THE STYLE BOOK spring 2014
APPAREL
TRENDS
the style book
spring 2014
PANTONE s p r i n g
color trend report
fashion
blogger spotlight
street style
the style book
spring 2014
files
Blogging is a phenomenon that hit the Internet and exploded in popularity in the last few years. FAB was lucky enough to have a few questions answered over e-mail by two successful bloggers: Chaucee Stillman from Streets and Stripes and Jessica Sturdy from Bows and Sequins. These fabulous gals dished about their blogs, personal style, and more. -INTERVIEWs BY VALERIE PRICE
Chaucee Stillman is the author of Streets and Stripes, a Philadelphia fashion and lifestyle blog. Chaucee is a freelance photographer and is also the PR and Social Media Coordinator at Quaker City Mercantile.
Jessica Sturdy is the author of Bows & Sequins, a fashion-focused lifestyle blog. Brand manager by day and blogger by night, Jessica lives, works, and documents stylish life in New York City.
fashion
blogger spotlight FAB: How did you get started in blogging? Chaucee Stillman: I got started in blogging in 2008 because the ones I was following inspired me. I wanted my own place to write and curate so Streets & Stripes was born!
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FAB: Where did the name “Streets and Stripes” come
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from? CS: My friend actually came up with it! I wanted a name that represented both lifestyle (streets) and fashion (stripes) and Streets & Stripes looked pretty and sounded great FAB: What advice can you offer new bloggers or people who have been thinking of starting a blog? CS: Think about what you want your blog to be and decide if it’s worth the time for you.
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FAB: What is one of the greatest challenges you face as a lifestyle blogger? CS: Attending all the events! There’s so much going on in Philly and it’s easy to let things slip through the cracks.
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FAB: What is your favorite thing to do in Philadelphia/What is your best-hidden Philadelphia haven? CS: My favorite thing to do in Philly is to hang out with the people I love. Whether that’s hitting up a local haunt, Frankford Hall, talking the dogs for a walk, or having an impromptu photo shoot! Creating memories and being with the people I care about makes Philly even more special to me.
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FAB: In your own words how would you describe your personal style? CS: My personal style is constantly changing. Hard to describe!
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FAB: If you weren’t blogging in Philadelphia, what 1. Red + Yellow 2. Haim 3. Meet me at TopShop + Nordstrom 4. She’s Got Dynamite Style
follow along... twitter | facebook instagram | pinterest
other city would you like to go explore? CS: I’d love to leave the US and live in either in Morocco or somewhere in the UK.
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fashion
blogger spotlight
FAB: What is the main goal you have for your blog? Jessica Sturdy: My blog started out, as a hobby and I would like to keep it that way. I have gotten so many incredible opportunities through my blog and I hope to continue to grow my blog but my dayjob comes first.
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FAB: What are your three favorite designers to wear/ accessorize with? JS: My favorite brands have to be J.Crew, Kate Spade, and Milly. J.Crew for all of the basics, Kate Spade for the girly accessories, and Milly for the perfect dresses.
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FAB: What advice can you offer young women who are trying to figure out their personal style? JS: Tear out photos from magazines that you like, print off photos from blogs that inspire you, and simply analyze your favorite looks. (Or use Pinterest to do this!) From there, try to hone in on those words that would overall describe the style that you are drawn to. Take a look at your closet and make sure the things in your wardrobe match that style “filter.” Sometimes we buy things just because they are cute, not because they go with the rest of our wardrobe. That can make getting dressed quite the process! My biggest tip -- Don’t be afraid to experiment! You never know until you try.
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spring 2014
FAB: Why did you decide to start blogging? JS: I created Bows & Sequins as my creative outlet in college. I was majoring in Consumer Economics and Financial Planning and was looking for a way to channel my passion for personal style and fashion.
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FAB: Describe your personal style in 5 words or less. JS: Feminine, polished, playful, sparkly, fun
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FAB: Any words of advice for students who have been thinking of starting their own blog? JS: Just do it! It’s a lot of work, but totally worth it if your heart is in it.
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FAB: Many girls dream about moving to New York and living the “fashion dream.” What high point and low point have you had since moving to NYC? JS: There are so many of both it is hard to pick just one. I absolutely love living in NY but it is tough. It will beat you down. Anything having to do with housing would be a low point…it’s a nightmare with brokers fees and security deposits…it’s a pricey transaction! Even outside of the housing situation, you will probably cry on the street at some point, it’s a right of passage I think! But the high points definitely outweigh the low! It’s a magical city with so much going on…I have pinch-me moments all the time!
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1. Bow Back 2. Wax & Wine 3. Shop Spotlight: Otte Nolita
TEMPLE LIFE
CAMPUS STYLE
KELLY FREIN
from Comfortable to Confident
A turban, cozy sweater, your favorite shades and a simple necklace can make a simple white t-shirt and jeans a killer outfit for class. Turbans and over-sized sweaters have definitely been a popular trend for the last couple years, and they are items you can easily find in your own closet.
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You can always take a “plain white tee” and spice it with a pop of color and some simple accessories. Kelly Frein, 2014, is no stranger to a cozy look of comfort and the way she completes the look with a simple pendant necklace, turban, and sleek shades perfectly completes her outfit.
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the style book
spring 2014
To re-create this look with your own wardrobe, take your favorite turban or a scarf long enough to wrap around your head at least once and pop on an over-sized sweater and a long necklace and you’re ready to rock Broad Street with confidence.
VANESSA PILEGGI
from meeting to class
Whether going to a meeting or attending a class, Vanessa Pileggi, 2014, is always rocking the latest season trends on campus. Whatever the weather, leather is a tried and true essential in Vanessa’s wardrobe. As she stands out of Fox School of Business, Vanessa shows off a classic look from her closet. A neutral leather jacket paired with a printed orchid top (hello, color to the year!), simple black pants, detailed necklace and nude flats. Vanessa’s look is minimal, effortlessly and sophisticated.
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You can easily re-create this look with a printed tee or blouse, your favorite jeans, and a feminine, tailored jacket or blazer.
By Jennifer Binstead
menswear
menswear must have
menswear must have: the bean boot !
Fall brings freezing rains, harsh winds, and other inclement weather situations, but L.L. Bean offers the perfect solution.
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The Bean Boot, created in 1911, was designed to keep your feet dry, warm, and protected from even the harshest of elements. It features a rubber bottom, and a leather upper that’s all sewn together with durable triple stitching.
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spring 2014
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By Elijah Mills
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f you haven’t already noticed, it’s getting colder. The leaves are falling, all the coffee houses are now serving drinks infused with pumpkin, your friends are talking about their fantasy football leagues, and all that can only mean one thing; fall is officially here.
The boot itself is considered an American icon; trusted by generations of farmers, hunters, and outdoorsmen; even Ernest Hemmingway owned a pair of them. From the closet of northeastern prepsters, to the feet of construction workers, the boot has found its way into the wardrobe of millions world wide. Its iconic brown bottom, tan upper, and chain-molded yellow sole will add a sense of ruggedness and distinction to any man’s clothing repertoire. The Bean Boot will allow you to power through your daily commute in all conditions.
