CHRISTMAS
CALENDAR
OCTOBER:
NOVEMBER:
DECEMBER:
04 TREND REPORTS
Merchandising Ideas for Fall and Christmas
08
BEST SELLERS
Christmas 2024 Projected Best Sellers
09 ASK A FLORIST Holiday Giveaways
12 SOCIAL MEDIA Paid Ads
17 NEW FROM EFLORIST Website Tips for the Holiday
FALL TREND REPORTS
SAGE ADVICE
MERCHANDISING TIP: This festively fall sage pumpkin makes a charming centerpiece for an autumn tablescape. Add brushed gold flatware, textured linens, and playful pumpkin accent pieces to celebrate the changing of
DOWN TO EARTH
MERCHANDISING TIP: pitcher brings the trendworthy, warm, earthy tones of the outdoors, in. Use this lovely arrangement to accent a side table or setting to add the saturated colors of fall into your
AUTUMN AWE
MERCHANDISING TIP: This rustic beauty evokes that fall feeling with its wood-like texture and saturated hues. Pair this with leaf accent pieces, rustic table décor with wood slices, and elegant finishes to warm up any
TIMELESS TREASURES
This fall beauty showcases radiant red and cream blossoms in a sleek ceramic planter that looks gorgeous on any fall side or accent table. Pair with some soft candles and mini pumpkins for a classic look, or black accents and spooky décor if you're feeling
CHRISTMAS TREND REPORTS
Teleflora’s Frosty Wishes Bouquet T24X300
FROSTY FEELS
MERCHANDISING TIP: The magic of the holidays is upon us and sweet frosty snowmen are helping bring the season to life! Use this festive snowman, which doubles as a candy jar, and pair it with nostalgic, whimsical décor in reds and whites to create holiday wonder on any mantle and tabletop.
Teleflora's Snowflake Symphony T24X100
WINTER WHITES
MERCHANDISING TIP: This Teleflora exclusive centerpiece with hand-painted snowflake pattern details blends winter white with rustic charm. Use this piece to make a table statement with cream stoneware plates and linens, gold accents, and candles. This container also doubles as a festive serving dish.
OH MY DEER
MERCHANDISING TIP: Everyone has a favorite and this rednosed reindeer might be ours. Doing double festive duty as a charming mug, display this arrangement with classic candy canes, red and white textiles, and hot cocoa to create a little magic for Santa at his cookie station.
T24X600
RUBY RED DRAMA
MERCHANDISING TIP: This gorgeous lantern with a dramatic ruby red hue is the perfect piece to bring warmth to your home this holiday season. Place an elegant ivory candle inside and surround it with vintage glass ornaments to create a beautiful color story. Change things up with refreshed accents for anytime occasions outside of the holidays!
CHERISHED TRADITIONS
MERCHANDISING TIP: Old-fashioned fun and family traditions are timeless and this festive ice skating scene evokes all of that and more. Make your mantle merry this holiday and display the arrangement with seasonal garlands and pops of red to spread cheer.
T24X400
SPRINKLE MAGIC
MERCHANDISING TIP: This ornament sparkles and shines with its vibrant red snowflake detail. Place this fun holiday arrangement on a shelf displayed with red accents and holiday family photos to create beatiful new memories.
Teleflora's Luxe Winter Tree TWR16-7
Teleflora’s Snowflake Symphony T24X100
Teleflora's Joy of Light Bouquet TWR16-4
Teleflora's Scarlet Splendor Bouquet TWR16-9
T24X400
ASK A FLORIST
What Holiday Giveaways / Promos do you use for the holidays to help drive engagement?
One of the things we have found most successful during the holidays is having a sale starting in early December through our social media. We offer a 10–15% discount on orders placed early during the sale to be delivered at a later date for the holidays. Not only does this help increase order volume, but it helps us forecast and plan for our holiday deliveries.
