Company Profile Telkomsel Digital Advertising | 2019
HARRIS WIJAYA VP Telkomsel Digital Advertising
As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, it validates the customer behavior toward mobile technology. Mobile First, and now extended to “Digital First� The coming year will be a strong focus on interaction-based mobile advertising and brand experiences to both acquire and reengage consumers. Telkomsel Digital Advertising has a commitment to connect brands with customers through digital advertising solution.
Company Profile Telkomsel Digital Advertising | 2019
162 million
154 million
are connected with Telkomsel Network
are connected to Telkomsel Network
subscribers
devices
146.000 BTS
are deployed throughout Indonesia, make us own the largest BTS share
97%
network coverage
Company Profile Telkomsel Digital Advertising | 2019
Truly reach Indonesia Facilitate brands to communicate and tell their story in innovative way. With our integrated advertising solutions, brands are able to reach a massive pool of Indonesia’s citizen
We
Start
2009 MESSAGING ADVERTSING Leveraged telco’s core business with extensive network across Indonesia. Developed short messaging, UMB advertising delivered in bulk, targeting and also location based.
2012 DISPLAY FORMAT ADVERTISING Embed advertising into a web page, connected brands with active mobile internet users
Company Profile Telkomsel Digital Advertising | 2019
2014 CUSTOMER BIG DATA Empowered mobile advertising with comprehensive customer data insight (locations, demographic, mobile behavior, etc)
Years in
REWARD ADVERTISING Recognized the need of reward as part of activation campaign, telco data and other digital rewards were launched to serve advertising market.
advertising industry, we embraces evolving journey ‌
2015
2017
Telco Reward, Data Reward, eTalase, Coupon, eKado.
BREAKING NEW GROUND Fully connected with advertising ecosystem, we continuously extend our technology and partnership to deliver the best quality. Programmatic, ROLI [advertising app], My ADS – do it your self advertising platform.
2018 BEYOND IMPRESSION Focused on delivering performance based advertising with extended platform and optimization. Company Profile Telkomsel Digital Advertising | 2019
Our Solution
Each of brands are different and we can help to develop a whole solution to answer theirs needs of digital advertising and provide brands with a comprehensive insight that can be tailored to their needs to optimize digital strategy.
Company Profile Telkomsel Digital Advertising | 2019
An Integrated Digital Marketing Activation Messaging Facilitate advertiser in sending a text messages to the target consumers with the identity of the sender that can be tailored to the needs.
Performance Based Campaign Provide advertiser with a comprehensive and well designed campaign delivered to get the most effective leads, install, and other activation.
Display | Video Facilitate advertisers to display their campaign in the form of images & text or interactive banners or videos, when the target is browsing with Telkomsel’s network.
Rewards Facilitate an advertiser in sending a gift such as free talk time, free data package, or free SMS, to Telkomsel’s subscribers after the customers following certain promo which organized by the advertiser.
Company Profile Telkomsel Digital Advertising | 2019
Who’s Your Audience?
Combined demographic data and customer habit will guarantee your best audience.