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Buy them at www.llbean.com Prices range from $70-$240
MENSWEAR
STYLING TIPS
Tailored Styling Fashion isn't just for the ladies. Here are some tips and musthaves to keep the men up on their fashion game. By Jennifer Binstead
Think neutral. Pieces in basic colors like khaki, blue, and black can easily be worn seasonafter-season. Make it easier on yourself and your wallet by keeping your wardrobe stocked with neutral pieces that you can wear with everything.
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the style book
spring 2014
Invest in boots. A sturdy pair of boots are key to every man’s wardrobe. When shopping, look for a pair that are comfortable and can stand up to the elements. Make sure to choose a pair that are well-made and long-lasting (your wallet will thank you later!) Clark’s Desert Boots are stylish and simple choice that are sure to last for seasons.
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Cuff Up. Dress up chinos, khakis, and jeans by cuffing the hem of the pant. Start by folding the hem over about an inch, and repeat once more. Cuffing your pants is an easy way to give new life to your wardrobe all year long.
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Styling tip: Bright, patterned socks are an easy (and inexpensive!) way to express your personality and make your look more versatile. Let your socks peek out from under your cuffed pants.
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Keep it Cozy. A knitted sweater or cardigan lets you keep comfortable while staying stylish. As winter turns to spring, these can be quickly thrown on or shrugged off. Try brands like H&M and Express for simple, soft knits.
BUSINESS
Do’s and Don’ts: office attire
DOs and DON'Ts of Business Professional and Casual Wear ! Take business professional and casual wear and make it your own without violating the dress code.
the style book
spring 2014
! ! by Hunter Vargas !
Just because you are going to work does not mean you can not express your own personal style and fashion sense. As workplaces continue to evolve, the rules of business attire have changed. With business casual being the most widely accepted corporate attire in the United States, women have more freedom to express themselves through their clothes and accessories. However, the term business casual is easily, and often, misinterpreted. It is important to keep the "business" in business casual.
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Anything you would wear on your day off is not business casual. Remember, the aim of business casual, like business professional, is to dress to impress. You must take pride in what you wear each and every day to work. It only takes a few seconds for someone to make a first impression so be in control of what your clothes say about you. Every detail counts, from your shoes to your hair. Before you leave for work, take an objective look at yourself in the mirror. If you question the appropriateness of any piece of your attire, change. Ultimately, you must feel confident in your attire.
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hunter’s style tips
Wear clothes that make you happy and such positive energy will reflect in both your work and overall demeanor.
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is not impossible to express your personal style in your business attire. Take advantage of colors, patterns, silhouettes, and accessories to reinvent and bring life to traditionally stifling business pieces.
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If I leave you with any words of wisdom, know that you can command respect in your workplace without sacrificing fashion..
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Dress according to your workplace's culture. There are many traditional rules of business attire that are no longer applicable or even appropriate in many workplaces. Therefore, it is important for you to determine the corporate culture of your office or internship. Follow existing company guidelines – some companies have rules like no flip-flops, open toed shoes, or bare legs. Also, look around and see what other women are wearing to get an idea of what is considered the norm. You do not want to show up to work or intern in a suit when everyone around you wears jeans.
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DO’s
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Pick an appropriate statement piece. Specifically at industry and company events, it is a smart idea to wear a business appropriate statement piece to both express your personal style and get you recognized. Whether it is trendy shoes or bold earrings, pick a statement piece to consistently wear that you will be remembered by even when your name is not.
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too sexy. In order to be respected by your coworkers, it is important that you are respecting yourself. Your "going out" dresses and shoes should not double as business attire. You are a woman and therefore you should be able to show your figure, but do so in an appropriate and non-provocative manner.
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don’ts
Wear uncomfortable shoes. If you can not walk in heels or feel uncomfortable in them, do not wear them. Wear shoes that you feel comfortable in and that you can walk in with confidence. Shoes are an important piece in every outfit and should not be ignored. Whether you are a heels or flats kind of person, make sure they are an appropriate style for your workplace.
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Feel stifled by your attire. How you feel in the clothes you are wearing plays a major factor in your mood. Therefore, it is important that you do not feel stifled by your business attire. Being unsatisfied with and suppressed by your outfit choice will have consequences on your work efforts that day.
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Invest in good quality and well-tailored pieces. There is nothing worse than a cheap-looking and ill-fitting outfit. If you want to impress, invest in high quality pieces and be sure to get them tailored if they do not fit well. Even the most stylish outfits will not look good if they are too big or too small. If you are a savvy shopper, many outlets offer high quality brands at even better prices.
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Dress for your body type. Not only should your pieces be tailored, they should be purchased with your body type in mind. Everyone has a unique shape and therefore different silhouettes flatter different people. Dressing for your body type can make all the difference for an outfit. Express your own personal style in a way that flatters.
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Wear colors that flatter. Traditional business attire rules call for pastels, however, if pastels do not look good on your skin tone and/or do not embody your style do not wear them. Color and patterns are a great and easy way to express yourself while still following your company's dress code.
“there are many traditional rules of business attire that are no longer applicable or even appropriate in many workplaces”
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Look like a box/rectangle. While you should not dress "too sexy," you should just as importantly not dress in clothes that are "boxy." When you wear clothes that are unflattering, you will be portraying yourself in a negative manner as you will come across as if you do not care about how you look and put no effort into your attire. Such impressions will ultimately reflect unfavorably on your personality.
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Over-accessorize. Every woman loves accessories and they are a great way to integrate your own personal style into your business attire, but it is important to not over do it. Wearing too many accessories is unprofessional and distracting in a workplace setting. Therefore, it is a good idea to focus on only one accessory in each outfit and make that the statement piece. For instance, pair an oversized necklace with very simple earrings and classic shoes.
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FASHION
INCORPORATING pERSONAL sTYLE aT wORK
What works work? for
By Elijah Mills
the style book
spring 2014
inspired by Topmans When it comes to a properly executed outfit that will make you look well put together, you have to sweat the details. Those details are what enables guys like us to incorporate our own person style into an often very mundane office work uniform. Most office jobs pressure you to own at least two or three suits in different colors and styles. With the use of accessories and what colours used to match those outfits this can really come to define you. It’s about coming up with a “self-identifying uniform.” It is important to have a wardrobe that can grab the attention of others, while commanding a sense of respect. To start, it is important to realize the fabric you choose is almost as important as the fit of the suit. Pin stripes are a great way to make your body appear slimmer, yet it adds imaginary “bulk” due to the horizontal stripes. Wool adds an appearance of distinction, almost scholarly. Cotton is a classic fabric that has been used by hundreds world wide. When it comes to fabric, it boils down to your own personal tastes and the type of appearance you want others to perceive. Accessories are the second most critical piece in putting together a great looking work outfit. Tie bars, pocket squares, and the proper collar style are all essential details in looking professional. These three are also the most customizable and personalized. Monograms, interesting patterns, and contrasting colors on the other hand can efficiently bring attention to other parts of the body. If you want to personalize your work wardrobe; stress the accessories. Ties and shoes are the final piece of a customizable wardrobe. But remember, your tie does not have to be the same color as your jacket or pants. Wear skinnier ties paired with unique patterns to make your upper body a focal point. Keep in mind, your shoes do not have to correspond with your belt either. Wing-tips and Monk-straps are a trendy shoe style that can add a burst of individualism to your look. Being fashionable and unique is about modifying conventional fashion advice and using your own tastes to customize your look.