Another simple giveaway we have found beneficial is creating a social media campaign starting in early December to give people the chance to win a $100 gift certificate. This has helped with our engagement on social media. You also want to ensure that you’re promoting your specialty holiday designs on your website early enough in December to get people in the mindset of holiday gifting!
Are there any holiday-themed add-ons that you have found successful in increasing order value?
We have found that customers like specialty holiday add-ons like wine, candles, cardinal doves, and premium flower upgrades. When it comes to holiday order value, being efficient is just as important. When you create your in-house designs make sure there are options to cover each person’s price point and design preference. That being said, don’t go overboard! Mass producing and limiting your offerings will allow you to produce more arrangements in a shorter period. It will also allow you to use the same varieties across multiple designs, allowing you to purchase fewer varieties at higher volumes and save money!
Ralph Giordano AIFD, CFD, FSMD, FPCF, CEJ, PFCI, AAF, Giordano's Floral Creations, Fort Pierce, FL
What Holiday Giveaways / Promos do you use for the holidays to help drive engagement?
We have found that interactive promotions geared toward families have worked well. For example, building a holiday bouquet or tree for children during the holiday season is a great option! Have the a la carte florals ready to go with festive containers and offer some assistance and tips. Not only is this fun for the whole family but a great alternative to a traditional open house!
Mike Hollenbeck AIFD, Floral Artistry, Lewiston, ID
THAT’S AMORE GORDON BONETTI GIVES BACK
Gordon Bonetti Florist has been a staple in the Connecticut floral scene for over 100 years, since the 1890s. The shop started by growing and selling flowers in Hartford, CT, before expanding into the suburb of Wethersfield, in the mid-1970s. In 1984, John Tornatore and his daughter, Jennifer Zolkowiecz, took over. Their combined passion for marketing, design, and community has left no doubt about why the shop has established long-standing success.
“The best part of owning a flower shop is working in the local community, networking, and getting to know people,” Jennifer said. “We are very involved in the Italian community, doing flowers for weddings and traditional funerals.”
John is the President of an organization called the Sons of Italy, where Jennifer leads floral design classes. The organization is known for putting on dinner dances to support scholarships and charity. The group helps the local hospital by sending pasta dinners to its patients.
Jennifer has given back to the floral community by being Teleflora’s Unit President of the Catskill Mountains region for almost 20 years. Her goal has been to continue the upward trajectory of the Unit, to see it progress, and to be a part of the camaraderie of flower shops in the area. Several years ago, Jennifer won the President’s Scholarship, where she was able to prepare for the PFDE Test with Tim Farrell, working with him as a feature designer.
However, Unit President isn’t the only Presidential honor that Gordon Bonetti Florist has received.
“Over the years, I was lucky enough to meet mayors, governors, and presidents. I have been honored to do floral work for every President from Ronald Reagan to Bill Clinton to George W. Bush, and I have done work on five Connecticut Governor’s inaugural balls. This involved gaining clearance from numerous agencies, including the Secret Service,” John reminisced fondly.
Since gaining Secret Service clearance, John and Jennifer have also provided the stage setup for the 1996 Presidential Debate, which was held in Hartford, CT.
It’s no surprise that the shop was chosen for these major events, John and Jennifer have been recognized for their success by winning the Connecticut Florists Marketing Award, as well as the Connecticut Florist of the Year in 2012. To keep their shop at the top of customers’ minds, they offer some special promotions around the winter holidays. For Thanksgiving, if a customer orders a centerpiece, they offer a free frozen pie. For Christmas, if the order comes in early, they offer free delivery.
Through it all, Gordon Bonetti Florist has been a part of the Teleflora network for 64 years, and John and Jennifer have helped their shop climb its way into Teleflora’s President’s Club. For John, the Teleflora difference is having the best POS system around, RTI. Jennifer believes that the difference is having the best product in the business, including her favorite Fall and Christmas arrangements, from pumpkins to the yearly Thomas Kinkade collection.