• • • • •
• •
City Area Hometown Street Building
Location
Male Female
Adult Young Adult Teens
• • •
Age
Demographic Browsing Location Mobile apps
The Real Customer
Consumer Habit
Behavior
Time
Data Usage
• •
Reload Monthly Spend
Spending
Gender
• • •
• •
Time Value
Handset Type • • •
• • • •
Day Night Weekday Weekend
OS Brand Type Company Profile Telkomsel Digital Advertising | 2019
Programmatic Campaign Reach Wide Mobile Audience, with wide range of ads Unit : Standard Banner, Rich Banner, In Banner Video Ads, Video Ads
35.000.000 Daily Impressions
Elaborate DSP and SSP in programmatic platform and empowered by our proficient DMP
Tell the story and reach higher engagement on in-app video inventories Increase ROI
Campaign Optimization & Tracking
Deep targeting with Telco profiling
Brand Safety
Custom Report
Company Profile Telkomsel Digital Advertising | 2019
Do it Your Self
“Easy to Advertise, Easy to get Customer�
myads.telkomsel.com
You can create and monitoring ads Bulk, LBA, or Targeted
BULK
Send promotion to list numbers from client database
LBA
Send promotion to customer on some location
TARGETED
Send promotion to specific customer based on their profile
Company Profile Telkomsel Digital Advertising | 2019
Truly Reach Native Audience Advertise your product through our owned advertising apps, available on Android phone. You’ll get bold awareness trough Lock Screen, and the most engaging advertising with : Watch Ads, Survey, and others
1.800.000
DOWNLOADER
150.000
DAILY ACTIVE USER
77%
USER ARE MALE
78%
USERS ARE IN THEIR 17-29 AGE
Why use ROLi ? Get Awareness
User will get the advertising every time on their lock screen
Case study for ROLi: • Average CTR 10% • View rate lock screen video ads 50% • Complete Video 37%
Full Engagement
There are a lot of activation can be use for advertiser Telkomsel Digital Advertising | 2019
Advance Technology Platform DATA MANAGEMENT PLATFORM Get better understanding of your targeted audience and create more meaningful connection
POST CAMPAIGN ANALYTIC & REPORTING Gain audience insight and utilize it to optimize your next campaign strategy
CAMPAIGN OPTIMIZING
REAL TIME BIDDING
Optimize the distribution of campaign budget across ads set and make sure your campaign target is fulfilled
Get price precision and hold control on your campaign budget spending
THIRD PARTY MEASUREMENT Our integrated third party measurement will validate the result for your best accountability.
BRAND SAFETY
Tell your brand’s story in the most secure and safest way to the right audience
OUR PROJECTS
CLIENTS Brand
Agency and Media Partner
Company Profile Telkomsel Digital Advertising | 2019
Introducing and Getting Lead Effectively using data profiling combined with location based advertising generated 700 insurance service lead only in 2 days. Timing and location also the key to validate the right audience, we conducted the campaign during mudik season on 6 selected mudik spot. In addition, monthly credit usage were also included to get ”healthy” target audiences.
Knocking Dormant Users Reached 100.000 dormant users in selective (11 cities), generating 70.000 trips. Conversion rate 70%, SMS and data reward was proved to be the right media and also right reward to wake up the dormant user.
Getting new installer and increasing purchase “10.10 Big Mobile Shopping Day” Targeted to predefined e-commerce and online enthusiast, this campaign were using SMS inventory to direct targeted customers installing Shopee mobile app. 30% of new installers were doing transaction within app during campaign period.
OUR ACHIEVEMENTS
Selular Award 2016
MMA Smarties 2016
MMA Smarties 2017
MMA Smarties 2018
Best Mobile Advertising 2016
Bronze Lead Generation for @Telkomsel AXA Life Insurance
Silver Experience in Digital Banking BTPN Jenius
Silver Retain your customer throoug Digital Reward GRAB
Silver Promotion for @Telkomsel Kopiko 78 Silver Messaging for @Telkomsel Kopiko 78 Bronze Location Based for @Telkomsel Kopiko 78
Bronze Brand Awareness: Utilize IVR Technology through singing competition with Idol (Unilever/Rexona Deo)
Bronze Generate Marketing Performance Throguh the RIGHT Audience SHOPEE
Silver Ingenious way to measure your OOH effectiveness (BCA)
Company Profile Telkomsel Digital Advertising | 2019
What They Say
“
“
Dini Ubaya Raharianti
Head of Media and Partnership, GRAB
Indonesia is mobile country, combining strong and relevant content with mobile platform is generating strong result for GRAB
Dolly Surya Wisaka
Head of Content and Service, Samsung Electronic Indonesia
Digital reward is a breakthrough for Samsung, as it resonates well with all our customer
19
Company Profile Telkomsel Digital Advertising | 2019
Contact Us Address : Telkomsel Smart Office (TSO) 19th Floor Kompleks Telkom Landmark Tower Jend. Gatot Subroto Kav.52, Jakarta 12710 Website : digiads.co.id
E-Mail : digitalads@telkomsel.co.id
Phone Number: (+62)021 456 - 7890
We are open : Mon-Fri from 9am to 5pm