“stress the accessories”
BUSINESS
Designer Spotlight
queen of spades
the style book
spring 2014
by Michelle Finke As a woman who views the color green as a neutral and believes that the only style rules one should follow are their own, it’s no wonder that this Midwesterner from Missouri would become one of the most renowned fashion designers in the U.S. Kate Spade’s personal style began during her teen years. Growing up in a town where style wasn’t much of a priority for anyone, she would rummage through vintage shops as an attempt to separate herself from her four sisters. This experience was the spark that lit the fuse for what would become Kate Spade Handbags and eventually Kate Spade New York. According to Spade, a few number of women have been born with style, take Grace Kelly or Jacqueline Onassis for example. However, most women learn style through
experience. Spade lives by her mantra that “style is the sum of so many things- beginning with a sense of who you are and having self confidence. Style comes from opening yourself to the world around you- to books and movies, art, music, and especially to other people.” Spade’s love of movies, books, traveling, and art are the foundations of her designs. Witty writings by satirist Dorothy Parker and films such as Bonnie and Clyde or Barefoot in the Park are examples of inspiration for Kate Spade’s personal style and for her collections. These muses have helped to create some of the brand’s most recognizable elements including: vivid p r i n t s, s a t u r a t e d c o l o r, p l a y f u l sophistication, and an undying devotion to accessories.
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Pink and green have been color trademarks of Kate Spade New York since the start of Kate Spade Handbags in 1993. Kate’s secret to pulling these two colors off? In her runway shows, Spade often pairs green with other complimentary colors such as aqua, coral, and white. She also avoids pale pinks and stays closer to shades such as watermelon or raspberry in order to prevent it from becoming too cute or soft. Graphic prints are another obsession that are never lacking in Kate Spade’s collections. Whether it’s leopard spots or stripes, Kate never fails to create visually stimulating pieces that makes one wonder if you’re looking at fashion or art. In Kate Spade’s case, it’s both. This fall, keep your eye out for the usual hallmarks of Kate Spade as well as some new ones such as the use of metallics and mixed textures. Aside from clothing and handbags, the Kate Spade Empire creates dozens of other products that incorporate classic Spade inspirations from tech accessories to dinnerware to fragrances and everything in between. The designs of Kate Spade are created to inspire and give whoever is wearing them the confidence to go out into the world and dress according to their own rules. So the next time you spot a vividly bright yellow Kate Spade handbag or marvelously printed dress, let it be a reminder to you to “live colorfully”.
MENSWEAR
DESIGNER SPOTLIGHT
SUIT & TIE
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n recent years, Tom Ford gained recognition for his innovative designs for women. But Ford’s real expertise lies in the impeccable fashion he has been producing in menswear for years. His name can be heard Jay-Z’s, “Tom Ford” in the lyrics “I don’t pop molly, I rock Tom Ford.” From these lyrics, Jay Z is saying that Tom Ford’s immaculate designs give him a style high. But before his name was dropped in rap songs, Tom Ford studied at Parsons the New School for Design, and graduated with a degree in architecture. As a student, Ford worked in Paris as an intern for Chloé’s press office where he was awoken of his love for fashion. Before launching his own line of m e n s w e a r, b e a u t y, e y e w e a r, a n d
a c c e s s o r i e s i n 2 0 0 6 , Fo r d g a i n e d ex p e r i e n c e s e r v i n g a s t h e C r e a t i ve Director of both Gucci and Yves Saint Laurent. Ford’s designs can be seen on the biggest celebrities in Hollywood. His designs have made appearances in Justin Timberlake’s “Suit and Tie” music video and on Daniel Craig as James Bond in Skyfall. Ford’s aesthetic is known for its wide-lapels and crisp, tailored fit on the wearer’s body. A man that rocks Tom Ford is guaranteed to look sharp and polished, but a suit will cost anywhere between $4,000 to $8,000 dollars. There is doubt about it that Tom Ford is a menswear designer to be reckoned with. From his exquisite designs, he sets the bar high for menswear.
beauty
how-to
fishtail
By:Shaylin Carper Messy or neat, the Fishtail (or Herringbone) is a refreshing variation from the simple french braid. What is the greatest thing about it? It is so unbelievably simple, after learning you’ll find yourself braiding mini fish bones subconsciously during lecture. The Fishtail, a look so perfect for those lazy days, you know those days when the alarm clock mysteriously shuts off. Every hair type rocks this weave differently but each with it’s own individual flare. Pair a messy side fishtail with your favorite band tee and cable-knit cardi for an effortless babegoes-punk status.
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Start by brushing and detangling your hair in order to calm flyaways for when you begin braiding.
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Styler tip: Bumble and Bumble works wonders.
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spring 2014
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Separate hair into two equal sections. Holding a section in hand, start on the right by using your pointer finger to grab a thin strand from the far right side of the right section. Bring the strand forward, over the right section, and add it to the left section. Do the same thing on the left side. Take a strand from the far left, and cross it over, adding to the right section. Be sure to keep a tight grasp to avoid fall-away strands. Styler tip: start out with larger strands, about ½ inch, for the first couple. Then gradually grab smaller, to ¼ inch or less. After the first few strands from each section are secure use your pinky and begin to grab strands from the back of the sections, rather than the sides. Bring each strand to the outside, then over their sections to be added to the opposite side. The thinner the strand, the cooler the effect it has. Continue this until the end of each section.
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Styler tip: If you’re dealing with long hair like I was, alternate
thicker and thinner strands (for every thicker strand, add three much thinner strands). It’ll make the braiding a much quicker process while still achieving that herringbone pattern.
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Once you have reached the end and the braid is complete, secure it with a small elastic band. Sometimes the braid can twist in funky directions or some sections of the braid are thicker than the others, but don’t be discouraged! It takes practice to perfect your fishtail. To create a loose, even and effortless-looking fishtail start from the top and place your hands on either side of the braid. Then gently pull each sections with your thumb and pointer finger, working your way down to the bottom of the braid. Styler tip: These braids have so much potential for creativity! Try a fishtail with added ribbons, feathers, beads, or even smaller fishtails for whimsical variations of the same braid!
BEAUTY
How - TO
BOLD BROWS 3 quick steps for the perfect brows By Taylor Smith Eyebrows can be the most important facial feature after your eyes and lips. A well-shaped eyebrow can change your look dramatically. On those days when you are unable to do a full face of makeup it just takes a few minutes to fill in your eyebrows, add a few extra makeup details and be ready to go. Below are three, quick steps to give you perfect, everyday eyebrows.
Recommended Products
from
Eye Liner Pencil $16
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spring 2014
MAC COSMETICS
1.