John and Jennifer work together as a dynamic duo with different tastes and strengths. For close to 30 years, they have led a powerful team that drives Gordon Bonetti Florist toward continued success every day.
HOW TO REACH THE RIGHT CUSTOMERS ON SOCIAL USING PAID MEDIA!
Connecting with consumers these days is hard, especially during the holidays. There’s a lot of advertising out there, especially on social media, so it can be challenging to figure out how to make your message stand out.
We’re here to help! Here are four easy steps that will show you how to reach new, relevant customers while driving your business! For the steps below, we'll focus on Facebook and Instagram as our primary social channels.
STEP 1: ACCESSING ADS MANAGER
Assuming that you have set up your social profiles as Business Accounts on Meta, which owns Facebook and Instagram, then you should be able to access Ads Manager through the left hand menu.
STEP 2: CREATE A CAMPAIGN
Creating a Campaign in Ads Manager allows you to focus on a few key things:
Setting up your campaign objective: Awareness, engagement, etc.
Targeting your audience: Reach the most relevant customers
Budget: How much your advertising budget will help you achieve
Once you are working in Ads Manager, underneath Campaign, click the green create button and this pop-up will appear.
Select your buying type:
Auction allows the Meta system to automatically adjust spending based on performance.
Reservation allows you to have a set cost per impression that will remain at the set cost. Meta's system will not automatically optimize spending.
We recommend using Auction so that the system optimizes spending on your behalf.
Choose your campaign objective. Determine what your goal is. For example, if you want to reach new customers, then awareness should be your goal. If you want people to engage with you, engagement should be your goal.
Follow the steps for the campaign setup. Meta provides quick descriptions along the way to help you navigate based on your needs.
BUDGETS:
Daily budgets: Allows you to cap your budget each day
Lifetime budget: You set the overall campaign budget and the system will optimize spending (based on performance) over the number of days you set for the campaign.
SETTING DATES:
We recommend running campaigns in short bursts between 1–5 days per campaign. This allows the spending to ramp up quickly to drive engagement and spur the algorithm.
SCHEDULING TIMES:
Scheduling times impact engagement, so target the launch for when people are most active, such as mornings and evenings.
STEP 3: CREATE AN AUDIENCE
Creating an audience is one of the most important steps in paid advertising. It allows you to hone in on the right audience for your business while removing consumers unlikely to convert to purchasers.
Click “See audience controls in your ad account settings” under Audience controls. Review the settings to ensure that they are right for you.
REVIEW ALL PARAMETERS AND DEFINE YOUR AUDIENCE:
Age: Narrow down your age groups. It’s too expensive to try and reach everyone.
Location: Narrow down your location to your delivery radius.
Interests: Interests play a key role in reaching relevant, new customers (e.g. flower lovers, Valentine’s Day, Christmas).
STEP 4: PREPARE FOR LAUNCH!
You’re almost there! Check your campaign details and gear up for the launch of your campaign!
CHOOSE YOUR AD
FORMAT/SETUP:
Under “Ad Creative”, click Select Post and choose the post you want to boost.
REVIEW, AND THEN LAUNCH YOUR PAID CAMPAIGN!
MAKE SPIRITS BRIGHT AND YOUR ORDERING EASY WITH FLOWERBUYER!
If you’re looking for a fast, affordable, and convenient way to order your holiday flowers, try Flowerbuyer’s Open Market, Overnight or Farm Direct. With these buying methods, you can browse our extensive inventory, and with just a few clicks of a button have your entire order finalized and ready for shipping to your preferred location.
CHRISTMAS MIXES:
Flowerbuyer carries a wide selection of popular blooms in seasonal Christmas Mixes such as Carnations, Lillies, Tulips, Mini Carnations, Roses, Alstroemeria, and more! Red, White, Peppermint, Pink and Green are seasonal colors you can find in mixed boxes – perfect for the holidays and your seasonal arrangements!
