Technical Insight
Exploring Additional Revenue Streams through Vehicle Embedded Connectivity TIRTHANKAR GUHA
Ericsson Canada
T
he global connected vehicle market is growing and is expected to reach 200B USD by 2027. A connected vehicle by definition has the ability to connect to a network for bi-directional communication between vehicles, mobile devices, and IT infrastructure to facilitate triggering of important communication and events. Intelligence gathered through connectivity leads to diverse use cases in
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the connected vehicles space that results in safe driving environment, efficiency in vehicle performance and better consumer experience. In this article, we are going to focus on how connected vehicle can offer better consumer experience which would open the doors for Automotive OEMs to additional revenue streams. Firstly, let understand the types of connectivity available in a connected vehicle. There are primarily two types of
connected mobility solutions – tethered and embedded. Tethered connection would mean connecting the vehicle to a mobile phone or device through which the user can get services limited to the ones available in the mobile phone or device like GPS navigation and hands free calling. The connectivity in a tethered connection is managed by the mobile phone or device, which means the connectivity would be lost if the mobile phone or device goes
