific fact is that ground breaking innovators generate far more ideas and therefor go through far more failures and risks. The least you can do is to give your ideas a chance. How do you think this magazine started?
Where to begin ? It’s highly doubtful that at one point you will come up with something revolutionary. Ideas need time to develop. And you need to learn to stay on track during this period. And that is no easy task. To get on the right terms with your own thoughts you need to see what you’re dealing with and what you will be dealing with in the nearest future.
that you can look at if you get confused with your own thoughts. Work in small steps. Don’t try to do everything at once; construct a To Do List and follow the steps one at a time. Exercise patience. Take your time to get everything out. Organization is one of the most important things in getting rid of the frustration and uncertainty that puts your actions and thoughts on pause.
Get it out
Start immediately
Get your thoughts out of your head. The least you can do is write the tasks or your thoughts on a piece of paper and put it in front of you. Have something that is physical, something
The probability of you making a false decision or action in the process is very high, but you will never learn which path is correct until you try, fail and learn. Don’t be afraid to start. If
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you get yourself to a point where you can’t decide with what to start, just capture your first thought and start immediately. Even if it’s not a very important task. Just act.
Fail to learn Don’t look for excuses. If you start bothering yourself with doubts you will not get anywhere. Do not be afraid to fail. It is only by falling countless times over and over again that we learn to walk as children. That is the concept of life.
Socialize Talk with people about your ideas and share them. Find those who share your excitement, ambition and those who you trust. It has been proved countless times that the best of things come from collaboration.
least paying them enough attention and doing these easy, small tasks. See where it takes you. In the end there are two major points when working on an idea. One is when you’re in a fantasy world getting all creative and visionary and the other is when you have to get your shit together and actually do some serious work. There is a lot to talk about when it comes to ideas and their realizations, and this is just the beginning. In the end you decide whether you will take up the challenge. Just give your ideas a chance by at
YOU WILL TAKE UP THE CHALLENGE.
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PRESENTATION B
eing a successful designer or an entrepreneur requires a set of very important skills.
One of those skills is the ability to present your work and yourself. This in its place calls for the need to intersect your social interaction skills, speaking capabilities and your understanding of human needs. The ability to go and sell your idea to the people- and to make it understandable and believable to them- is an essential skill in this craft. Even thou your idea may be genius, without making it understandable and approachable to others will leave your genius unnoticed. There is a gap between idea generation and the beginning of its realization. And that gap is the process of conveying your thoughts and ideas to other. To you it may seem that what you have there is brilliant – other people may not share your excitement over a thing they don’t really get and don’t want. Not yet, anyway.
Make it interesting. Scientific fact is that these days the attention span of people is around 15 seconds. That means if you weren’t able to catch the attention of your audience from the start, chances are they will lose their interest and trust in you and whatever you’re going to talk about. You need to plant the seed of curiosity. Show your enthusiasm towards your idea. Make them believe that this is what has to be done. If you don’t have the passion for your idea and your words lack enthusiasm it means you’re doing it wrong. It means this is not what you care for and what you want, and if you don’t care, people will most definitely not care. Enthusiasm is infectious. Like when somebody is telling you about a movie which he thinks was so awesome that it makes the person to swing his hands and raise his voice when he is telling you about his experience. You start thinking that the movie you weren’t really interested in is actually a great peace of work, and you can’t help but wonder in excitement.
Understand the needs. Try to understand and focus on the things people like. Even if a certain aspect of your presentation has no meaning to you and you think it is not worth mentioning, but you see that your audience is really in to that – go ahead and give them what they care about. What matters is making it interesting, engaging, informative and believable. Bring out the things that you think will make your idea look more real and provocative. Tell a captivating story. Make people relate.
Just keep it simple. Never underestimate simplicity. As long as it’s interesting and easy to grasp – you will succeed in pulling the attention of your audience. Cover all the important aspects in a clear, easy to understand way. Just put it out there. Making your idea believable doesn’t necessarily mean having all those complicated charts or visual effects. Hitting the most important points is what really matters. Surprise your audience and leave them wondering what’s going to happen next. Leave all the complex calculations and boring bureaucracy for later. This is a place for intrigue and curiosity. It’s a game.Presenting your idea is a part of its realization. Don’t think about it as a routine. It is a place where many of your skills intersect. It’s not only about the visuals here or about a groundbreaking idea. It’s about how well can you convey your idea to people who have no relation to the process or your vision. Don’t think that the only place you will do presentations is your school. Think about it as means of communicating your thoughts with people. It’s not always that you will have to stand in front of a huge audience hoping to score big. Maybe it’s just that one guy you just met in a hallway and was able to pull his interest towards you and your work with a few simple lines. And maybe that’s what will really make a difference.
