Startup Corner
Intellicar Telematics Intellicar Telematics, an IoT & Big data company was set up in 2015 by Karan Makhija, Kaushik Raju, Shunmuga Krishnan and Sidharth Middela, with a vision to provide in depth analytics to help clients increase efficiencies and reduce downtime. • Karan Makhija, Co-founder - focused on operations, business and product development • Kaushik Raju, Co-founder - looks after the business strategy • Shunmuga Krishnan, CTO & Sidharth Middela, VP Engineering - manages technology and product development
The Team at Intellicar Telematics
The Genesis: The founding team decided to start a company that could position itself as one of the leaders in IoT and Data Analytics. Moving forward: The Intellicar Telematics founders were keen to come up with solution that solves real world problems faced today. They believed in knowing how to tailor make a solution for different clients rather than assuming one size fits all as every company has different priorities. They decided to work with B2B first to ensure they address larger use cases and scale the product. This also made unique economic sense to go that way before they moved to B2C. In a short span, they have been able to prove as a valuable partner to leading companies in various sectors, from Self-drive, Taxi aggregators, Truck Logistics, construction equipment, Insurance and Mining, among others. The journey so far and challenges faced: Talking about their journey so far, PG.42 P G G.42 | Smart Automo ve | Mar - Apr 2018
the team says that it has been tough but fun; they have had some ups and downs on the way but each step teaching us valuable lessons. Market responses has been quite overwhelming, and they are in the process of consolidating various opportunities. One of the biggest challenges they faced was moving the mar-ket from a simple track and trace solution to utilizing the power of data to enable businesses make more informed day to day decisions and develop long term strategies more effectively. Moreover, the team has successfully managed to sustain without any outside funds. Business model: Treating all its clients as partners, the team at Intellicar Telematics believes in understanding their business and subsequently figuring out how to solve problems they are facing today and problems they may face going forward. The company’s unique proposition is complete connectivity with clients’ assets and predictive maintenance. Through proprietary algorithms, exact useful life estimation of parts like when a part is required to be serviced or changed can be predicted which can reduce consequential
damages. Moreover, it can provide insights on how particular drivers are affecting the health and safety of a vehicle like vehicle health scores. This allows its clients to efficiently use their vehicles while avoiding unforeseen breakdowns during travel, monitor fuel pilferage, plan better routes. Speaking about the data-driven business, Karan says, “There is a lot of noise in the market especially in the simple track and trace solutions. We are often compared to this, we believe in providing progressive and holistic solutions to businesses using the power of data.” Future plans The company’s future plans majorly include: • To increase geographical reach and work with major OEMs around the world. • To continuously evolve and add more products that solve real world problems. • To be a world leader in the connected ecosystem space. www.telema cswire.net I www.coe-iot.com