208 Angled Brow Brush $20
195 Concealer Brush $24
Studio Finish SPF 35 Concealer $18
First, outline your brows using an eyeliner pencil. I personally love NYX and MAC products but it is totally up to you what brand you buy. You’ll find the smooth result you receive from a MAC pencil is well worth the higher price. Smoothness, color richness, and sharpness are three qualities to focus on when buying eye/lip pencils. When outlining your brows follow the natural arch of both the top and bottom. You don’t want to draw a line that is too wide giving you a “monster” dramatic look as opposed to a natural, precise arch.
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Use the Angle Makeup Brush to fill in your brows. The goal here is to shape more specific areas of your brow. You can do this by taking your angle brush and blending in the eyeliner you used previously to create your outline. You want a precise structure but keep in mind you are trying to achieve a natural look.
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Use your Concealer Brush dipped in Concealer to outline your brows. (Preferably concealer that comes in a pot as suppose to a tube). Follow the natural arch of your brow just as you did in step one. Use the natural arch outline of the top and bottom brow to give yourself a clean outline. Once you are done outlining your brow top and bottom use the same brush to blend the concealer outwards, away from your brow.
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You can now apply your foundation. You’re good to go!
F A B
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spring 2014
TEMPLE
Essay: Happy Birthday, FAB!
we’re turning one! It’s been just over one year since the Fashion and Business Club was founded at Temple University. In November 2012, Lauren Snyder (B.B.A. 2015, Marketing and Management Information Systems) and her team of six passionate fashionistas carried out their mission of bringing fashion to Temple students. In a celebration of FAB’s First Birthday, founder Lauren recounts the club’s story and FAB’s vision for the future.
TEMPLE
Essay: Happy Birthday, FAB! something was missing. Instead of being frustrated that Temple didn’t offer any fashion courses or organizations, I realized there was an opportunity to build something great.
! Hello, FAB! !
After plenty of brainstorms, meetings, and new partnerships, FAB was born the fall of 2012 with a mission: to create a fashion community at Temple. About five people attended our first meeting at the Student Center. But with a fantastic team of founding officers, we grew FAB to 60 members that next spring.
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spring 2014
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pportunity. I made the decision to come to Temple because I saw opportunity to grow as an individual. As a small town girl with big dreams of pursuing a career in the fashion industry, Temple just seemed like the perfect stepping stone to help me follow my dreams.
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Over this exciting year, we’ve hosted nine guest speakers whose impressive experiences covered many different aspects of fashion industry. From media and blogging to design and retail, we gain more insight into this diverse and fascinating industry with each meeting.
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My freshman year, I instantly got involved in professional development through the Fox School of Business and attended networking events and workshops, with my passion to pursue a fabulous
To h e l p m e m b e r s b u i l d communications skills—an extremely essential weapon to have when entering the workforce today—we created
career in fashion in tow. But after a while, I noticed
the FAB Blog. Our team of
the style book
spring 2014
TEMPLE
Essay: Happy Birthday, FAB!
incredible bloggers continually inspires us with fashion advice and articles on the biggest names in fashion. Read up on their latest posts here.
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FA B i s a l s o h e r e t o encourage members to get out and explore Philadelphia’s budding fashion industry. By taking advantage of the events, networking opportunities, and fashion shows this city has to offer, we get the
chance to learn more and more about the industry.
! Onward and Upward !
Going back to opportunity, I hope to see future FAB members harness the incredible opportunities we are so lucky to have here at Temple and turn them into something fantastic. Whether it’s getting your dream internship or just learning something new about the fashion industry,
I hope FAB continues to inspire for years to come.
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This club, campus, and city are our playgrounds, and what better time is there to explore and kick-start our dreams than right now? Read, write, and converse with new people. If you put yourself out there, you’ll find more opportunity than you may think. And I hope that FAB gets you out there. -Lauren Snyder
business
industry news
Trends to Watch JANELLE GRACE
the style book
spring 2014
Going Garcone Who says gender has to limit the way we dress? This season, idea of women wearing men’s clothing has resurfaced again and dare I say this ‘trend’, is here to stay. All over street style you’ll see herringbone, hound’s-tooth, pinstripes, and Prince of Wales checks adorning oversize topcoats, sweaters, and tee shirts. These are styles that came down the runways of Jill Sanders, Stella McCartney, and Alexander Wang this season. Fortunately, this trend can be mirrored for much less than designer prices by simply wandering over to the menswear section of your favorite store. Try swapping out your cardigan for a flannel, or better yet, pair the two pieces together this season. Maybe, throw on the classic boyfriend jeans or pair of skinnies with loafers to embrace the trend. Same goes for guys, clothing stores no longer need to be segregated into women’s wear and menswear. Feel free to shop on both halves this year. If that knit sweater across the way is beckoning you, succumb to temptation my friend; I promise it’s probably really, really soft.
Sheets to Streets A beautiful dream turns into this reality this season. Finally, the idea of rolling out of bed and shuffling into class while still wearing your pajamas (admittedly something we have all done) is finally on par with the trends of the season. Mostly during the spring and summer runway shows this concept was apparent. Not only was it popular on the catwalks, but off them as well. We saw silk bottoms paired with leather jackets. Sheer, lace button downs combined with denim skinnies and plush cotton socks were just one example. If this doesn’t already sound brilliant, imagine how much money you can save by being able to wear the same things to bed as well as to class. Now this is a trend with which I am happy to abide.
business
industry news
Sweatshirts It seems as if comfort is of utmost importance this season for the streets and runways alike are displaying countless sweatshirts. You will find sweatshirts trimmed in lace, ones with patches of leather, and even sweatshirts dangerously decked out in spikes. These charming sweatshirts are often paired with skinny jeans and ankle boots, or leggings and riding boots. Or maybe you will find some sweatshirts being layered over collared shirts or simply tossed on with a mini skirt. Practical and comfortable? I can dig it.
the style book
spring 2014
OUR FAV’S
Threadsense
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Chlo ee by
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Net-
A-P orte r
BUSINESS
Career SNAPSHOT
career
the style book
spring 2014
snapshot Take a peek into a day in the life of some of the fashion industry’s c o o l e s t jobs.
From Marketing to journalism,
there’s more opportunity in the industry than you may think.
BUSINESS
Career SNAPSHOT
fashion MARKETING
have an eye for fashion and business? a career in fashion marketing may just be the right path for you.
THE DEGREE If these options sound appealing to you, think about obtaining a degree in: fashion merchandising communications marketing business management
These degrees are versatile and will provide you the skills you need to understand
ABOUT THE JOB
spring 2014
allows for the fusion of fashion and business
the style book
One aspect of the fashion industry that
effectively advertise their brand. There are
includes sales and marketing positions. Each of our favorite retailers, designers, and fashion technology companies are also part of larger corporations which exist to fashion merchandisers who track and monitor products and consumer trends, as well as public relations representatives and
consumer trends in the creative fashion industry. 

INTERN TIP Be willing to take any opportunity and do any task. The fashion industry is a competitive place. Build your resume by getting any internship experience as soon as you can, even if it’s unpaid. These experiences will differentiate your resume from the pile and teach you
marketers who promote and maintain
valuable skills about work ethic and the
brand images for each of their clients.
industry. No matter how menial the task you are assigned may be, do it with a smile on your face. People will notice! By Janelle Grace
BUSINESS
Career SNAPSHOT
fashion
if you’ve got a creative side and love to keep up on the latest
journalism
trends in the industry, think about a career in fashion journalism!
