Brand Book
Tekplay Visual Identity Guidelines
1 2 3
4
INTRODUCTION TO THE BRAND AS AN ASSET BRAND CONSTRUCT
BRAND APPEARANCE BRAND ACROSS MEDIA
Brand as an Asset
Why is brand important
Tekplay visual identity guidelines
Why does brand matter
Tekplay visual identity guidelines
Brand Mission MAKE FUTURE COME ALIVE To enlighten others about what is possible in today’s digital age and be a partner in their achievements
Tekplay visual identity guidelines
Brand Values INTEGRITY. EXCELLENCE. COLLABORATIVE. INNOVATION. CUSTOMER FOCUS.
Tekplay visual identity guidelines
Brand Voice POWERFUL. POSITIVE. VIBRANT. CONFIDENT.
Tekplay visual identity guidelines
Brand Experience
The new brand identity of Tekplay will evoke global impact, but also imply the humanising force that lies behind it. IT ENABLES THE POWER TO CHANGE.
Tekplay visual identity guidelines
Launch Sequence Note that the following launch stages—and the tactics within—will be adapted and refined as we involve key stakeholders in the regions, learn from our research, and coordinate with local initiatives.
Tekplay visual identity guidelines
Brand Origins The arrows moving in forward directions form a strong bond of Futuristic, trust and stability. The sign also indicates play.
13
Brand Appearance
Logo Color Palette Typography Imagery Iconography Tone of Voice Design Temperaments
13 Tekplay visual identity guidelines
Elements of Brand Excelity Name
Colors Fonts Logo
Design temperaments Imagery
Tekplay visual identity guidelines
The Logo The Pantone color specification should be used wherever possible. When Pantone colors are not available for real world application then use CMYK values indicated. When designing for web then the RGB or HTML values can be used. This is to ensure that wherever the logo is applied, the brand colors will keep a level of continuity.
PANTONE P 106-8 C
PANTONE P 100-8 C
R0 G111 B186
R21 G43 B123
C88 M54 Y0 K0
C100 M96 Y20 K8
#006fba
#1f2b7b
Minimum Size Minimum print size -1.5� wide Minimum onscreen size -108 px wide
1.5�
108 px
Tekplay visual identity guidelines
Colors Primary Palette Our primary colors express our personality. We’re bold and innovative, confident and approachable. USAGE: For usage in Print, always use solid pantone ink, calibrated to the mentioned codes. For offset or digital printing, CMYK colors may also be used alternatively.
BOLD. INNOVATIVE. MODERN. CONFIDENT. APPROACHABLE.
BALANCE
On screen communications warrant the use of RGB color
R0 G116 B188
R34 G61 B118
C90 M50 Y0 K0
C100 M88 Y25 K10
#0074bc
#223d76
Tekplay visual identity guidelines
Colors Secondory Palette Our primary colors express our personality. We’re bold and innovative, confident and approachable. USAGE: For usage in Print, always use solid pantone ink, calibrated to the mentioned codes. For offset or digital printing, CMYK colors may also be used alternatively. On screen communications warrant the use of RGB color
BOLD. INNOVATIVE. MODERN. CONFIDENT. APPROACHABLE.
BALANCE
R240 G90 B34
R157 G158B156
C0 M80 Y100 K0
C40 M30 Y32 K10
#ff05a22
#9c9d9c
Tekplay visual identity guidelines
Typography UNIVERS Univers as a font is unique in that the design lacks superfluous features of any type, creating a design that is versatile and distinctive without being obtrusive.
ROBOTO To express Tekplay’s voice and identity in internal communications using Microsoft Word, PowerPoint, and in email, Roboto will continue to be the preferred typeface.