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F*CK IT LET’S GO TO
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YOU NEED one at least out of two things
to live the NY lifestyle:
1st – be from NY. 2nd –do business in NY. Throw in some crazy attitude on top and you will feel amongst your own kind. It’s not really your clas-
sic tourist sightseeing attraction. If you’re a tourist looking for a place to make nice photos and show them to your grandchildren - go to the Grand Canyon or Rome, but if you’re not yet an old grandpa and you’re looking for a challenge and excitement, If
you find romance in roaming the gigantic concrete jungle, looking down on the city lights from atop a skyscraper and meeting crazy people every day, getting exhausted from conversations and you’re bored from the everyday life crawling by slowly – go to New York. Bringing you
a history of success, failure, fun, and never-stopping action – New York welcomes you with its sky-high structures. NYC is a place of many great happenings. It is a place of million stories, some of them happy, some sad, mostly just crazy – and this is just one of them.
the source of inspiration and new ideas! Art lies in the foundation of cultures and values! So we had to do something.
During my stay in NYC I met an interesting, polite guy named Justus who has a few corky jokes up his sleeve. He cached my eye instantaneously, yet I was I for a bit surprise. See, Justus is an industrial designer who works on some, let’s say, rather interesting projects.
And one of those projects, his biggest one yet, felt to me like a world-changer.
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In 2009 we launched a website, which said that we are replacing ads in times-square with art. We were about to take on the world and remake the times-square to art square. So the story is - we presented ourselves as a very official founda-
tion and basically said “This is times-square and it’s going to be art- square soon.” However we were just two people. Our website got hit by 6000 visitors per day. 2 days later an official from New York called me and asked “What are you thinking!?” But we meant no harm; this was about making a statement “Why is there so much space for advertising and so little space for art?” Look. We are confronted with countless number of brands daily and with so little art in its truest form as self-expression. But art is
And we now created a foundation with a purpose to convince advertisers to say “Ok, hold on. Let’s, for at least one week or one month per year, get rid of those annoying, soulless ads and replace them with just… “Breathtaking experience” for people to enjoy new forms of art that they have never seen before. Every year we want to do a sort of whole event where Times Square will become art Square. And we hope that it will actually go all over the world, where other cities will take over the idea of doing this in the same moment, and create this special experience where people can enjoy art, free expressions and get inspired.
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MASTER THE TIME WE HAVE BEEN HAVING THESE TALKS ABOUT CREATIVITY AND THE CAPACITY FOR EXECUTION. WE HAVE REFUSED TO GIVE UP ON OUR DREAMS AND TO LOSE OUR HOPE.
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ET IN OUR INFINITE SEARCH FOR WISDOM, EXPERTISE AND INSPIRATION WE HAVE FORGOTTEN ONE VERY IMPORTANT THING. NOTHING IS ETERNAL.WHY? BECAUSE TIME IS RUNNING OUT.
This life has always been about surviving. Constantly struggling for resources that support our lives we seek this “freedom” of independence. You know, sitting these long evenings doing this work, has made me realize one thing. We have created a life full of dreams and hopes, but do we ever think about the time we have been given? We’re getting older. Each and every one of us. At one point in our lives we all will seize the reality which is our passing-in a blink of an eye- life and the only thing we can do is hope, that in the end we will be satisfied with who we are,
WITH WHAT WE’VE BECOME AND WITH HOW WE USED THE TIME GIVEN TO US. But maybe it’s time for us to stop desperately hoping and step forward? Maybe it’s time to face the fact that time is irreversible and you will not have a second chance? Listen to the ticking handles of the clock… Do you hear the sound? It has always been around, guiding us through the history, watching us and never giving us a chance to go back and change things for the better. Such vague and tender sound, steadily taking away
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SECOND BY SECOND‌
Let’s be honest. Living this life requires a lot of effort. Our life is about making mistakes and learning from them. But, unfortunately, we cannot get back the time that has been used. It is impossible to use time wisely, without regret. And Time is a finite resource that is an undeniable fundament of our lives.
WE, AS DESIGNERS;
artists; entrepreneurs; and most of all— just people. We have the opportunity to change life for the better. We have the power to do something extraordinary. To strive for something that is and always was beyond our grasp. To create more time. Or at least the illusion of it by giving more purpose to the passing seconds, and to do more than our
predecessors, making a small, yet meaningful step. We need to get rid of the frustration of living this domestic everyday life, and focus on more important aspects of our lives. Create and pass safety, comfort and balance in our daily lives through the things that we have the opportunity to do and make, so we have more time for thinking about significant things, instead of worrying about your daily, boring routine and give purpose to every second, cherish every moment. I will not ask you to forsake your ways. I will not ask you to change your beliefs in how you think our world revolves, nor shall I judge you and your ways. I will not propagate freedom of speech here, or try to talk you in to donations. I will ask you just one thing. Cherish what you have now and use it for your own good. Do something that matters. For all of us. And I promise - we will not forget you.
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YOU CAN READ BOOKS A N D
LISTEN TO THE STORIES PEOPLE TELL. YOU CAN SHARE THEIR EXPERIENCE,
you will hear about their journeys and the challenges they faced. They will pass the knowledge to you expecting you will succeed where they failed, hoping you will carry on their vision. But in the end they will be wrong, because it is only up to you, which path to take. In the end it’s up to you to make the choice in what to believe. Don’t take things for granted, especially when it comes down to creativity. Be an explorer, make stupid decisions, experiment and see where it takes you, so in the end you will have your own story to pass on. The worst thing you can do in this life is be ordinary. “Question everything.” Banksy
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