By Charley Meeks
!
ABOUT THE JOB
!
TIPS FOR SUCCESS
Fashion journalism involves all aspects of
The most important aspect of a fashion
published fashion media. These areas
journalist’s career is to have connections.
include fashion reporters, writers, and critics.
W h i l e t r y i n g t o b u i l d o n e ’s c a r e e r,
Fashion journalists are either employed on a
connections will provide a fashion journalist
freelance basis or they are employed by a
with needed information to write and build
publication. The most obvious examples of
experience. It is important to be in contact
fashion journalism include features in
with photographers, designers, and public
fashion magazines and newspapers. However,
relations specialists.
there has also been a large increase in
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spring 2014
website-related fashion journalism like blogs, personal websites, and online fashion magazines. Fashion journalists spend their time studying news and trends in the fashion world. Many journalists spend their time at fashion shows and events to study and inform the public of new trends and designers in the fashion world. Fashion journalism is a great field for fashion forward
I am personally very influenced by Giuliana
individuals who are outgoing and love the art
Rancic, a very well known television
of fashion.
personality and journalist for E News. She
! !
also co-hosts many Red Carpet events and
! !
spends a lot of her time highlighting on fashion in the media. Image via: Hollywood Reporter
BUSINESS
COMPANY SPOTLIGHT: URBN INC.
INSIDE
RBN
UI N C .
by Maggie Scanlon
Anthropologie has a sophisticated but eclectic feel. Their whimsical dresses and home goods draw a slightly more mature crowd.
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The URBN Inc. company all started with Richard Hayne and his Free People store in Philadelphia. URBN has come a long way from its r o o t s, b u t the spirit and style of t h a t fi r s t store can still be s e e n mirrored in the m a n y b r a n d s within the company.
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Each brand within URBN has its own unique atmosphere and clothing style. This allows the company to appeal to a variety of va r y i n g t a s t e s. T h e i n v i t i n g atmospheres created in each store make shopping an experience in itself.
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Urban Outfitters has captured a large portion of the college and hipster demographic with an edgy and urban style. The clothes are always on-trend and can be found in the closet of the daring and chic.
!
Free People shoppers can usually be found hopping from festival to festival and looking impeccable in boho. They are free spirits who want their clothes to reflect their unique personalities.
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Located only in Connecticut and Pennsylvania, Terrain offers home and garden products and accessories. The products have an earthy feel, and the indoor/outdoor stores are complete with both a plant nursery and cafĂŠ.
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#
The URBN headquarters is located in the Navy Yard in Philadelphia and is absolutely stunning. The dĂŠcor reflects that of a Free People store, and the environment seems inspiring to work in. Last summer URBN held the Urban Outpost Summer Markets in the Navy Yard, and we can only hope that these unique markets continue next summer.
!
The company employs over 20,000 people. There are opportunities in sales and management within each store and further opportunities in design, buying, marketing, and so much more including internships within the URBN headquarters.
!
Financially, URBN inc. is experiencing record profit margins due to utilization of digital marketing. URBN is now looking to expand with the addition of almost forty stores worldwide by 2014. The company stock is also on the rise and projected to stay
BUSINESS
COMPANY SPOTLIGHT: URBN INC.
found treasures
1.
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2. 1. Free People, $198
2. Free People, $98 3. Urban Outfitters, $49
3.
4. Urban Outfitters, $69
4.
8.
6.
5. Anthropologie, $498
6. Anthropologie, $199.97
7. Anthropologie, $258
7.
BUSINESS
Alumni spotlight: EMILY PATZ, THREADFLIP
WHAT A STEAL Ever wonder how you can get designer fashion on a college budget? We chatted with TU alumna Emily Patz, whose post-grad plans moved her out to San Francisco to support Threadflip: a pioneer in the online resale market. FAB: What is your position at Threadflip and what is a typical day like for you?
Brooklyn the next week. I had to climb an aluminum ladder to get to my “room” - a piece of lofted plywood with a small mattress. I didn’t care - I was in New York City!
S e r v i c e. M y d e p a r t m e n t h a n d l e s t h e merchandising, product photography, listing, distribution, and marketing of exclusively highend contemporary and luxury items, so our clients don’t have to! They simply send in their items that fall under our approved brands list and receive payment once their items have sold.
At my internship, I wrote for CG’s blog, met with PR reps for both luxe and mass beauty lines, and scored modeling gigs in their print issue and on MTV’s TRL. While I wasn’t at Hearst, I worked for Paul Smith’s 5th Avenue Collection Store and enjoyed the perks of dating a guy who worked for Marc Jacobs (free clothes and a coveted invite to Marc’s fall show!).
!Emily Patz: I work in Threadflip’s White Glove !
!
!
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While working at a start-up requires all team members to wear multiple hats (and look good in I spent my remaining years at Temple working at each one!) my main responsibilities in White Retrospect, enjoying the challenge of Glove include curating product sorts and merchandising to appeal to an assortment of writing compelling copy for White aesthetics and expanding my knowledge Glove Service marketing emails of labels, textiles, and trends among an along with listing items for sale. “I’m so lucky to be a awesome group of fun and creative individuals.
! !
!
part of Threadflip’s team of highly Working in fashion at a tech To be quite honest, my pursuit of a startup is very exciting and career in the fashion industry has intelligent, innovative unlike any environment I’ve always been separate from school. people all pushing been a part of thus far. I’m so While Temple has wonderful lucky to be a part of Threadflip’s toward the same professors like Larry Stains and team of highly intelligent, George Miller who always encourage goal.” innovative people all pushing toward the same goal. I also enjoy the benefits of a dog friendly office. I credit bringing my pomeranian Sid to work with me as a puppy for the bright and friendly disposition he has today!
!
FAB: How did you become connected to the fashion world while studying at Temple?
!EP: While attending Temple, I sent my resume to every fashion magazine internship I could find. I landed an internship in CosmoGIRL’s beauty department, and moved into my friend’s loft in
and guide their students to pursue writing about what they truly love, at the end of the day, your career path is determined by yo u r e f fo r t s o u t s i d e o f yo u r a c a d e m i c environment.
!
Let’s be real - everyone has a degree these days. It’s not about what you’ve studied. Coming out on top of a mass of people applying for the same full time job is about what you’ve done. Whether you work retail as a visual merchandiser, take up a buying assistant position, or run your own ecommerce shop, the experience you gain in “the real world” pre-graduation is essential to your success down the road.
Alumni spotlight: EMILY PATZ, THREADFLIP
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BUSINESS
A look featuring designer steals from Threadflip. Shop now on www.threadflip.com.
BUSINESS
Alumni spotlight: EMILY PATZ, THREADFLIP
FAB: What made you interested in the resale market and where do you see the market going in the next 5-10 years?
when you can find what you’re looking for in a couple of clicks? Also, with the expansion of resale to mobile, you can shop from anywhere! I always find myself browsing the latest designer handbag uploads during my morning commute.
tenth grade. My friends marveled at how I managed to maintain a closet overflowing with cropped fur jackets, leather skirts, and an endless supply of LBDS with a part-time job at Delia’s in the mall. I would hit up Salvation Army with twenty bucks in my pocket and walk out with a trash bag full of pristine vintage and contemporary pieces.