UNIVERS : For print and desktop publishing in headlines and titles
ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 1234567890@#$%&* 1234567890@#$%&* ROBOTO: For Microsoft Office, digital media and screen
ABCDEFGHIJKLMNOPQRS abcdefghijklmnopqrstuvwxyz 1234567890@#$%&* 1234567890@#$%&*
Tekplay visual identity guidelines
Design temperamentsPlay Discretion is advised while placing the play elements on the layout, however, proportions of the viewfinder should not exceed 40% of the total layout area.The minimum clearance area around the play is one edge unit. The colors used for the Viewfinder are only permissible to two colours. White (Give RGB & CMYK) – To be used for dark background colours Tekplay Blue (Give RGB & CMYK) – To be used for light backgroundcolours
Tekplay visual identity guidelines
Design temperamentsUsage Discretion is advised while placing the play elements on the layout, however, proportions of the viewfinder should not exceed 40% of the total layout area.The minimum clearance area around the play is one edge unit. The colors used for the Viewfinder are only permissible to two colours. White (Give RGB & CMYK) – To be used for dark background colours Tekplay Blue (Give RGB & CMYK) – To be used for light backgroundcolours
Be Future Confident
Be Future Confident
Tekplay visual identity guidelines
Imagery Our imagery is authentic and action-oriented. It places Tekplay confidently at the intersection of people and our services. It helps Tekplay tell a story by capturing real moments. Our images capture the Tekplay voice • Direct • Personal • Approachable • Bright
Tekplay visual identity guidelines
People Capture people images from real life which don’t look staged or posed. The concept of these images should convey either of the following optimism, bright, positivity, warmth, collaboration, independence The images need to show people in natural circumstances, involved in the action and the moment. They should preferably be candid shots. Posed shots of people should be avoided.
3
Brand across media
Print Digital Signage Promotion and Co-Branding Merchandizing
Tekplay visual identity guidelines
Stationary The following illustrations show how the Tekplay identity needs to be applied across stationery items. The illustrations are indicative and show the logo in perspective to the media it is applied on. For exact details on logo area percentage refer back to the previous sections.
Aarati Ghanashyam Marketing Head
M +91 893 991 7834 E aarati.g@tekplay.com W www.tekplay.com T +91 44 336 8573
Tekplay Systems Ltd. The Westminster, 6th Floor, 108, Dr. Radhakrishnan Salai, Mylapore, Chennai, Tamil Nadu 600004 W www.tekplay.com T +91 44 336 8573 F +91 44 336 8573
Tekplay Systems Ltd. www.tekplay.com
The Westminster, 6th Floor, 108, Dr. Radhakrishnan Salai, Mylapore, Chennai, Tamil Nadu 600004
T +91 44 336 8573 F +91 44 336 8573
Tekplay visual identity guidelines
Merchandise
Tekplay visual identity guidelines
ID Cards
C80, M100, Y0, K5
6inch 2.45in
AARATI GHANASHYAM E106893
Font: Univers 55 Roman Size: 24 pt Font: Univers 45 Light Size: 24 pt Font: Univers 45 Light Size: 15 pt
4inch
4inch
C90, M55, Y0, K0
C88, M54, Y0, K0
C100, M96, Y20, K8
Font: Univers 45 Light Size: 14 pt
6inch
This card is the property of Tekplay Systems Ltd. and is for internal office use only. If found, please return to Tekplay Systems Ltd. The Westminster, 6th Floor, 108, Dr. Radhakrishnan Salai, Mylapore, Chennai, Tamil Nadu 600004
3.55in
C70, M10, Y10, K0
Tekplay visual identity guidelines
Web banners Homepage
R240 G90 B34 Font: Gotham Black Size: 100px
C0 M80 Y100 K0 #ff05a22
Tekplay visual identity guidelines
Web banners Sliders
Sliders
R240 G90 B34 Font: Gotham Black Size: 48px
C0 M80 Y100 K0 #ff05a22
Font:Roboto Size: 75px
R240 G90 B34 Font: Gotham Black Size: 48px
C0 M80 Y100 K0 #ff05a22
Font:Roboto Size: 75px
Brand Construct
Brand Mission Brand Values Brand Voice Brand Experience Launch Sequence
Moodboard
Typoplay ABCDEFGHIJKLMNOPQ RSTUVWXYZ
Welcome to Tekplay.