TINTED FILLERS:
Add a glistening, vibrant touch to your arrangements with Tinted fillers such as Hypericum, Eryngium, and Craspedia that can be found in festive colors like Gold, Silver, Red, Green and White. Tinted fillers are becoming increasingly popular and are a great way to elevate your floral arrangements and leave a lasting impression.
CHRISTMAS GREENS:
Of course, Christmas arrangements cannot be complete without greenery! Pine, Cedar, Holly, and Curly Willow are just some of the Christmas greens Flowerbuyer carries in both single and mixed boxes. Any of these greens will add a seasonal, natural texture that can complement any style of floral arrangement.
HEALING BLOOMS:
CHEWY'S TRIBUTE TO BELOVED
PETS
The Chewy Pet Sympathy Program is a heartfelt initiative designed to offer comfort and support to individuals coping with the loss of their beloved pets through our exclusive pet-friendly bouquets.
We understand that the love and bond shared with pets extend beyond their physical presence. Honoring their memory is a crucial part of the healing process, and we are proud to partner with Chewy in providing exquisite, handcrafted bouquets created by talented florists like you.
By participating in this program, you help provide a meaningful and compassionate gesture to those grieving the loss of their cherished pets. Your beautiful creations will bring comfort and a sense of peace to pet owners during a challenging time.
WHAT DO YOU NEED TO KNOW TO PARTICIPATE?
Many recipients may have multiple pets in their household. To ensure the safety of all pets, we recommend using non-toxic, pet-friendly flowers that won't cause harm if ingested.
DON’T
Angel Wings
Fields of Love
Everlasting Bond
Serene Sunset
GET CONTACTLESS PAYMENT SOLUTIONS WITH POS
Teleflora’s POS systems offer integrated credit card terminals with the ability to process secure chip and PIN payment transactions and contactless payments such as Apple Pay and Google Pay.
FLEXIBLE & FAST PAYMENT OPTIONS
Your customers can choose from multiple methods of payment options, including paying by smartphone, tapping, inserting, or swiping a card.
INCREASED SECURITY
Our terminals use today’s global standard in credit card and debit card technology and security, which helps protect you and your customers from fraud and chargebacks.
REPORTS
You can easily access and print reports for detailed listings of all processed credit card transactions and types of payments.
With billions of chip cards in circulation in the United States alone and mobile payment customers increasing every day, POS can help you give your customers the payment methods they need.
WEBSITE TIPS FOR THE HOLIDAY
The holiday season is fast approaching and we want to help you get your eFlorist website ready! Your eFlorist website comes fully loaded with some great features, and we’re highlighting a few that will help to ensure a successful holiday.
BOUQUET PRICING
Ensure that your website offers bouquets at various price points to allow new customers to easily find arrangements within their budget. eFlorist allows you to easily make any changes in bulk to any and all product prices, as well as to set the dates the prices should be in effect for.
Merchandising > Products: General Product Setting
TIPS
Simply enable Tips on your site to let customers show their appreciation for your shop’s time, creativity, and commitment to customer service. There is an option to customize the label and description displayed to the customer at checkout.
More -> Settings: Checkout Configuration
DELIVERY FEES
Customize your own delivery zones (e.g., by city, by postal code) and price your location-based delivery fees appropriately for each zone.
More -> Delivery: Delivery Fee Management
A delivery matrix (available to Dove POS and RTI users) gives you the flexibility to customize website delivery fees based on when the order is placed and when it is to be delivered. Your delivery matrix is set up in your POS and synced to your website, so just call your POS support team to get started.
WANT MORE INFORMATION?
Tutorials on order blocks, scheduling homepage products, and more can be found on eSAT (click here). Additionally, you can always reach out to us for further assistance or with any additional questions. Call us at 866.983.3932 (option 2) or email us at eflorist@teleflora.com
HELPFUL CONTACT NUMBERS