FAB: Working on the West Coast, do you notice any differences between East Coast and West Coast fashion?
!EP: I’ve been an avid thrifter since I was in !
!
!EP: I can’t say coast to coast is as different as
city to city, neighborhood to neighborhood. San Francisco has kind of a Pendleton/Madewell type of vibe, while Oakland (where I live) is kind of granola. Because I work in fashion in SF, I do feel the New York City style vibe surrounded by my colleagues who are usually in head-to-toe black, leather, and fur.
I see the resale market expanding through its relationship with technology every day at Threadflip. I’ve never been a tech person or cared much about my phone, but I am addicted to our app! Our beautifully designed, seller-friendly iPhone app has made it easy for women “No matter what to list pieces they’re willing to your look may be, part with in seconds.
!
After living on both coasts, I can honestly say that no matter what your look may be, you can find your style soul mates anywhere if you look hard enough. Thanks you can find your to the accessibility of fashion style soul mates You don’t need a photo studio, blogs and the digitization of and you won’t be left guessing anywhere if you magazines, anyone can browse w h i c h d e t a i l s t o i n c l u d e. look hard enough.” the web and be instantly inspired Threadflip’s app enables you to by trendsetters from all over the take photos of items with your country, not to mention across the iPhone and beautify them in a snap globe! with specially designed filters. As for details, the app prompts you add sizing, fabric content, and description in a simple, step by step The one thing I miss about being on the East process. Selling on your own has never been Coast in terms of fashion is the ability to wear easier. This app has enabled me to clean out my my sports gear without getting hassled. I can’t closet, earn quick cash, and stock up my closet wait to watch the Eagles and Raiders play, but for next season - without spending a dime! sadly, I know I can’t go there in green!
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!
!
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I think the ease and accessibility of resale via mobile app will cause the market to grow exponentially - which means more to shop from for everyone!
!
FAB: What are the benefits to shopping the online resale market versus thrift stores?
!EP: Online resale offers the convenience and
curation that you can’t find in a thrift store. The search field and categories on Threadflip allow users to shop by garment type, brand, and size. Why sift through racks upon racks of garments
!
FAB: What are some of the best deals you've scored (on Threadflip/thrifted)?
!EP: On Threadflip: Chanel
silver and resin necklace, Herve Leger Bandage dress, T by Alexander Wang Maxi Dress, Marc Jacobs Collection Woven Funnel Neck Top Thrifting: 70s Embroidered Oscar de La Renta Day Dress, Emporio Armani Silk Keyhole Dress, Rabbit Fur Coat
business
designer interview: Nicole Haddad
N
icole Haddad is owner and designer of the fashion label Lobo Mau, which is
Portuguese for “Big Bad Wolf.” Her creations are inspired by her Brazilian background and women that want to be comfortable yet stylish. After 5 years in business, this hard-working, inspiring, fabulous designer is still living her dream and reaching for much greater success for her thriving fashion line. Luckily, she was able to sit with us and share all the juicy insight and the details of owning her own business.
FAB: What made you want to become a designer?
!
Nicole Haddad: My great-grandmother and grandmother were evening and bridal-wear designers, so I grew up in the design world. I learned to sew at a very young age, too. I was always designing and making clothing, so it seemed the natural step to apply to design school and get the tools to start my line.
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spring 2014
FAB: What inspired your vision for Lobo Mau? And how did the name come about?
!
get to know:
LOBO MAU
Many Temple students aspire to become big names in the fashion industry. Whether it is to become the next Coco Chanel or Oscar De La Renta, the stakes are high! So what better way to get first hand insight on Philadelphia’s own fabulous independent designer?
NH: When I was still in design school at Drexel, I began experimenting with creating textiles and digital printing. For my thesis, I created 12 different prints and printed them on various fabrics for my collection. Once I graduated from school and started my line, I knew that creating original textile prints was a way for me to make my line stand apart from other designers. The name Lobo Mau means ‘big, bad wolf’ in Portuguese (my dad is from Brazil), and I thought it was a good name to express my aesthetic: bold, unafraid clothing.
!
business
designer interview: Nicole Haddad
FAB: Did you incorporate your own personal style into Lobo Mau? If not, what is your personal fashion sense?
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NH: Lobo Mau is me. It’s everything I want to wear. I’m a minimalist when it comes to shape and design details. Because I use prints, I don’t like a lot of “stuff” on my clothing. Everything is clean, fits simply
NH: It is not glamorous. It is hard, hard work, and it sucks out your soul. But if you are passionate, you will be happy doing it.
!
FAB: How important do you think internships/ fashion clubs and experience period are in this field?
! and nicely, and is comfortable.
!
FAB: You are obviously a fabulous designer, but
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was it a struggle to learn the business side of the industry?
!
NH: Being an independent designer is one of the hardest jobs out there. You have to be completely selfreliant to get your line off the ground. Luckily I have great role models. My parents are Brazilian Jazz musicians in Philly. Growing up, I learned how to function as an artist in the world. I learned that leading a professional creative life isn’t about just doing your art. It’s about being marketable--making a product that people want to buy. My father is extremely business savvy, and he taught me a lot about how to make a living doing art.
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FAB: What do you think is the most important thing to know about the fashion industry?
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NH: Internships are crucial to get insight into the real business of fashion. Clubs are good too--good networking. But if you want to work in fashion, get an internship (with me).
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FAB: What’s the most difficult obstacle you’ve faced since starting your own label? Most rewarding?
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NH: This business is a constant roller coaster. Some days you are on top of the world, you are making money, and you feel like you are progressing. The next day, you could get a shipment of the wrong fabric, or a buyer cancels half an order, and you are set back a few steps. The best part is waking up and being my own boss, and making my day. It’s making my vision come to life and seeing my brand grow.
! FAB: What are your fashion must haves? !
NH: My Fleece Sweatshirt Tuxedo Blazer. My best seller this season! -Interview by Jakaila Mustafa
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BUSINESS
entrepreneur spotlight
style rules
Armed with a business plan and a mission, Temple University junior marketing and public relations major, Camille Bell, created a platform for young and talented fashion designers to sell their work. Meaning “ one ruler,” Monarchy Nation is a retail website for confident, courageous, and ambitious style seekers.
!
Interview by Lauren Snyder
BUSINESS
entrepreneur spotlight FAB: How did you develop the idea for Monarchy Nation?
!
Camille Bell: In 10th grade I started looking at schools that specialized in fashion merchandising because at the time I wanted to have my own clothing store. I starting coming up with horrible names for the store such as, “Bezille”, “Bellavona”, and “Camille Couture”. By my senior year of high school, I decided I should just go into business, and learn the business end of operating a store.
! CAMILLE BELL FOUNDER, MONARCHY NATION
Freshman year I went to a program that highlighted entrepreneurs in Philadelphia, and I knew I could do the same thing. By the end of sophomore year, I created a business plan with the help of some professors from the Fox School of Business and the School of Communications. From there, I started networking with people around campus and from other schools to create a team of designers, photographers, and graphic designers.
