Outsource Sales: Why You Should Use an Integrated Lead Nurturing Approach

Outsource Sales Why You Should Use an Integrated Lead Nurturing Approach

Outsource Sales Integrated lead nurturing approach is a new concept that’s meant to strengthen company's sales relationships Integrated nurture is much like integrated marketing, involves coordinating all techniques to achieve desired outcome Difference of lead nurturing is creating relationship with prospect over repeated communication, while integrated lead nurture coordinates techniques and accelerates prospects through sales cycle

Outsource Sales The Difference Between Good and Bad Lead Nurturing

Risk handling a prospect to a competitor if not nurtured properly Providing inaccurate or irrelevant information Don’t ignore, patronize, confuse or nurture the lead in any other inappropriate manner Avoid these mistakes by outsourcing sales support An outsourced sales partner is well-positioned to properly integrate lead nurturing program Company stays closer to prospects with an outsourced marketing and sales support activities

Outsource Sales How Professional Marketers Design Integrated Nurturing Programs

Well-qualified vendors design an integrated methodology that’s bi-directional. This creates twoway conversation between you and your prospects Use of automation Better positioned to control lead contact - in effect the flow of information is expertly managed so all parties are on the same page with every opportunity

Outsource Sales How Professional Marketers Design Integrated Nurturing Programs

Multiple continuous touch points Balance automation with human intervention. This leverages capabilities of automation to streamline process. However it cannot replace human contact with automation Design a solid program with right components and processes Having the right capabilities and tools in-house or seek the appropriate outsourcing partnerships

Outsource Sales About the Author Larry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about Outsource Sales, visit http://www.Televerde.com today.