!
FAB: Where does Monarchy Nation get its name?
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! !
CB: The logo for Monarchy Nation is the African Monarch butterfly. The African Monarch is rare in its form and is the strongest form of butterfly.
I first came up with the name “Democracy”-relating to a democracy to my business. The fashion on Monarchy Nation is diverse, but all clothing represents pieces I would personally wear; it is my style. From there, I changed the name to Monarchy Nation: one ruler. FAB: How many designers does Monarchy Nation represent and where are they from?
!
CB: Right now, Monarchy Nation has five designers, and two different fashion photographers. One of my designers is from New York/New Jersey area, another Connecticut, and the other three are from Philadelphia. Two of my designers are not in school, and the other two are from the University of the Arts. The last designer is from Philadelphia University.
!
BUSINESS
entrepreneur spotlight
FAB: How do you balance creating a business with your schoolwork?
!
CB: It has been a small challenge so far balancing school work, my business, and my other organizations. I do not go out as much as I did my previous two years of college. My weekends are usually filled by either meeting in the city with designers, managing photo-shoots, or working on the website, which can be very time consuming.
!
I do have an assistant who works our Instagram and Facebook pages. We are in the process of creating a Twitter account and a blog. She posts pictures to Facebook once a day as well as Instagram-“hash tagging” anything related to fashion.
MODEL: WONJU KIM
!
FAB: Now, a little bit about you! How would
FAB: What is the biggest challenge you have
!
encountered starting up your business so far?
spring 2014
CB: The biggest challenge so far has been promoting the business. It took five months for the pieces to come together and now that everything has come together, I need to focus primarily on public relations.
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After speaking to my Advanced Public Relations Writing professor about the situation, he suggested that I pitch Monarchy Nation to fashion bloggers in Philadelphia and New York to start, and then branch to L.A., Atlanta, and Miami. Once I promote Monarchy Nation more, and increase my number of designers I think everything else will be smooth.
!
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you describe your personal fashion style? CB: I cannot pin point my individual style- I am not bohemian chic, vintage, business casual, or high fashion. I shop at Zara’s, Arden B, Bebe, H&M, Urban Outfitters, Express, Old Navy, Forever21, and BCBG. Fashion to me is not just wearing labels. Fashion is taking something so simple and creating a masterpiece out of it-or making a $20 outfit look expensive.
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I can be very business professional most days, but sometimes I switch it up and wear maybe lace or leather which is a little more “sexier”. I do like form fitting clothes, but there are days I bring out my high- waisted slacks.
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I have asked people in the past how they would describe my style and no one can pin point it. If I think an item is cute, and I can make multiple outfits out of it, I will purchase the item.
!
BUSINESS
entrepreneur spotlight
AT LEFT: Behind the scenes on the set of a Monarchy Nation shoot. Photographer Zachary Hartzell.
FAB: What are 3 must-have items in your wardrobe?
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!
CB: The three must haves that are in my wardrobe are fur, leather, and skirts. I own five furs, five leather pieces, not including my Coach Leather gloves, and I have plenty of skirts. I purchase two new furs each winter so we will see what I will buy this winter.
!
FAB: What is your biggest piece of advice for entrepreneurial-minded students like you looking to start up a business of their own?
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CB: The student must be very passionate about whatever he or she is trying to accomplish. Without passion, there is not any commitment, and without commitment, the business will just be a joke and waste of time.
!
What I have learned is to have an open mind-I cannot be close minded when first starting up. I also had to learn that slow progress is still progress. Entrepreneurs cannot rush anything just to have progress-everything must fall into place.
SHOP NOW 
 Find Monarchy Nation on the web and support young, talented designers:
!
www.monarchynation.com 

And click here to like Monarchy Nation on Facebook to keep up with Camille and her fabulous designers.
business
intern interview
T HE INTERN
Lauren Mallee, student at LIM College tells her tale about interning for some of fashion’s biggestBYnames. CONOR SHEEHAN!
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Lauren Mallee, a girl with a dream, sat down with me to tell her story about how she’s taking steps in conquering the fashion industry. By the age of twenty-one Lauren has interned for companies some people only dream of working for: Michael Kors, Vera Wang and Chanel. Here’s her story: What do you want to do in the fashion industry? I want to wake up every morning and feel as passionate as I did while I was interning at Chanel {this past summer}. I had such a love for the Brand, and fell in love with luxury apparel and accessories. I think it is important to feel passionate when you wake up in the morning, to get up, put your perfect pair of pumps on, and work for someone/something you believe in. How were you able to land these internships? Passion. I think that doing your homework is important, in terms of knowing why you want to be there, but I truly think you can learn anything. No one can teach you how to be passionate; you’re just born with it. My passion happens to be fashion! What tips would you give to students who are looking to get an internship with a fashion company? Honestly, go for it! You have nothing to lose, and everything to learn. Plus, if you are passionate, your not going to stop until you get it. What is it like juggling school, an internship and a social life? Is it hard? I think it is about keeping it in balance, creating a schedule where you feel happy, and never overly overwhelmed. It’s definitely doable. It’s important to advocate for yourself, and pull back when it gets to be too much. I think quality work over quantity.
Where have you interned so far? Which one was your favorite and why? My first internship in the city was at Michael Kors, I then interned at the Vera Wang Bridal House on Madison Avenue, followed by an internship at contemporary brand French Connection. I then worked for fashion designer Austin Scarlett as he launched his start up Bridal Company, and then at the corporate offices of Chanel this past summer. Interning at both Vera Wang and Chanel were invaluable experience. Both exposed me to different aspects of the industry, I was able to work in a highend retail setting, and then a high-end corporate setting. What does it feel like having companies such as Michael Kors, French Connection and Chanel on your resume at the age of 21? I’m happy that I always went for it. Someone in one of my classes once said to me, “I can’t tell you how many times I haven’t tried out an internship because I was afraid I might not get it, what’s the worst that can happen?” {prior to my internship at Austin Scarlett}. With interning its best to go for broke, you cant really ever fail, it’s a learning opportunity! Want to say anything else I didn't ask you? Interning in the industry really allows you the chance to learn about yourself. I would encourage anyone whose interested to dive into what they think they would love to do, and to not be discouraged if it not completely what you thought it would be at the—keep going, and have fun with it!
business
college fashionista
Who is the mind behind college fashionista‌
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At this point most of us have heard the name College Fashionista, but who is the master mind behind the street style phenomenon? Amy Levin, founder and creative director of college fashionista has come a long way from the rural campus of Indiana University. College Fashionista was started as a personal, street blog by Amy when she was just 22. After realizing the potential the site held Amy began to grow her business as she invited students from other campuses to contribute. Today the site has over 600 interns that cover college street trends on over 300 campuses. Amy Levin is undoubtedly becoming an icon in the world of fashion so we asked her to answer a few interview questions to inspire us all.
What inspired you to start CollegeFashionista?
CollegeFashionista was inspired during my Junior year studying abroad in London. This was the first time I noticed how influential fashion on the streets were for the fashion industry and specifically how innovative the college demographic was when it came to experimenting with fashion. I returned to Bloomington Indiana my senior year and immediately began a personal blog documenting fashion at my college. One thing lead to the next and CollegeFashionista was born in August 2009 at 5 campuses with 12 Style Gurus. The rest is a road of ups and downs to make CollegeFashionista what it is 4 years later.
How did you balance starting your own business while keeping up with school?
I am an extremely organized person and can multi-task. School was obviously my main priority but I would spend my weekends and hours not in class brainstorming and constructing the plan for how I visioned CollegeFashionista. I never created a formal business plan and went strictly on intuition and trial/error.
What is one piece of advice you would give to college students about breaking into the fashion industry? Work hard. Stay focused. Don't get distracted by what others are doing.Â
business
college fashionista
lauren snyder
Q: College fashionista has opened up a lot of doors for you, what has been your
favorite experience thus far? A: CollegeFashionista has given me so much insight into a side of the fashion industry I had never thought to explore as a business major. My favorite experience with the company thus far has been attending the different panel sessions and events to hear what a day in the life is like from industry insiders in design, media, and editorial. I think the coolest part about being a Style Guru is being able to be connected to an industry that we love even though we may not be living in NYC!
elena hart
Q: As a journalism major, how would you explain your experience with
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spring 2014
CF? Has it challenged or grown you as a writer? A: As a journalism major, my internship with CollegeFashionista this semester has helped me grow overall as a writer. It has given me the opportunity to write about something I am deeply interested in and helped me narrow down what I want to do in the future. Through the help I’ve received from criticism and praise by the editors of CollegeFashionista, I’ve learned to pay attention to detail in my writing as well as the importance of editing, proofreading, and revisions.
christina lista
Q: Being that you're a style guru studying abroad, what is the most prominent
difference you have noticed when comparing European style to American style? A: There are a variety of differences between American style and European style, but the one that stands out the most to me is the difference between what Americans and Europeans wear on a daily basis. Living in Rome, I've noticed that there isn't really a casual or formal style. In the US, theres a striking difference between dressing casual and dressing more formal, but in Europe, everyone dresses very sleek, whether wearing jeans and a t-shirt or just wearing their business suit. It’s kind of hard to explain, but Europeans are just born with style embedded in them, and they are never underdressed or overdressed, they literally just always look good. They know how to make any outfit look cool and elegant without trying. If you can’t tell, I'm a huge fan of European fashion!
business
college fashionista
amber allan
Q: What is one thing writing for College Fashionista has taught you? A: Writing for a blog is completely different than the writing I have grown up doing. When I finish and hand in a school assignment if I ran out of time or didn’t put in the effort I can brush off getting a “B.” But when writing for College Fashionista, you always want to put your best foot forward. Being published on a blog may not seem like a big deal but thats my name signed at the bottom there for all the world to see. Someday when a future employer ‘googles’ my name these articles will undoubtedly come up. Writing for College Fashionista has taught me that no matter the circumstance you always want to put your best foot forward for you never know who could be looking.
koty marine
Q: What is one way writing for CollegeFashionista has inspired you this semester? A: The College Fashionista Internship is something that I applied for on a whim, I am not a Fashion or Design major, but I absolutely love fashion. Having the opportunity to write for College Fashionista has really helped me become more aware of my personal style. Before this internship I wasn't always confident in my fashion sense or style, but now I am much more confident in the way I dress and I love to experiment with new types of clothing. My style has evolved from cute and casual to trendy and edgy, but always with a touch of comfort.
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spring 2014
onyeka uddoh
Q: Being that you’re the CF “style advice” writer for Temple, what is the best fashion advice you have to give? A: Don’t be afraid to make mistakes! I have found that the best Fashionistas experiment with their style until they find what is most suitable for them. There is absolutely no way you can love fashion and love dressing up without making a few outfit mistakes here and there.
danielle hart
Q: As an abroad style guru, how has fashion influenced your semester abroad? A: As a style guru in Rome, Italy fashion has been a huge party of my study abroad experience. Here in Italy, fashion is a way of life for the locals. Everyone is on their style game 24/7 and it has made people watching for me a daily activity. Interacting with the locals and living as a Roman for almost four months has extremely influenced my style and how I present myself. My fashion sense has extremely improved and I'm no longer hesitant to take risks. As long as you carry yourself with confidence and own what your wearing your outfit choices can never be wrong, and I hope to carry that same mindset home with me when I return to the States.
TEMPLE LIFE
STUDY ABROAD
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spring 2014
ciao, bella from the enchanting city of roma, junior marketing major danielle hart dishes about her incredible experience studying abroad.
C !
iao, style book readers, from the beautiful, historic, and lively city of Roma! My name is Danielle Hart and I am a student at Temple Rome University. I am here studying abroad for my fall semester and soaking in every second of living the Italian lifestyle. I could not have picked a more perfect place to spend this
once in a lifetime experience during my junior year. In just over a month I’ve fallen head over heels in love with this city: the food, the people, and of course, the wine. While my time here has been short, I can officially say Rome now feels like home.
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When you think about I t a l i a n s, f a s h i o n s h o u l d immediately pop into your head. Italy natives are known to be on their style game around the clock. Even upon arriving on my first day here, I was able to confirm these
stereotypes to be true. For the fashion-obsessed girl that I am, people watching in Rome is a hobby. When walking from my apartment to school for my 8am class, I can easily spot ten fashionable ladies strutting the cobblestone streets in stilettos (and trust me, this is not an easy task).
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All Italians follow the Bella Figura philosophy, which literally translates to “a beautiful figure,” and it’s how o n e c a n m a ke t h e b e s t possible impression in appearance and manner.
TEMPLE LIFE
STUDY ABROAD
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the style book
spring 2014
At left: Positano on the Amalfi Coast Below: Danielle in the town of Todi in Umbria
There are surely no yoga pants or sweats found here! I know some of you may be thinking that regardless of your location you would still dress comfortably to your early morning classes. I once would agree with that too. However, not until you are fully immersed into this culture will you see how highly influenced you are in terms of presenting yourself. Simply walking the streets h a s g i ve n m e s o m u ch inspiration and encouragement for my own person style and I can already see it improving.
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While I could go on and on talking about the fashion in Rome, I would not want to l e a v e y o u w i t h o u t fi r s t discussing what the Italians are professionals at — food.
To say that everything I consume in this city is delicious would be an understatement. Every morning before class I walk to this 24-hour bakery. Yes, I said 24 hours. This bakery has delectable cookies, cakes, “all italians follow the bella figura philosophy, which literally translates to a beautiful figure”
donuts, tiramisu — you name it. A nutella filled croissant costs a mere thirty cents. Fortunately this breakfast ritual does not break the bank from making it a daily routine.
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As for dinner, my favorite place is a restaurant called
Tony’s in Trastevere, which is a darling bar town not too far from us. The owner Tony greets us with kisses and hands us free desserts, wine, and limoncello on the regular. I am convinced I will never have better penne el vodka than there.
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By having been here one month I feel I have seen so much of what Rome has to offer. However with still two full months remaining, I have a large amount of extreme exploration and discovery to do, and I could not be more excited to see where this city takes me. I hope I have given you a taste of my Roman lifestyle, so as the Italians say, “Arrvederci!”